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Where podcasters and entrepreneurs become one! iMoves Podcast is the official podcast for iMoves Management. We focus on helping entrepreneurs using podcasting as a additive to increase their revenue. Listen to the show for tips on how to turn your business into a movement with podcasting.
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Tahjma VanBuren (00:00:01) - Quick question. Have you ever wondered if your listeners are actually finding your episodes, or if you're just sending your amazing content into the void? If you've been struggling to get your podcast noticed, I need you to pause and be all ears right now. We have created a completely free SEO guide for podcasters Search Engine Optimization Guide for podcasters. This guide walks you through the entire process of starting your SEO research on your own, before having to bring in the big guns like us. Whether you're new to podcasting or trying to get your feet wet or a seasoned host looking to level up, this guide walks you through the first step we take to boost our podcast clients visibility. Head over to AMAs management.com/resources and grab your guide now. The only thing better than a podcast is a great podcast, and a great podcast is one that people can actually find. All right. Happy podcasting. I think in the world of our economy or creator economy, rather, we have a tendency to take on the identity of being a content creator when that's not what we signed up for.
Tahjma VanBuren (00:01:22) - If you're a coach, be a coach. If you're an event planner, be an event planner. If you are a lawyer, be a lawyer, whatever that looks like for you. Do your job and then happen to record it. We run the risk of when we take on this creator identity. We run the risk of living a life to record rather than recording a life that is being lived. Hey, hey, I heard you're on a mission. Your business owner, a superior taskmaster and entrepreneur making all the things happen. Listen, my job is your host is not to make things harder for you. You're here because you want help using podcasting as a tool to make business easier. Podcasting is what takes businesses from simply being income driven to entire movements. You want to make some money while making an impact. On the show, we cover the business of podcasting. There's a lot of information out there about how to get started, but the next question is always. Now what we got you I lose is ready to give you podcast industry insights, tangible tools that help you grow your listenership.
Tahjma VanBuren (00:02:34) - Then guidance for how to move an individual down the pipeline from listener to client. All right, grab your coffee, grab your notepad. Grab your pen. Happy podcasting. Welcome back to IMO's podcast. I am Tajima Van Buren, your host. Thank you so much for spending time listening to this episode. I hope you get what you came looking for, and I hope it's worth your while. And if it is, leave a review, of course. So I am, at the time of this recording, I'm coming off of July 4th week. I was about to say weekend, July 4th week. And it's it's been a little discombobulating. only because a week before that, I ended up doing my quarterly kind of like personal retreat. I spend about the last week of the quarter looking at just intentionally relaxing, intentionally taking a break because I spend all that other time hustling, hustling, hustling, moving through the rest through the entirety of the quarter I set this week aside with the intention of okay.
Tahjma VanBuren (00:03:47) - Take a beat. Tasha. Calm down. You've been doing a lot. Let's let's take a moment. In addition to looking at my data, looking at the revenue, looking at what worked, what didn't work, did my schedule work, did this not work, blah blah blah, really taking stock in where I am? What do I need to bring it to the next quarter? What do I need to plan for what? So on and so forth. All the things. I'm a person that thinks I love data. I'm gonna look at, I love it. Only thing is, I think myself included, we as a people tend to. Especially when you talk about digital marketing, we tend to get stuck in all of the data so it can dictate what we're doing, and that takes us away from our ultimate mission. It takes us away from our ultimate goal with what we're doing in the first place. So this week was a little discombobulating. It was a lot slower than I anticipated, yet so fast because every time you take a vacation for yourself, you're racing to the vacation.
Tahjma VanBuren (00:04:54) - Then you do a sudden pause on the vacation and then you're racing once you finish. So that was very interesting to experience. nonetheless, we are back. I want to start our time together with a tangible tip. I think podcasts have a we have a stereotype for theorizing so many things. creating concepts, curating ideas and opinions about different things. And very rarely do we do. We leave our audiences with something very specific that they can put into action. So before we even get into the the opinions, the, the theory, all of the concepts, blah blah blah. Let let me give you a tangible thing that works for that you can take action on almost immediately. And that's one of the things this is one of the things that I put into practice with the people that I work with on their podcast. Just in the last 2 or 3 years, podcasting and the way that we market it has dramatically changed and the way that people perceive podcasts, people who don't even do podcasting at all, the way that they engage with them has dramatically changed, which is nothing unlike so many other forms of media that we experience in that we engage with anyway.
