How to Lead Our Businesses Into The Future with Latia Vaughan

You must listen to this transformational, impactful, and thought-provoking episode with futurist and my new friend who I wish I could hang out with every single day, Latia Vaughan! Latia helps us to see that if you embrace who you are, and own your power, it will make the world turn!

Futurist, thought leader, strategist, and best-selling author, Latia Vaughan works with people and businesses, helping them evolve and own their power. She represents ~1% of African American Woman Futurists in North America, and her data-driven insight, and future foresight, have not only illuminated industries but have also ignited a transformative spark in individuals and organizations alike!

Latia left the corporate world to serve humanity in a more impactful way. She began coaching women and helping them build their businesses, as well as helping organizations with transformational consulting work. She emphasizes that evolution is not always pretty, but rather filled with messy parts and growth, as well as learning to collaborate together. She now leads a life dedicated to launching people and businesses into Evolution!

If it’s not a loss, it’s a lesson - let’s turn those lessons into even bigger wins!

Notes:
👩🏾‍💼 Latia started in corporate America, but now she helps people and businesses evolve. 3:59
🏫 The school system was built in the industrial age: think factories, you don't need to be creative, just comply. 8:24
👉🏽 The difference between marketing and branding. 11:45
🤯 Women are far behind in the business race: in the US, women couldn't own a business until 1988. 16:13
🫱🏻‍🫲🏾 Ways for collaboration: setting what the mutual intention is for us to come together. 20:17
💊 Latia's working with companies: the higher you go, there's less diversity. 24:07
🤓 Run your business, like a jungle, not a garden. 27:33
▶️ Setting the confines and the climate and then allowing people to live within that realm. 29:34
😇 We need our intuitive side when we are leading our businesses. 32:56
⚡ Latia is a futurist: she studies science, data, and politics to see what's coming next. 36:27
🧠 Older people have the mental fortitude necessary to lead. 40:04
💎 Unraveling who you are and owning your power is going to make the world turn. 42:13
🌺 The beauty is in the jungle: we can grow when we appreciate what each of us brings to this experience. 46:54

Links:
IG- @latiavaughan; 

LinkedIn : linkedin.com/in/latia-vaughan-4a08a921 

Website: latiavaughan.com 

Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne  <<

Creators & Guests

Host

She Leads® Media

👩🏻‍⚖️ ⭐️ Adrienne Garland - She Leads® Podcast Network - 4 women X women ⭐️ 🎧 Sugar Coated Podcast Host| Leadership Conferences, Retreats #SheLeads #Women #entreprenuers

What is The She Leads Podcast: Real Conversations with Women Entrepreneurs?

Discover the go-to podcast for driven women entrepreneurs ready to lead! Join host Adrienne Garland, CEO of She Leads Media, as she uncovers the unfiltered path to scaling your business to 7 and 8 figures. Each week, bold female founders share their raw stories, overcoming challenges, and proven strategies for explosive growth – all without sugar-coating a thing.
🚀 Why She Leads is Your Essential Listen:
Super-practical, actionable advice to conquer your entrepreneurial hurdles
No-holds-barred insights on leadership, scaling, and business growth
Real, refreshing conversations with industry-leading women entrepreneurs and leaders (and male allies!)
Impactful strategies to influence your family, community, and the world

At She Leads Media, we reject the notion that women must be deferential or pull back our opinions. Instead, we're creating a powerful platform where women are free to express their brilliance without restraint. Whether you're launching your venture or ready to scale new heights of revenue and profit, The She Leads Podcast: Real Conversations with Women Entrepreneurs delivers the unvarnished truth you need to thrive in today's competitive business landscape.
The She Leads Podcast (formerly Sugar Coated) is your ultimate resource for:
✅ Practical and actionable business growth strategies and tactics
✅ Authentic leadership development
✅ Transformative mindset shifts
✅ Genuine connections with like-minded women

Don't miss out on game-changing wisdom from Adrienne Garland - fearless entrepreneur, innovative media producer, and inspiring professor. Subscribe now and join a community of women who refuse to hold back their voices, thoughts, or opinions. Your journey to 7-figure success and beyond starts here – no sugar-coating required!
#SheLEADS #WomenInBusiness #FemaleEntrepreneurs #BusinessGrowth #LeadershipPodcast #WomenEmpowerment

Adrienne Garland (00:02.801)
Hi everybody and welcome back to the She Leads podcast. This podcast is brought to you by the She Leads podcast network. It's the podcast network for women by women. So today I am so excited to welcome my next guest. Her name is Latia Vaughn, and she's the CEO and founder of the You Network. She's also a futurist and is among approximately 1% of African-American women futurists in North America.

Her data-driven insight and future foresight have contributed to igniting individuals and organizations, including Fortune 500 corporations, such as Meta, Facebook, Geico, Instagram, and Google. She was also just a featured speaker at the Black Enterprise Women of Power Summit, which I am so excited about, and I can't wait for her to tell us how that all went. She's referred to as the dream pusher.

as she's not only a transformational speaker and corporate trainer, but she's also the bestselling author of Rediscover You, Dare to Evolve, which delves into the power and necessity of evolution, while also teaching readers how to get out of the quicksand of life. Welcome to the She Leads podcast, Latia.

Latia Vaughan (01:19.662)
Yes. Thank you so much for having me. Yes. Listen, we're gonna have a good old time today. We're going to have a good old time today. Thank you so much for having me.

Adrienne Garland (01:20.833)
Yeah, I'm so happy. No happy to talk to you.

Adrienne Garland (01:31.049)
I am so happy to be talking to you. You are definitely the first futurist that I have had on the show. So we're gonna talk about all the things. So before we get there, before we talk about the future, maybe let's talk a little bit about the past. So you are such an accomplished person. You are out there. You're talking about where we're sort of going as a society, as women.

Latia Vaughan (01:39.011)
Wow.

Let's do it.

Adrienne Garland (02:00.798)
And I'd love to understand how you sort of got into all of this because it's good work.

Latia Vaughan (02:08.482)
Yeah, well, I started in corporate America. I went to an historically black college in HBCU, Hampton University. Woo-hoo. And so my formal education and degrees are in marketing and branding. Always love business. Okay. Straight out of college, I went and jumped into corporate America. And I started off with management development, building core competencies, professional development for management level on levels.

Adrienne Garland (02:16.152)
Yep.

