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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You Do
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[00:00:00] When you take the thought leadership archetype assessment and you discover your primary archetype, maybe your transformational guide, a resident orator, a strategic advisor, you learn a little bit more about your natural strengths and the common misalignments that drain people with your wiring, and that's valuable.
[00:00:18] That gives you a starting point. It helps you recognize patterns in how you express yourself. But then something interesting has been happening, you might look at your results and think, wait, I'm a transformational guide, but as I scroll down, I can see I also scored high in resonant orator and maybe also experienced facilitator.
[00:00:36] Does that matter? Yes, it absolutely matters. You don't have just one archetype, you have a unique blend across all 10 archetypes. Those secondary scores, they're not just interesting data points, they're clues to how you are specifically wired to express yourself, to guide transformation, to build your business.
[00:00:55] And when I kept hearing this question again and again, does my secondary archetype matter? Does [00:01:00] my third matter? I started looking at some of the patterns. And that's when I discovered something fascinating. You've probably heard me mention on other episodes, I talked a little bit about it last week. The 10 archetypes actually cluster into four deeper patterns, bigger categories based on how ideas emerge and develop in people's brains.
[00:01:19] To keep with our music theme here, I call 'em the four frequencies, and understanding your frequency blend, your primary frequency, your secondary frequencies, how those align with your archetypes. It changes a lot about how you sequence your growth. This information doesn't tell you exactly what to do, but it does give you some diagnostic insight into the path you're already wired to walk and how to do that more effectively.
[00:01:42] Because when you're building inside of that frequency you feel most comfortable in, like with all of the archetypes specifically, you're not fighting your wiring, you're working with it, and that feels energizing and not draining.
[00:01:55] Progress feels a little bit more natural instead of forced. So let's walk through each [00:02:00] frequency briefly so you can start to make some of those connections as you look at your initial results from the Archetype test and see how all of this fits together. So the first of the four is probably the easiest to understand it's expression led.
[00:02:15] That means that you guide transformation, you express yourself. You think by sharing your ideas, the act of expression itself, those ideas emerge. They get clearer. Through the act of specific types of expression itself. So you maybe don't know what you think until you say it out loud. , Or maybe you need to write something down to really get clear on what you think or you need to draw or sketch something out.
[00:02:38] Ideas might feel fuzzy in your head, but crystallize when they get expressed out loud, or your brain organizes concepts through drawing them. Content creation isn't just output for you. It's literally how you think. There are three archetypes in this frequency. You probably could guess who they are. If you've listened to the other episodes of the podcast, resonant Orator, you think by [00:03:00] speaking wisdom writer, you think by writing and visual thought architect, you think clearly through drawing, through visualizing.
[00:03:07] So if you're resonant order, you need to speak to think, you know this from listening to that episode on, so you're a resident orator. Now what? Your ideas get clear through verbal processing. That means you be best aligned with speaking opportunities or by recording yourself teaching, or even just talking into an audio note, a voice note about concepts, , that, that need to be clearer.
[00:03:30] It's a little bit harder to sit down and write your way to clarity. You need to hear yourself say it out loud first, and then you might write it down, but it depends on your specific blend of archetypes and frequencies. I will say though, after several reps of speaking the idea, the same idea again and again, patterns will start to emerge and you can capture what you've been saying and use that in your marketing.
[00:03:51] Use that in your sales, use that in your content creation. If you're a wisdom writer, you need to write to think your ideas become real on the [00:04:00] page. That might mean journaling, starting with essays, writing newsletters where you explore concepts as you go. You can't force yourself to speak. You can't force yourself to create videos first just for the sake of being visible.
[00:04:11] 'cause someone said to go create reels on Instagram. The writing itself is how you figure things out. And after you've been consistently writing, you'll notice themes and frameworks emerging from what you've been exploring. As a visual thought architect, you need to draw it out to think, but it's not solving problems in real time.
[00:04:29] Like a strategic advisor, which we'll talk about in a minute. Your ideas find their organization spatially through visual means. That might mean sketching a framework out or creating a visual diagram to express something or building a visual model before you have words for what you're thinking. It's harder to start writing paragraphs.
[00:04:47] You need to see the concepts clearly first. And after creating multiple visuals, you'll recognize which ones create those aha moments that reveal your signature approach.
[00:04:57] So if you're expression led, if you're part of this [00:05:00] expression LED frequency, give yourself permission to express yourself in your natural medium. First, we know this, we don't wait for complete clarity before we start to create. We just create. And if you can look at your top six , archetypes on your initial results, check and see how many of them might be expression led.
