Want to ace your marketing game this 2024? Khalil & Martin explore different scenarios within the construction industry, offering a deep dive into transforming connections into customers. Don't miss out!
Time Stamps
- 00:34 - Post-holiday Business Challenges
- 01:51 - The Challenges of Business Ownership
- 04:47 - Exploring Different Marketing Strategies for Contractors
- 05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor
- 11:12 - Understanding the Buyer's Journey
- 17:37 - Building Your Credibility
- 22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads
- 28:45 - Utilizing Social Media to Generate Leads
- 30:15 - Hiring Social Media Experts vs. Doing it Yourself
- 31:41 - The Importance of Quality Content and Quick Response
- 32:31 - Balancing In-house and Outsourced Marketing Efforts
- 33:04 - Deciding When to Quit a Marketing Strategy
- 33:53 - Evaluating Marketing Channels and Measuring ROI
- 37:09 - The Importance of Customer Stories in Marketing
- 40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers
- 43:52 - Considering the Buyer's Journey and Target Market
- 48:41 - The Importance of Personal Connections in Marketing
- 50:29 - Conclusion: The Importance of Being Out There
Quotable Moments from the Show
- "If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj
- "You can do many different things, but at a foundational level, you've gotta put in some footwork. You gotta get in person, you gotta get in front of people. It's gonna make a difference." -Khalil Benalioulhaj
- "You have to understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they make the decision, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You gotta talk to people. I mean in there are industries where that's not true. But in the industry's construction, you've gotta talk to people. You have to build a relationship, you have to reach out." - Martin Holland
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Resources
- Need Marketing Help? We Recommend Benali
- Need Help with podcast production? We recommend Demandcast
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What is The Cash Flow Contractor?
If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.
We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.