Attributed - A podcast by Dreamdata

Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.

She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.

In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.

Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.

Not convinced yet? Here’s more details on the session:
- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.
- Identifying and automating high-friction GTM tasks that currently stall your pipeline.
- The metrics and insights CMOs should prioritize when integrating AI into their strategy.
- Actionable steps to move from manual processes to an automated, intelligent GTM engine.



Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ 
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Saima Rashid
CMO @ Workhuman

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.