Faith Ventures welcomes Christian media business veteran James Burkhardt to talk about his storied career in the industry and how he helped shape it into what it is today. From setting up a modest book table in college to working with Campus Crusade and a miraculous donation of 10,000 Bibles, James embodies the power of faith in action. Join us as James recounts his pivotal switch from accounting to the world of marketing and advertising, where his tenacity and discipline fueled his success in the competitive realm of Christian bookselling and music promotion. After decades in Christian media, James has now founded SNTV, an ambitious platform for independent podcasters to broadcast news and values rooted in truth. His passion for providing a counter-narrative to mainstream media is just one of the many ways James seeks to make a difference. In our conversation, we delve into the challenges of balancing a demanding career with education, the strategic approach to selecting professors, and how his background in Christian music has led to lifelong connections and an impactful presence in the industry.
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