Tahjma VanBuren (00:06:17) - Here's one of those things that has changed the way that we're putting together our promotional clips needs to change a little bit. It looks really good to have the containers And by container I mean oftentimes it's a video or it's a audio, in the middle with your podcast title at the top, some kind of icons of listen to it on Apple Podcasts, Spotify, YouTube, blah, blah, blah. And then the title of the episode, those look so pretty. They're so on brand. They're so good from an aesthetic perspective. However, from a viewer listener perspective, it puts it, puts them in a space where you don't. We don't want them to be as marketers, as podcasters. We don't want our viewers to be in a space of, okay, I'm scrolling through Instagram, I'm scrolling through Facebook, I'm scrolling through TikTok, so on and so forth. This looks like it's going to be an ad, so let me scroll past it and putting our clips in a container looks like an ad.
Tahjma VanBuren (00:07:26) - It looks like you're about to ask them to do something. It looks like they're about to be called on their crap, because sometimes podcasts put people in a position where they're called on the crap it looks like they're in. They're about to be asked to go out of the app where so many people engage with social media from a voyeuristic perspective, where they just want to they just want to have fun. Podcasts put people in position. They're learning something. They want to engage with, something that's thought provoking. However, social media does the opposite. Social media positions us to not want to learn something. It positions us to keep scrolling, doom scrolling, so on and so forth. It's the way that the algorithm algorithms are set up, so we have to figure out a way to maneuver with that. One of the things that I'm transitioning a lot of people that I work with into is getting them to use, less container video. So instead you want to just do a very simplistic design. You want them to see your face first and then whatever guests that you may have or you in general, and then just engage.
Tahjma VanBuren (00:08:44) - So when they're scrolling, they are able to your listener is able to see your face. Oh, that's Tajima, what is Tajima talking about? Let me let me engage with the post. Let me find out what she's talking about. Then they're going to listen or they're going to read the captions, of what you're saying, which ups the likelihood of them engaging with that post ups the likelihood of them leaving the app to go listen to that episode. So that's a very, very quick, change that you can make. I have a podcast of the week and I think this lady is so cool. I've been following her since. I want to say, I want to say I've been following her journey as a business owner since before the pandemic. If not, I think it was like right before the pandemic. And I think she's really cool and I think the way that she markets herself and her podcast is really cool. So let me introduce you to Kat Del Carmen of the Show Up Real podcast. Show Up real used to be called, I think it was called Latinas Booked Out.
Tahjma VanBuren (00:09:58) - She is a business and mindset coach for women who are also coaches, so I believe her target audience is at one point was Latino business owners and Latino coaches. And most recently, once she changed her podcast title, it seems like she also shifted to generally marketing to women of color. we also know that her main priority, if you scroll down her website, her main priority is driving conversions above all the flashy stuff, above all of the metrics, the likes, the comments. If you look at any of her stuff, it's you can tell that she's so specific about. I don't care what metrics y'all are measuring. I'm measuring the money. I'm measuring how much I can get out of this. I'm measuring how much output I'm offering, how much free stuff I'm offering to my clientele Because I know that once they get past or behind the paywall, they're going to experience even more because they get more access to me as a coach. I think that is an incredible business model. and her podcast shows up in a very crafty way when she's doing that as well.
Tahjma VanBuren (00:11:17) - Her commitment to conversions, also is shown up in when you watch any of her promotional content. Her clients are coming back because of that. She's dedicated to very simplistic business strategy and a lot of it from what I from what I researched, a lot of her story started from she tried different iterations of consecration, she tried different iterations of social media stuff, and then she landed on being a coach, which moved her into podcasting, because then she could help so many more people in that conservatory energy and conserved her time in a more streamlined place. So here is what's working for Kat and her podcast Show Up Real. If you don't know, she covers a whole bunch of different topics, all with the intention of talking about mindset and sales and marketing, and how to make your business strategy as simple as possible. Not only does she do it does she talk about those things, but she talks about it from a branding perspective. From her perspective, that is beyond cool. So what's working for Kat is her branding.
