Roofing Podcast: Hook Better Leads

Guest: Noah Berglin — Co-Founder, Owl Roofing
Guest Links: Website: https://owlroofing.com

A year ago he said don't join the roofing industry. Now he runs a roofing company. Real numbers, no spin.
Noah Berglin came on this podcast a year ago and vented about how rough it was to be a roofing sales rep in the Twin Cities. That episode kicked off him leaving his company and co-founding Owl Roofing. This is the honest one-year check-in: $4 million sold, $5 million collected, aiming for $7 to $10 million, with roughly 50/50 retail and insurance work. He explains why the insurance model is quietly converting to retail whether contractors like it or not (3:42), why door knocking underperformed expectations (17:18), and why he thinks financing is the actual future of roofing (27:46).
You'll learn:
  • Why actual cash value and roof payment schedules are turning insurance jobs into retail sales
  • The real split: what's working and what isn't at the one year mark
  • Why sold and collected are different numbers, and why deposits are the scariest trap in roofing
  • How much cash a roofing company should carry into winter
  • The $30K storm response budget sitting ready for digital billboards and postcards
  • Why 100 doors a week got harder when leads went up
  • The dad joke yard sign strategy and how to A/B test 500 signs at a time
  • Why you're not competing with other roofers, you're competing for attention

What is Roofing Podcast: Hook Better Leads?

✔ Only for roofers and other contractors
✔ Amazing tips for hooking better leads
✔ Leadership, tools, and mindset as well!