The Not-Boring Tech Writer

John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.

As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content. 

In this episode, John shares how you can find your own content DNA, including:
  • how to find your niche as a writer
  • how to market that niche to prospective clients
  • how to use your niche to win big clients
Show Notes: 

What is The Not-Boring Tech Writer?

Some people hear the phrase "technical writing" and think it must be boring. We're here to show the full complexity and awesomeness of being a tech writer.

This podcast is for anyone who writes technical documentation of any kind, including those who may not feel comfortable calling themselves tech writers. Whether you create product documentation, support documentation, READMEs, or any other technical content—and whether you deal with imposter syndrome, lack formal training, or find yourself somewhere in the gray area between technical communications and general writing—there's a place for you here.

Each month, we publish two episodes: an interview with an amazing guest focusing on useful skills or tools that can help you improve your tech writing skills, and a behind-the-scenes solo episode with host Kate Mueller about what she’s working on, struggling with, or thinking about in her daily tech writing life.

The Not-Boring Tech Writer is generously sponsored by KnowledgeOwl, knowledge base software built for people who care, by people who care.