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Brand to Scale is a podcast where we talk to business leaders and industry influencers about how they built their brands. Each episode dives into real stories about starting up, growing through challenges, and what success looks like behind the scenes. It's an honest look at the people and ideas driving business forward.
00:00:00:00 - 00:00:26:23
Unknown
The trial, which I normally mess up first time, so might have to do it again, and then we'll go into it. Fabulous. Welcome to Grand Scale, where I explore the real stories behind founders and leaders who build purpose driven businesses with grit and intention. I'm Jess, your host, co-founder of alchemy, and I'm endlessly curious about what the real what you see.
00:00:26:25 - 00:00:53:09
Unknown
Brilliant. It's hard. It's harder than it looks. Well, welcome to to scale. Why explore the real stories behind founders and leaders who build purpose driven businesses with grit and intention. I'm Jess, your host co founder of alchemy. And I'm endlessly curious about what really fuels people through the ups and downs of building something from scratch. Today's guest has been leading his business for over 17 years.
00:00:53:10 - 00:01:20:08
Unknown
Long before sustainability was trending from building, we manufactured technology into a commercial opportunity to shifting an entire brand into something more impact led. Anthony Levy has built a business with a conscience, which is what we like. Anthony, welcome to the podcast. Thank you. Could you tell us a little bit more about yourself and your business?
00:01:20:11 - 00:01:32:08
Unknown
I'd love an origin story. Yes, love one of those.
00:01:32:11 - 00:02:36:00
Unknown
Wow. Okay. Not all computers.
00:02:36:03 - 00:04:47:02
Unknown
I don't.
00:04:47:04 - 00:05:08:14
Unknown
Want. Wow. There's a couple of things there. There's the, initial, like, really early interest in technology when you were young. And I guess the curiosity around that, and taking things apart and building them, but also the the sport ness and that competitive edge that would come from that. Feels like a nice blend, right? Like you're interested in technology.
00:05:08:16 - 00:06:05:13
Unknown
You've also got a little bit of drive with that. Will you encourage towards either all or will your parents quite free with what you wanted to explore?
00:06:05:16 - 00:06:36:11
Unknown
That's brilliant. Is there a part of you that was wishing that you'd, you know, gone into the sport arena more than where you are now with the technology? Or is it just the way the life happened?
00:06:36:14 - 00:07:27:11
Unknown
I think.
00:07:27:13 - 00:07:47:23
Unknown
When you went to university then and decided to focus on what you did, was there something about that avenue that really intrigued you? And did you know where you wanted to be? Did you always want to want to run your business, or did you have, you know, ambitions?
00:09:02:27 - 00:09:19:15
Unknown
Yeah.
00:09:29:18 - 00:10:28:19
Unknown
That's a definitely a common trait I think in entrepreneurs and successful is that big vision sort of big idea. But you need really great people around you then to implement that and get into the detail. So would you say that's accurate of your your personality.
00:10:28:21 - 00:10:38:14
Unknown
I'm.
00:10:38:16 - 00:11:06:14
Unknown
Doing it. Yeah. Okay.
00:11:28:23 - 00:11:36:22
Unknown
Yes.
00:11:36:24 - 00:11:41:15
Unknown
Yeah.
00:11:41:17 - 00:11:45:26
Unknown
Yeah.
00:11:45:29 - 00:11:53:11
Unknown
It's hard. It's harder. Yeah.
00:11:53:14 - 00:12:11:19
Unknown
It's so interesting. Like there's some research somewhere I'll have to dig out around. Why? Exports professionals make really good salespeople. And it's, it's down to that resilience and getting to the no faster. So you know that you're going to fail at some point. It's just do it and then get slightly better and do it again next time.
00:12:11:20 - 00:12:33:25
Unknown
So it's quite, quite interesting. But you're right. When you, when you do start business, you do have to wear lots of different hats to use that cliche. And you do have to, you know, get in the mud, to get things done. But before we go into the the starting the business, you mentioned you were in some environments where the culture didn't quite seem right to you and what you learned.
