We Live It | LiveAg's Livestock Marketing Podcast

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. 

Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation. 

Shop Zinpro ProFusion: https://heyor.ca/iRRTuy 
Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/

Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.

Creators and Guests

Host
Ty deCordova
Ty DeCordova is a seasoned professional with more than 25 years of experience in cattle marketing. He spent 20 years at Superior Livestock Auction, including his final years managing the Country Page as well as the block during video auctions. This allowed Ty to develop a deep understanding of the cattle industry's operations and build relationships with cattle buyers on a national level. Ty now oversees all operational aspects of the business, ensuring efficiency and excellence across all areas. Ty comes from a family with a long-standing history in the cattle industry. Growing up in Groesbeck, Texas, he and his brother started their own cattle business during their teenage years, purchasing and selling loads of steers. By the age of 17, Ty was actively involved in buying cattle at sale barns for his father, gaining hands-on experience. This early exposure to the sale-barn environment shaped his lifelong passion and expertise in cattle marketing. Ty continues to run cattle today and is committed to serving the agriculture industry.
Guest
Casey Mabry
Casey comes to Blue Reef following over a decade-long career with Cargill. Casey’s career in the industry started as a cattle buyer in Western Nebraska and Wyoming for six years. Casey then moved to Wichita, KS where he worked in boxed beef pricing with a focus on understanding out front prices and position optimization. Casey then took to cattle procurement as a Strategic Supply Manager where he focused on cattle formula and grid marketing arrangements working with Cargill’s largest suppliers. Casey’s experience in cash and value based marketing of cattle can be a valuable asset to your operation. He has a Bachelor’s Degree from Texas Tech University where he served on the Meats Judging team, and a Masters from Tarleton State University where he coached the Meats Judging team. Casey resides in Brock, TX with his wife Deidrea and daughters Reyse, Avery, and Brooklyn.
Producer
Katy Holdener
Katy Holdener's journey in agricultural communications began on her family's row crop farm in California's Central Valley, where she developed a deep appreciation for the industry. After earning a degree in Agricultural Communications and Economics from Oklahoma State University, Katy has been fortunate to work with respected organizations such as the American Hereford Association, American Angus Association, Superior Livestock Auction and BioZyme, Inc. These experiences have provided her with valuable insights into seedstock and commercial livestock marketing. Katy strives to create effective marketing strategies that support the company and its consignors.

What is We Live It | LiveAg's Livestock Marketing Podcast?

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.

Bryson Williams:

You know, we we really push people to get cows bred early. We want them to calve in that first, you know, window. We don't want to calve all year round. So if we can get cows bred back sooner, younger, that's a big deal. People are buying into that.

Bryson Williams:

You know, that takes a good trace mineral program. We've got a product that's, profusion we'll talk about later. Great for receiving cattle, weaning cattle, you know, some reproduction, topics as well. But, you know, all these things really go hand in hand right now. And like you said, people are are really, you know, wanting to do something better all the time because they're getting paid for it now.

Casey Mabry:

And I don't think a lot of

Ty deCordova:

people understand how important a good trace mineral program is to your breed back.

Bryson Williams:

When you think about micro minerals, think about it like a microchip in a vehicle. You We really saw that during COVID. These brand new vehicles sent on the lot or an assembly line. They needed that microchip to really get to go on. If you don't have a good microchip, things like your anti light brake system, your power steering Seed warmer.

Bryson Williams:

Fuel injection, maybe a seed warmer. Yeah. I gotta have that before too long. These things don't work efficiently. Right?

Bryson Williams:

So we have to feed, you know, good quality trace minerals into them as much as we can.

Announcer:

That's a head on. We live it. The live ag podcast. Quality cattle deserve premium prices. Consign to a live ag video auction and capitalize on today's strong market demand.

Announcer:

Our upcoming options are on your screen and available online at live-ag.com. Contact your local rep to get started. Now here are your hosts, Ty De Cordova and Casey Mabry.

