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Join online business veterans Matt Medeiros and Brian Casel as they pull back the curtain on content marketing to build successful media brands. In this unfiltered limited series podcast, Matt and Brian share hard-won insights into leveraging content creation for creative fulfillment and profit.
Whether you want to turn your indie blog into a real business or supplement a SaaS startup with an engaged community, you’ll come away with specific tactical advice on improving your content marketing game. From podcasting and YouTube best practices to balancing quality vs scale, they tackle the real-world tradeoffs around delivering great content week after week.
With over 20 years combined experience building audiences and revenue through savvy content marketing, Matt and Brian speak with hard-earned authority on the hows and whys of content production today. Their candid conversations, genuine chemistry, and actionable tips make Breaking Content the favorite podcast hour each month for any enterprising creator looking to build a thriving media company.
Matt: Hey, Brian, welcome
to breaking content.
Brian: Hey, Matt.
Yeah.
Great to connect with you as always.
I feel like, you know, you
and I have done like the guest
interview thing for, for years.
I'm on your podcast.
You come on my podcast and it's kind
of fun to to get on a new show and
sort of, I don't know, co host this
thing or do a season or I don't know,
what, what are we doing here, Matt?
Matt: So here's, here's how I
had this crazy idea come about.
Obviously I listened to your bootstrap
web podcast and in the recent.
Either last episode or the episode
before that, you started talking about
like some of these side endeavors that
you wanted to go down with Jordan.
You were talking about how,
you know, getting back into
the content creation game.
iS something that you're interested in,
podcast video, you're currently redoing
your office to like build what I'm
assuming, and we'll talk about this, is
almost like, probably like a video set, or
a better looking set when you're on video
and I was like, there's a thread here.
That I really want to pull on
because as a listener of the
show, I'm sure there's other folks
Listening to bootstrap web going.
Hey, I love the running a business I
love when Brian talks about coding and
and maybe like how you know using bench
if you still even use bench I forget
what you're using these days, but like
they love that side of it But for me,
I'm like, I want to know more about this
content marketing thing that you're doing.
Mm hmm So I was like, hey Brian, let's do
this limited Series podcast won't take a
lot of your time won't take a lot of my
time and we'll do two episodes a month
Make it nice and easy for us and what
I'm hoping this breaking content is for
is for creators and Founders right the
creators that are out there doing this
creator thing I'm making a few hundred
bucks a month and in YouTube Adsense,
and I'm selling sponsorship, but I need
to get better So I'm going to tune in,
and there are founders out there of indie
products, of other SaaS type companies,
of WordPress theme plugins, the ones
that I spend a lot of time with, who are
like, got to supplement the business.
Need another, need another revenue stream.
How can I transfer that
knowledge into content marketing?
So that's, that's a part of it.
And why I picked you, obviously is
we've known each other for decades.
I was,
Brian: I was thinking
about that the other day.
It's been a while.
Yeah.
Like 2010, 2009, 2010,
something like that we met.
Matt: Yeah.
When you, when you talked about restaurant
engine at WordCamp Providence, right.
So, you know, and I was like, there's
gotta be other people like me who
listened to Brian and also want to just
go deeper on the content marketing.
So when I pitched this idea to you and
you were like, I don't have a lot of
time, what is this going to be about?
I'm like, I think bootstrap web,
but really focused on the content
and content marketing side of it.
I,
Brian: I, I, I, I'm a fan of everything
that you do, Matt, but also I think
this is really good timing because
you're right, I'm I am really
spending a lot of time right now.
I have been for the last, like, two
months or so going deep down the rabbit
hole of content creation and especially
a lot of focus on YouTube and, like,
researching and planning and plotting.
And as you can see on video, I'm,
my office is in disarray right now.
I'm I'm, I'm redesigning the whole, the
whole layout, but yeah, and I'm excited
to do it with you because a part of
this is I want to sort of pick your
brain about, especially the technical
side of everything when it comes to
production you know, not just podcasting.
I know you're, you're, you know,
you, you really know your way around
a video production stack as well.