00:12:33:28 - 00:14:05:05
Unknown
There. And this is always really interesting to me because I think we've all had experiences of leaders or bosses that have been fantastic, and we can either learn from that or go into an exact do exactly the same. So what was your experience like?
00:14:05:07 - 00:14:33:16
Unknown
Wow.
00:14:33:18 - 00:14:57:29
Unknown
You.
00:14:58:01 - 00:15:20:24
Unknown
Yeah.
00:15:20:27 - 00:15:54:02
Unknown
Is that Yeah, it is a familiar story. But that, that unawareness almost of how that's going to impact you in your job, your team and actually what's achievable. Do you think that was even registering or was it just I need this to happen. And then did you have to go and make it happen or.
00:15:54:05 - 00:16:08:21
Unknown
Right.
00:16:22:15 - 00:16:37:19
Unknown
So truth and honesty is one of your core values. I imagine from what you've, what you've described there. Yeah.
00:16:37:22 - 00:16:42:23
Unknown
Yeah.
00:16:42:26 - 00:16:51:14
Unknown
Yeah.
00:16:51:16 - 00:17:05:01
Unknown
Me definitely.
00:17:05:03 - 00:17:12:05
Unknown
Sleep at night? Yeah, exactly. Know when you've made the right decisions? Yeah. Yeah.
00:17:12:08 - 00:17:22:20
Unknown
Were there any other, values of yours that were stretched during that time or questioned?
00:17:22:22 - 00:17:55:08
Unknown
You.
00:17:55:11 - 00:18:08:00
Unknown
Yes.
00:18:08:03 - 00:18:23:26
Unknown
Like what?
00:18:23:28 - 00:18:29:22
Unknown
Yeah.
00:18:29:24 - 00:18:42:10
Unknown
Absolutely. Yeah. And a distance gives you a little bit of empathy, I suppose, doesn't it? Looking back and be like. Oh, if I was in that position.
00:18:42:13 - 00:18:46:29
Unknown
Yeah, but that's pressure.
00:18:47:02 - 00:20:01:18
Unknown
Yeah. Yeah, absolutely. What was the, I don't know, pivotal moment or decision where you said I'm, I'm going to go and build something.
00:20:13:27 - 00:20:23:11
Unknown
I think.
00:20:23:13 - 00:20:29:10
Unknown
Okay.
00:20:29:12 - 00:20:42:03
Unknown
Yeah.
00:20:42:06 - 00:20:46:25
Unknown
Which was.
00:20:46:28 - 00:20:57:14
Unknown
Yeah.
00:20:57:17 - 00:21:20:25
Unknown
The.
00:21:20:27 - 00:21:33:19
Unknown
That's risky.
00:21:33:22 - 00:21:50:13
Unknown
Yeah. That's absolutely fine if it pays off and that if that risk pays off you're all good. Yeah.
00:21:50:16 - 00:22:22:01
Unknown
Right. Okay. Are you still in business together? Not with that. Okay. Is that, is that time to, you know, being able to get along or different sort of, you know, goals for the business? Did you align on that or was it. Yeah. Something else. I mean. Yeah.
00:22:22:03 - 00:22:39:04
Unknown
Something.
00:22:39:06 - 00:22:47:22
Unknown
Yeah.
00:22:47:25 - 00:23:00:03
Unknown
It was.
00:23:20:07 - 00:23:34:22
Unknown
You.
00:23:40:03 - 00:23:47:11
Unknown
I think one.
00:23:47:14 - 00:23:57:25
Unknown
Yeah.
00:23:57:28 - 00:24:02:15
Unknown
Yeah.
00:24:02:17 - 00:25:04:26
Unknown
There's definitely a running theme here, isn't there? 100%. Is there anything that you feel from, you know, working in that staff environment, which is obviously going to be very different to that large corporate, and the large corporate that you brought into, into that, that time where you were like, like this is mine now and I need to grow it.
