Pay-Per-Sale Leads: Guaranteed ROI

Kasra Dash and James Dooley break down how pay-per-sale lead generation works because businesses only pay once a job or product is successfully sold. Kasra opens by clarifying that unlike pay-per-lead or upfront advertising costs, pay-per-sale shifts all financial risk to the lead generation company. James explains that commissions depend on real margins because both sides must profit for the model to scale. They outline how pay-per-sale applies to services such as roofing, solar panels and conservatories as well as e-commerce products because any offer with predictable profit enables revenue sharing. The conversation highlights why knowing KPIs is essential because conversion rates dictate whether a commission structure is viable. Both emphasise that pay-per-sale partnerships work best when businesses have strong branding, reviews and sales processes because readiness determines acceptance into the model.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.