From Idea to Keynote: Five Lessons from Budapest

At 4 a.m. in Luton Airport, I head to Budapest to deliver a keynote — and along the way, unpack what it really takes to turn an idea into a valuable talk.

In this travel-journal-meets-creative-process episode, I share five lessons learned from the runway to the stage: how to go from idea → value, find your point of view, think in stories, do the hard work, and give generously.

It’s a behind-the-scenes look at the craft of speaking, the nerves before stepping on stage, and the joy of seeing your name on an arrivals card — all through the lens of the Idea to Value system.

Recorded across airports, trains, and hotel rooms — part reflection, part field note — this episode is for anyone turning ideas into something worth sharing.

Key Takeaways — Five Ways to Make a Valuable Keynote

1. Go from Idea → Value
   Every creative act — from writing to keynotes — follows the same path: idea → investment → activity set → creative action → value. Get effective before worrying about being efficient.
2. Have a Point of View
   A great keynote isn’t a lecture — it’s a perspective. Believe in what you’re saying. The goal isn’t to please everyone; it’s to help the right ideas land with the right people.
3. Think in Stories
   Facts inform, but stories connect. Design your talk like a story: beginning, middle, and end — with moments, characters, and growth along the way.
4. Do the Hard Work Before the Stage
   Most of the effort happens long before you take to the stage. Script, rehearse, edit, and refine until it’s ready. The nerves fade when you know you’ve done the work.
5. Give Generously
   A keynote is an exchange of value — your time, energy, and attention for the audience’s. Respect that investment. Share ideas worth carrying forward.

Find the video and associated blog post here - https://www.cultivatedmanagement.com/how-to-turn-an-idea-into-a-talk-that-truly-resonates/

Grab The "Idea to Value System" Video Course — Learn the full system for turning ideas into impact in the workplace
👉 cultivatedmanagement.com/idea-to-value-system

Grab Zero to Keynote — My book and toolkit for crafting, rehearsing, and delivering great talks
👉 cultivatedmanagement.com/zero-to-keynote

Episode Highlights

• 00:00 – Luton Airport reflections (and why it’s last on the list)
• 03:45 – From idea to value: how Rob builds a keynote
• 10:30 – Writing and rehearsing longhand on the plane
• 18:10 – The joy of seeing your name on an arrivals card
• 23:00 – Budapest: finding your point of view
• 30:00 – Stories that connect (inside a railway museum)
• 40:00 – Doing the hard work before you take the stage
• 48:00 – Give generously and respect the audience’s attention
• 53:00 – Reflections, book signings, and the flight home
• 54:00 - A reminder why Luton airport is at the bottom of my list

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Creators and Guests

Host

Rob Lambert

I’m Rob Lambert — helping people turn ideas into value through creativity, learning, and communication. “Here’s an Idea Worth Playing With” is where we explore the small sparks that make big systems work better.

What is Here's an idea worth playing with?

Here’s An Idea Worth Playing With is where ideas begin.
In a few quiet minutes, I share the early sparks — the half-formed thoughts, creative hunches, and questions that surface on walks, in notebooks, or in the messy middle of work.

These aren’t polished frameworks or finished stories.
They’re the seeds that grow into them.

A short, thoughtful, maker-minded podcast for anyone who enjoys honest reflections on creativity, work, meaning, and the strange little ideas that tug at your attention.

Simple. Human. Curious.
A sketchbook in audio form.

Cultivated Website - https://www.cultivatedmanagement.com
Creative Soul Projects YouTube - https://www.youtube.com/@creativesoulprojects

Rob: 00:00

Everybody, it's about 4AM at the moment and I'm in and around Luton Airport. You see, I'm about to take a flight. Well, actually, I'm here super early. I'll explain that in a minute. But I'm about to take a flight to Budapest where I'm gonna be delivering a keynote.

Rob: 00:16

And in this particular sort of travel podcast, if that's what we wanna call it, I'm gonna share with you five ways to make a valuable keynote to go from an idea to a valuable keynote. Now don't worry, I'm there for four days, but I'm not gonna record something every day. I'm gonna condense what I do record down into something that's hopefully super short, super sharp, and super useful. So it's about 04:00. It's just gone 04:00 actually and I'm super tired obviously.