00:25:04:28 - 00:25:18:14
Unknown
Can't.
00:25:18:16 - 00:25:33:15
Unknown
Yeah.
00:25:39:19 - 00:25:51:04
Unknown
Yeah.
00:25:51:06 - 00:26:34:02
Unknown
Yeah.
00:26:44:03 - 00:27:44:02
Unknown
Yeah. It's I've, I've seen that as well before. You go too heavy into policies and procedures and you kind of lose the excitement and the energy of, you know, coming together and building something. Yeah. Yeah. Is there a way to keep that balance then of that sort of sort of energy and the actual business having to run, efficiently?
00:27:44:05 - 00:28:24:07
Unknown
Yeah.
00:28:36:18 - 00:28:41:22
Unknown
Yeah.
00:28:41:25 - 00:28:47:27
Unknown
Well.
00:29:00:23 - 00:29:30:00
Unknown
Yeah. I can empathize with that. I'm one of those people as well. And I've read something the night before and I think we should do this. And it's going to be amazing. And you could just see the looks on people's faces like oh no, oh no. You know, we've got other things to do. And we're focusing. And it's took me a while to sort of really understand that people have different maps and different views of reality and different ways of doing things and processing things in their brain.
00:29:30:00 - 00:29:50:16
Unknown
And you can't always assume that your energy is going to be easily transferred to someone else if they're a completely different person. Yeah. It's astounding. That is, as a leader, I think it's really important. I think not a lot of of people do take that time to understand people and how they work, even though they're growing organizations and recruiting.
00:29:50:19 - 00:30:12:25
Unknown
Which I think is a bit of a, a crucial one, I guess. Which kind of is a nice segue into you've talked about your values and you know how you've worked with people, across across your career. Have you been able to recruit, retain and work with people and build a team that aligned to your values?
00:30:12:25 - 00:31:44:16
Unknown
Or if you had to sort of find the best people and then bring them into that fold gently how we approach that.
00:31:54:09 - 00:31:58:11
Unknown
Yeah.
00:31:58:14 - 00:32:03:03
Unknown
Yeah.
00:32:03:06 - 00:32:30:16
Unknown
Yeah.
00:32:30:18 - 00:32:44:03
Unknown
I mean.
00:32:50:17 - 00:33:20:29
Unknown
You. Transparency.
00:33:21:01 - 00:33:32:10
Unknown
You.
00:33:32:12 - 00:33:36:17
Unknown
Yeah.
00:33:36:19 - 00:34:01:26
Unknown
I know.
00:34:01:29 - 00:34:45:03
Unknown
Have you did you work through building those values with. It sounds like a lot of your team have been with you for a very long time through, through all those challenges. Did they work with you to, to identify those values and, and build those, or is that something you brought from the very beginning and and sort of communicated?
00:34:45:06 - 00:35:06:10
Unknown
Yeah.
00:35:25:19 - 00:35:32:16
Unknown
And you, you know, you've done that work thoroughly. Then at that point of you don't have to change them every three years.
00:35:32:18 - 00:35:37:15
Unknown
Yeah.
00:35:37:17 - 00:35:44:19
Unknown
Yeah. Yeah.
00:35:44:21 - 00:35:51:07
Unknown
Yeah.
00:35:51:09 - 00:36:16:15
Unknown
Yeah, absolutely. That those those values is you see it all the time. You see businesses. They slapped their values all over the walls. Fancy office space when you go in and then you know. Yeah. Yeah. But it's funny when you see them and I went to a business, once I walked in and it was sort of, I can't remember the exact terminology was, but it was, friendly and inclusive, something like that.
00:36:16:15 - 00:36:37:19
Unknown
And the receptionist was rude. I didn't know what I mean. It's it's. Yeah. Failed at the first hurdle. And I think a lot of businesses, they go through that exercise, they, they put the values on a brand document or on the walls, and then they don't live by them. And I think that is, that is just asking for trouble.
