Always Be Testing

Always Be Testing Trailer Bonus Episode 23 Season 1

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

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Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet the Hosts
00:47 Sales Background Insights
01:44 B2B SaaS Growth Tips
03:30 Marketing Benefits from Sales
04:52 Focus on TrafficGuard
06:31 Challenges in Ad Fraud
08:36 User Journey Analysis
10:55 Affiliate Marketing Transparency
13:22 Cookie Stuffing Insights
16:38 Lead Generation Fraud Issues
22:08 Verifying Conversions with TrafficGuard
30:04 Rugby Love and Connections

What is Always Be Testing?

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.

We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.

Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!