How To ACTUALLY Win a CoOp Listing and Drive an Insane Rate of Sale

Show Notes

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time 

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. 

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. 

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.