Latia Vaughan (02:30.966)
From there, we started within our region, a women's professional network, because at that time over 20 years ago, there were not a lot of hubs for women to come together and to not only cultivate their skill sets, right? But also a place for us to just kind of share and just be. And so I'm very proud of that work that I did in corporate America. And I left corporate America almost 20 years ago.

because I felt that I could serve humanity in a greater way. You know, whenever you are a part of an organization, depending on the direction and the flow they want to go on, there could be a cap on innovation. And so I knew that I could utilize more of my skillsets, helping several organizations, also helping women that want to get into business, and how do I become, you know, a wife and a mom and still navigate the entrepreneurial journey? And so that's...

where the evolution specialist came, okay? So that started off with, you know, coaching things that I'm innate at doing and helping women build their businesses. That's where the dream push re-emerged. And when we started seeing all of the data and me helping organizations with consulting work and professionals, you know, and women owned and led operated businesses, that's when the future has just kept evolving into that nature. And so...

Adrienne Garland (03:38.079)
Hmm.

Adrienne Garland (03:51.165)
Mm.

Latia Vaughan (03:53.83)
That's where I am today. Everything that I do, anything that I touch is to help people or businesses evolve. And so that is what we do as a company. That is where I do personally. That is my passion. Um, because I feel that there is always another layer to purpose. We just, sometimes we would like to. And tell me, tell me your thoughts, because I, even with you, I know that

Adrienne Garland (04:00.569)
Mm.

Latia Vaughan (04:15.134)
with you being in corporate America, I define myself by title and role. So when I left corporate America, I also went through a moment of transition of, well, who am I now? Because I define myself by a role and then I realize we are not what we do, but I am what I possess. So what are all the qualities that I possess that I can offer up to the world? And so that's when I started to kind of lean into that other side of me.

Adrienne Garland (04:19.451)
Mm.

Adrienne Garland (04:26.033)
Yeah.

Adrienne Garland (04:32.893)
Hmm.

Adrienne Garland (04:36.669)
Hmm.

Latia Vaughan (04:41.726)
to really help walk women through their transitions in lives and in them building their businesses.

Adrienne Garland (04:47.793)
I love everything that you have just said. And I think that there's so much to kind of tease out of all of that and talk about. I too came from the corporate world. And then, you know, I just felt like you're saying it was somewhat restrictive. You don't get to be your full self. I mean, some people do, I think. It wasn't the case for me. And I had

Latia Vaughan (04:57.528)
Yeah.

Adrienne Garland (05:16.633)
been very successful in corporate America. And I thought to myself, how hard could it be to start a business? Well, I found out. Big surprise. Yeah, and I think that is like really unfortunate. I'm not sure if you know this about me, but I do also teach, so I teach entrepreneurship.

Latia Vaughan (05:23.902)
Yep. Surprise, surprise.

Adrienne Garland (05:41.769)
at NYU and at Rice University on the undergrad and the grad level. And I had this conversation with my grad class last week about, you know, as we're coming up in our education, we're not taught how to not only work for a company, because I think we're all taught how to work for a company. We're not taught how to be entrepreneurs, because I think our lives

Latia Vaughan (05:42.119)
Okay.

Latia Vaughan (06:03.51)
Yep.

Adrienne Garland (06:10.993)
call for that at certain points, and especially as women. If we were able to build the skill sets of like, okay, for a couple years, I'll work in corporate, and then maybe I'll start a business, and then, oh, maybe it's time for me to go back to corporate. If we could move through that easily, we would all be so much better off. And I'm not sure even where I'm going with all of that, but we're not taught.

Latia Vaughan (06:30.634)
Mm-hmm.

Latia Vaughan (06:35.329)
Yeah.

Yeah

Adrienne Garland (06:40.637)
properly.

Latia Vaughan (06:41.846)
Oh no, but it's just like you said, we weren't taught it. The school system was built in the industrial age. So the goal of the school system was not to necessarily learn, but to comply. And so from the start, that's one of the first places that we as children learn shame, not to explore creativity.

But if you stand out too much, you get called out. If you go too low, you get called out. And so it keeps everybody in alignment, in line, like just sheep going down this trail. And so it does not allow us to explore the ends of ourselves where the creative genus is sparked. And so I absolutely agree with you. That was the industrial age. The goal during that time was now for you to start your own businesses.

Adrienne Garland (07:06.653)
Hmm.

Adrienne Garland (07:18.257)
Hmm.

Latia Vaughan (07:26.55)
but it was for you to come and work in factories. And in order for you to come and work in a factory, I don't need your innovation. I don't need your input. I just need you to put things on a cog, on machine, and I just need you to come in from sunrise to sunset, and then you go back to your farms, your communities, or wherever you came. And so when you take...

the reins off, when you take the borders off, that's what's so scary because it's unknown, because we were never allowed or taught that it is okay to evolve and to explore those ideas. And so that's why it's so scary for people. And so I agree with you a thousand percent that the journey is not a, just a one shooter. It is ebbs and flows. What we see on Instagram and social media is, you know, we, they glamorize the, the

Adrienne Garland (07:51.835)
Yeah.

Adrienne Garland (07:58.202)
Mmm.

Adrienne Garland (08:08.491)
Mm.

Latia Vaughan (08:14.442)
the pinnacle of entrepreneurship, right? We're on the yachts, we're talking, you know, the high life, but the bottom, the bulk of entrepreneurship is what's underneath that iceberg. That is the work, the late night, the early mornings, the talking, the trying to get funding, the networking, knowing that the livelihood of others are on your back, that is where the bulk of the work comes from. So the fact that you even teach entrepreneurship, I also salute you and honor you for allowing you to put your life on display to say,

Adrienne Garland (08:18.065)
Yeah.

Adrienne Garland (08:26.208)
Mm.

Latia Vaughan (08:43.83)
hey, these are some things that we weren't taught that we had to figure out. And I'm here to be a resource and a beacon of knowledge, a place that you can come to ask questions because you're right, we did not have that growing up. We didn't.

Adrienne Garland (08:47.401)
No.

Adrienne Garland (08:59.993)
We didn't. Again, it's like I love everything that you just said so much. And it's so funny. I even hesitate to say I teach entrepreneurship because I don't really teach it. It's like I workshop things with students. And I like that better. So we might be talking about a certain topic, but I don't have.

