Start With A Win

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If you have ever wondered what you should be posting on which social media platforms and if clients really want to connect with a real estate agent online, this episode of Start with a Win is for you! Bri White of the RE/MAX House of Real Estate in Southeast Florida joins us to talk about the success she has found in upping her social media game.

Show Notes

Over the past two years, Bri White, a RE/MAX agent in Southeast Florida has seen 95% of her business come in directly through social media. What began as an attempt to maximize a low budget quickly became the keystone to Bri’s success, and she wants other agents to learn how to effectively use social media to their advantage as well.

When it comes to Facebook, the more you post, the more likely your followers are to see your posts. If your posts have energy, attitude, and authenticity, those posts could garner higher levels of engagement, causing them to continue circulating in people’s feeds for several days. Another thing that Bri has noticed is Facebook’s emphasis on Groups, and the ability to find your “tribe” or community to build connections and show your personality. Bri’s final pieces of advice for Facebook are: make sure that your profession has public visibility on your personal page and make all posts related to your business visible to the public, even when you are posting from your personal page.

On Instagram, Bri emphasizes the importance of authenticity and consistency. If you have a handful of pages that post appealing content, learn from them and try to apply some of their ideas or concepts to your own posts or stories. Bri has found that Instagram is a good way to connect with local businesses, and some local businesses are using Instagram’s Direct Messages as a way to connect with potential clients just like they would on LinkedIn.



Personal Facebook:

Business Facebook:




“The Slight Edge”: 

“Compound Effect”: 

What is Start With A Win?

Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.