Rob: 00:51

I got up at 01:00, didn't sleep too well last night and here I am at Luton Airport which if you've been to The UK and you've been to many of the airports, I've not been to all of them, but Luton is probably right down there at the bottom of my favorite airports. There's just something so poorly organized and I don't know what it is. The customer service is poor. I don't know. It's just got this vibe that that just doesn't seem to care about getting you through the airport in a calm and considered way.

Rob: 01:26

Anyway, so as I said, I'm gonna share five different ideas and just before I board the airplane, I managed to make it through. And by the way, there was no need to get here super early because I didn't have to do anything different. So I basically sat in Luton Airport for about two hours fifty minutes longer than I probably needed to because I got here so damn early. Anyway, time for a coffee, time for something to eat, and, you know, a reflection. So the five different things I'm gonna share them as we go through this podcast, and I'm you might find the audio as a little bit sketchy as we go through because I'm a bit self conscious to be honest, sat here in Luton Airport trying to record, essentially this audio without looking like a complete idiot.

Rob: 02:14

So the first idea is to work out how to go from idea to value smoothly and quickly. Now, minor plug, I do have a new video course, 26 different principles in a video course series about how to go from idea to value, which is essentially my consulting piece, how I help organizations get smoother, quicker, and faster at delivering value. But the model itself also works in our own personal lives if we strip away some of the sort of, you know, the team pieces and what have you. And I use the very same model to build a talk. So it starts with an idea.

Rob: 02:51

And this is an idea that, you know, I I wanna share with the world. It just won't leave me alone. It's a message that I feel is important. And for this keynote in Budapest, I'm talking about how to go from idea to value and how that's super good for your career when you work out how you're connected to the valuable outcomes because that gap between idea and value, well, that's all cost in an organization. You know, we get obsessed with plans and arguing and debating about theories and methodologies.

Rob: 03:19

And all of that is cost. One of the most powerful things for my career was when I worked out that everything between an idea and the value, which is, you know, potentially financial value that you're shipping, although in the video series, I do cover three other types of value. So the more you can connect yourself to that cost and work out how to reduce that cost and get smoother, quicker, and faster at getting to value, the more that you can boost your career, keep the business alive, keep adding value. So it always starts with an idea though, something that we wanna do, and there's always more ideas we could ever realistically achieve. And so it pays to work out how to filter those ideas down because we just basically can't do everything.

Rob: 04:03

The next step is then to decide and invest. Now, organization, we might be investing money. We probably are because people cost money to build things. So we're gonna invest some money. In our personal lives, we might not be investing any money, but at the same time, we are gonna be investing some time, energy, and attention.

Rob: 04:21

And that's exactly the same in an organization. We're diverting people's time, energy, and attention, those precious human resources of time, energy, and attention, and it pains me so much to see that squandered with chaos and confusion and bureaucracy and arguments and red tape. This is not just a cost in terms of money and the delays that that causes, but this is a cost to the very people who work in an organization because we're squandering their time, energy, and attention. But when we're doing a personal thing like building a keynote, I'm gonna be investing and I have invested my own time, my own energy, and my own attention in pulling together a great talk. But I also need to bear in mind that the audience are giving me their valuable time, energy, and attention.

Rob: 05:08

And as such, I have to do this work in advance. I have to go from idea to value and put in the effort so that I make good use of the audience's time, energy, and attention. So we have an idea. We then invest our time, energy, and attention in it and sometimes money. We then build what I call an activity set, which is the smallest amount of activity that we know we're gonna need to do in order to bring this idea to fruition, to turn it into something tangible, to turn it into something valuable.

Rob: 05:40

Now, is where a lot of people get hung up. They, you know, procrastination, research, plans, and they let the potential of this thing get in the way of actually delivering the potential. Same in work as it is in our own personal lives. So I call it an activity set. I appreciate all the time that this activity set that I define is gonna be wrong, is gonna be incomplete.

Rob: 05:59

So think about it with a keynote, I've got to do the slides, I've got to do the logistics, book the flights, I've got to all of this kind of admin type stuff. I've got to write that talk, I've got to fine tune it, I've got to rehearse it, I've got to practice it. There's a whole lot of activity that goes into delivering a keynote. And in my book, Zero's Keynote, I talk about the fact that most of the effort, most of the hard work happens way before you hit the stage to deliver a keynote. It happens during this activity set building, and then the following piece to that, which is the creative action to bring these things to life.