Latia Vaughan (09:06.798)
Hmm.

Latia Vaughan (09:19.191)
No.

Yes, yes, yes.

Adrienne Garland (09:28.781)
all of the knowledge. And in fact, I'm learning more from like my undergrad students than anybody else, especially when it comes to marketing. Cause the way that we were taught marketing, it's just not the same.

Latia Vaughan (09:38.392)
Mmmm

Latia Vaughan (09:44.79)
Well, it's different. Well, you touched on something marketing back in the day when I was in college it was you I'm gonna tell you who you are and you're gonna believe it and you're gonna buy But people don't realize the landscape of society and the thought process of different generations

has changed, right? So it's not enough for you to tell me who you are. I want to feel who you are. You have to show me who you are. And we use the term marketing and branding so interchangeably, we forgot the meaning of both. Your brand is what your company, what the people say about you, right?

Adrienne Garland (10:13.38)
Mm.

Adrienne Garland (10:18.747)
Yeah.

Latia Vaughan (10:24.138)
Your marketing is the process and the journey that you take them on to lead you to the final product, right? The advertising is in how many times and how many different ways can I say the same message, right?

So you would come to somebody and say, um, you know, uh, I am a powerful woman. Right. And when you, and when you say that, um, that is your marketing, you're all the subliminal messages that shows that I'm a powerful woman. And then when you go to your neighbor and you say, um, I am, uh, I am a powerful woman, five times, I'm a powerful woman. I'm a powerful woman. I am a powerful woman. I'm a powerful woman. I it's the advertising. How many different ways can I say the same message to get to my target audience? But if you turn.

Adrienne Garland (10:36.304)
Yeah.

Adrienne Garland (10:57.699)
Hahaha

Latia Vaughan (11:05.954)
to your neighbor or you turn to someone you know or you call your girlfriend on the phone and says, I heard that you are a powerful woman. That is branding. It is what people experience about you. And so oftentimes we are so focused on selling a product, we've stopped building a tribe because your tribe, your community is the ones that go to bat for you.

Adrienne Garland (11:12.526)
Mm-hmm.

Adrienne Garland (11:15.962)
Yes.

Adrienne Garland (11:25.593)
Hmm.

Latia Vaughan (11:30.378)
Beyonce doesn't have to have a marketing campaign. She just drops a product or an album and the world talks to us. Her tribe takes care of it for you. Apple does it, right? Rihanna Navy, every high end brand, right? You know, Apple versus Android users. Your tribe becomes the army that sends signals out to, across the world to buy your product. And so to your point in terms of...

Adrienne Garland (11:34.885)
Hahaha.

Adrienne Garland (11:39.815)
Yeah.

Adrienne Garland (11:54.35)
Yeah.

Latia Vaughan (11:56.298)
you know, how we give messaging, how we display ourselves as women, even with building a business. I would also put a pin in that we cannot and should not be afraid to even market our products and our, the services that we have to offer to the world. Because a lot of times the talk of even money, statistically women shy away from, because we were excluded from that conversation for so long.

Adrienne Garland (12:18.362)
Yeah.

Yeah, that's such a big topic to talk about. And it's something that I definitely like to talk to everybody about. Like we need to be able to have all those financial terms and feel super comfortable, even saying like, I don't understand, or can you slow down and explain that to me? Or like you're throwing out terms, bro, that, you know, they use it as a way to sort of like intimidate and exclude.

And there's no reason for it. If we have the confidence in ourselves to just say, well, wait a minute, like, can you slow down? And that's okay. Sometimes I also feel like people aren't necessarily trying to exclude. It's just that they're so used to operating in a certain way that they're not thinking like, oh, I might be spouting these things that maybe not everybody understands. They don't have enough self-awareness, right? So one of the things that I...

Latia Vaughan (12:51.692)
Yes.

Latia Vaughan (13:18.201)
Yes.

Adrienne Garland (13:20.045)
I really love about what you do. And you even said it before. It's like you touched on this idea when it comes to business of evolution. And I really wanna talk about that in more depth because we talked about, and I totally agree, everything that we're taught, everything that even we build businesses based upon is based on this system of like industrialism, right?

Latia Vaughan (13:28.92)
Mm-hmm.

Latia Vaughan (13:42.478)
Yeah.

Adrienne Garland (13:48.301)
So how do we, because you are studying, you're seeing patterns, you're seeing what's coming next. How do we specifically as women, because that's who the audience is here, how do we kind of break out of doing things the way that they used to be done? Because they do not work for us, they don't. And here we are building businesses based on systems processes that benefit somebody other than us. It's like my...

Latia Vaughan (14:09.134)
Mm-hmm.

Latia Vaughan (14:16.938)
Mm-hmm.

Adrienne Garland (14:18.157)
My whole thing is like, this is why we can't break past the million dollar mark, because we're building things that don't work for us. So what's next? Or are we just going to keep tripping over ourselves?

Latia Vaughan (14:29.95)
So for so long, if we talk about trends, the thing that I talk so passionately about is, first of all, the subconsciousness that we have in our mindset as women, we have to understand, women were not even able to own a business until 1988. We were not even allowed to own a business until 1988. Just think about that, that was so close.

Adrienne Garland (14:50.769)
My God.

Latia Vaughan (14:58.242)
And, and before that, if they had to have a co-signer, it had to be a husband. They even went farther in the law to say even a male child could be a co-signer for a woman to own a business. It's like, give it to everybody, but a woman, give it to the dog, the cat, the goat. Yeah. Isn't that crazy?

Adrienne Garland (15:13.53)
I did not know that.

I graduated from high school in 1988. I did not know that a woman could not own a business on her own. Wow.

Latia Vaughan (15:23.254)
Nope, could not own a business. We could not. So we were already talking about from an evolutionary standpoint, you know, we were already behind the curve in knowledge and about money and finance and, and stocks and, and board of directors. We were so far behind. We were just trying to get in the race.

And then once we got in the race, it was like when others started to join, we had an individualistic society that, okay, there's only one spot for a woman. Right. So if I'm running the race, I'm not going to share with you my knowledge. It's not going to share with you how I did it because there's only one spot. And so when you're talking about the next wave, I truly believe it is going to have to be a communal and a collaborative effort and we have to open more doors, which is the reason why I love what you do.

Adrienne Garland (15:51.249)
Yeah.