00:36:37:19 - 00:37:00:24
Unknown
Then around around a team and building that culture. Is it something that you recruit by and is it something that you review and talk about on a regular basis with your team? And and when you're setting goals or setting objectives, do you use them as benchmarks? For instance?
00:37:00:27 - 00:37:13:21
Unknown
It's difficult. Yeah.
00:37:21:06 - 00:37:39:18
Unknown
Yeah.
00:37:48:29 - 00:38:10:11
Unknown
Yeah. I love the point you make though around you know. Yes. Recruiting people on values and using that to make decisions within the business but also using them to make decisions of when people might not be fitting in, as well, and when those values aren't being adhered to by, by certain members of, of the team, because I think that's really important.
00:38:10:11 - 00:38:27:24
Unknown
I think some businesses don't understand that if you do live by them, then you can have those conversations as well when you need to, around that. Thank you. Thank you.
00:38:33:22 - 00:38:42:05
Unknown
Yeah.
00:38:42:07 - 00:38:53:04
Unknown
Yeah.
00:38:53:06 - 00:39:01:23
Unknown
And.
00:39:01:26 - 00:39:27:02
Unknown
Yeah.
00:39:27:04 - 00:39:33:28
Unknown
I.
00:39:34:01 - 00:39:58:21
Unknown
I agree. Yeah I absolutely agree. You can control how you behave at all times believe it or not, in any situation you have a choice. Yeah, exactly. And, now, as the leader, I think, you know, you've got a responsibility to lead by example. And I think, again, that gets lost quite a lot with it, with some businesses.
00:39:58:24 - 00:40:48:01
Unknown
On that note, then, if you're leading the business now, you're running it. What support do you get? And from where? To, to be able to be that inspirational ideas guy and go in with all the energy because it can be quite a lonely place if you're running a business and going one.
00:41:10:14 - 00:41:37:13
Unknown
On one.
00:41:37:15 - 00:41:55:02
Unknown
Yeah.
00:41:55:05 - 00:42:32:10
Unknown
But I.
00:42:32:13 - 00:42:45:29
Unknown
Thank you. Thank you.
00:42:46:01 - 00:42:54:02
Unknown
For.
00:42:54:05 - 00:43:10:10
Unknown
Yeah.
00:43:10:12 - 00:43:16:19
Unknown
Yeah.
00:43:16:21 - 00:43:30:22
Unknown
Okay.
00:43:30:25 - 00:43:44:11
Unknown
Nice. Yeah.
00:43:44:13 - 00:43:54:06
Unknown
Yeah.
00:43:54:08 - 00:43:56:22
Unknown
Yeah.
00:43:56:24 - 00:44:12:26
Unknown
That's interesting though, wouldn't it? Because you, Well, I would a lot of people would say they're building a business to have, a bit more freedom and do things that they enjoy. By suppressing the things that you want and things you want to do. You kind of doing the opposite of what? What the point is of building.
00:44:12:26 - 00:44:29:18
Unknown
It was. Yeah. But it's hard because as you say, you have to you feel like you have to be all things or people in that team because you're responsible for them. So you do go in a firefight and you do go in and rescue things and really probably not focus on the bits that you care about the most.
00:44:29:21 - 00:45:01:01
Unknown
In doing so. Yeah. Yeah. That's difficult. How how are you managing family life then with with building this business? Because it's got to be a lot of time.
00:45:01:03 - 00:45:24:27
Unknown
Yeah.
00:45:24:29 - 00:46:00:11
Unknown
You. Work.
00:46:00:13 - 00:46:18:28
Unknown
You know.
00:46:24:19 - 00:46:37:08
Unknown
You.
00:46:37:10 - 00:47:13:03
Unknown
And you.
00:47:13:05 - 00:47:22:26
Unknown
Yeah.
00:47:22:28 - 00:47:44:15
Unknown
Yeah.