Rob: 06:36

So we have an idea. We've invested some time, energy, and attention. We build a smallish activity set just so we can get going, so we can get into action quickly and learn because then we're in the creative action. Creative action is where we try to build this thing, bring it to life, and we learn and we feed that back into the activity set, we go round and round until we start shipping the things that are gonna bring this talk to life. Now everyone's super obsessed with shipping things because that's what everybody talks about.

Rob: 07:05

Let's ship it. Ship it. Ship it. But shipping things doesn't always equate to value. That's a really important part of the model, certainly in business.

Rob: 07:13

So we think about I've got to ship the slide deck to the conference organizers done. I've got to book the airport, the parking, and all the other stuff that goes on done. That's all been shipped. These are activities that I've applied my creative action to and I have shipped them, but I still haven't delivered the keynote yet. I still haven't released the value.

Rob: 07:32

And so once all those things are shipped and then I turn up hopefully in Budapest if this flight isn't delayed, I land hopefully safely, everything goes to plan, and then tomorrow, 4PM, I will be hitting the stage and I will be delivering a keynote that I hope and I believe is gonna be a great talk that's gonna add value to the audience. It's gonna be a good use of their time, energy, and attention. And that is hopefully gonna be valuable to them, but, of course, I'm getting paid for this as well. So hopefully, it's gonna be good enough that the organizers are more than happy to pay me the fee for this keynote. That's when I release that financial value to my business in return for a great talk.

Rob: 08:19

So that's that kind of idea to value piece. It works incredibly well in organization, and the 26 videos are how you actually sort of almost unblock all of that so that you can get to value quicker and work out what sort of value you're actually trying to deliver. So with that said, that is the process. So working out how to get effective for that first, you know, so that you can go from an idea to a valuable talk, whether that's a keynote or whether that's a track session, might be a workshop that you're doing, that process of having an idea, deciding that this idea is something that you want to bring to life, where we invest our time, energy, and attention. We then build an activity set so that we can get into action quickly knowing that that activity set is probably gonna be incomplete and will alter and change as we get into the next part, which is creative action, which is where we build the thing, we bring it to life, we make the idea tangible.

Rob: 09:13

We then ship all of the parts until they all build up at some point to the value that we're expecting to generate. Once you're effective for that, then you can work out how to be efficient, and there's loads of different ways we can become more efficient. But there's no point in being efficient first if we're not effective because all we'll be doing then is making something ineffective more efficient, and that doesn't really make any sense. Okay. I'm starting to lose my voice, so it's not a good thing before I board this flight.

Rob: 09:41

But there we go. Let's, well, let's hopefully get on this flight in about twenty minutes. I think the gate's open. Should be able to see some announcement at some point. So that's the idea number one is you've got to go through that process of getting effective.

Rob: 09:57

Now, I have done all of that, I've rehearsed it, I could probably do the keynote tomorrow or this afternoon when I land without having to go through and rehearse and, you know, practice the talk because I've already done that. However, I'm going be on a flight for the night, two and a half hours. It's early morning. The chances of me falling asleep on a flight are pretty much zero because I always worry. And this is a bit weird, but I always worry that somebody's gonna draw on my face if I fall asleep.

Rob: 10:21

So probably some sort of scar from childhood there, but I won't be sleeping on the plane. So what I'm gonna do on the plane, I've got my little notebook here actually. So this is an Oxford composition book in bright orange, and in there I have written out the entire talk in longhand. I recommend this in the zero to Keynote book. I've written it all out.

Rob: 10:40

I've left a gap between each line. So I've left one line in between each line of the whole talk. It takes about 25, 30 pages of this notebook. And what I'm gonna do on the airplane is I'm actually gonna go through the whole talk. And on the spare line that I have, I'm gonna rewrite it all in longhand again.

Rob: 10:58

So that when I finish, I get off the plane at the end. There is no way I'm gonna forget this talk. No chance at all because it's lodged in my memory. I've written it out three or four times. This will be probably the fifth time I'm gonna do that.

Rob: 11:10

It's a good use of my time on the airplane. That's what I do to rehearse it so that I can get to the conference. I can enjoy it without having to sit there in the speakers room, practicing it, doing last minute changes to it because I've already done that work. I've been through the funnel, and I'm ready to deliver the value. My word, I really am losing my voice.