Tahjma VanBuren (00:12:35) - First and foremost, Kat's branding is consistently on point. She never misses a beat and presenting and presenting her brand. It has kind of like this West Coast, grungy, edgy, authentic to a fault perspective. And I think it represents her personality perfectly. incredibly. And I think for us, when we're thinking about using podcasting as a tool for our businesses, we want to make sure that our podcast, our our podcast is a great representative of our brand as a whole, but then also that it's sustainable with who we are as people. We don't get on the mic trying to be somebody else or trying to convey a whole other personality because it always shows through. And then it it takes your sales, it takes your ability to convert people in the end, because then they've listened to your podcast and you've presented one way, but then they go and sign up for coaching. They go and sign up to be a client of yours, regardless of what it is that you do, and be like, who is this? This doesn't seem like the right same person.
Tahjma VanBuren (00:13:53) - So I think she's perfect in that way. or at least her brand is perfect in that way. The other thing that I think a lot of us as podcasters fail at is we don't have a podcast home. Now, in the early Was it 2015? 2016 at least? Yeah. I heard all the time that we you have to make sure you have a website. You have to have to have a website. And it's true then and it's true now. Her podcast has a website and it's built into her main website. To some people will create a whole other podcast website that's separate from their business page, almost as if it's just an additive thing or something. Said no builds the podcasting as a part of your business, as a part of, generating revenue generating, client interest. So on her page, she makes it easy to find and listen to episodes. Which again, which is where a lot of us business owners fumble the bag they're sometimes on. Or most times when you use a podcast hosting site, they may offer a website that has part of or offer a website as part of their monthly fee.
Tahjma VanBuren (00:15:19) - But it's not your website. In the end, You're. You're basically taking your listeners from your episode, from your website and handing them over to transitional or transistor, handing them over to Podbean or whatever platform that you decide to use, which is probably one of the worst things that you can do. Podcasts are set up for you to be able to create a house for yourself. I think the same thing would go for YouTube videos. If you are going to create a YouTube video version of your podcast, yeah, put it out there on YouTube, but then embed that video on your website so that people can listen to the video, people can engage with it and still scroll all over your website. The other thing that Kat does on her podcast home is she has blog write ups. Each episode has a detailed blog write up, which is also housed on her website, which works in cats favor for her search engine optimization. She's all the keywords that she's saying in her episode Boop. It gets added to her blog post and onto her website.
Tahjma VanBuren (00:16:33) - So then all in one place, you get to see the podcast. You get to hear her, her tone of voice. You get to experience her personality, and it ups the probability of converting that person from listener to client. She also does something very great, which is she has very specific URL slugs. Now, I think in a previous episode I mentioned, we don't always do a great job of that. Websites like WordPress and Squarespace, they tend to create a URL slug for you where it'll be like, oh, I'm most management. Com slash contact one. Now get rid of the random numbers. Make your URL slug very specific to the title of your episode, so it's easy to find. It tells Google, it tells Yahoo, tells Bing what is on that page, what the page is about, so that when people go to search on those platforms, they are able to tell what content is relevant for that person that's searching for content that's similar to yours. The other thing is, like I mentioned, with embedding a YouTube video on the platform On your website, excuse me, you want to also embed a player cat on dang near every single episode, dang near every single ride up she has a web player embedded onto there, so you don't have to leave the web page in order to go listen to a podcast episode, which is one of the hardest things to do.