00:47:44:18 - 00:47:55:07
Unknown
Yeah.
00:47:55:09 - 00:48:21:20
Unknown
It's not easy. Yeah.
00:48:21:22 - 00:48:52:11
Unknown
Yeah. Yeah. Yeah. Yeah. That's that's not an easy decision to make is that there's so much emotional weight in that to, to let that go. It would almost feel I don't speak for you I, I won't go into it. This is your story. But we, we closed a business after a very, very long time. But for various different reasons.
00:48:52:11 - 00:49:11:21
Unknown
And it was, it was like grief because it was another child, you know, it was another child, essentially, that we built from the ground up and then suddenly had to say goodbye to. And it's it's, it almost feels like a waste of that time. You know, even though it was good while it was happening, it almost felt like, oh my God, what have I done for the last 12 years?
00:49:11:23 - 00:49:40:04
Unknown
Well, what was the point of that? So, yeah. Do you think you'll ever be able to, retire? Yeah. Retire. Let go. Are you going to put another CEO in place at some point and and have some time off or could you let go emotionally?
00:49:40:06 - 00:49:52:13
Unknown
Yeah.
00:49:52:15 - 00:50:00:00
Unknown
I'm interested.
00:50:00:02 - 00:50:21:09
Unknown
In. Wow.
00:50:21:12 - 00:50:26:02
Unknown
Yeah.
00:50:54:05 - 00:51:08:04
Unknown
Because.
00:51:14:09 - 00:51:31:13
Unknown
Yeah.
00:51:31:15 - 00:51:35:21
Unknown
Yeah.
00:51:56:16 - 00:52:14:01
Unknown
Yeah.
00:52:14:03 - 00:52:22:04
Unknown
Yeah.
00:52:29:01 - 00:52:38:29
Unknown
It is. Yes. To.
00:52:39:02 - 00:52:44:22
Unknown
People.
00:52:44:25 - 00:52:53:04
Unknown
I think.
00:52:53:07 - 00:52:57:11
Unknown
Yeah.
00:52:57:14 - 00:53:07:21
Unknown
Yeah.
00:53:07:23 - 00:53:12:23
Unknown
Yeah.
00:53:12:26 - 00:53:25:01
Unknown
Beautiful. Beautiful. Yeah I did that. I did that.
00:53:33:11 - 00:53:41:08
Unknown
Yeah. Yeah. I'm not going to lie. You sound a little bit jealous Anthony.
00:53:41:10 - 00:53:46:03
Unknown
Yeah.
00:53:46:05 - 00:54:10:01
Unknown
Yeah. Okay. Okay.
00:54:10:03 - 00:54:21:04
Unknown
Wow.
00:54:21:06 - 00:54:51:23
Unknown
Yeah. It happens. How how important. I'm going to slightly off track, but it's interesting because, how important is it, do you think for for leaders, entrepreneurs, people running their own businesses where they can feel quite isolated to choose their partner wisely or or at least to, make sure that you, on the same page with what life is actually going to look like in reality.
00:54:51:25 - 00:55:27:11
Unknown
With one of you building a business.
00:55:27:13 - 00:56:19:16
Unknown
Yeah.
00:56:19:18 - 00:56:34:11
Unknown
I like the idea. Yeah.
00:56:41:00 - 00:56:46:14
Unknown
Yeah.
00:56:46:17 - 00:57:09:10
Unknown
Yeah.
00:57:09:12 - 00:57:18:22
Unknown
Yeah.
00:57:18:22 - 00:57:29:04
Unknown
it is. It is hard to know, as you said. Well, what life will be like with one of you building business or both of you building a business and what that actually looks like.
00:57:29:06 - 00:57:45:29
Unknown
Yeah. Yeah. Well, we we did we we did that at the same time. So had, we had yeah. Young kids at the time and it was. Yeah, definitely, definitely tough. But I agree it's important to have those conversations early on. You know what. What is your what are your goals in life. What what's your purpose? What do you care about.