So.
I'm really, really learning
on that side of things.
And and you know, like literally this,
this week, I'm starting to figure out like
which editing tools I want to get into.
I've had the part of the thing for
me has always been, you know, you
were talking about like doing the
content thing and being a founder
and working on other businesses.
That's still the case for me today.
I still run clarity flow
as my, as my SAS business.
bUt I am, all this planning and plotting
is toward shifting my focus in 2024 to
sort of making the content thing, like
I'm thinking of it like a media brand
that's going to become my main business.
And Clarity Flow is, is
still going to be running it.
I've got a small team
working on it, but that's.
That's going to sort of be demoted a
little bit to like a side business while
I focus most of my energy and resources
on building up a YouTube channel and
audience again and and like in the past,
I've I don't have a large audience,
but but what what sort of audience
that I've grown over the last 1015
years of doing this has always been.
The audience thing for me has always
been a side hustle, sort of like, like
a side like a byproduct of just being
public about the, about the work that
I do on software and product high
services and stuff and having the
podcast with Jordan and stuff like that.
It's just like.
Audience building stuff that I
don't really put a whole lot of
effort into it sort of just happens.
But now I'm trying to put actual effort
as if it's like my main business.
And, and I'm learning how to make
it like a full time, like creator
media style business, you know?
And I'm in like the, like
day zero of this right now.
I'm really pretty just
Matt: getting into it.
That's a perfect segue into today's topic,
into the first episode, and I'm trying
to, again, we're getting, this is a, I
was just saying this to Brian before we
hit record, literally spent two minutes
just saying hi and then hitting record
so we could get in, so we could save time
and just get in the meat of it, but this
is like a meta podcast, like Brian and I
both working on our content, and Talking
about how I'm building this particular
series, this limited series of content.
So we're going to shift into what I'm
hoping is a series of evergreen episodes.
These are going to hopefully
titled and the, what we're talking
about is going to be much more
evergreen than it is in the moment.
So if you are a fan of bootstrap web,
or if you listen to like my short form.
Podcast about wordpress.
It's literally about hey,
what's happening this week.
Jordan and brian talk about catching up.
It's very in the moment I'm, hoping that
these episodes are much more evergreen
these hierarchical topics hierarchical
I don't know if that's the right word.
Where we're looking at Content
marketing from a 50, 000 foot view.
The title I have written down for
today's episode is why content marketing.
And that's what I want to transition
into right now to talk about that.
But I do have a secret goal that
I didn't mention from the preface
segment was my goal is to make this
your favorite hour every single month.
That's my goal is to make this
your favorite hour every month.
Let's talk about why content marketing.
Cause I didn't know this until, just now,
you want to build a larger media brand.
Why?
Brian: Yeah.
You know, content marketing that term
I feel like nobody really knows what
to, what, what is content marketing,
but the way that I'm thinking about
it right now in terms of this new
brand and then the name that I've
started to sort of use, and I got the
domain name instrumental products.
That's going to be sort
of like the brand name.
I mean, it's, it'll be built around
my personal brand too, but that's
sort of the name and the domain
that I, that I started working with.
Again, it's super early days
right now, but, I'm thinking about
it like a company, like a media
company and content is the product.
So it's not, it's not
really content to me.
It's not content marketing.
It's not like we're using marketing
to sell some other product.
The way that I'm thinking about
it is like, this is the product.
There will be revenue streams.
And I'm thinking about those a little
bit more like a stage two of this thing.
But stage one is just grow the audience.
And also to dial in what the content
is, I have a, I have a rough concept,
which is around product strategy
and helping people build a product
helping people some, I think a big
focus will be like helping people
learn how to code for the first time.
If, if you want to bootstrap
and build your own products
the way, the way that I sort of
transitioned into that over the last.
I don't know if that's naturally
going to be the final direction.
I'm going to sort of explore and do a
lot of, a lot of YouTube videos, a lot
of content around exploring different.
Branches of this tree and then
see what kind of resonates and
start to really dial it in.
