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Basecamp's new head of marketing, Andy Didorosi, talks about how he started a bus company in his hometown of Detroit to help fill a gap in public transit; what he learned about building a business with a "buy one, give one" social mission; and why he left the company he founded to join Basecamp.

Show Notes

"In the Market for a Marketer," our previous episode - 00:22

Andy Didorosi | Detroit Bus Co. - 00:50

"How Detroit ended up with the worst public transit" (Detroit Metro Times, 2014) - 1:45

"Baby Shark (doo doo do doo do doo), explained" (Vox) - 16:00

Jalopnik - 17:15

Andy's talk at the 2014 Adobe 99U Conference, "What Detroit Taught Me About Getting Things Done" - 19:04

"Eminem Opens a 'Mom's Spaghetti' Pop-Up in Detroit" (Vice, 2017) - 19:50

Small Giants - 20:24

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.