Casey Mabry:

Welcome back, everybody, to the We Live It podcast. Myself, Casey Mabry, and Ty De Cordova here. Today, we've got a special guest with us from ZenPro, Bryson Williams. Bryson, welcome on, and excited to get to know a bit a little bit about your guys'

Bryson Williams:

Hey. Thanks for having me. Lot of fun interacting with y'all today at the sale, and thanks for lunch. Heck of a barbecue there at, Cooper's. Amen.

Bryson Williams:

And, looks like y'all are getting along, really well this year. Been excited to watch that.

Ty deCordova:

You talking about my body condition? Yes. We were talking about yeah. Cooper's working really well. So, Bryson, as we get in here, just kinda tell us a little bit about yourself, kinda your family background, where where you come from, where you live, married, kiddos, and all that.

Ty deCordova:

Let's kinda learn a little bit about you, then we'll kinda dive into then what we do in in the industry and all that.

Bryson Williams:

Yeah. You bet. Just a typical redneck kinda guy. Grew up on a farm. We had sheep and cattle and goats.

Bryson Williams:

Stock show family went up and down the road showing pigs and some cattle as well. We took care of some cattle growing up on wheat pasture background at a lot of cattle. You know, after high school through four H and FFA, I like livestock judging, went to Connor State College there in Warner, Oklahoma. After that, went to Texas Tech University and was a member of the livestock judging team there. Coming Monday.

Casey Mabry:

I knew this guy. I mean, I knew I'd like

Bryson Williams:

this guy. Right? Good old. Yeah. Yeah.

Bryson Williams:

Perfect timing. This next Monday, we have our ten year reunion at Louisville for winning the national championship in 2015. So a lot of fun to be a Red Raider right now. Football, lifestyle judging, and, of course, great podcast host as well. So yeah.

Bryson Williams:

No. That's awesome. Are you from around Lubbock, though? Right? Yes.

Bryson Williams:

Just North of Lubbock is where I grew up, a town called Olton. Now we live in Waxahachie, just Southeast of Dallas. Spell that for me. Waxahachie. Yeah.

Bryson Williams:

This. Yeah. We've been there about two months, so I'll circle back on that one. My wife, she works for the State Fair of Texas. Her name's Emily.

Bryson Williams:

We've got a four year old daughter named Harper and then another girl on the way, in June in January. January. January.

Ty deCordova:

So your and your wife is an Aggie. Right?

Bryson Williams:

She is. Yeah. Yeah. Most of my in laws are Aggies. Yep.

Bryson Williams:

So usually the black sheep and rolling on Saturdays. So

Casey Mabry:

Yeah. Well, I mean, previous until now, you probably didn't have much to, you know, much

Bryson Williams:

to be excited about. We watched the most amount of tech football this year that we have probably the last five, six years total.

Casey Mabry:

Yeah. Now it's kinda fun to see those guys back, you know, winning some games again. Yeah. Fingers crossed.

Bryson Williams:

We keep on progressing some. Yeah.

Casey Mabry:

That's awesome. So, like, tell us a little bit about, like, you growing up. You guys raised some cattle, some commercial cattle. Yep. Were you raising some show cattle too?

Bryson Williams:

No, not at that time. Now we've started to put put together some cows, bought some embryos from some people and try to maybe, you know, raise a couple of steers for our kids to show one day. Mainly growing up, we just took care of we pasture cattle. But we did have some commercial cows here and there, but nothing nothing to brag on. Yeah.

Bryson Williams:

Just grew up kinda doing little

Casey Mabry:

bit everything. So you showed goats and pigs. Is that

Bryson Williams:

what mostly it was? I showed pigs and then a couple of steers. So whenever I was a junior and senior, but we're a big pig family. That's what we like doing.

Casey Mabry:

So what county is old, man? That?

Bryson Williams:

Oldham being Lamb County, Littlefield's County seat. So just West Plainview about twenty minutes.

