This episode is brought to you by
Commerce.
If you’ve shopped in Europe, chances are you’ve been to Primark — and if you haven’t, you’ve probably heard someone rave about it. But in the U.S., the value fashion giant is still writing its origin story.
This week, Nicole sits down with Kevin Tulip, President of Primark U.S., to talk about the brand’s expansion across the states, what makes its business model so unique, and how the company is adapting to American consumers — without abandoning its global blueprint. Listen in to learn:
- How Primark balances its centralized inventory model with regional flexibility;
- What makes the brand’s no-ecommerce, no-discounting approach work;
- Why initiatives like repair workshops and sustainable sourcing are priorities — even at a $12 price point; and
- What to expect from the upcoming NYC flagship (Kevin promises it’s going to be “unlike anything else”).
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.