Rob: 11:30

I shall see you hopefully on the other side in Budapest. So I'm gonna be a little bit quiet here, a little bit sort of, inconspicuous hopefully as I just record this little bit because there's lots of security around and I'm waiting for my luggage to arrive. And I'm hoping that on the other side of the gates, if I can get through out into the waiting area into into, arrivals, there's gonna be somebody there with my name on a card, is just joyful. It's such a small thing, but it's just I love it. You get out, there's somebody there with your name on a card.

Rob: 12:13

And, that car, that taxi, that limo, whatever, it's not gonna be a limo, trust me, is gonna take me to the, hotel. It's just really nice. It's so nice just walking out and seeing your name on a card. It makes me feel like I've achieved great things in the world. And, yeah, it's just a bit sad really, isn't it?

Rob: 12:30

Okay. So I'm in the hotel room now. It's a very nice hotel room. I've seen a number of different people from the conference because all of the conference speakers are all staying in the same hotel which is pretty cool actually. I kind of like that.

Rob: 12:42

That's really good. I need to go and get some food. I'm super hungry. It's about 01:00 here at the moment now and I'm gonna go and find a little because I know exactly where that is because I've done a travel guide because me and the family were here about six months ago. Love Budapest.

Rob: 12:59

It's so cool. It's one of those joyful cities that's sort of both old and new at the same time. We're not too far from St Stephen's Basilica and I know for a fact that that is a little not too far from there and I'm gonna go and get some sushi, probably a can of beer and then I'm gonna sit and watch a little bit of the hotel TV before going for a walk just to sort of, you know, orientate myself, just get a bit more grounded, just kinda see some of the sights again. And then it's a speakers dinner tonight for all of the speakers. We're gonna go to I think it's the top of the Pullman Hotel to the bar up there and that should be a good laugh.

Rob: 13:34

I probably won't record any audio up there because there'll be loads of conversations, there'll be music, it'll just be I just wanna enjoy it. No offense. But idea number two before I nip out and get the sushi from Lidl is to have a point of view. You see, a good keynote isn't a lecture. It's basically a perspective.

Rob: 13:52

It's something that you believe is something that you think might even challenge people. That to me is what makes a good keynote is when you have a perspective, you have a point of view. Now the chances are that not everybody will agree with you. So if you're gonna go into a conference aiming for the best talk, the highest rated talk, but you have a point of view, you might find that actually you alienate a significant portion of the audience because it goes against the way that they think. The goal isn't to please everybody, it's to make those right ideas, the ideas that you believe in, your perspective, and it's to help those ideas land with the right people who need to hear it.

Rob: 14:31

You see, I saw one of the conference organizers and I spoke at this event maybe six years ago and I saw one of the conference organizers in the foyer and she said to me that last time I was here and I did a keynote, it was the right time for her to hear that keynote. It fundamentally changed the way that she was thinking about a problem, about her life, about the next steps in her journey and it really resonated with her because it was a right idea, something that I genuinely believed in, and it landed with the right people. That is the point of a keynote. You're not necessarily there to teach something. You're not necessarily there to show people how things work, although they can work as keynotes.

Rob: 15:10

But you're there to share a point of view, a perspective, something that you deeply believe in. Because once you believe in it, that enthusiasm, that momentum, that passion is gonna show through. That to me is a good keynote, is to have a perspective, to have a point of view, and to help the right ideas land with those that need to hear it. So last night was really good. I've lost my voice even more, which is not great because I'm about to take the stage later this afternoon at 04:00, but I am on my little walk around the venue at the conference.

Rob: 15:43

I managed to avoid having too much to drink, too much to eat last night at the speakers dinner which was great fun. Top of the Pullman Hotel, wonderful view. Shame it was absolutely tonking it down with rain, but there you go. Now the venue here is in an old well, I say old. It's in a railway museum.

Rob: 15:59

So it's got lots of old railway sort of stuff around, carriages, trains, you know, Pullman carriages. There's all sorts of really cool stuff here. It's such a great venue actually. And it's just wonderful. I'm just gonna have a search around.

Rob: 16:12

I'm gonna do a video as well for this. So if you check out cultivatormanagement.com, you might find there's also a video where I'm gonna show some of the footage from here. It really is a wonderful, wonderful venue to have. I mean, smells a little bit of diesel, it's bit dusty, but inside's cool as well. I've had a wander around there and outside here with all the trains and the museum, there's a there's even a little mini train that I think we're allowed to go on, sort of at some point today that goes around the whole museum outside as well.

