What if the real reason your product isn’t scaling isn’t marketing, but the fact that it’s just not good enough?
Ben Van Leeuwen built his business around a simple idea: if you make something truly exceptional, people come back and they tell others.
In this conversation, we get into why supply chain is the most overlooked driver of margin, how “affordable luxury” creates reach without dilution, and why word-of-mouth still outperforms most paid growth.
If you’re building in a crowded market, this is about raising the bar, and keeping it there.
To learn more about Van Leeuwen Ice Cream and explore their products, visit
vanleeuwenicecream.com.
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Today’s episode is also brought to you by Table 22. Build predictable revenue outside your four walls with subscriptions, memberships, and product drops. Table 22 helps you design it and shows you the numbers before you commit. Try it free at
table22.com.
Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.comWhat is FULL COMP: The Voice of the Restaurant Industry Revolution?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.