00:57:45:29 - 00:57:59:07
Unknown
And and getting on the same page there. Definitely. Yeah. Yeah.
00:57:59:10 - 00:58:23:23
Unknown
Yeah. Yeah. And it's fun. It's it's the same with colleagues and work and building a team. You have to have those conversations about what's expected, from you, what's expected from them, what's tolerated, what's not, what the values are. And I think it's the same, same deal, I think in, in personal life and and business. Yeah. This is it.
00:58:23:24 - 00:58:54:17
Unknown
You do, you do. So you've got to like for you with both. Absolutely. You you mentioned that, you know, you don't you, you both you you're into sustainability wise in diversity inclusion. So you've got, you know, strong, strong purposes in life. And you've mentioned about not living, you know, the flashy life and the the impact you leave is more of what you're aiming for than the scale or the size or the number is that, well, talk to me a bit more about that.
00:58:54:17 - 00:59:20:09
Unknown
What does that mean?
00:59:20:12 - 00:59:27:04
Unknown
I.
00:59:27:06 - 01:00:02:23
Unknown
Yeah.
01:00:02:26 - 01:00:27:07
Unknown
I'm.
01:00:27:09 - 01:00:41:09
Unknown
You can choose what you measure. You can choose what you measure. It doesn't always have to be the the bottom line. Yeah.
01:00:54:21 - 01:01:08:11
Unknown
You.
01:01:08:14 - 01:01:24:06
Unknown
Yeah.
01:01:24:08 - 01:01:30:14
Unknown
Yeah.
01:01:30:16 - 01:01:35:03
Unknown
Yeah.
01:01:35:05 - 01:01:53:04
Unknown
For your effort? Absolutely. Yeah. That. There's nothing wrong with that.
01:01:53:07 - 01:02:01:09
Unknown
I think.
01:02:01:11 - 01:02:26:20
Unknown
Yeah. Yeah, absolutely. That's that's a wise move. Definitely. I, I don't I don't think we've given you enough time to actually explain what the business actually does is we talk about sustainability in impact. And we've talked about, you know, the recycling element. But what what does it do?
01:02:26:23 - 01:02:38:25
Unknown
Okay.
01:03:09:04 - 01:03:22:07
Unknown
You.
01:03:22:10 - 01:03:49:22
Unknown
Wow. You you. Yeah.
01:03:49:24 - 01:04:00:22
Unknown
Yeah.
01:04:00:24 - 01:05:09:24
Unknown
Okay.
01:05:09:26 - 01:05:40:20
Unknown
Yeah.
01:05:40:22 - 01:06:05:08
Unknown
Just.
01:06:05:10 - 01:06:22:11
Unknown
Fine.
01:06:30:09 - 01:06:51:27
Unknown
Crikey.
01:06:51:29 - 01:07:03:12
Unknown
So. No. Okay.
01:07:03:14 - 01:07:39:27
Unknown
Yeah.
01:07:39:29 - 01:07:57:04
Unknown
That's that's that's fascinating. Surely an easy sell, right? Well, organization doesn't want to save money and and improve their carbon footprint. Or is it.
01:07:57:07 - 01:08:06:15
Unknown
Yeah. You.
01:08:06:17 - 01:08:15:07
Unknown
And.
01:08:15:10 - 01:08:33:01
Unknown
Yeah.
01:08:33:03 - 01:08:44:07
Unknown
You do?
01:08:44:10 - 01:08:53:25
Unknown
You. Yep.
01:08:53:27 - 01:09:18:07
Unknown
Well, well.
01:09:18:09 - 01:09:35:09
Unknown
Yeah.
01:09:48:15 - 01:09:53:26
Unknown
Yeah.
01:09:53:29 - 01:10:46:01
Unknown
Yeah. That's the way to do business. Yeah. It's. It is.
01:10:51:02 - 01:11:03:26
Unknown
Yeah.
01:11:03:28 - 01:11:17:17
Unknown
Yeah. Crazy.