Adrienne Garland (15:57.018)
Yeah.

Latia Vaughan (16:07.062)
Because you're opening the space for more women to a, you know, not only meet each other and network, but to also learn and then to see if there are similar points of connection to collaborate in that is going to be so key and we're already seeing it now. And if there, there are, if there are other powers that be, if I'm just going to do a quotation that wants to stop women from evolving and thriving, right.

Adrienne Garland (16:07.254)
Hahaha.

Adrienne Garland (16:23.907)
Mm.

Latia Vaughan (16:32.502)
But when you get multiple powerhouses from different mountains of influence and industry and music and tech, and, and they're all coming together, that is a movement, baby. You can't even stop that train if you tried honey. And so we have to, as often I said, it is about encouraging each other. And my light doesn't dim yours down, but if anything, when we come together, we have a greater shine. And so I truly believe that collaborative effort.

Adrienne Garland (16:42.331)
like that.

Latia Vaughan (16:59.51)
that women that are not intentional about it, and it's just me, and my company, my company, my company, you are gonna put a cap on how big and wide you're gonna, and far, and how long you're gonna be able to play this game. And, but if you can collaborate and you know how to play well with others, that is gonna allow you the space and the freedom to infiltrate other markets that oftentimes you could have been neglected or not privy to before playing well with others.

Adrienne Garland (17:11.197)
Mm.

Adrienne Garland (17:16.824)
Mm-hmm.

Adrienne Garland (17:29.121)
And it's something that women do innately well. We connect with other women really easily. It's so natural. What's not natural is this, and not that we don't collaborate because I do believe that we do that really well, but it's like when we layer on the business part of it, that's where it starts to get.

Latia Vaughan (17:34.868)
Yeah.

Latia Vaughan (17:38.523)
Oh. Yep.

Latia Vaughan (17:53.387)
Hmm.

Adrienne Garland (17:54.957)
messy, sticky, who gets what, how do we divide this up? I feel like that's the part, because I do see a lot of women coming together, we're supporting each other, we're talking, we're networking, we're opening these doors and everything. But then it comes to like, okay, let's get down to business and start exchanging money. That gets messy. And that is where it's like, well, wait a minute, that's mine.

Latia Vaughan (18:17.742)
Mm-hmm.

Adrienne Garland (18:22.809)
that's not yours. I started this, you didn't. How can we get past that if you have any, just even like the first steps of how we can get past that?

Latia Vaughan (18:23.692)
See you.

Latia Vaughan (18:35.614)
Yeah, I would say oftentimes when I do see those, those splits or those divorces, when people that come together to do something, a lot of times, oftentimes, it is when we did not set an intention, okay? What I mean by that is, if I connect with you and I have a reason to why I wanna connect with Adrienne, right, and I, and your mind, you have a reason why you wanna connect with Aletia Vaughn, right?

Adrienne Garland (18:51.282)
Hmm.

Latia Vaughan (19:01.954)
But we never sent a, we never put an intention together for the collaboration. So what ends up happening is when there's that points of contention, the thing that should always solve it was what was the reason why we came together to begin with? It doesn't align with this. If not throw it away. Right. And, and, and then with setting an attention, we have to be honest and vulnerable about it. Right. There's some people that come to me, not because necessarily, um, they want a mentor, but they really want the open door to how did you get to Google?

Adrienne Garland (19:06.609)
Hmm.

Adrienne Garland (19:17.122)
Yeah.

Latia Vaughan (19:31.37)
or how did you do meta? How'd you just be open and honest about it? Cause we can always, we'll have less hangups, less mess ups, less heartaches. If we can be really upfront in the beginning, my goal is to not be on a team, but I want to be on this stage. Okay, let's pray for the stage. Okay, my goal of coming together is I want to be able to make a certain amount of money by a collaborative event. Okay, well let's get to the goal. And as long as we've hit that goal, your needs should be fulfilled because we set the original intention. And I think that's just the start.

of it really is that vulnerability, that honesty, and setting what the mutual intention is for us to come together. And I think that could start a less stickier process in the end.

Adrienne Garland (20:00.527)
Yeah.

Adrienne Garland (20:13.089)
Yeah. And you use that word sticky, right? Cause I do think that it is sticky. So evolution is not always pretty, right? And it's not always smooth. So we are going to have to be bumping up against these things and leaning into those messy parts as well. And I think that that's something that we have to build the muscle for because w you know, again, like societal programming, everything needs to look

Latia Vaughan (20:23.67)
Mmm.

Adrienne Garland (20:40.509)
pretty and we need to, you know, not, what's the word, like, not row the boat. What's the thing? Not rock the boat. Don't rock the boat, baby.

Latia Vaughan (20:53.417)
I love the wave. I love the wave you're doing. I'm not with you girl, come on.

Adrienne Garland (20:59.429)
Like not rock the boat. And this is the stuff too, that I do think that women need to practice because we're not practiced at it at all. We're used to maybe taking orders, maybe even giving orders, right? Especially if we've come up through corporate, we sort of know what that's all about. This collaboration thing is, it's foreign. And so do you...

Latia Vaughan (21:00.383)
I'm sorry.

Adrienne Garland (21:27.317)
you know, in addition to the work that you're doing, are there any other like, you know, models that we could look at or like companies that are really doing it right or like even, you know, people or groups like, because I'm always searching for that. And I feel like I don't always find it. And one other thing, and even with my group with SheLeads,

Latia Vaughan (21:44.174)
Mm-hmm.

Adrienne Garland (21:54.669)
I get nervous sometimes because I'm like, I don't want to be exclusionary. Like, oh, even when it comes to women, like I love women, I want us all to be doing things together, but do I think that women have all of the answers and should be the ones that are completely in power? No. I think we should have balanced humanity. It's like human leads. You know, that's more.

Latia Vaughan (21:54.733)
Mm-hmm.

Latia Vaughan (22:13.07)
Mm-hmm.

Latia Vaughan (22:21.298)
Yeah.

Adrienne Garland (22:22.861)
my perspective because I think together when we have all of those different points of view and diversity of thought and all of that, that's when all of the beauty can happen. And I'm always looking around for like, well, who's doing it right? Who can we pattern things after? Is there anybody or should we just try an experiment to evolve? What are your thoughts on that?

