Groceries were just the beginning. Your 10-min delivery app is now selling your screen time

India's biggest quick-commerce apps, Blinkit, Zepto, and Swiggy, have become prime real estate not just for regular FMCG brands but also for financial services, stock-trading apps, and even real-money gaming platforms. 

The top three players are already making Rs 3 to 3,500 crore rupees  in annual ad revenue. And that, dear listeners, is about half of what Amazon India made from ads in FY24, despite having way more users.

In today’s episode, host Snigdha Sharma speaks to The Ken reporter Gaurav Bagur about how quick commerce apps have become the new battleground for India’s ad money and our attention span.

Tune in.

Question for listeners:
Think of the times when you're on your phone everyday and tell us three instances where no one is trying to sell you anything.

You can send in your answers to our Whatsapp number 8971108379. Also, if you have any questions for Gaurav, you can send them on the same number as a voice note or a text message.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.