00:00:00:00 - 00:00:32:20
Unknown
Welcome to B2B Marketing Insider, your go to podcast for expert strategies, real world tactics, and insider knowledge to fuel your B2B growth. Brought to you by B2B Digital Marketing Hub. Let's dive in. Hi everyone. Thanks for joining us in another episode of the B2B Digital Marketing Hub. In today's episode, I'll be hosting Dana, the director of Digital marketing at facility X, who has 20 years of experience working in different marketing management roles.
00:00:32:22 - 00:00:56:00
Unknown
Dana, how are you? I'm good. All right. Great. It's great to have you with us. Maybe before we dive in, you'd like to introduce yourself? Sure. So, first of all, thank you for having me. We've known, you know, for a while, and it's great to work together and but also chat. So I'm very excited about this opportunity.
00:00:57:03 - 00:01:27:16
Unknown
So, yes, today I lead the digital marketing, in Placidity X, formerly Argus Cybersecurity. Also in the last decade, almost, I have led the B2B digital marketing in various, industry industries like medical and cybersecurity. But I began my career in offline marketing, you know, in public relations and in B2C advertising firms. Like I at home ski where I manage the Procter and Gamble it accounts is very in content.
00:01:27:16 - 00:01:59:21
Unknown
So very, very B2C. And later moving on to companies as Motorola and Boston Scientific's overseeing, you know, more multichannel strategies, like lead generation and brand awareness. And yet, in the last three years, almost, I'm leading the digital marketing efforts at Placidity. Or Argus before, is the world leader in automotive cybersecurity. So it was established here in Tel Aviv ten years ago and acquired by the German automotive tier one continental.
00:01:59:21 - 00:02:25:00
Unknown
I think everyone knows it. Back in 2017, I was back then distracted, really, the automotive industry by offering cyber defense, to this industry even before they knew they needed it. And today you know, we safeguard more than 72 million vehicles on the road, of every top global brand that amazing of. Yeah, amazing, amazing company.
00:02:25:00 - 00:02:57:21
Unknown
Really? Yes. And you guys are doing a great job. So then looking back at, 20, 24, like, in regards to digital marketing, what would you say was the most exciting development you've witnessed, mainly in the realm of AI and its impact on the industry and your personal work? Yeah. So, I guess we all agree, without a doubt that the most exciting development was the, you know, the integration of AI across all facets of marketing.
00:02:58:04 - 00:03:30:06
Unknown
So it moved beyond just being a buzzwords into becoming really a day to day tool that. No, everyone uses. And it enhances every stage of the marketing funnel from content creation and audience targeting to campaign customization. So really the most obvious, I think impact was content creation for us. It made faster and more efficient, ways to create really high quality and engaging content for multiple channels at once.
00:03:30:08 - 00:03:56:05
Unknown
AI assisted blogs and video scripting, even that. We use that a lot. And automated ad creatives. Social media. Copy. But like I said, this is really, I think, the obvious, like the first thing everyone started doing with AI, this year for marketing. But actually, you know, when I think about 2024, I think about the last month.
00:03:56:21 - 00:04:20:09
Unknown
So what really blown me away is how I really transformed my workflow. Not in the day to day, work, but like, in analyzing and summarizing and planning, the year ahead. You know, every year we take all of our performance and digital reports and tools and numbers and, and take Salesforce and HubSpot and, and everything.
00:04:20:09 - 00:04:42:04
Unknown
And just like sometimes it's a week of work that you just sit a numbers, you know, crunching the numbers, analyzing it. And just trying to take all the insights from, from a lot of data. Exactly. Yeah. This is what we do in digital. We have data. So the last week of December or somewhere in December, it's always like about analyzing it.
00:04:42:06 - 00:05:08:12
Unknown
And it takes a long time and and to get really you know, the the summaries, the graphs, the visuals and then the insights and how to convey it back to management. So it's a it's a lot of time. But this December I dedicated one day like one working days at ten hours maybe, uploaded all of my reports from every digital tool you could think of.
00:05:08:12 - 00:05:58:10
Unknown
Of course, you know, Google Analytics and, and, you know, Hotjar and HubSpot and, you know, everything we do, Salesforce. And then just for a day, we interacted. It was asking questions, getting answers, you know, not liking the answers, asking other questions and getting better. And, you know, at the end of the day, it provided me not only the analysts and analyze of of last year, but also like really deeper insights that I could never get, I think, alone in so quickly into audience engagements by segments and ROI performance across channels and things.
00:05:58:12 - 00:06:23:15
Unknown
It was like the effectiveness of our content. Like either blog for blogs specifically, or emails or gated content across different geographies, how well it worked in different geographies. So saying it not only like gave you insights about the type of content which works best, but also maybe the type of market marketing methods you're using that work the best.
00:06:23:16 - 00:07:00:12
Unknown
And for each like channel, each channel for each geography, each keyword like very, very deep down analyzing really quantifying the impact, of every campaign we did throughout the year. And those insights was or actually like having an external consultant, right? I had my agent was an assistant, an agent, an insight assistant. I always say that I use GPT is like a very junior assistant because you have to ask them so many questions and it's back and forth.