But that and, you know, I, I've started
to get really excited about this idea
of treating every piece of content,
like every video on YouTube or every
weekly newsletter as a product like that
in itself is a is a mini product like.
All right.
I'm planning a YouTube video.
What's, who is it for?
Who's the, who's the customer?
What's the value that they should
receive from clicking play on this video?
How are we going to position it?
How are we going to package it?
You know, thumbnail, title, positioning,
how are we going to hook them and how,
and how are we going to like deliver
the value over the course of the video?
And that's, and, and I haven't
even gotten into the weekly routine
yet of, of producing but that,
that's going to start this month.
that's how I'm thinking about it.
Like, it's a content business, so
I've, I've like, like fired up a
notion workspace and I'm like planning
all the operations around, like.
What does it look like to produce a new
video or maybe two videos and a newsletter
and some tweets and LinkedIn stuff and
on a weekly basis ongoing, you know?
And
Matt: this is going, and you're going
to build this content and promote
this content around the idea for folks
to not just get clarity flow, right?
It's, it's not going to be part of that.
It's going to be for them to Yeah.
Brian: It's not yeah, this is a
separate thing from ClarityFlow
separate business, separate it'll,
it'll probably be a separate audience.
Like ClarityFlow is really,
ClarityFlow, we, we do use content
marketing to market that SaaS product.
We've got a clarity flow, a
limited podcast over there.
We've got SEO articles
and stuff like that.
But it's, but also, but my personal
brand is not really in clarity.
Like most, most people who find
clarity flow today don't know who I am.
And and clarity flow is aimed at coaches.
It's primarily a tool for
running a coaching business.
Whereas this, what I'm focused on now
is going to be more for like product
founders, essentially, or people who,
who want to, uh, build, transition to
a product space business, you know?
So you don't,
Matt: you don't see it as
sort of like, I hate to.
Well, not hate, it's kind of a strong
phrase, but I don't want to use his name,
like, you're not staking your Gary V.
claim here, right?
Like, here's Gary V.
Gary Vaynerchuk, here's the man, you
know, the brand, and then he's got all
these little Products below him, right?
And you kind of see each one in
the content that he puts out.
This isn't that for you, right?
Like this won't feed Clarity Flow
or another product in the future.
It's going to be just the
products that come from.
Yeah,
Brian: I'm basically way that I'm
thinking about it right now is.
So for the past three years,
I've had a single business
that's clarity flow before that.
I sold, I sold a bunch of businesses,
but as of 20, like, end of 2020, 2021 is
when I went all in on just clarity flow.
And that's been the case for the last
3 years, starting in now and into 2024.
I'm going to two businesses, essentially,
it's going to be this that I'm calling
instrumental products and clarity flow.
Yeah, and like, and like, high level,
the way that I'm thinking about
instrumental products is kind of a couple
of phased approaches like phase 1 is
grow the audience, you know, go from my.
Little organic circles of networks
that I have right now to, I really
want to focus on growing a large
audience of, of this type of like
product founders through primarily
through YouTube and email newsletter.
And that's like phase 1 and, but it'll
be like ongoing and then like phase 2,
maybe middle of next year or something
is when I can start to look into.
All right, what are the potential
revenue streams from this and the,
and I look and I don't even know
what, what I'll land on, but there's
courses I could do, I could do courses.
Maybe, maybe a series of mini courses.
I could sell sponsorships
on the YouTube channel.
I could sell sponsorships
on my podcast, open threads.
You know, another concept that I'm,
that I'm getting excited about, but
it's probably a further down the line
would be like a membership product.
You know, so.
If you're in the community, in the
audience of, of this brand, there'll
be like a private limited membership
area, sort of a community, but maybe,
maybe also doing like live, like
a live events component to that.
I've, I've been a fan of like,
really small conferences that
can, that can play into it.
So, you know, just lots of like,
potential ideas on, on where the revenue
could come from, but in the, but in
the short term, I, I strategically,
I like the idea of like, just focus
on audience and distribution first.
