Purpose 360

What is your organization’s employee purpose iQ?
Host Carol Cone is joined by Wendy Salomon, Managing Director of Reputation & Corporate Strategy at The Harris Poll, to walk you through this first-of-its-kind tool to measure the success of your organization’s purpose. EPiQ, or Employee Purpose iQ, is an analysis of strengths and opportunities to activate your company's purpose with employees—backed by a custom roadmap to drive growth.

Based on a survey of an organization’s employees and using a succinct set of targeted metrics exploring Credibility, Talent, and Activation, EPiQ helps organizations understand and diagnose where purpose is not optimized while identifying efficient strategies to move the organization forward.

Listen for insights on:
  • The EPiQ score and how it’s measured
  • The specific areas for growth the EPiQ dashboard pinpoints
  • How the EPiQ dashboard can inform investment and strategy decisions
  • The long-term impact of knowing and advancing your employee purpose iQ

Resources + Links:
  • (00:00) - Welcome to Purpose 360
  • (00:13) - EPiQ: Employee Purpose IQ
  • (02:28) - Meet Wendy Salomon
  • (04:31) - Essential Ingredient
  • (05:27) - The Impetus
  • (06:47) - Broader Sense of Why to Measure the Purpose Investment
  • (08:47) - How We Work With the Company
  • (10:00) - Where the Need Is Greatest
  • (11:29) - National Survey
  • (14:07) - Three Core Dimensions
  • (15:55) - Identifying Who's Bought In
  • (16:41) - The Deliverable
  • (18:17) - What Is Our Company's Purpose?
  • (19:19) - Closing Comments
  • (20:32) - Wrap Up

What is Purpose 360?

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.