Behind the Book Cover

Alex Strathdee is no ordinary writer.

That's because he's as much an entrepreneur as he is a writer.

How do we know this? Because when he wrote his book, Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people.

Instead, he asked: how can I get more people to see this?

What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It's an ingenious approach and he breaks it all down in this episode.

Now he helps other authors make an impact with his company, Advanced Amazon Ads and he even has a free gift for YOU where he breaks down his strategies. Get that free gift here.

IF YOU WANT MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, a boutique book publishing company trusted by high-income entrepreneurs to build seven-figure authority. In other words, she knows both sides—and is willing to share it all.

Come find out what traditional publishers don't want you to know.