upside

Interview begins: 5:01
Debrief: 40:42

Caleb Musser is the founder and CEO of Craftom.

Craftom is a B2B gifting and shipping platform that makes it easy to send hyper-designed corporate gifts, products and office equipment to anyone, whether they’re working from home, in the office, or somewhere else entirely.

It started with a cigar box and a tough sales job. In 2013, Craftom founder Caleb Musser was searching for a unique way to stand out with business owners while selling printers and copiers door-to-door. So he scrounged up vintage cigar boxes and sent them with personalized notes and gifts to unresponsive business owners.

The reaction was eye-opening. Executives who wouldn’t take his calls before started connecting with Musser and giving him time on their busy calendars.

The success of this home-spun hack revealed two key insights that are still engrained in Craftom.io’s DNA today: Customization and personalization are everything, and nothing beats quality materials and products.

By combining cutting-edge design technology with quality products, Craftom has designed and created gifts that sit on the desks of Fortune 500 CEOs, NFL owners and Presidents of the United States.

Craftom was founded in 2019 and based in Charlotte, North Carolina.

We discuss:
- Caleb Musser as a Salesman 7:54
- Musser & Co. 12:31
- Craftom 17:48
- The difference of the two companies 19:50
- Craftom being the main venture 20:46
- Advantage of adding technical components to your business 22:19
- How pandemic change business relationships 26:06
- Growth during the pandemic 27:26
- The key to cold outbound calls 29:07
- Why do customers choose Craftom 31:02
- Craftom being completely Bootstrapped 37:49

Learn more about Craftom: https://craftom.com/

Follow upside on Twitter: https://twitter.com/upsidefm
Advertise with an upside classified: https://upside.fm/classifieds

Show Notes

Interview begins: 5:01
Debrief: 40:42


Caleb Musser is the founder and CEO of Craftom. 

Craftom is a B2B gifting and shipping platform that makes it easy to send hyper-designed corporate gifts, products and office equipment to anyone, whether they’re working from home, in the office, or somewhere else entirely.

It started with a cigar box and a tough sales job. In 2013, Craftom founder Caleb Musser was searching for a unique way to stand out with business owners while selling printers and copiers door-to-door. So he scrounged up vintage cigar boxes and sent them with personalized notes and gifts to unresponsive business owners.

The reaction was eye-opening. Executives who wouldn’t take his calls before started connecting with Musser and giving him time on their busy calendars. 

The success of this home-spun hack revealed two key insights that are still engrained in Craftom.io’s DNA today: Customization and personalization are everything, and nothing beats quality materials and products. 

By combining cutting-edge design technology with quality products, Craftom has designed and created gifts that sit on the desks of Fortune 500 CEOs, NFL owners and Presidents of the United States. 

Craftom was founded in 2019 and based in Charlotte, North Carolina.

We discuss:
  • Caleb Musser as a Salesman 7:54
  • Musser & Co. 12:31
  • Craftom 17:48
  • The difference of the two companies 19:50
  • Craftom being the main venture 20:46
  • Advantage of adding technical components to your business 22:19
  • How pandemic change business relationships 26:06
  • Growth during the pandemic 27:26
  • The key to cold outbound calls 29:07
  • Why do customers choose Craftom 31:02
  • Craftom being completely Bootstrapped 37:49

Learn more about Craftom: https://craftom.com/ 

Follow upside on Twitter: https://twitter.com/upsidefm 
Advertise with an upside classified: https://upside.fm/classifieds 

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This episode of upside is sponsored by Ethos Wealth Management. Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their other professional advisors – including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations.

They can do the same for you. 

Visit upside.fm/ethos to learn more.

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