[00:05:18] We'll talk more about the specific blend in a minute. Now the second frequency is experience lead. I think through facilitating transformation, through watching people transform through , talking to people one-on-one, through a transformation, through creating an experience and the conditions for transformation, that's how ideas develop.
[00:05:37] It's working with other people, either one-on-one in a group or walking them through a systematized curriculum. So you can see the transformation itself. Your ideas emerge depending on the specific archetype you lead with and the container you're working in.
[00:05:53] So if you're a transformational guide, you need individual transformation work to think your insights come through deep, personalized work that you do [00:06:00] one-on-one. It is very personalized. It almost feels bespoke, and it might feel like it's hard to scale. That's not the case, but it's gonna feel that way.
[00:06:08] , Your frameworks emerged from noticing what consistently creates breakthroughs for multiple people. It's hard to develop your intellectual property by creating a group program. First. You need that customized opportunity to see what's really happening with each person. Then you can start to see patterns, and then you can start to organize those patterns.
[00:06:28] Experienced facilitators, you really need to see people in a group to think your insights come your most magnetic when you have group dynamics happening. Collective transformation happening, so your frameworks emerge when you design the container and facilitate. A group transformational experience and notice what creates a shift for the group.
[00:06:49] It's hard to develop your IP through one-on-one work or maybe sitting and creating curriculum just to sit down and create it. You need to be on your feet in the room with the group, responding to their energy, responding [00:07:00] to their needs, and after facilitating multiple group experiences, you'll be able to see the sequences that consistently work.
[00:07:06] Now if you're a digital learning architect, systematic curriculum development is the way that you think, create, express, your insights come from structuring learning sequences and watching what happens when students actually do that work and progress through those experiences. That means your frameworks probably emerge from building courses and testing them and asking questions and refining where people get stuck or succeed.
[00:07:30] It's really not intuitive one-on-one work that is gonna get you there. You need the structure of organized learning progressions, and after you've taught it systematically multiple times, , you'll perfect that sequence. The creates the right skill development. Now I know how difficult this frequency is.
[00:07:45] If I look at my top. Archetypes When I take the test, I have all three of these. I have all three, , experience led archetypes in my specific, like top five or six. That means I am always looking [00:08:00] for transformation and it also means it's very hard for me . To describe the experience that people have when working with me.
[00:08:07] They just need to experience it. That's why I rely on things like this podcast. You're having an experience by listening to me talk through these things, and you're figuring things out, and you're learning things. That helps set me up for success. If I have the opportunity to talk with you in something like an archetype strategy call, it's easier to take that next step.
[00:08:26] It's not a bug. It's a feature that seeing that transformation happen, being involved in that transformation is a big part of expression and development and sales and marketing. That frequency. That experience led frequency. If you have one or two or all three, just know that like me, , that's the thing to figure out whether you're starting with one-on-one coaching or group facilitation or building curriculum.
[00:08:52] It starts with the transformation work itself. That IP emerges from doing the work and then documenting and talking about the [00:09:00] things that you're seeing that consistently create results. Now the third frequency is insight led. With that frequency, that group. Those are archetypes where the ideas develop through rigorous analysis, through research synthesis, through strategic thinking, your brains love figuring things out.
[00:09:18] You are able to easily see patterns other people miss. You can hold multiple frameworks simultaneously and notice where they conflict or connect. Your value is in the depth and uniqueness of your thinking, not in how quickly you can create content.
[00:09:31] So the archetypes inside this frequency are Strategic advisor, which is real-time problem solving research innovator, which is going away, doing the research and creating usable takeaways across domains. And category creator, which is leading with some contrary frameworks to help solve a problem. Insight LED doesn't mean locking yourself away to theorize.
[00:09:52] You develop content, you develop frameworks depending on how you specifically show up with your archetype. So the [00:10:00] thing they have in common is it's all about problem solving. The, the uniqueness is in the archetypal approach. So strategic advisor, you need problems to solve. , I've worked with several strategic advisors over the last month, and the thing that they have in common is making the decision.
[00:10:16] To step into a situation and know that they can solve the problem that they're gonna have the tools they need at their disposal to figure it out. And if they don't, they'll go away and figure it out. But those frameworks and those patterns emerge through solving real challenges for real clients or real organizations.