Like grow that as large as I
possibly can through and the best
way that I know how to do that.
And to me, my favorite way to do
that is to just create really great
content and not, not doing these hacks.
Like, there's nothing wrong with
like SEO and cold outreach and as
we, we do those things for, for
clarity flow for other products.
That's that can be very successful
for, for any other products.
But.
What I'm excited about is the creative
side of it is, is creating and
producing video and podcast content.
And, and when I, we can get into
it, I'm sure, but like, one of the
reasons I'm, I'm really excited
about YouTube specifically is that
the way that I see it, what I'm
learning about right now is the more.
Effort that you put into quality and
top and picking the right topics and
connecting with an audience YouTube
sort of just rewards you with serving
your content up through the algorithm.
That's exciting to me, because
then it's like, you're literally
rewarded for your creativity.
Whereas with like SEO or ads or
cold outreach, it's just technical.
It's a little bit borderline hacky.
It's, you know, but it sort of works
maybe, hopefully, I don't know.
And that that sort of that style of
marketing I've always found pretty
frustrating and I've I've been
challenged with that as a founder.
And my strength has always
been more on the creative side.
So that's why for this business, after,
after many businesses, I'm, I'm excited
to sort of dive in as like a media content
Matt: kind of company.
I, I swear to God, I, I, I don't
have a crystal ball, but the
actual next bullet point I wrote
down was creative fulfillment.
And it, it kind of just goes to show like.
When we take a step back and we say,
why does, well, I mean, you have to
know the history of, of Brian and
I get the history, we'll get into
the history of like my media brand
as well in a moment, but I mean,
restaurant engine and then you had
Brian: Right after Restaurant Engine,
I started, well, another product I
service, I started audience ops at the
time that I sold Restaurant Engine,
but sort of overlapped with that.
I started the productized course,
Matt: but even before that
you were doing consulting?
Yeah, like before,
Brian: like right after that?
Before even before Restaurant Engine.
I, I started as like a
freelance web designer.
Yeah, from 2008 and I started
Restaurant Engine, I think around 2011.
And, and I phased out my like
freelance client work around 2012.
Matt: Yeah.
And then you got, but you got
into selling a course for, for
processing and productizing before
you got into audience ops, didn't
Brian: you?
Slightly before.
I think I launched productized in 2014.
Oh, okay.
And I launched audience
ops I think in 2015.
Matt: So when we look at it,
it's like, okay, why not?
Why not do, I mean I, I think
I know the answer, but I'll
have you kind of define it.
creating a media brand.
You're looking at it as good
content, serves me, serves a purpose.
It can help me grow a business.
It can serve like what an
audience is looking for.
It's creative.
It's like the creative fulfillment.
I enjoy doing this and it's
not writing lines of code.
Well, competing with a,
with a market competitor,
Brian: leading market.
I'll be honest.
I have some open questions about
whether or not I actually, is
it actually fulfilling for me?
Because they're.
Aspects of it that are really fulfilling
the, the really creative parts.
So you can call it writing, but like
just ideating on like new content
ideas which maybe takes the form of
like writing a script or you know,
just connecting with an audience.
I really liked that.
I sort of enjoy getting on the
mics or getting on camera, you
know, I, that I've become pretty
comfortable with that editing.
I do like the creative side of it.
I also like getting technical, but I'm,
I'm a little bit afraid that it's going
to become a grind and I'm, and I would
like to outsource it at some point.
But I, in the early days, I want
to learn how to do it really well.
I've, I've hacked through like screen flow
and stuff for years, but I want to see.
So that's a, that's a learning
area, but the coding and software is
something that I don't want to let go
of, uh, because that's probably what
I love doing most creatively now.
Is designing and building software.
And that's what I spend most of
my time on clarity flow doing is
working on the on the product.
And so that's why I want to make the
focus of this new channel instrumental
products all about creating products.
So, I guess, in a sense, my,
my, my thought in theory,
we'll see how it plays out.
But in theory, the idea is.
If I could, instead of, instead of
just using my product skills, design
and code skills to just build and
ship SAS products, maybe use those
skills to, uh, teach those skills.