Tahjma VanBuren (00:18:14) - It's hard to get people to leave one app to go to another, one website to go to another. She's positioned herself to retain the audience attention and not give it away to other people. Then the last thing I also noticed about her podcast home was she has categorized topics. Now if you go on her website on there's a there's a big blue bar and on her website it has categories. Those categories boil down to mindset sales, marketing and simple business management. Remember earlier in the episode, I boiled down her topics into those four things because she did it for me. She's telling me who she is. She's telling me what she talks about in a very simple and easy way, which again goes back to branding. She the the best part, the the best part about this is when I click on mindset as a category. She literally treats it like it's a blog. It's a whole other piece of content, true or treated, at least like it's a whole other piece of content. So now I can look at all of the episodes.
Tahjma VanBuren (00:19:25) - She has more than 200 episodes, but I don't have to shift through all of her things. She's made it easy for me to find what I'm looking for. Mindset. I can click on sales and then there's six different episodes that pull up. Of that. I can click on Simple Business Management. There's a whole bunch of episodes that point to that. Then you go, you click on older posts. It takes you right back to the chronological order that you're looking for. I think that's perfect, and it's one of the easy things that we can put into practice on our own podcast. That is, so many of us just aren't doing that. so then the other thing that I will mention about cats, I have a lot of notes about cat, to be honest. I think she's doing so many things. Well, cat has very targeted titles. They're crafted to answer questions her ideal client would have. She's showing what she knows. She's showing that she knows exactly who she is speaking to. For example, you go to mindset building an authentic community with Gigi.
Tahjma VanBuren (00:20:40) - There's another one. Win win engagement is low. The next one using movement words to grow online. All of these titles give you very much action based things. It allows me to question okay. My question is, dang, what do I do when I have low engagement? How do I make content when I don't have clients right now? How do I, make content when I have too many clients? I have too many things on my plate at this moment. She answers your question using the title perfectly. Perfectly. The next thing that Cat does really good, does really good, does very well, is she owns her show. Here's what I mean. There's a lot of podcasts out there, particularly from coaches, where they want to bring all of these experts to their listener. They want to bring all these experts to their clients. And then every single episode is or dang near every episode is them interviewing somebody else, which takes you as a coach, which takes you as an expert out of the, out of the keynote speaker position, which is the last thing that you want to do.
Tahjma VanBuren (00:21:57) - She clearly showcases her expertise and is not hiding behind her guest appearances. She has a few on, but they are often clearly directly associated with her brand and or her offerings. From what I can tell the clients that she's or the people that she's bringing on, rather are people that are or were clients of hers, or they're very directly related to some knowledge that she's distributed out in her mastermind group or her coaching ecosystem. It reflects what she's doing with them and giving insight to her knowledge. And I think that that is so important. You don't want to. It's your show. It's your podcast, it's your podcast. Do not give. Don't get the flowers away when you haven't even finished growing, you know. So if that means that you have to do a couple of episodes by yourself and be intentional about doing a couple of episodes by yourself, I definitely think you should do that. She has a fair amount with her by herself, and I think that's perfect, especially when it relates back to the business that she's working on growing.
Tahjma VanBuren (00:23:12) - Which leads me into my next point self-promotion. Kat uses her show to promote her own services, effectively using ads that are the same volume as the rest of the show to maintain consistency. You would think you would not believe. You would think that this is a no brainer. Of course, your ad is going to be the same volume and the same same tone as the rest of your show. Duh. No, I was in a, Was it like a seminar? Yeah, it's kind of like a cinema. I was in a seminar the other week where one of the things, one of the pieces of feedback that people were giving was, or that the experts were talking about when it came down to podcast marketing, is the actual 32nd, 42nd ad read has a completely different volume than the rest of your show, and that throws your audience off. It's like, dang, it almost triggers in their brain, oh, this is an ad. Let me skip the same way when you're watching Hulu or Netflix.
Tahjma VanBuren (00:24:21) - This is the ad. Let me skip. This is the ad. Let me let me mute it. No. You want to be able to put yourself in position to utilize that time. So the actual volume of the the ad needs to be kosher. Is that the way they use that slang word? The actual volume needs to work and coincide and meld in with everything else. Otherwise, it's jarring. That only does a volume, but your tone needs to be very consistent. So I can tell when you're when you're reading off of something, I can tell when you're, not truly engaged on what you're talking about, because it it just doesn't sound like everything else that you've said. If you like that piece of bubble gum, you need to talk about it as though you like the piece of bubble gum any other time. It doesn't need to sound fake. It doesn't need to sound like your influencer voice if you feel me. The other caveat to that is we don't have to wait for brand partnerships and sponsorships to sponsorships to make podcasting worthwhile for us, and to make podcasting pay us.
