The seasoned event fundraising professional knows that in-person events often bring unexpected challenges—whether it’s extreme weather, political unrest or medical emergencies.
While these worst-case scenarios can take many forms, the key to navigating them successfully lies in two essential elements: a strong external communication plan and an internal strategy to support your team during what can already be a high-stress time.
This week, Marcie Maxwell is joined by Ted McCartan of the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. Ted shares the extraordinary story of how his team faced a cybersecurity attack just three days before one of their largest peer-to-peer fundraising events. Ted dives into how his team shifted into problem-solving mode, the immediate and long-term impact on their fundraising efforts and the lessons they learned through the ordeal.
You’ll also hear insights on:
- Identifying alternate methods of communication.
- Harnessing the power of an empathetic and supportive community.
- Best practices for guiding and empowering your internal team during a crisis.
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- (00:00) - Welcome to The P2P Soap Box
- (00:59) - Introducing Ted McCartan
- (05:14) - About the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation Fundraising Programs
- (08:52) - The Cyber Security Breach
- (31:46) - Learn More
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.