Latia Vaughan (22:48.57)
Yeah, I think in terms of, okay, so your first question is, is who is doing it? It really depends if you look at a corporation at what level. So there are there are corporations that are being much more inclusive. However, when you go up the chain, there is a bottleneck, and there's no funnel to bring that diversity up on the higher, you know, end and higher spectrum.

Adrienne Garland (23:00.539)
Yeah.

Latia Vaughan (23:17.922)
And so it really depends because you may see the diversity on the lower level, you know, and then nothing on the boardroom level. And then you have some there expressing more diversity on the top tier. However, there are some corporations, not all, that still has not created pathways for more voices of diversity to still come up the ranks. I don't think any company yet has...

created the perfect model. What I always do if I'm walking with a company or business owner based on where you currently are is to say, okay, I love the way statistics show that the way they did this for where you're at was great. And this piece for the, and then when you put it all together, it is a completely new structure that is tailored to you. So it's really in two parts, right? I look at what areas and what companies are doing this area well.

that you need specifically. And then how can we customize based on your timeline and where you are, a structure that is really molded to you and your business and where you're at and your goals. And so when you talked about even diversity, even diversity in the boardroom, I was just talking about this on a panel one day about even looking at.

Adrienne Garland (24:15.857)
Yeah.

Latia Vaughan (24:40.338)
even those with disabilities being in boardrooms, right? They did a study, even those who may be on the spectrum, they oftentimes were not granted opportunities of elevation and executive levels because they are not outward, they are not, they wanted the atypical.

Adrienne Garland (24:42.318)
Yeah.

Latia Vaughan (24:57.078)
boys just come on team, but they were leaving so many geniuses out of that decision pool and creation phase because they were introverts. And so you see more companies now, which I love kind of being a little bit more open to those who may have the disability of being on this spectrum, but they have a beautiful genius to offer, right. At that level and allowing them to lead through that and how they lead best. And I think more companies that allow people to lead, uh,

Adrienne Garland (25:19.697)
Mm.

Latia Vaughan (25:24.35)
in their zone of genius in their best way. You don't have to be the team rah cheerleader, but there can be another way that you can offer your skillset to, uh, the overall objective of the business that's going to push it forward. And so I know that's the long way around. I wish there was one model for one company, but what I found best is taking the pieces from each that are doing the parts well.

Adrienne Garland (25:40.521)
Mm.

Latia Vaughan (25:52.13)
that will serve your company best. And then in those conversations, oftentimes we would even customize that. Like the conversation will start by looking at, oh, this is what they did here. But even in us talking, it sparks something that says, oh, we need to change that. You know, I've never thought about this. And so it really does end up creating your own thing, you know, your own animal in a sense that allows your company to thrive. But I wish there was, but that game of entrepreneurship,

Adrienne Garland (25:54.37)
Yeah.

Adrienne Garland (26:22.103)
Hmm.

Latia Vaughan (26:23.454)
It is the jungle. It literally is. And I actually just, we just released, I just had an interview with Forbes and they just released it where I was saying, run your business like a jungle, not a garden. And the reason why, yeah, the reason why, because entrepreneurship and companies are, there's so many complexities and little things that can shift and change. And the difference between a garden and a jungle, a garden,

Adrienne Garland (26:34.72)
Ooh.

Latia Vaughan (26:51.402)
If you do not physically attend to it and micromanage it, it can die within 15 days. And jungles have been thriving for over 17 million years. It is because there are properties and principles and laws, right, that a jungle has.

Adrienne Garland (27:00.413)
Hmm.

Latia Vaughan (27:07.682)
to still allow people to create within this zone of genius. So the trees don't mess with the monkeys and the insects doesn't mess with, it's a collaborative ecosystem that allows the entity to keep growing instead of being meticulous. Like you go, okay, you got too many black women on your thing, you got too many women voices on here. And when we try to pull the reins, because it's that sense of control, I have to have control, we actually end up, we don't realize, halting the growth.

and the success of our business, instead of allowing to set confines, say, okay, as long as you stay within these parameters, y'all can do it. As long as you are able to uphold our work ethics and our morals and let me hear, let me hear what you have to say, because studies show that even employees oftentimes will never give input that seems radical in fear of if it goes wrong.

Adrienne Garland (27:45.361)
Hmm.

Adrienne Garland (27:53.413)
Hmm.

Latia Vaughan (28:04.694)
the blame would be on me because that's back the reins that we had in school. If you do something wrong, I'm going to reprimand you. I'm going to, you're going to get a demotion. You're going to be the first one off on lay, the layoffs. But that was the culture during that time that corporations have said. So if you say, this is a place where we welcome innovation, welcome voices. And as long as we stay within the confines that holds true to our missions and value, let's see how big we can really get, let's make a unicorn. And so let's control.

Adrienne Garland (28:06.235)
Yeah.

Adrienne Garland (28:11.057)
Yeah.

Latia Vaughan (28:33.998)
It's a different type of control. It is setting the confines in the climate and then allowing people to kind of live within that realm.

Adrienne Garland (28:38.824)
Hmm

Adrienne Garland (28:42.949)
I love this so much. I am I'm so tuned in to exactly what you're saying. It's like creating the conditions for this to thrive and to grow. And it's like everything does work together. Even even when they're separate, like you're talking about, you know, the bugs on the ground or the moss on the tree, like they all

Latia Vaughan (28:57.71)
now.

Adrienne Garland (29:10.337)
stumble upon one another and somehow bring something to that. And that is so exciting to think about. How then do you create some type of, and it might, I even think, maybe it's not called a business, right? Like, how do you create that?

Latia Vaughan (29:18.756)
Yes.

Latia Vaughan (29:36.772)
Yeah, yeah, yeah.

Adrienne Garland (29:39.389)
condition for all of those things to evolve, using your words, right? Evolve and see what happens. It's almost like the great experiment. It's the foundation of what entrepreneurship is, right? Having a hypothesis, testing, seeing what sticks, seeing what adds value, seeing what people, you know,

Latia Vaughan (29:47.982)
Mm-hmm. Yeah.

Latia Vaughan (29:58.59)
Yeah.

Adrienne Garland (30:08.709)
or what they gravitate toward. That's what you're describing. And I love that. I've never heard that before. And I just think it's so wild and exciting and innovative. And I want to create my own jungle right now. It's, let's go out into the jungle. It's so funny. One of my students is, oh my gosh, like these NYU students are just, they're,

Latia Vaughan (30:24.566)
Yes, come on girl, let's do it. Come on, come on, what you bringing to the scene?

