GTM Made Simple

SEO has changed a lot over the last decade. Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google.Now, for the most part, all SEO and content strategies center on one fact: The most engaging content wins.In this takeover episode, Barb Mosher Zinck speaks with Ken Mafli, Account Based Marketing Manager at Foundry, to learn how to create such content and ensure you’re constantly ranking top in any search. They discuss:The culture that gets resultsWhy this is a golden age for SEOThe value of a pillar page strategy

Show Notes

SEO has changed a lot over the last decade. 


Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google.


Now, for the most part, all SEO and content strategies center on one fact: 


The most engaging content wins.


In this takeover episode, Barb Mosher Zinck speaks with Ken Mafli, Account Based Marketing Manager at Foundry, to learn how to create such content and ensure you’re constantly ranking top in any search. 


They discuss:

  • The culture that gets results
  • Why this is a golden age for SEO
  • The value of a pillar page strategy


What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?