Rob: 16:41

So that's pretty cool. And as I sort of stand and stare at this sort of old machinery, I'm a big fan of old mechanical kind of stuff. I'm big fan of history, full stop. But I think about the stories that have taken place, the stories that these things could tell. I'm looking at an old carriage.

Rob: 16:56

I think this is from like the nineteen forties, nineteen fifties. Just think about the stories that, you know, you would be able to reveal if that carriage could talk, if you could see some of the stuff, listen to the conversations and you could even, you know, the journey and the sort of history of that carriage itself is a story that's probably worth telling. And that is point number three. When we're doing keynotes, think in stories because facts do inform, but stories connect. They help bring a human narrative to insights, to information, to data.

Rob: 17:30

Stories essentially make information memorable. They kinda give shape to emotions. They let you add that human context to the details that maybe you're trying to share. But when you're doing a keynote, when you're writing your keynote, try to think in stories. What moments, what information, what data, what idea am I trying to share that I could share as a story to help people feel that message and to see it, not just to hear it.

Rob: 18:02

Now you might design the whole keynote as a story. That's essentially what I'm gonna do today. I'm gonna start with the beginning, the middle, and end. I'm gonna set the problem and the challenge at the beginning. I'm gonna go through the detail in the middle, and then I'm gonna come to some sort of resolution at the end.

Rob: 18:18

I mean, that's a classic story arc. However, even within that messy middle of the talk, I'm gonna use stories. I'm gonna introduce characters. I'm gonna introduce micro challenges that needed resolution. And most importantly, when we think about most good stories, the protagonist, that might be you, it might be your team, it might be a character that you introduce, That person, as they go through the story, generally in a really good story, they grow.

Rob: 18:48

They develop. They cultivate better behaviors, better attitude, more skills, more emotion. They grow as they go through the story. And that to me is what I'm gonna talk about today is how to grow through this challenge. And each of the characters grows as they overcome some of the problems in that messy middle.

Rob: 19:06

There are nine key lessons that I'm gonna present today, which sounds a lot, but each one's gonna be a micro story within the arc of a bigger story. So when you're thinking about keynotes, try to think in stories because stories connect. K. So I've just been in the speakers room at conferences. What you normally have is a sort of speakers room.

Rob: 19:30

This one, it's an old Pullman carriage. It's really really cool. Check out the video if you wanna see what that looks like. It's really cool. I've done lots of walking around the expo and I've seen lots of stuff going on and I'm back outside recording this to try and get a little bit peace and quiet.

Rob: 19:46

But idea number four is to do the hard work. Now we've talked about going from idea to value, that whole funnel, which is all part of my new course and the book Zero's Keynote talks about this as well, but almost all of the hard work happens before you take to the stage. I'm about to take to the stage probably in about an hour and a half and I have designed it. I've scripted it. I've rehearsed it.

Rob: 20:08

I've cut out lots of wonderful stuff that I would love to have put into the talk, I've had to cut it out even though I think it's good stuff. It just didn't serve the purpose of the story. It was extra fluff. So there's an editing process that has to happen as well. Now one of the reasons that I say you should do this and that almost all that hard work happens before you hit the stage is because you are trying to give the audience a good use of their time.

Rob: 20:32

We'll come on to that in a minute. But, also, on the day when the nerves arrive, and I'm feeling a little bit nervous now, I'm generally maybe ten, fifteen minutes before the talk, a complete hot mess, crumbling hot mess. Don't want anyone to come and talk to me because I'm just trying to just trying to control my nerves and the emotion. But I know that as soon as I hit that stage, all of that hard work, the really hard work going between idea and value has been done. I've done it.

Rob: 21:01

I'm ready. I hit the stage. The nerves just disappear literally as soon as I hit the stage because I've done the work. It's now my time to shine. It's my time to deliver a great talk.

Rob: 21:13

But what I always see at every conference in the speaker's room, and I'm not gonna name names of course, but every single conference, there are people still writing their talk the day before, two days before they're about to do their keynote, their talk. They're still writing it. They're still doing the slides. They're still working out what it is that they wanna say. And for me, this is just lack of preparation.

Rob: 21:37

It's not doing the hard work. I remember a giant technology conference in Dublin. One of the speakers took to the stage and his first opening comment on the stage was, I only finished this talk about 03:00 this morning, so I apologize if it's not gonna be very good. Well done. I mean, one way to set the expectation very low in the audience is to come out and say that, And yet it wasn't very good and you could tell he hadn't done the work.

