Swim Against The Tide

In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.

He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.

Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.

Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.