Adrienne Garland (30:37.937)
They're amazing. Yeah, I mean, I don't even know any other word. I have this one student and I won't say his name. I think people are gonna know him, but he's filming a movie and it's all about tracking the elusive jaguar in India. And he's actually been doing this since he was very young, like eight years old, and he's now, you know, 20 something years old in college. And he's already done a little documentary and now this is like a bigger one.

Latia Vaughan (30:39.832)
Awwww, I love you!

Latia Vaughan (30:54.553)
Mmm.

Latia Vaughan (30:59.8)
Wow.

Adrienne Garland (31:08.037)
And you're talking about this. And he just gave us last night, like this whole, like he told us everything that he was doing. He opened his kimono, which was like so interesting and told us everything about the film and the financing and how everything works. And it was so parallel to everything that goes on in entrepreneurship, but it was like working together, getting the footage that's needed. How do you like bring all of that together?

Latia Vaughan (31:21.489)
Thank you.

Latia Vaughan (31:25.538)
We're singing.

Adrienne Garland (31:36.081)
the danger that you put yourself in. It all, I love how the universe works sometimes, because I didn't think that we'd be talking about this. And yet I have that in my mind from last night, it was so moving and powerful. And then here you are talking about the jungle, but we were talking about the jungle yesterday, last night. And it's just, it's fascinating. And I do think that what's super interesting,

Latia Vaughan (31:43.806)
Yeah.

Latia Vaughan (31:55.854)
Wow.

Adrienne Garland (32:03.981)
is that I do think that nature can teach us a lot, right? Because we are nature.

Latia Vaughan (32:08.686)
Oh, yes. Oh, yeah. Oh, yeah, we are. And the thing about it is, is. We have a natural intuitive nature, right, where as creatures, as humanity, that's the reason why the antelope knows not to go to the line. The line never has sign up says, you know, I'm about your tail when you come over here, we just feel it, right? We feel it. That's the reason why even rats.

Adrienne Garland (32:29.521)
Hahaha

Latia Vaughan (32:34.51)
can sense a cataclysmic event within two weeks before it actually happens, like a tsunami, right? But what happens is because of social media, because of even with being in this digital age, we have become desensitized to our own natural intuition, even when we deal with business dealings, partnerships, because...

Adrienne Garland (32:40.369)
Mm.

Adrienne Garland (32:52.262)
Yeah.

Latia Vaughan (32:53.098)
You know, and, but that's what the jungle and this is super intuitive. It's a feeling of energies. And so even when you talk about where we're going, I truly believe, uh, and predict that a lot of companies, the heads are going to come together to meditate, to set an intention for the company. Because, because we're bringing so much tech and AI into our ecosystems, right? There's going to have to be another level. Now we have to say, where does humanity go? Right.

Adrienne Garland (33:20.593)
Yeah.

Latia Vaughan (33:20.79)
Where does humanity go? How are we gonna now evolve as a race now that we're bringing so many technological advances into everything that we do, right? What happens? Are we capping off our creativity or are we becoming crazy efficient? Which one is it, right? And so I really believe that leadership and key leaderships, we are gonna have to have more conversations about setting intentions, becoming into an agreement, into an alignment, even when it comes to energetically.

So it's beyond just the rules and regulations, but I can feel that there is also a connection between us. You know how you meet somebody and you don't know why you like them, but you just do until you put your finger on. You know, like, I love you, Adrienne. We just met, right?

Adrienne Garland (33:58.797)
Yeah.

Adrienne Garland (34:04.285)
I love you too.

Latia Vaughan (34:05.442)
sisters. Okay, I don't even have to really, but you know, so I lean off of that feeling, you know, and the same goes when there's an inkling, you know, that thing that's inside of us, that's like, like our stomach turns, we don't know why, but sometimes we don't explore it, right? We just go based on what the rules say. And so when it comes to leadership, even coming forth, even with women, I'll give another nugget really on not shying away from your in debt.

Adrienne Garland (34:18.15)
Yeah.

Adrienne Garland (34:22.737)
Hmm.

Latia Vaughan (34:32.946)
intuitive side that we also have when we are leading our businesses, because I also think that's also going to be a beautiful component into some of the decisions that we make and who we decide to play with in this next wave of evolution.

Adrienne Garland (34:45.405)
Hmm. When, so, you know, I guess maybe, let me ask almost like a practical question because I'm so interested in this. And I've always been so interested personally in, you know, futurist, mega trends, like always. Like I always ate that up. And not because I wanna predict the future, but just like there's a lot of indications in how we are right now that

Latia Vaughan (34:55.882)
Yeah.

Adrienne Garland (35:15.277)
if you pay attention, you can see where we're going, right? And women are so good at it. We do it with our kids. If you do this, these are the 10 things that are gonna happen to you. So like, don't get on that bike without the helmet. But so how do you sort of, I guess, scan the environment and sort of come to these,

Latia Vaughan (35:20.902)
Yep.

Adrienne Garland (35:44.609)
informed conclusions or at least maybe it's not conclusions probably isn't the right word but at least like informed indications. I don't know what the word is.

Latia Vaughan (35:47.445)
Mm-hmm.

Latia Vaughan (35:51.278)
Mm-hmm.

Latia Vaughan (35:58.154)
Yeah, yeah. So it really, it really depends. There are some things that are very glaring to me out of nowhere, like you don't see this coming? Okay.

to sit back and wait. And then there's some things, but being a futurist, that's why I tell people it's different, is not being a psychic. There is no one fixed future. But if I had to give the future an image, it is a constantly moving wave, right? And there's so many plot points on this wave, and your goal is depending on where you wanna go and hit in the future, is to make sure you can get enough of those plot points that will give you at the peak of the best possible outcome. Does that make sense?

Adrienne Garland (36:33.198)
Yep.

Latia Vaughan (36:33.206)
So if you look at trends that are coming and it always has to be backed up, I can't just go into the room and just say, you know what, I just got a feeling that y'all just about to lose $14 million. I just got, think of it, baby, prove it, okay? And so now I have to back that up with science, data, right? Trends that are coming, decisions that were even made in the political climate, people don't realize that also affects and impacts industries with AI government. And so I, if my husband tells you, I do

Adrienne Garland (36:55.63)
Yeah.