Casey Mabry:

Yeah. That's why I'm like, my my geography was getting all jacked up. I spent probably two or three years in Plainview. Oh, really? Yeah, whenever I worked for Cargill at that plant there, and I was like, kinda getting messed up on the little towns around there.

Casey Mabry:

Was gonna A

Ty deCordova:

lot of the little towns around there.

Bryson Williams:

Yeah, right in between Lubbock and Amarillo, I'm sure that part of the world is.

Casey Mabry:

Yes, there's plenty of cattle feeding in that area, and so you even got exposed to

Speaker 5:

that stuff growing up. That's cool,

Casey Mabry:

so that's a pretty neat little and blend to have the four H and FFA side of it. I didn't

Speaker 5:

really have the commercial aspect of

Bryson Williams:

it whenever I was growing up, so that's cool. So you had pretty much a pretty decent background on all that stuff growing up. Yeah. Processing cattle, doctrine cattle on wheat pasture. You know, those were long days losing cattle on the whole wire fence on the highway, putting cattle up all the time and turning stuff out, but really hated it growing up.

Bryson Williams:

Looking back now, I'm glad we did it. You know?

Ty deCordova:

For the best part about

Bryson Williams:

it is

Ty deCordova:

is it ties into what you do now. I mean, so you can go out and with with working for Zempro, you can go out and talk to these guys that and you've been there. You've you've done it. You've lived it. You've you've rode wheat cattle.

Ty deCordova:

You've been in the feed yard. You've done it also. When you go out there, that's gotta carry a little weight. You're just not normal salesman just popping in there, just trying to sell them something. You understand where they're at, what they're doing.

Ty deCordova:

You understand their heartaches. That means something when you're coming to sell stuff to me. Oh, it's not just because you have an animal sized Yeah. Just because you got a college education, you've you've actually got the other education as well. So that's gotta that's gotta help with your position at Zempro.

Ty deCordova:

Absolutely. I think it goes hand in hand. I think the worst thing that you

Bryson Williams:

can do, especially in my position as an account manager, is, actually try to sell somebody something. Right? Anytime you can help somebody, maybe fix an issue that you that they're experiencing, maybe that you've been a part of, before as well, it, it

Ty deCordova:

really goes a long ways. Yeah. Slightly talk a lot about, you know, customer base. If we can just help them get profitable on, even if we're not the one selling their cattle, if they call us and they got a short load or something, we give them the right advice and they go down the road and they, they, it betters them. Well, they're, they're more likely to come back to start asking us more questions.

Ty deCordova:

And, and then when they grow into it, if they grow into something needing your product, you've given them the advice later on something that you had nothing to do with. And now here you are, you can build that into their product.

Bryson Williams:

You've gotta be a good partner, whatever that looks like.

Casey Mabry:

Yeah, everybody's got competitor products. Yes. You and I talked about that a little bit at lunch. It's like, I mean, you guys have a competitor, Blue Reef has competitors, you guys do too, so your value proposition is that it's really the relationship and then what you're bringing a relationship to those people and all those different things, whether that's, know, they like you from a personal level or there's some value added stuff, knowledge, or things like that you guys can bring in complimentary to that. Absolutely.

Ty deCordova:

And and then we get into the industry where where we where we come become friends with people in within the industry and different aspects of the industry. So, like, okay, I wanna do business with him because I know him. I mean, we've we've done we've done things together also. I'm gonna I'm gonna buy some products from him. I'm gonna do I mean, it's just all over.

Casey Mabry:

Yeah. You can trust him.

Ty deCordova:

You know? He's yeah.

Casey Mabry:

If I if I was gonna send somebody to Utah, you know, as I was talking to a customer around a little bit ago, he's got a place up in the Northeast. I mean, when I was sitting there watching the sale today, some of them cattle that were selling in the East Ohio and Pennsylvania, those cattle, he's got feed yard out there and I'm like, man, we need to probably connect on that, you know, from that level. Yeah, it's a big trust side of things.