[00:10:32] You think by diagnosing. By taking live input from people in the room and working the problem out in real time, that takes a different kind of confidence to step into a space and do that. But I know, and I've seen again and again after several reps of stepping into complex situations and trusting yourself, that you're going to see what other people are missing, that the whiteboard magic happens in the room, not alone at your desk.
[00:10:57] You start to gain traction and people start to [00:11:00] seek you out. As a research innovator, you might start by bringing your analytical lens to existing research as to frameworks, or you might dive deep into established studies and proven methodologies like someone like Adam Grant does. And through that process of really rigorous analysis and synthesis, you develop your own perspective that is usable.
[00:11:18] Your unique frameworks, your unique point of view comes through investigating what has already been proven and using that to solve a problem. Identifying what's missing and then how it connects to things that other people are living through experiencing. If you're a category creator, your thinking develops by questioning fundamental assumptions that everybody says is true.
[00:11:37] It's just this is the truth, and you're standing to the side going, I don't know about that. You might question existing categories. You might question existing frameworks, but only to identify what's wrong with that current approach and to find a different way. That contrarian perspective emerges through challenging the status quo, articulating why we need a new paradigm.
[00:11:56] All three of these archetypes inside this frequency, this insight-LED [00:12:00] frequency. You need to give yourself permission. To think deeply, but that thinking happens if you're a strategic advisor through solving the problem. If you're a research innovator through doing the research, if you're a category creator through questioning established paradigms, your credibility comes from the depth and the uniqueness of your thinking as it relates to solving problems.
[00:12:22] And it doesn't have to happen by itself. In a room where you're sitting and staring at a blank piece of paper, you need to get in front of people and , start solving their problems. Now the last frequency only has one archetype in it. It's embodiment led. Those ideas become clear through personal experimentation and lived application.
[00:12:39] You cannot teach what you haven't personally validated. That's where the embodiment word comes from your brain. If you're a, if you're principled practitioner. Which is the archetype inside , this frequency, your brain organizes concepts through your own practice and through your documented results, and the credibility that you bring to the world comes from being your own best case study.
[00:12:59] [00:13:00] Your lived experience is your intellectual property. This is one of the rarest for me to see as a primary archetype. Most people who maybe hear me talk about a principled practitioner or this embodiment led archetype, they're often experience led, and the difference is experience led people develop frameworks through other people's transformation.
[00:13:19] Embodiment. People develop frameworks through their own. I do see this frequency, this archetype show up maybe in the third slot or the fourth slot quite often. And when we see that, what that says is you are never gonna teach something you haven't done yourself. And so if you have this as your primary archetype, as your primary frequency, start with personal practice documentation.
[00:13:39] Test approaches on yourself first. Now, you've heard me hint at this a little bit, but this multi frequency profile that we're able to uncover by understanding these categories is where things really get interesting.
[00:13:52] As I've been working with clients and digging into and doing expanded analysis on their archetype results, I'm [00:14:00] finding that. There's a really interesting mix that we see when we take the raw scores from your test, not just the top result, not just the archetypes that are listed, , as the top six that you scored on, but looking at the actual raw scores and how they align with the frequencies and what all of that means.
[00:14:17] Because maybe like me, you have transformational guide at the top, but you also score really high in resident orator or strategic advisor. That's what my expanded analysis looks like. I have all three of those. Transformational Guide is first and it's like 35%. It's very closely followed by resident orator and very closely followed behind by Strategic Advisor.
[00:14:38] They're all 30% and above in terms of my RAW score. And if I look at how I express myself, how I think, how I guide transformation, all three of those things do come into play. Or maybe you're really heavily weighted in Strategic Advisor, which is insight led. Maybe it's, it's 70% and, but you've also got transformational guide and wisdom writer.
[00:14:58] Maybe at 30%, [00:15:00] 20% that matters. Those scores matter. You'll see a clear pattern sometimes where like I, I shared earlier of the top five I have in my expanded analysis. Three of them are the experience led frequencies that tells us something significant about where I should start, what I should be doing, how I should express myself.
[00:15:21] All of that matters. So here's what I want you to remember , as you're looking at your results, when you take the archetype assessment, your primary frequency shows you where to start building. , It's the first steps you need to take, but as you scroll down and look at your secondary frequencies, those can give you some good information on how to differentiate, how to expand once you've gotten started, once you've gotten moving with your primary archetype, with your primary frequency, that unique combination points to and creates positioning and opportunities that other people don't have.