01:11:17:20 - 01:11:28:01
Unknown
Actually.
01:11:28:04 - 01:11:32:13
Unknown
No.
01:11:32:15 - 01:11:37:21
Unknown
Yeah.
01:11:47:10 - 01:11:54:24
Unknown
Yeah.
01:11:54:26 - 01:12:08:07
Unknown
Yeah. Yeah. Yeah.
01:12:08:10 - 01:12:33:27
Unknown
Yeah. Yeah, absolutely. I imagine, though, that, I mean, I, I think I need to chat to you afterwards a different business because I think this is interesting, but isn't isn't it going to be. I'm just thinking of businesses who are going up to tender or big contracts and things like that with, you know, that that sustainability accreditation or whatever you want to call it.
01:12:33:27 - 01:13:02:26
Unknown
You know, we're doing some about it is on, you know, customers, radars. Now they want to know that they work with businesses. We're taking this seriously. And there's things like B Corp and ESG labels and things like that that people are striving to get. Are they helpful or, just a label and they're not really doing very much.
01:13:02:28 - 01:13:11:00
Unknown
In.
01:13:11:02 - 01:13:32:17
Unknown
Nice.
01:13:32:19 - 01:13:45:01
Unknown
Yeah.
01:13:45:03 - 01:14:08:10
Unknown
You.
01:14:08:12 - 01:14:20:05
Unknown
Yeah. There is that.
01:14:41:18 - 01:14:50:00
Unknown
Yeah.
01:14:50:02 - 01:14:55:15
Unknown
Yeah.
01:14:55:18 - 01:15:15:12
Unknown
The.
01:15:15:15 - 01:15:36:09
Unknown
Yeah. Absolutely. Yeah, that makes total sense. But yeah, it does. It does feel like a no brainer, but I yeah I understand, you know, are they waking up and thinking, oh I need to do this today. And and getting our message across might be a challenge. What you're clearly doing something valuable and you're clearly really passionate about it.
01:15:36:11 - 01:15:56:18
Unknown
That's, that's coming across, what what is is next fit for the business? Now, over the next few years, while you contemplate slowing down slightly, if you can.
01:15:56:20 - 01:16:16:28
Unknown
Take.
01:16:17:00 - 01:16:21:14
Unknown
Yeah.
01:16:21:16 - 01:16:54:10
Unknown
You.
01:16:54:13 - 01:17:13:26
Unknown
Yeah.
01:17:13:29 - 01:17:22:12
Unknown
Yeah. Choose wisely and use.
01:18:17:24 - 01:18:27:12
Unknown
Okay. Okay. Okay.
01:18:27:14 - 01:18:41:14
Unknown
Yeah.
01:18:41:16 - 01:19:01:16
Unknown
Yeah. Thank you. That's really exciting. And I think that that consulting part is huge, isn't it? Because that's that would be essentially a lead generation machine. You get it. Get in the room and have those conversations. And then and then it is a no brainer if you if you can explain the benefits that way. So I think that would be I mean none of my business, but I think that would be a good idea.
01:19:01:19 - 01:19:23:26
Unknown
Definitely. Go for it. Go for it.
01:19:23:28 - 01:19:34:23
Unknown
Yeah, fine. Yes I it worries with.
01:19:34:26 - 01:20:01:00
Unknown
Yeah. The conversion. Yeah.
01:20:17:27 - 01:20:33:14
Unknown
Yeah.
01:20:33:16 - 01:20:44:25
Unknown
Yeah.
01:20:44:27 - 01:20:52:01
Unknown
Yeah.
01:20:52:03 - 01:21:14:21
Unknown
Wow. It doesn't sound like you've got time to slow down with everything you've just said. All the things you want to achieve, all the goals.
01:21:14:24 - 01:21:19:14
Unknown
Yeah.
01:21:19:17 - 01:21:29:26
Unknown
Yeah.