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Casey Mabry:

What are you guys working on at ZenPro? What's been kind of the big topics lately?

Bryson Williams:

You know, just following this cattle market in, my area more than anything. I do cover most of Texas and all of Oklahoma. I work a lot with feed manufacturers, feed lots, some grow yards, people that have lots of cows as well. Really, it's been a fun ride. The last year, I've seen a lot of changes.

Bryson Williams:

Been a lot of fun to partner with some people. You know, at this time, it seems like more than any more than ever, these producers are being rewarded for the efforts they put in, whether it's a good mental program, good vaccination program. We're finally getting the premiums for those guys that they deserve, you know, that are doing it right. So it's been a lot of fun to work with those feed companies pushing good products and producers on the receiving side of it as well. So

Casey Mabry:

That makes a whole lot of sense. I mean, I'm sitting here thinking about that. Whenever cattle are cheap, the value spread on things, you know, having the right nutrition and condition on stuff on the cattle is probably not as big of a deal. And then when they start to where the calves are worth 2,500, $2,600 a head. And somebody's spending that much money off.

Ty deCordova:

If it ain't right and yeah.

Bryson Williams:

A lot of things we've been talking about the last several years are really coming together now. We really push people to get cows bred early. We want them to calve in that first window. We don't want to calve all year round. If we can get cows bred back sooner, younger, that's a big deal.

Bryson Williams:

People are buying into that. That takes a good trace mineral program. We've got a product, this profusion. We'll talk about later. Great for receiving cattle, weaning cattle, you know, some reproduction topics as well.

Bryson Williams:

But, you know, all these things really go hand in hand right now. And like you said, people are really, you know, wanting to do something better all the time because they're getting paid for it now.

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Casey Mabry:

Got it. That makes total sense. I mean, if you if you didn't have a call at bread back from a percentage standpoint, 5% now is $150 a head across your whole cow herd versus where it would have been not much of that beforehand. So, I mean, there's definitely a

Ty deCordova:

big I wasn't even thinking about

Casey Mabry:

it until we started talking about it here. And I don't think a lot of

Ty deCordova:

people understand how important a good trace mineral program is to your breed back, to your cows getting hit into that first cycle, breeding back in that first cycle. That mineral, that trace minerals that they get is a key deal. I mean, if you don't have that, you'll stretch them out. I mean, you can see it. I never understood it neither until I dabbled in selling some of it a little bit.

Ty deCordova:

And we sold some mineral to some guys there at well, some Brammer cows, and it was a breed back mineral, and we tightened their window up. We raised their percentage up 20% just by putting them on a really good mineral package and putting them on some stuff. I mean, you know, your friends with Alan and and them guys there, and I'm sure y'all do some stuff together with Vitafirm and them guys, but them products make a difference, big difference. So what what all do y'all offer? I mean, what all products do you have?

Ty deCordova:

I

Bryson Williams:

mean Yeah. So, just to tell you a little bit about Zempro and kind of where we're founded. We've been around for about fifty four years. We're headquartered in Minnesota. We do operate in about 70 countries worldwide.

Bryson Williams:

Proud to say that we're still a family owned business. But we do have quite a bit of reach again globally. We focus on multiple species. I know we're here to talk about beef cattle today, but we got a big presence in the dairy market, aquaculture, poultry, wildlife, equine. Our big, big mover is zinc, right?

Bryson Williams:

That's kind of the queen, mineral for us is, zinc. We offer trace minerals, micro minerals. So, zinc, manganese, copper, and cobalt. Most of the time when think you about minerals, you're probably thinking about macro minerals or minerals that take up a larger, portion of the diet, phosphorus, calcium, magnesium. But we focus on these micro trace minerals that again, we think make a very major impact on animals performance.

Bryson Williams:

When you think about micro minerals, think about it like a microchip in a vehicle. We really saw that during COVID. These brand new vehicles sent on the lot or an assembly line. They needed that microchip to really get to go on, right? If you don't have a good microchip, things like your anti light brake system, your power steering, seat warmer fuel injection, maybe seat warmer.