Tahjma VanBuren (00:25:34) - Cat does a good job of, I believe from what I. From what I remember most of her episodes staying there, every single one of her episodes uses an advertisement for her services because, again, it's her show. Again, it's a tool for her to grow. Her coaching business is a tool for her to engage with her clientele in a very specific way. So why wouldn't she have her own ads on there? Not to mention, we need to be able to show those future brands what it even looks like to have an ad on your show. So if you're putting yourself in a position to use your own services, use your own products, use your own, offerings as a advertisement on your show. It entices other people, other small businesses, other brands to be like, oh, that's what it would look like. Oh, I can see that. She showed me what it looks like. Sometimes you just got to show people this is what they want. And as a business owner, I'm sure that that's not the first thing.
Tahjma VanBuren (00:26:37) - First time that you've heard that. All right, I have two more things for Kat. The second to last is she's asking for review requests, not only in the actual episode at the end, but she's also putting it in the show notes and making it super easy for people to do that. You want to make it short and sweet. Hey, I'm moose management. I'm moose podcast. Please leave a review. Let me know what you thought of the show by leaving a review on Apple Podcasts and hitting a five star on Spotify, whatever platform that you're deciding to use and in the show notes, be sure to provide the link so that they can click or copy and paste to go do it however you want to disrupt. How how many clicks you want to disrupt, how hard it is, and how many steps they have to take in order to do something for you that helps you grow as a podcaster. All right. Last thing, Kat Del Carmen's cover art. Her cover art is perfectly representative of her show.
Tahjma VanBuren (00:27:48) - It strikes a good balance between not being too busy and not way too minimal. There's something about ads or not ads. There's something about graphics and logos and designs now where we're going to an extreme minimalist design and I get the appeal. But with Kat, there's a positive reflection of the rest of her brand in her cover art. You want to again think about what it looks like when somebody's scrolling through Spotify. Scrolling through Apple Podcasts, you want to be able to grab their attention. There is a happy medium between the brand recognition of her face, her name, and her podcast name there. I used to work with someone that said, there's favor in your face. People recognize your face for the most part. So. Putting yourself in position to to be recognizable and one of these three things is going to serve or does serve her well. Specifically when Kat is very clearly marketing herself as the expert. These three things work well together. She is the brand. Now, if you're looking for your business to exist outside of yourself, similar to our Moose Management and I moose podcast, I don't necessarily want to be the face of IMO's podcast as we grow, so that's going to look a little bit different for you.
Tahjma VanBuren (00:29:11) - But if you as a coach, as a solo entrepreneur, put your face out there, title face, what's your name? Because somebody's going to recognize one of the three. So I say all of this to say, this is an example of how podcasting can be a supplemental aspect of your brand and your business as a whole. One of Kat's very unique approaches that I don't think that I've seen it be done in. I don't I don't know if she's doing it on purpose, but one of the most interesting aspects of Kat's podcast is how she uses it, almost like an extended email newsletter. When she has a webinar, she posts the replay. When she's promoting a webinar, she shares what you'll get from that all in a podcast episode. All of this in addition to the weekly show that she's putting out. From what I can tell, the emails that I've received from her over the last couple of months. Her email newsletter provides a concise version of the podcast episode, but her emails are largely a platform for her to sell, sell, sell.