[00:15:50] This is your unique strategic advantage. It's part of your core resonance, the uniqueness that is you. And if you understand how to start with that primary frequency and [00:16:00] then integrate the secondary, you can create a unique way to express yourself. Unique positioning that's really difficult to replicate.
[00:16:08] I talk with clients all the time about how. Your voice, the way you approach things, the experience that you've walked through, the way that you're wired, all of that comes together to create your unique voice that fits in the gap for the people who need to hear from you. And that is so true, even of just this one little piece of core resonance, which is your expression, your archetype, and how that works.
[00:16:31] All of that comes together in a really fascinating way for, so for example, someone who has. Experience led, like either transformational guide or experience facilitator as their primary. They're gonna wanna create experience for people. , But maybe they have insight led next as strategic advisor.
[00:16:49] They're not just a coach, they're not just a one-on-one coach. They're someone who can guide you through the problems that are coming next. Their transformation work feeds their strategic thinking, [00:17:00] and the frameworks are grounded in like, let's get people to change. Let's not just come up with theory. As someone who has an insight led primary expression, like category creator or strategic advisor, and then they have expression LED as a secondary.
[00:17:15] They're not just a strategist. They're a strategist who makes the complex simple. I actually have a friend who has that specific combination. They have strategic advisor first and resonant orator or second, and they are known in communities in their circles as the person who can simplify almost anything.
[00:17:34] He can do deep analytical work and he can make it really clear and really accessible in a way that not. A lot of people can, and the frameworks that that he uses, that he's created, that he's certified in, they don't stay locked in consulting engagements. They become his actual thought leadership.
[00:17:51] So that combination is what makes you uniquely you. And it's important to look at it, but the sequence does matter. We need to start with the primary frequency, the primary archetype, [00:18:00] and then start to layer the others in. And if you're feeling pulled in multiple directions, like. Man, you need to really walk people through transformation and you need to lean into the problem solving, or you need like the content creation of a resident orator, and you need the facilitation of standing in front of a group.
[00:18:20] You're not confused. You're just looking at and paying attention to these frequencies that already exist in how you express yourself. And it's not meant to cause confusion. It's a, it's an opportunity. It's not a bug, it's a feature. 'cause when you understand that blend. You really get dialed in and stop fighting your wiring and stop trying to build like other people.
[00:18:41] You can be unapologetic about how you show up and start sequencing your development in a way that really works with your wiring. Now, I can't tell you your specific frequency combination. Your specific archetype combination on a podcast episode like this. The initial assessment will get you started.
[00:18:57] It'll get you that natural starting point. [00:19:00] But understanding your complete frequency blend really requires looking at your raw scores, and that's part of the deeper analysis we do in an archetype strategy call. We look at the full profile, all the percentages that matter mathematically, not just the primary archetype.
[00:19:15] We identify which frequency is dominating your blend at the top, whether you've got a strong pattern or a really true like multi frequency blend. And most importantly, we map out. Strategically what to build first, what to add, second, what to partner for, how all of that comes together to create your competitive advantage so you get value from taking the assessment.
[00:19:36] I've heard it again and again. It's really been enlightening for people to discover your primary archetype. Start looking at the patterns that are there and start moving in that direction. If you're a wisdom writer, start journaling. If you're a resident order, start talking more. If you're a strategic advisor, start solving problems.
[00:19:54] But if you're hearing this and thinking, man, I really feel like I, I like knowing my [00:20:00] primary archetype and, and a little bit more about the frequency, but I still feel like it's not quite there, or I'm curious about how my specific combination could create some positioning for me that other people can't replicate.
[00:20:11] That's exactly what we unpack in a strategy call. So if you want that clarity, it's just as simple as going to macy robinson.com/call and get signed up for an archetype strategy. Call with me. Take the assessment for free if you haven't already discovered your primary archetype. Macy robinson.com/quiz and then head on over to.
[00:20:33] The call and there there's even a link at the bottom of the results. And let's schedule a call where we look at your complete profile and figure out your frequency. That investment you make in that call can be applied to continuing work with me. 'cause I want you to have the tools that you need, the compass that you need to get yourself moving in the right direction.
[00:20:52] And then when it's time to draw the full map so you know exactly where you're going, that's when we can step into working in the accelerator in the [00:21:00] one-on-one group hybrid that I have. Or in a, a sprint, a one-on-one sprint. 'cause man, when you know where you're headed, when you stop fighting how you're wired and start really, truly using your voice, your unique voice, really singing who you are, everything starts to resonate through that unique gap that only you can fill.