Bryson Williams:

Yeah, I got to have that for too long. These things don't work efficiently. Right? So we have to feed, you know, good quality trace minerals into them as much as we can. Yeah.

Casey Mabry:

That makes a total amount of sense. And, I mean, you know, the the cattle can't talk to you. You know what I'm saying?

Ty deCordova:

So

Casey Mabry:

you gotta make sure you got all the stuff in there. That totally makes sense. How do they how do you guys interact with, like, these producers?

Bryson Williams:

Yeah. So most of the time, you don't buy directly from Sempro. We're more of an educator. Right? When we're talking about consumption, most of them would come from a feed company or a distributor that might sell to a dairy or feedlot.

Bryson Williams:

But we work with all major feed companies across the country and most of them across the globe as well. AHI and MWI are big micro partners on the feedlot side and dairy as well. But, yeah, we've got great working relationships with several feed companies across the country. And most people are really feeding Zemprone don't even know it. We're, you know, a large share of the traits mineral business, in The US.

Bryson Williams:

And really from a research standpoint, we're proud to say that we have almost 400, peer reviewed research studies, that have gone over worldwide from all species as well. So we really hang our hat on trust and science as well. Like I mentioned, a lot of competitor products, really where we differentiate ourselves without getting into the organic chemistry too much. When we talk about these metals like zinc, manganese, copper, and cobalt, we're bound to an amino acid. So your body recognizes an amino acid and it goes straight to the cell.

Bryson Williams:

We wanna get at the cellular level. A lot of these trace minerals that you might feed or feed your animals, sulfates, oxides, things like that, proteinates, most time they just settle in the gut. We wanna get to the cellular level. So when we attach to amino acid, again, body recognizes that when consumed and it gets to the areas of focus, you know, muscle tissues, reproductive tissues, hair, hoof. These are the areas we really wanna focus on.

Bryson Williams:

And, we've got a molecule that we we know is the best. We've really been the pioneer, in organic performance trace minerals for, again, almost fifty years now. A little over fifty years. Very cool stuff, man.

Casey Mabry:

Yeah. He talked about Web o. Like, Web o.

Bryson Williams:

And, again, I'm not an organic chemist by any means. We're we're really fortunate to have what we believe is is the best team in the country. We've got actual medicinal chemists that work in our lab in Minnesota, and they're brilliant. I mean, talk, you know, over my head, but they can really break down these these molecules. And again, just from a decimal standpoint, we do have a human line of products as well, our performance.

Bryson Williams:

And they feature some really, really neat stuff and really make a big difference on some human life as well.

Ty deCordova:

So y'all y'all pretty much your your product is pretty much delivered through like a feed manufacturer or somebody like that. So they put it in a flea blend or a mineral company like Vitafirm. Them guys,

Bryson Williams:

Yes.

Ty deCordova:

They'll put your stuff in their Vitafirm minerals and Yeah.

Bryson Williams:

Make up a percentage of their diet.

Ty deCordova:

And the Durafirm and all their different products, but that's pretty neat how y'all can you target the bigger guys and then they feed it for you. It's pretty I like that.

Casey Mabry:

Yeah. And I get mean, obviously selling into the nutritionist when you go to the yards and it's going through their micro machines and things like that. You go to the secondary level, let's call it that next level down would be the preconditioners and they're going through LNCs and guys like that, that are feed delivery companies. So then, and that's in their vitamin mineral pack, etcetera. So let's say I'm a cow calf guy, I got 500 to a thousand cows.

Casey Mabry:

What's the easiest way to get your product into them?

Bryson Williams:

You know, the easiest way to get Zimpro product, if just a cow calf producer is using it, typically go to a major feed company and ask for a product that features Availa four or ProPath or something like that. And we have a kind of a program we've worked on for a couple of years now. It's our Zempro verified program. And what that does is it confirms that those feed companies are using our recommended feed rate to get that research backed level of Availa four in this case, like you mentioned, you know, we want seven grams per head per day to get that maximum performance, that research value, if you will. And if you see that Zempro verified logo on a feed bag, on a tag or a bag or some literature, that's probably what you should be hovering around.

