Show Notes
A recurring theme with most of the businesses I come into contact with is how to brand, market or promote their products or services. The approach most take is pretty functional – a website, a logo, a brochure and so on. Kind of piecemeal style. To be honest, and this is a personal view, you might as well throw any money you spend into the bin as this approach will generate exactly the same piecemeal rewards if any at all.
All marketing collateral – that’s the term used to lump logos, websites, brochures etc – owes its success and impact to a common design core – part of your brand. Getting that design element right so it truly reflects the experience your customer wants from your product or service and then translating it into hard working tools is something that only an expert can do. But most of us don’t understand the nuances and skills in doing this and perhaps don’t truly understand the impact that brilliant design can make.
In this episode, Gwyneth Box of Tantamount, a design agency based in Warwick, guides us through using design impactfully and its role as the most public representation of brand. Tantamount has a long track record in impactful and engaging design by developing 'tools' and 'assets' that offer real interactivity and engagement with their clients’ customers.
Together we explore:
- The philosophical concept that is brand values.
- How deep brand and design needs to go - this is not pretty pictures.
- How you can avoid becoming a dysfuntional brand.
- Why being prepared to invest for the long term makes good sense when spending on design.
- Interactivity and rich data that can transform your marketing approach.
- How design can be both sales person and teacher.
And I get overexcited about the endless possibilities...
To find out more about Tantamount visit their website:
https://tantamount.com/Or contact Gwyneth at:
gwyneth@tantamount.com
What is The Curious Business Guide?
Rachel Cheetham, Business owner, business adviser, coach and mentor explores everything business in The Curious Business Guide. If you're curious about every aspect of doing business and always keen to learn new things, each episode explores a challenge that came up for either a business she is working with or in the business she helps to run. This is a podcast for all those who run a small business, regardless of what point you are in your journey, who want answers to daft questions, practical and actionable advice and the start of a wider exploration of the subjects.