Adrienne Garland (36:59.568)
Yeah.

Latia Vaughan (37:01.834)
rigorous studying daily because I have to be in tune about what's happening across the entire landscape and how this Point in culture or this decision is happening over here with climate change is gonna impact you over there And I know you in the beauty industry, baby You don't think it's gonna impact you but it will and these are the reasons why so when you say what are the practical? Things I live a life of study and I will always live a life of study and deep research

Adrienne Garland (37:19.793)
Hmm.

Latia Vaughan (37:27.078)
Um, it has to go beyond YouTube. I go to medical journals. I go through, uh, even finding the original sources, even certain books that are no longer in print, right? Kind of going back into the ice ages, right? Because that is the original form because so many things have changes, even changes on the internet. You don't know sometimes what to trust. And so it's an array of things. And, but sometimes things are glaring.

Adrienne Garland (37:48.134)
Yeah.

Latia Vaughan (37:54.23)
But I always, we always have to map it up with the research and the data that can support that hypothesis of a particular outcome that could happen. So either you wanna do, figure out what is possible, what is probable and what is preferable. So the goal is to always get you to the best possible outcome for what's about to happen.

Adrienne Garland (38:10.591)
Mm.

Adrienne Garland (38:15.537)
Mm, so good. I would, I'm heating this up. Like, oh my God. I love this idea of always, just always learning. Like always like just putting it all together. It's so amazing. It's also, it's super entrepreneurial, right? And it's artistic and creative too, which is also so beautiful. So let's like hone in on women.

Latia Vaughan (38:18.015)
Ha ha!

Latia Vaughan (38:37.13)
yes. yeah.

Adrienne Garland (38:45.501)
and women entrepreneurs. And I'm even going to ask like women entrepreneurs that are a little bit later in life. So 45, 50, what do you think is sort of the best track or direction for us to focus our attention?

Latia Vaughan (38:46.142)
Okay, let's do it.

Latia Vaughan (38:58.178)
Mm-hmm. Yeah.

Latia Vaughan (39:12.675)
So now if we're talking about women entrepreneurs, or do we want to say focus their attention in their personal life, a direction for their business, direction for how to present themselves?

Adrienne Garland (39:25.349)
for their business and I'm specifically focused on how can we stop sort of doing all of the things and being on this treadmill and not making a lot of progress because we're all so busy, but busy doesn't get you revenue.

Latia Vaughan (39:42.447)
Yeah.

Latia Vaughan (39:45.874)
No, no. And so, so specifically, something that really stood out when you said women, uh, you know, in their forties and above, okay. Um, I personally believe and feel that there is a turning when it comes to women that are of a certain age. And here's the reason why, okay. A studies show that even some of the younger generations, there is there, they found this is just statistics. Okay.

I love my millennials, you know, I, you know, I myself, but, um, shows a mental fortitude that those who are in upper age has that can yield you being the boss of the boss of the bosses, right? Because we have had to go through the drudge and the ranks to give and get a little piece of that. Okay. Now I'm going to give you the good in that. And that is the reason why there was also women of a certain age. Ooh, I feel this.

Adrienne Garland (40:35.627)
Yeah.

Latia Vaughan (40:41.278)
that even in terms of beauty, that is the reason why when I say there's a turning, there are certain high fashion houses that are turning their attention towards women of older ages to be the face of their campaigns. We see her with perfume, we're seeing with Louis Vuitton, we're seeing it with a lot of these high end fashion houses because there is a certain grace, dignity, and even a presence that we have that we may not knew

Adrienne Garland (40:57.519)
Yeah.

Latia Vaughan (41:10.61)
years past how to really own. Okay, so if I'm talking about women that are of certain age, I'm going to talk to you about really owning it. And really with your ownership and who you are, what you stand for and what you put in this earth to do, do not be afraid of the unraveling. Now let me explain. When you think of unraveling, we're going back to the jungle, we think of somebody that is wild and out of control, but no, no.

Adrienne Garland (41:13.195)
Mm-hmm.

Latia Vaughan (41:36.482)
See, as women from a corporate America, in order to play nice with the men and the statistics and the laws, we had to live in the confines of a box, right? Which means when we have an idea, we have intuitive nature, and we were not invited to the tables, we were never allowed to unravel to the ends of ourselves creatively, our ingenuity, our decisions, to see how far we can stretch and how wide we can really go.

And so I would say to women that are of that certain age, the things that you've always wanted to do, the guesstimations in your head say, I wonder what would happen. This is the time in the season to unravel. Cause I guarantee you, if you embrace this unraveling of who you are and owning your power, it is going to make the world turn.

Right? Because we are so confined by algorithms and everybody doing the same thing, looking the same way. And because this tick track trend happened, there are not people unraveling. Right? Because when you unravel, you become that huge old tree that we can't help but to recognize you, honey. But when I have to play by the rules of society and the digital age that a lot of the younger generations are doing right now, this is just the way we do it. It's systematic. Okay. You're going to get the, you're going to get the likes and that.

Adrienne Garland (42:21.94)
Mm.

Adrienne Garland (42:37.933)
Oh my gosh.

Latia Vaughan (42:50.274)
There's not too many oak trees in with a lot of little bushes, a lot of little shrubs, but there is not many presence that just stands in their firmness and who I am. And with that, okay. I would also say if you want to maximize your entrepreneurial journey, those who are older is to always have those who are also younger inside of your camp. Okay. Not only for you to groom them, but they will give you another layer of insight.

Adrienne Garland (43:13.58)
Mm-hmm.

Latia Vaughan (43:19.894)
to the very industry and market you want to penetrate. Okay? And so there's a win-win for everybody. They receive your wisdom, your nuggets, your guidance, because you've been there, done that honey, okay? You're gonna get over it. And then in return, they will be able to offer you a keen insight and an eye to an area of the market because of their age that you may not be privy to yet. So it's collaborative, back to collaboration. Yeah.

Adrienne Garland (43:22.101)
Yep. Yeah.

Adrienne Garland (43:42.753)
I feel this. Yeah. I feel this deep and hard, honestly. And it's so funny because, well, okay. I mean, I think this goes without saying. You're amazing. Okay, so we're just going to start there. But

Latia Vaughan (43:58.19)
Mm-hmm.