Bryson Williams:

There are several feed companies that, again, might have just an an Availa four, type product or a ProPath. And, those are our different blends of our products, Avela, Zempro, and our ProPath line.

Casey Mabry:

So Like, if I wanted to learn about this stuff, because I'm, like, super intrigued about it. I mean, like, again, whenever it comes to the show side of it for my family, I'm gonna pick your brain, obviously. But if somebody doesn't have a resource like you to go to directly or they can, like, what's the easiest way to get information on it? Is there a website? Is there a YouTube channel?

Casey Mabry:

Like, I want to go learn and take what you said a minute ago, that was all the, like, extremely, like,

Ty deCordova:

you

Casey Mabry:

know, deep stuff Yes. And then take it to the surface and kinda learn understand it. What's the easiest way to do that?

Bryson Williams:

Yeah. So we do have a really good website, just zenpro.com. Real easy to follow. On that particular page, there's some links that talk about our products individually, maybe how they're used and things like that. And then somewhere on that website, there's a link that would go to our verified partners.

Bryson Williams:

And through there, you can learn about more specific products that were featured in. You know, if you just wanna learn about zinc or manganese or copper or cobalt, we've got some resources on there as well. And I'd be glad to share some of information with you. But, yeah, it's fascinating. You know, again, just the zinc specifically, such a a major mineral that we overlook a lot of times.

Ty deCordova:

Oh, I think

Casey Mabry:

from a human standpoint too, know my wife's big on making sure that, like, she's better about it than I am. When the girls get sick or and they're trying to take care of it, I mean, she's obviously she's going and grabbing zinc. Right. I think it's something that's super important.

Bryson Williams:

Yeah. You know, from a reproduction standpoint, from an immunity standpoint, and then just growth, I mean, we see major benefits across all species.

Ty deCordova:

You also got a product that's for distress. Is that correct for weaning cattle and and

Bryson Williams:

stuff like called ProFusion. We kinda talked just a little backstory on on on this. The reason this product positions so well in the market, and I think it fits with a lot of your customers as well. This is an awesome product that I think is overlooked sometimes. When we're vaccinating, weaning, any kind of stress related event that happens to a a beef animal, we really deplete that bank of trace minerals.

Bryson Williams:

And through that, you know, that's when we get sick cattle or cattle that go off feed or things like that, those heavy areas of stress. We've got a product called profusion, elevated levels of zinc, manganese, copper, and cobalt, and then some added levels of selenium and vitamin e. This is a drench. We can get it in two fashions, the drench or the paste. The drench would be more used shoot side, large quantities of animals, maybe, you know, at a feedlot or a backgrounding yard when you're processing a lot of cattle.

Bryson Williams:

This product stays shoot side, and you trench those animals when they come in. We've seen just tremendous results through that product. You know, way less three pulls, 20% reduction in BRD, you know, just big big big deals that make a big impact on these producers when they're making such a big investment on their animals. Right? No prescription.

Bryson Williams:

You know, it's it's just a great product. It really is overlooked a lot of times and really impressive. We've come out with a new application in the last few months. It's a paste. This paste is targeted really, you know, for cowboys in the wheat past ure.

Bryson Williams:

Maybe you're on a four wheeler or on a horse and don't need a big, gallon tub of the drench. You've got this tube that goes in a caulk gun and, you use a, you know, smaller amount of it as well. So, two really good products. And, again, we just wanna restore that that bank of trace minerals and micronutrients that, again, keep those cattle healthy, get them back on feed, and reduce some labor cost as well. We don't wanna keep having to pull cattle over and over again.

Bryson Williams:

It's an ancillary treatment. You'll use it in combination with your microbial vaccinations that you're already using. We don't wanna replace anything. Right? But we can strengthen that immune system again.