And it's also given me an
opportunity to learn a lot more.
Like one of the, one of the frustrating
things over the last couple of years.
With clarity flow is clarity flow is
the only product that I ever work on.
So like it's still on rails,
six rails, rails is up to seven.
They're coming out with eight soon.
So, but I don't have a reason to go
learn the latest greatest stuff because.
It's, there's not a business decision
to upgrade our code base right now.
Same thing with so many other tooling
out there, whether it's, I mean, you
know, I, I'm big into like tailwind.
I'm, I use different
JavaScript frameworks.
I, I even hack around and figma quite a
bit, but like, I'm by no means an expert.
And so if I'm, if part of my
task in this new business is.
Is teach, teach a lesson on using
Figma or teach a lesson on, on
setting up a new app using Laravel
that, that, that's an opportunity
for me to spend a week and learn it.
And get up to speed on the, on the
latest stuff and then teach it,
you know, so I'm sort of excited
for that kind of, kind of cycle.
Matt: I want to talk about the,
the idea of, of doing all this
with your founder's hat on.
And as we wrap up this first
episode, I want to talk about it.
Why are founders so bad at this?
And get your opinion on that quickly,
you know If if you've never heard me
talk on a podcast before I ran a podcast
called matt report did it for 10 years?
Covered wordpress entrepreneurship
started it when I was running an agency
back when I met brian and it was a
huge sales vehicle for me because And I
mean, back then, we're talking 10 years
ago, there were no WordPress podcasts.
Podcasts were kind of just
getting mainstream back then.
And when I was going up against,
again, the early days of WordPress
agencies, I mean, there was
a lot of business to be had.
There wasn't a lot of agencies around.
And if you could get in front of people
and you did WordPress, you'd have
to be a real loser not to get hired,
Brian: right?
Did you find the podcast
was actually bringing new?
Like, people are discovering
you through that.
So
Matt: it's the same thing that I've
been telling people forever with
podcasting is it opened up opportunity.
So when I got it, it didn't bring the
short answer is it didn't bring customers
in, but what it did for me was I was
able to shoulder my way in front of
the line of the WordPress community
and get to meet people, which like I
was meeting all the big agencies at the
time and they were growing gang busters.
You
Brian: know, that, that is such a good
point about podcasting specifically.
it's not a, it's not easy
to grow a podcast audience.
It's not a platform where people will
just discover you every day, but yeah,
like through interviewing people in
the industry you know, or the, the
audience does grow kind of slowly.
And so like, like what I find is
that like, yeah, occasionally I get
customers on my various businesses
over the years who do listen to my
podcast, but more often it's like
a listener of my podcast invites
me to go speak at their conference.
Which, which then translates into more
clients or I don't know, or I'm able to
like message pretty well known people
pretty easily because, because I've been
out there on the airwaves for, for years,
Matt: you know?
Yeah.
You have a body of
work, it's sweat equity.
I mean, it's literally people who just.
It's almost like, I hate to say this,
because it's a little untold secret of
podcasting, is it's almost like headline
reading, where you just read a headline
and you go, Oh, the world's ending.
Is it?
I don't know.
I didn't read the article.
I just saw the headline.
But, and same thing with podcasting.
People go, Oh, you have a podcast and
they look at it and they say, wow,
this person's been talking for 200 plus
episodes, 500 plus episodes, they must
know what they're talking about, right?
Without even clicking
and listening, right?
But it's that sweat equity that
you continue to put in because
even if people don't listen to
it, they know you still do it.
And they know how hard it is.
So they're just like, he's still doing it.
So kudos.
And I trust that person or he or
she, you know, et cetera, et cetera.
But, you know, I built the Matterport
for whatever, 10 plus years.
fOr the last few years, it was probably
doing in direct sale sponsorship
about 50, 000 a year, right?
Where I could just go, sell ads,
supplement my full time job.