Adrienne Garland (44:05.497)
I really feel this, especially with She Leads, because I would talk about, well, who's my audience? And it's like, I've got these older women that are like me. And then I have college girls and people that are super young. And I'm like, well, why are they here? It's odd, because we're at different ends of the spectrum. And

It's exactly what you're saying. And I even felt it in class last night. Like I literally, I took a seat in class last night. I sat with the students and I had the other students get up and tell us things. And I said, I didn't know that. I didn't know that. I wouldn't be able to do that. I don't get that. Tell me. And they loved it. They loved it. They loved me sitting with them.

Latia Vaughan (44:47.137)
Yeah.

Latia Vaughan (44:54.11)
Yeah. Yes.

Adrienne Garland (45:00.685)
And I'm like, that's what we need to do. Yeah, we need to sit with them. Because I'm like, it's just not comfortable to stand up and spill my knowledge because my knowledge is great, but it's not everything. And I recognize that. And it's not to put me down. It's just to say, but wait, there's so much more. Like let's experiment here. And I love that. And I...

Latia Vaughan (45:01.099)
You're rich!

Latia Vaughan (45:06.706)
Yes.

Latia Vaughan (45:14.294)
Mm-hmm.

Mm-hmm.

Latia Vaughan (45:20.822)
Right.

Latia Vaughan (45:28.934)
Yes.

Adrienne Garland (45:30.813)
This is such good stuff. So like people who are listening, and I want so many people to listen to this episode. Like, I don't even know. We're gonna have to like figure out what we can do to get this out to everybody because this is where the power is. The power is in this collaboration. And it's not just women together. It's not just older women together. It is these bridges. This is what we need to do. And it's...

Latia Vaughan (45:42.218)
Yes.

Adrienne Garland (45:56.705)
everybody, right? It's like all different cultures, all different people, all different ways that we look and think and all of it. That's what needs to happen. I love this. It's the jungle. Welcome to the jungle. Welcome to the jungle. Welcome to the jungle. Oh my gosh. I should totally make

Latia Vaughan (46:06.292)
Yes. It's the jungle. We keep trying to separate. Oh, girl. We live 2024 live. Come on.

Latia Vaughan (46:24.238)
Come on, come on. And I better be in the room. Let me tell you something. Have this experience together. That is exactly what you said. We've been, just even when it racially with segregation, no, you stay over here. No, you stay over there. And I don't want you to drink from this fountain. And then with the younger people and the older people, no, you guys don't know what it was like growing up. And the young people are like, well, you don't know what it's like being me. Everybody tries to create their separate spaces.

Adrienne Garland (46:29.325)
Yes, yes.

Adrienne Garland (46:50.051)
Hmm.

Latia Vaughan (46:51.646)
of being segregated, but the beauty is in the jungle. That's how we can, that's when we can really grow this thing when I appreciate the parts that each of us brings to this experience on this earth for life. And so my goal and my hope is that more people recognize that and receive that and implement it just bit by bit. Cause I know sometimes we're in, we're so used to our systems.

Adrienne Garland (47:05.413)
Yes. Mm.

Latia Vaughan (47:18.134)
And sometimes it's hard, especially we have control. Like for me, there are certain times where I say, okay, Taylor, really push, like, shut up to you. Like just to do it. I have to tell myself that, right? Because again, when we've worked so hard to get to a certain place, I am afraid of blowing it up by making a big, a wrong decision, right? But you, I, I rather blow up, blow it up than somebody else blowing it up. Does that make sense? I rather make the mistake myself. Then somebody else.

Adrienne Garland (47:25.229)
Yeah. Ha ha ha.

Adrienne Garland (47:42.149)
Yeah.

Latia Vaughan (47:47.474)
executing the very idea that I had, because it's always energy, right? And it going crazy across the earth, only because I was too afraid to own it. And to say, you know what, I have a feeling, let's go with it, whatever happens, happens. If it's not a loss, it's a lesson, right? But I guarantee I can take those lessons to create an even bigger win. So come on, that's what it is, that's what it is.

Adrienne Garland (47:56.636)
Yeah.

Adrienne Garland (48:09.721)
I love this, come on, let's go to the jungle. Oh my God, I feel like I could talk to you forever and I do wanna talk to you forever. So how can people sort of get in touch with you? I mean, I do hope that people listen to this more because your message and everything that you're saying, people need to hear this over and over again so that we do feel comfortable in this, doing things differently.

Latia Vaughan (48:12.17)
YEAAH!

Latia Vaughan (48:17.59)
Yes!

Latia Vaughan (48:32.67)
Well, no.

Adrienne Garland (48:36.689)
doing things in ways that have not happened before. The jungle is ever evolving. We as humans are ever evolving. We shouldn't be following rules from 1998. We just shouldn't. So how can people follow you, get in touch with you, read your books, all the things?

Latia Vaughan (48:36.983)
Yeah.

Latia Vaughan (48:49.887)
Yeah.

Latia Vaughan (48:56.51)
Yes. So, um, you can visit my website, uh, www.latiavon.com. It's Latiavon on all social media outlets. You can put hashtag the dream pusher. You'll, you'll find me. I'll pop up whether it's LinkedIn, um, Instagram, Facebook, um, Twitter, and even personally, one of the things I've had to do personally to evolve is I've never promoted what I've been doing for over 20 years. This, these first,

I would say the last two, three years, I've just now started to come out to play. Does that make sense? In terms of sharing with the world what I've been doing for over 20 years. And so I'm super excited about all this community. Oh, oh my goodness. But I'm super excited, even speaking with you and talking with you. My book is on the website, it's on Amazon. And I just love to hear about people's journeys and to see where they are and however I can serve them and their...

Adrienne Garland (49:36.273)
Well, we've been missing out. We have been missing out, yeah.

Latia Vaughan (49:55.682)
company, but I do believe we're at a very critical point in our evolutionary period. And so if we can get ahead of the curve, we can create the best possible outcome for our future.

Adrienne Garland (50:08.229)
I love that so much. Thank you so much for spending your time with me today, for sharing all of your wisdom and just having such a fun. I mean, this was so much fun. We had such a fun conversation. So thank you so much.

Latia Vaughan (50:11.037)
Thank you.

Latia Vaughan (50:19.918)
Yes. Thank you for having me. Thank you so much for having me. It's everybody else. Hopefully I'll see you at 2024. She leads LIVE.