01:21:29:29 - 01:21:47:23
Unknown
Yeah. It sounds like you'd enjoy it, though. Sounds like where you're your that. You talk about it quite excitedly when you talk about getting in that room.
01:21:47:26 - 01:21:53:10
Unknown
So.
01:21:53:13 - 01:22:11:10
Unknown
Yeah.
01:22:11:13 - 01:22:25:11
Unknown
Yeah.
01:22:25:14 - 01:22:31:24
Unknown
Yeah.
01:22:31:26 - 01:22:49:02
Unknown
I'm.
01:22:49:05 - 01:23:07:27
Unknown
Yeah.
01:23:07:29 - 01:23:16:24
Unknown
Yeah.
01:23:16:26 - 01:23:28:25
Unknown
Yeah.
01:23:28:27 - 01:23:47:02
Unknown
Yeah.
01:23:47:04 - 01:23:57:24
Unknown
Yeah.
01:23:57:27 - 01:24:16:12
Unknown
Wow. That's huge. And there. That's huge. Yeah, I can I can totally see how that would be a really satisfying way to to make a living. It's it's definitely.
01:24:16:15 - 01:24:29:16
Unknown
Yes. Yeah. But you're doing something worthwhile so I suppose. Yeah. Like you said earlier, getting up in the morning is a little bit easier knowing that you're making an impact.
01:24:29:18 - 01:25:30:00
Unknown
I think we'll I'll round off and I'll keep the alchemy theme because we've talked for quite a long time. I think I could talk to you forever. Imagine you've got a personal alchemy formula for success, and this could be anything from, you know, personality traits or tools or people within the business. What what's the one ingredient that you couldn't do without and why?
01:25:30:02 - 01:25:34:19
Unknown
This like like.
01:25:34:22 - 01:25:50:02
Unknown
Yeah. Yeah.
01:25:50:04 - 01:25:57:22
Unknown
Ooh, I like that.
01:26:07:12 - 01:26:14:29
Unknown
Yeah.
01:26:15:01 - 01:26:28:27
Unknown
And.
01:26:28:29 - 01:26:45:26
Unknown
It's.
01:26:45:28 - 01:26:54:05
Unknown
Yeah.
01:26:58:22 - 01:27:21:10
Unknown
No, it's not quite a.
01:27:21:12 - 01:27:31:15
Unknown
Yeah.
01:27:31:17 - 01:27:44:12
Unknown
Nice.
01:27:44:14 - 01:27:55:24
Unknown
Okay.
01:27:55:26 - 01:28:09:19
Unknown
Yeah.
01:28:09:22 - 01:28:21:01
Unknown
You.
01:28:21:04 - 01:28:32:06
Unknown
Yes.
01:28:40:01 - 01:29:05:29
Unknown
Yeah, absolutely. Yeah. Your your body will tell you what the decision is quite often, and sometimes we don't leave enough space to to feel it or listen to it. And you're absolutely right. I agree. If you compromise on those values, you will be unhappy and whatever that decision is. Ultimately, I think we listen too much to the should pop in our brain sometimes.
01:29:05:29 - 01:29:32:13
Unknown
Maybe we should do this. Maybe. Maybe we should. You know, buy into that business. Maybe we should take that job or whatever it is, rather than the how we feel about it. Like you said, that that gut instinct. Yeah, that's a great answer. I totally agree.
01:29:32:15 - 01:29:42:21
Unknown
Yeah. Oh, I liked,
01:29:42:24 - 01:30:15:16
Unknown
Yes.
01:30:15:18 - 01:30:35:12
Unknown
That's.
01:30:35:14 - 01:30:49:15
Unknown
Yeah.
01:30:49:18 - 01:31:07:01
Unknown
Trust that double down on it. I think that is that's one of going to be one of the pull up quotes. Definitely. I love that. I think we should, we should. And then I was at epic point. Brilliant. Thank you so much Anthony. And you've spent so much time with me and I really appreciate it. Fascinating stuff.