And then, it was sort of towards end
of Well, almost three or two or three
years ago at this point where I was just
like, Hey, WordPress is getting to, it
covers WordPress, Matt report did, and
WordPress is getting to this peak where
I mean, this is COVID years, right?
So WordPress was booming.
Digital sales was booming.
And I was like, Maybe I'll just sell
that report because creatively, I was
like, I want to do something else.
I want to move off of this and
I want to do something else.
Meanwhile, there is a YouTube channel
happening, which we can talk about later.
I was like, let me just sell this thing.
And because I was like, surely
another brand wants a media brand
like they want to build a media
brand and I can just fast track them.
I'll just sell you my body of work.
You can have it.
It's a trusted name, trusted
podcast in the WordPress space.
What's the biggest negative
factor of me trying to do that?
My name is in the podcast, right?
Right, so I talked to a few people
or is like, Hey, you can contract me.
And I've produced podcasts
before at my old gig.
So there's ways to like transition hosts
out and like change the creative angle.
A lot of people didn't want to, you know,
bite for that and it, and it didn't work.
So I kind of just closed out
the chapter of the Matt report
silently as I, I launched.
At the same time, I launched the WP
Minute, which started as just a five
minute recap of WordPress news in the
industry every week, started just as a
newsletter, transitioned to a podcast.
And then just the inertia of me being
like, okay, I can't just do this
little five minute thing anymore.
I gotta do back to another long
form audio interview podcast.
I need to turn it into a blog.
I need to hire writers.
I need to reinvest back into
the, into the YouTube channel.
Meanwhile, still the
Brian: WP minutes sort of like
evolved into a like a version 2.
0 of Matt report without, without
it being like with Matt at
the center of the name of the
Matt: brand.
100%.
Because what I learned was,
people are just like, yeah, would
love to buy something like this,
but not with your name in it.
I want to just get back to the founders,
the founder side of this, because as
we wrap it up for this episode, why
do you think founders, let me put,
I'll put you on the spot for a second.
I've seen you, I've heard you talk
about this with Jordan and now
this is a couple of years ago.
Brian: Yeah.
And this is what I saw with.
Clients that audience
opts to like yeah, and you
Matt: already know where you are I know
you already know where I'm going with
this right because I've heard you talk
about this with Jordan and be like And
you both have said this like We gotta
get back on social media now You've been
doing this now for a couple years and
you've been doing really well with it
But I remember you talking about like,
ah, man, I you know, maybe shutting out
the noise of twitter I'm, not like super
building public, but this is years ago.
Now.
You're you're doing a lot better with
it but i've also seen founders and
work with founders who just Force
Content and social and then it's like
going to the gym in January Everyone's
gonna start going to the gym and then
they're gonna be like, ah screw this.
I'm gonna back.
Yeah, this sucks I'm gonna get back to
eating pizza and then you never hear from
these people again I mean what happened
to build in public, you know, I think that
Brian: I think well A few things.
I think that if it's a, if, if we're
talking about personal brands as as
founders, that's a very personal thing.
There's, there's a segment of
founders who are just naturally
drawn to that sort of thing.
I've never, I'm actually super shy in
real, in real life, like in person,
like I'm not an outgoing, like light.
I'm not the life of the party guy.
I'm usually the quiet, quietest person
Matt: at a party.
Put a guitar in his hand and a
microphone and a small little bar.
I don't know.
Brian: I'm much better in like close,
close groups of friends, essentially.
But this style of audience, like being on
a microphone with, with like podcasting
and Twitter and, and a little bit of like
sharing on video and stuff like that does.
Like I'm, I'm pretty
comfortable in those mediums.
But it's also just a personality thing,
like, like wanting to share publicly.
Like I know a lot of incredible founders.
They built incredible businesses,
but nobody knows who they are
and they like it that way.
They're just, they're just
technical business entrepreneur,
not technical in the code sense, but
like they're just business minded.
Like there's many ways to be successful
as a, as a, in a business, right?
You don't have to be a personal brand.
And I think for certain types
of businesses, like SAS, like
audience, the personal audience
is not generally the ticket.