Bryson Williams:

You know, we get a couple days worth of trace minerals in those cattle within about forty eight hours of response time. So really, really cool product.

Casey Mabry:

No. It makes total sense.

Ty deCordova:

Probably something to use on our head of the shows.

Casey Mabry:

Oh, I mean, that's I'm I'm very, very selfish when it comes to that.

Ty deCordova:

So that's what I'm thinking. I mean, we're probably gonna have to talk get that case of that.

Bryson Williams:

Yeah. So that's on the the feedlot side. We've also seen some pretty impressive reproductive benefits as well. We did a large study out west with about 1,600 head of cows, split them in two. And on that half of the group that used profusion at the time of cedar placement, we saw a nine percent increase in reproduction as well.

Bryson Williams:

So really cool product that we're continuing to learn more and more about all the time.

Ty deCordova:

Pretty good pretty good up there.

Casey Mabry:

Oh, man. Mean, like, reproduction now, I mean, that's probably got more value than it ever has. I mean, like, I was talking about that from a percentage standpoint. Whether you're a commercial guy, purebred guy, whatever you are, I mean, like, were talking to Margo earlier about these bulls. I mean, if you're, like, if you're somebody that's doing a whole bunch of embryo transfer type stuff and conception is so important on that when these bulls are bringing $12,000 average to these bull sales.

Bryson Williams:

You can't afford to have open cows. Oh, no. We need to do all we can to get those cows bred and get them bred early. You know, that's really a silver bullet in beef production is getting your cows bred early. Right?

Bryson Williams:

And we wanna wean a large group off at once. We don't wanna be weaning calves for three, four months.

Ty deCordova:

Okay.

Bryson Williams:

Right? Nobody's weaning one, two calves at a time. We're bringing in the whole group. So anytime we can get cows bred early in that first cycle, really big deal. And we've got just super impressive data that talks about the benefits of trace minerals helping with that.

Casey Mabry:

No. I think that's awesome.

Ty deCordova:

Anything else you wanna kind of cover as far as on on as far as your products and anything like that?

Bryson Williams:

Not specifically products. I just do just wanna say, you know, just from a cow calf standpoint, you know, we're really at a time that these producers are being rewarded, for their efforts, you know, finally. You know, I think that all aspects of beef production are important. Producers, people that feed cattle, or people that kill cattle as well. But, you know, this point in the game, it's really exciting to see these producers finally be rewarded for doing the right thing, using a good trace mineral pack, good vaccination program as well.

Bryson Williams:

You know, I I know we've got a lot of people looking out on the outside wondering why beef prices are high, whether it be, you know, a closed border, tariffs, or, you know, speculation and clickbait, other things that may be political. But, you know, one thing that I follow closely on cattle facts is this beef demand, The US beef demand, and it's through the roof. Right? And so we can't give enough praise for these beef producers. They're finally, you know, being acknowledged for this beautiful product they're making, which is a great, great beef product.

Casey Mabry:

No. I mean, we continuously improve it. I mean, obviously, you know, that that your background had gotten you there and and you're taking the knowledge that you had gained through school and all that stuff and kinda taking it taking it on beyond. And it and it's no different than you what you guys do. It's adding value across the supply chain.

Casey Mabry:

I And think a lot of the products you guys have, and it's a testament to your business being around for as long as you have, fifty four years, definitely providing value to people and continuing to educate and do that. I think it's super important. Know I a lot of times people probably look at it and go, you know, it's not necessarily a sales pitch, right? It's going like we started this thing of, you know, there's products out there that do benefit and time and time again, they definitely show that. To your point, the cattle market's high.

Casey Mabry:

We don't know what the market's gonna do long term. You don't know what it's gonna do long term, but if people focus within their business and their operation and continuously try to improve and make things better and make cattle better and make their business move forward. You know, long term, they're gonna be there forever. Right?

