Roofing Podcast: Hook Better Leads

✓ Add a Photo
✓ Make the photo file name-like-this.jpg with the keyword phrase in it.
✓ Add alt text on that photo, and other photos on that page
✓ Add keyword to sub-headings
✓ Add “People also ask?” Type words to subheadings
✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’
✓ Add text from other things something is ranking for in Search Console
✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video
✓ Re-structure the images and text to just look natural and engaging.
✓ Link internally to other related, link to it from other pages
✓ Link externally to authoritative sources (1 or 2)
✓ Reshaping the theme of the post (making it into a listicle / organizing it better)
✓ Tweak the Meta Title to front load the keyword
✓ Front load the keyword in the meta description sometimes too so it gets bolded.
✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there

Show Notes

✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Add “People also ask?” Type words to subheadings ✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’ ✓ Add text from other things something is ranking for in Search Console ✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video ✓ Re-structure the images and text to just look natural and engaging. ✓ Link internally to other related, link to it from other pages ✓ Link externally to authoritative sources (1 or 2) ✓ Reshaping the theme of the post (making it into a listicle / organizing it better) ✓ Tweak the Meta Title to front load the keyword ✓ Front load the keyword in the meta description sometimes too so it gets bolded. ✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there

What is Roofing Podcast: Hook Better Leads?

✔ Only for roofers and other contractors
✔ Amazing tips for hooking better leads
✔ Leadership, tools, and mindset as well!