It could help in the early days,
but it's usually not ideal.
The so, so I think it, so you
look at like someone like,
like Jason Freed and DHH, like.
Yeah, they built a big sass business with
base camp, but they're also like naturally
drawn to being, uh, it's like it's, I
think it's their natural personalities
to share the way in the way that they do.
I don't think that they're scheduling
tweets and, and like, I don't think
they use like a content calendar to,
you know, they, they probably have a
thought and they push it out there.
That's it.
Matt: Yeah.
Yeah, for me, I think it's
like this trust factor.
I grew up in my family
owned a car dealership.
a General Motors car.
Well, it was a Mazda dealership.
Then they, we purchased a
General Motors dealership.
And when you're in that environment,
like not even General Motors
wants to help you as a dealer.
So there was always like this feeling of
you have to be the one to get the word
out, to get customers, to get attention.
I don't care if you have a
million dollars in ad spend.
Or you're, you know, doing search
engine optimization, you have to
be the one to get it out there.
And I think that's what sits inside
of me, is like, I do this because
I don't trust the algorithm, or ad
spending, or anything like that.
And I think that's why I'm drawn
Brian: to it.
I mean, I'm also starting to right now, I
know this isn't like a real time podcast,
but like, I, this speaks to like, there
is this tension between Especially on
Twitter, I think in, in our circles in
this industry even the wider industry,
whether it's like WordPress or SaaS or
whatever it is, we treat Twitter like
our industry water cooler, you know,
we're, there's friendships firing up.
I think you and I probably originally
met through Twitter or something
or something like it, right?
But at the same time, Twitter is still
a platform and you can, and maybe it's
debatable, but maybe, maybe you should,
maybe you shouldn't promote your own
stuff on Twitter, but like, and there's
also like an approach, a strategy to.
Like drafting Twitter threads and,
and having, and, you know, the
stupid term like thread boy and like,
Matt: you know, like, like that's B.
O.
I.
Yeah,
Brian: but like, but like
some of that stuff does work.
And, and, and maybe there's an argument
argument to be made that like some of
it can actually be high quality or it
can resonate with the right people.
And there's maybe an also an
argument to be made that like just
me and my circle of friends, we
might hate that shit on Twitter.
Yeah.
But at the, at the same
time, like maybe that works.
So what's, what's my priority?
Do I, do I just want to hang
out with friends on Twitter or
do I want to build a business?
You know, I, I think it's attention.
I don't know what the correct
answer is on that, you know, but I.
Again, like right now, while I'm thinking
about what does it look like to build
a media content business in terms of
its operation, like, there has to be a
strategy around, like, producing videos,
releasing newsletters, and there's going
to be some social media component to
that with tweets and LinkedIn posts.
So, you know, I think maybe my feed might
look different in 2024 than it does now.
I don't know yet.
I'm, I'm still kind of exploring it,
but, it's a, it's a weird question.
I'm still trying to figure it out.
Malcom (2): Now it's time
for our last segment: "Are
robots taking over the world?"
Or as I like to say, "What
are you doing with AI?"
Brian: with AI I don't know
how this is not going to be
relevant for your audience, but
so like these, these things that
I'm putting on my ceiling, they're
like 23 inches by 31 inches.
They couldn't be exact squares
for whatever reason, and it
doesn't cover my ceiling exactly.
So I used chat GPT to help me
figure out how many panels in what
configuration and how far from the
edge of this awkwardly sized room.
I started calculating it myself and I'm
like, I'm way too confused right now.
This is getting way too complicated.
And I went to chat GPT.
I was like, look, I've got this
many panels, they're this size.
My ceiling is this size.
I want it to be sort of even
around the whole, whole thing.
Give me a, give me a plan.
Like, what, what do I measure?
How many panels am I putting where?
And it, and it gave me a plan.
And that's, that's what
I'm doing right now.
Malcom (2): Thanks for
listening to Breaking Content.
A limited series podcast.
Produced, edited, and
recorded by Matt Medeiros.
Co-hosted by Brian Castle.
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