Rob: 22:01

And that's a waste of the audience's time, energy, and attention. So for me, that hard work has to be done. It's part of the preparation so that you can show up with confidence. And on the day when those nerves do come you're gonna be okay, gonna hit that stage and you'll be fine. Alright, so I'm just outside in one of the old carriages in the railway museum.

Rob: 22:26

I've done my keynote, it's about twenty five minutes after the keynote is finished, it's pretty much the last talk of the day, we're about to head home, but I always like to decompress, always like to take a minute just to escape the crowds. You know what was super weird? I gave away loads of free books and this is the first time that I've ever had to sign a book. So people were asking me to to actually sign the books. Awesome.

Rob: 22:49

Normally, there's some selfies, there's some pictures, there's some photos with me and the person in the book. But in this case, three or four people were asking me to actually write a little message in the book and then sign it. I was taken totally by surprise. I've never been asked to do that before, that was quite good. I really enjoyed that.

Rob: 23:05

Thank you. The talk went really well. I don't remember whether I covered because I was just in a bit of a haze for some reason. I'm not sure, I probably need to reflect on why that was. But lots of, clapping at the end, lots of people coming up saying best talk at the conference, lots of people coming up and asking for where they can find out more about the ideas of value system and all the other stuff that I talked about in that presentation.

Rob: 23:28

And that's it. That's lesson number five is to give generously because when that moment comes, when you hit that stage, you've got to give the audience exactly what they deserve, which is a valuable use of their time, their energy and attention. And in some cases, they paid for the ticket for the conference, there is money exchanged, that needs to be considered also because that's the real exchange of value when you share an idea that other people can carry forward and it was something that was worth their investment in that talk. That is where the real value happens. So there you go.

Rob: 24:09

I'm gonna go and enjoy this evening. I probably won't record any more audio from here in Budapest. It has been a joy. Budapest to me is one of my favorite cities. This conference is super looked after its speakers and its attendees.

Rob: 24:24

Hopefully people got value from the talk. I've seen lots of old friends that I've not seen for many many years and I met lots of new people as well and it's been a real joyful experience and it really is just such a, I guess a really important part of my career, of my life is standing up on stage even though the nerves, you know, wonder why I'm doing this about ten-fifteen minutes before I take to the stage But afterwards, sign me up for another one. I wanna keep doing this. This is something that brings me joy, brings me that creative spirit, and hopefully I can share good ideas that land and get carried forward. So you go.

Rob: 25:01

If you're interested in the idea to value course, which is really designed for you to get smoother, quicker, and faster at work, accelerate your career, work out what kind of value you're actually after, and then deal with that messy middle, like gap between the idea and the value. If you're interested in that, head to cultivator management. Details will be in the show notes for this podcast. And of course, my book zero to Keynote, captures almost all of the stuff that we've talked about here today, but in a framing of delivering a keynote rather than just going from an idea to value, then you can check out zero to Keynote available in print and digital. Again, head to cultivatorsmanagement.com.

Rob: 25:40

And with that, that's me signing off here from Budapest. I better hurry up and, get back into the main event because I think we've got some taxis booked and we're quite a way out of the city center here. Don't fancy trying to work my way back home from here. So signing off from Budapest has been an absolute joy. So if you've hung around long enough, this is the last bit of audio.

Rob: 26:00

I thought I'd record this. I've just landed back at Luton Airport. And as I said right at the very beginning, Luton Airport is probably way down there on the the lowest of the low when it comes to my favorite airports. So let's put it that way. I've just spent twenty five minutes queuing at a belt waiting around at one of the luggage belts because on the screen it said Budapest luggage belt number five, only to find that actually everybody's luggage and there's a good couple of 100 people stood waiting with me.

Rob: 26:32

Our luggage is actually on belt number three. So I actually just caught it out the corner of my eye, my bright orange suitcase going around. I thought that's mine. Went and got it, told everybody else that it's on belt number three. Now here is why I'm not a fan of Luton Airport.

Rob: 26:48

I went up to one of the people that works here and I said, look, that screen's wrong. You've got loads of people queuing at the wrong belt. You know what? He turned to me, he shrugged his shoulders and said, yeah, well, whatever. I don't care.

Rob: 27:00

And he walked off. That pretty much sums up Luton Airport.