Tahjma VanBuren (00:30:19) - Making the podcast the main offering and the email a supportive follow up. The only opportunity for improvement that I truly see, is while Kat's podcast is already doing incredibly well, to be honest with you, one suggestion for an enhancement would be to add an episode segment. A lot of our episodes tend to follow a structure of add read intro meat of the show outro, then maybe another ad read. Episode segments can act as a hook to draw listeners in. If the audience isn't initially interested in the main topic, they might stay for the unique segment and end up listening to the entire episode, since they are literally already there. Not to mention, you've just created a built in social media post for yourself consistently. All in all, it's clear that Kat's focused and strategic approach is yielding very, very impressive results. From branding to content strategy, Kat has created a seamless and engaging experience for her listeners. The main thing I want you as a listener of IMO's I Mus podcast is to take away that podcast can be a main stake for your business, a tool for funneling clientele back to your business after they get a really good taste of your personality.
Tahjma VanBuren (00:31:48) - A really good taste of your offer. Then it's It's all pretty much gravy from there. You just talk in their language from there, moving forward more than anything. Kat's true selling point is probably more than the consistency, more than the the branding of it all. It's truly just keeping it as simple as possible. Even when I'm recording these episodes, I try to keep it as simple as possible. I'm recording on my laptop. I only have a ring light on because it's rainy and gloomy, and I'm still going to get it done. The worst part is you can see the ring light in my glasses. It doesn't have to be as complicated as we want to make certain things. And Cat is a really good example of that. Her one simplified strategic approach is representative is representative in her podcast and then also in her overall business strategy. I'm most management is a done for you service provider. Our latest offering SEO keyword research designed specifically for podcasters like you who want to get noticed by their target audience.
Tahjma VanBuren (00:33:07) - Imagine having a list of the exact keywords and phrases your listeners are searching for. With our SEO keyword research. You'll get a tailored analysis of your target audience, a comprehensive keyword list, and a step by step video guide on how to use these keywords to boost your specific podcast visibility. No more guessing games or shouting out into the void. Just targeted effective strategies to get your podcast found by the right people. Ready to get started? Head over to IMO's management. Com to invest in your podcast future with SEO Keyword Research. All right. Happy podcasting. All right. We're going to end off with a little bit of faith notes or what I like to call faith notes and I moves. We believe a little bit of faith makes way for a whole lot of action. So I'll end the show with a little dose of motivation that hopefully builds faith in you for what you're working towards. So today's focus statement is you're not a content creator. And that's okay. I think in the world of our economy or creator economy, rather, we have a tendency to take on the identity of being a content creator when that's not what we signed up for.
Tahjma VanBuren (00:34:29) - If you're a coach, be a coach. If you're an event planner, be an event planner. If you are a lawyer, be a lawyer, whatever that looks like for you. Do your job and then happen to record it. We run the risk of when we take on this creator identity. We run the risk of living a life to record rather than recording a life that is being lived. We're talking about podcasting, but I don't want you to get lost in how to podcast, how to market, how to do all these other things. Because that's not the point. The point is for you to use this as a tool to promote your business. Content creation is a tool to promote your business. We still need plumbers. We still need teachers. We still need all these different people that have very specialized skills. We don't all need to be content creators. Some people are just posting the posts, and then some people are posting with the intention of marketing their business. And if you get into that rabbit hole, into that spiral of figuring out, how do I get more followers, how do I get more people to engage with my posts? Then you run the risk of not being as good of a professional as you actually want to be.
Tahjma VanBuren (00:35:44) - How do you become a better coach? How do you become a better plumber? How do you become a better manager? And so on and so forth. Better educator. That is what you focus on happened to record it and then figure out how to merge it in a way that makes sense for you. And that, again, is probably what makes Kat so good at what she does. She focuses on being a really good coach that puts emphasis on the results of her clients not producing a podcast super well. Not putting together a Instagram post very well. Focus on not being a content creator. Focus on your skill, your craft, your gifts. And that's what drives people to be interested in what you have to offer. All right, y'all, thank you so much for listening. if you liked what you heard, if you were impacted, if this resonated with you at all, please leave a review on Apple Podcasts or Spotify. There's a link. Do exactly that. five stars only. Please.
Tahjma VanBuren (00:36:56) - If you had some beef with what I said, I take feedback. Well, just don't leave a review.
Tahjma VanBuren (00:37:04) - All right, y'all. Bye.