Bryson Williams:

So A big thing that we talk about is generational nutrition. Right? We want lifetime performance. We wanna program those calves while they're in gestation, while those cows are bred. We don't wanna skimp on a mineral program.

Bryson Williams:

You know? Therefore, while we had a big push, a lot of feed manufacturers did. You know, maybe thirty, forty five days pre breeding, we wanted to put a a good mineral out, get those cows bred, maybe forget about them for a while. And then once they get a little closer to calving, put that mineral back out. Again, we've seen just tremendous data that talks about, you know, how we can affect those cows and set those calves up for lifetime performance, if they're fed a good mineral program while they're in gestation.

Bryson Williams:

We think about, you know, the human female, what's the first thing they're told when they get pregnant. Right? We wanna get on

Casey Mabry:

Oh, yeah.

Bryson Williams:

Prenatal And we wanna stay on prenatal vitamins all the way through. You know, so many cool things are done while those calves are in utero, you know, lung development, bone development, anything you know, that really sets them up for success long term. And again, we we really need to play, you know, a vital role in that while they're in gestation. Do all we can to not starve a profit out of those cows while they're bred and set those calves up for long term success when they hit the ground running as well.

Casey Mabry:

Yeah. I mean, that's a good point. I mean, you think about it. And there's some people genetically I mean, there's genetics and then there's environment. And Yeah.

Casey Mabry:

I mean, there's probably a reason why I'm five foot eight. Genetics. Well, then environment probably. Was born in 1980. Don't think people were worried about prenatal vitamins in 1979.

Bryson Williams:

Not as much.

Ty deCordova:

I was sitting at the kitchen table smoking a cigarette or

Casey Mabry:

having a cup of coffee.

Bryson Williams:

For sure. Figured out what they were gonna Well, call

Casey Mabry:

was yeah. This is a funny story.

Ty deCordova:

On the racetrack. Racetrack.

Casey Mabry:

Yeah. So I talking about so I grew up in South Louisiana, we were talking about when we were kids, we would drink this stuff called coffee milk. And that's just like being us from South Louisiana, people would drink coffee milk. And when I look back, it was probably 50% coffee, 30% milk, and 20% sugar. Oh, yeah.

Casey Mabry:

Yeah. So you're you're like eight years old. You're like, hey. Can I have grandma, can I have some coffee milk? And, know, they're like, yeah.

Casey Mabry:

Here you go. Here you I would never in a million years give that to my kid. Right? So.

Bryson Williams:

Yeah. Not now. You know, we've learned so much about nutrition

Casey Mabry:

and Yeah.

Bryson Williams:

Know, where things are at.

Casey Mabry:

So Yeah. Yeah. Yeah. Lord.

Ty deCordova:

Well The

Bryson Williams:

good thing to think about as well, you know, when that calf's born, their mineral status is really depleted. Whatever they're programmed for in that last, you know, thirty, forty five days, that's what they have when they're born. You know, milk is not a great transfer of mineral or anything like that. You know, colostrum is, but, you know, the first few days, first thirty, forty five days that that calf is on the ground, whatever mineral status they had while they were in, you know, is what they have for the first, you know, little bit of their life. So we gotta set them up early Yeah.

Bryson Williams:

Set to eating feed or something like that where they can get some mineral, we gotta set them up early.

Casey Mabry:

Hey, Bryson. If somebody's looking for this product, where's the easiest place to find it?

Bryson Williams:

Yeah. So the profusion drench, you know, you can buy from a h I, m w I, or v s I, or any dealership or branch that might fall underneath one of those as well. And if you're an online shopper, you

Casey Mabry:

can buy from Valley vet online as well. Think that's awesome, man. And Bryson, I appreciate you getting on here today and ties always. It's fun. Yeah, baby.

Casey Mabry:

And so I appreciate everybody joining us here today for the we live at podcast. Again, don't forget to like and subscribe. And if you guys have any questions about any of this stuff or getting on here and joining us, and again, all this is always to be educational for people. Reach out to Katie, and We Live It.