Live Better. Sell Better.

This episode of the Live Better Seller Better Podcast features Kevin Hopp. If you think cold calling is dead, then step aside and let Kevin reap all the benefits.

Technology has made cold calling so much more efficient. Kevin leverages tech, adds a process, and uses a metric to ensure he maximizes his results. Accept that a block of calls are winnable and not winnable, but of those winnable calls, always aim to convert 5 to 10% of them.

Kevin shares his top tips to win at cold calling, including having a script and following up. Every day. The goal of following up is to move prospects from cold to warm, and every single one of them that picks up has the potential to become warm!

SHOW NOTES
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HIGHLIGHTS

Cold calling is NOT dead
Keep the boulder rolling: Pound the numbers, dive for leads
Kevin's metric for cold calling: Win 5 to 10% of winnable calls
Best practices to get meetings via cold calling
Have a script, be adaptable, and practice!
Tip: Move your body and find what works for you

QUOTES

Kevin: "I've always tried to sort the data that way, meaning of my winnable conversations, I need you to win five to 10%. The best reps always got closer to 10%, but anyone converting less than 5% of winnables was someone that we needed to either coach up or get rid of."

Kevin: "These two things that I highly recommend that are so critical to cold calling success is have a script. You have to go off a script. And the other thing is follow up."

Kevin: "If you respect people's time, they'll respect your pitch later. So ask for permission and then get into it."

You can find out more about Kevin in the links below:

LinkedIn: https://www.linkedin.com/in/khopp/

Show Notes

This episode of the Live Better Seller Better Podcast features Kevin Hopp. If you think cold calling is dead, then step aside and let Kevin reap all the benefits.

Technology has made cold calling so much more efficient. Kevin leverages tech, adds a process, and uses a metric to ensure he maximizes his results. Accept that a block of calls are winnable and not winnable, but of those winnable calls, always aim to convert 5 to 10% of them. 

Kevin shares his top tips to win at cold calling, including having a script and following up. Every day. The goal of following up is to move prospects from cold to warm, and every single one of them that picks up has the potential to become warm!

SHOW NOTES

HIGHLIGHTS

  • Cold calling is NOT dead
  • Keep the boulder rolling: Pound the numbers, dive for leads
  • Kevin's metric for cold calling: Win 5 to 10% of winnable calls
  • Best practices to get meetings via cold calling
  • Have a script, be adaptable, and practice!
  • Tip: Move your body and find what works for you

QUOTES

Kevin: "I've always tried to sort the data that way, meaning of my winnable conversations, I need you to win five to 10%. The best reps always got closer to 10%, but anyone converting less than 5% of winnables was someone that we needed to either coach up or get rid of."

Kevin: "These two things that I highly recommend that are so critical to cold calling success is have a script. You have to go off a script. And the other thing is follow up."

Kevin: "If you respect people's time, they'll respect your pitch later. So ask for permission and then get into it."

You can find out more about Kevin in the links below:


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What is Live Better. Sell Better.?

Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!