00:07:00:12 - 00:07:28:23
Unknown
But specifically on that day when we really spent eight hours together and we I asked and we asked finally it became more than just a sense, and it was really a consultant, that really offered strategic takeaways that they might have not considered or seen otherwise, because maybe I would be too overwhelmed with the numbers or, you know, so this really, really blown me away.
00:07:29:01 - 00:07:54:19
Unknown
And also, I think that's a fun fact that just in five minutes after we did all of this day long, they, had fully polished presentation, with graphs and visuals and the numbers. And I didn't need to go back to Excel or to our designers, which you also made with an AI tool. Yes. I just yeah, yeah, it's like all the analyzing was not I don't accept it was inside one.
00:07:54:19 - 00:08:38:15
Unknown
So this really blown me away. And it just takes you so much time, right? Right. So that was my, my great thing for 2024 is very interesting. So let's go back a little bit to, you know, our listeners who might want to get to know you more in personal and about your history. Tell us a little bit about the transition, your personal transition from the traditional marketing to general marketing, because, I've been familiar with your work for quite a while, and I see how it, positively impact the way you plan things, the way you analyze, you set KPIs and how you look at insights.
00:08:38:15 - 00:09:06:01
Unknown
So can you share a little bit with our audience? A little bit of your background history and how it affects, the current position as a digital marketing manager? Sure. Sure. So, you know, my transition from, traditional to digital marketing was driven by, like, almost anything in the world of marketing or in the world and beyond.
00:09:06:15 - 00:09:31:23
Unknown
Because of lack of budget. Right. This was, the basics. I started working for, medical startup, like, ten years ago, with extremely, extremely tight budget, like all the budget was for R&D, of course. And the budget for marketing was or is very, very small, very, very small. And I quickly realized that, every cent had to be accounted for.
00:09:32:00 - 00:10:01:15
Unknown
I didn't have, like, the luxury, of traditional marketing where results could be harder to measure. I really needed to know what every cent, is doing and to optimize it and change it if it's not doing well. So I just needed to kind of immerse into this world of of digital. Really. Binary choice. One of the biggest challenge I had back then was reaching a very highly specific audience.
00:10:01:19 - 00:10:32:01
Unknown
Back then, it was radiologists in the United States, right? Today it's automotive, but cybersecurity. I, I don't know, gentlemen, specific personas, very, very specific, that usually don't have any prior experience with. Right. Like, how would I know what to audiologists like or need? So digital marketing became the only viable solution to learn about their interests, about their pain points, behaviors.
00:10:32:12 - 00:11:03:23
Unknown
By leveraging data that I just, analyzed from Google Analytics and, and Twitter back then, you know, to X today, I could really identify where they were living online and what type of content, they were most resonated with. So, for instance, you know, I discovered that radiologists preferred workflows, efficient. This is what they were looking for and not really medical, innovations.
00:11:04:01 - 00:11:36:03
Unknown
So it was very interesting and help us really change our, our and marketing efforts, and really get those leads and pipeline. So I understand this is the only way I could I could go so this kind of hands on experience in this medical startup, would become really powerful learning ground for me and teaching me how to maximize my resources and, and kind of be more agile and pivot based on real time data.
00:11:36:05 - 00:12:02:13
Unknown
And as I moved to larger companies such as Lumineers and then Boston Scientific, still in medical, I applied the same this data driven mindset, but on a much larger scale. So with increased budget, came greater opportunities, to kind of experiment with multi-channel strategies. So more SEO and account based marketing. And of course, my all time favorite is automation.
00:12:02:13 - 00:12:41:14
Unknown
But the core principles, remained the same. So it's understanding the audience, personalizing the message and, you know, ensuring that every dollar spent contributed to really tangible, business results. And today, in proximity, operating in cybersecurity space, we're taking this lesson even further. So first of all, I'm very fortunate to have a manager, Rachel became, who is our 50 marketing, which is super, super passionate about digital marketing and,
00:12:41:16 - 00:13:07:09
Unknown
Yes. Yeah. And this is a gift, right? Because, she really, she loves back and understands, the value of it. So it's like a playground, and we try all sorts of things every quarter. A different tool, a different channel. And it's amazing. And specifically in cybersecurity, I think very much like health care. It's highly technical and very niche.
00:13:07:22 - 00:13:36:17
Unknown
So it really will require precise targeting and educational content to build trust on. Do you have an example of how this approach transformed a certain campaign or strategy? You decided to use within your work? So, you know, my personal approach, and I think everyone who works with me knows this is that data is king. But content is queen, right?
00:13:36:19 - 00:14:06:20
Unknown
So I like can't lie. I like that. Yes. Especially with SEO. Right? So. And I really feel that you can't win without both. So today I'm doing digital marketing. But I really look back at my, it my, you know, experience and knowledge from these traditional marketing and know that a strong marketing strategy isn't just crunching numbers. It's about telling a compelling story, that really resonates with the audience.
00:14:06:20 - 00:14:39:00
Unknown
It all starts there. The digital tools are just, you know, the tools, the medium to, to get their so like, flexibility. We built our marketing stories around insights derived from SEO, and, campaign performance. You know, seeing what's working, what people are looking for. What is the, search volume. So all of our messaging, our assets, our campaigns, strategies, of course, they're rooted in our business goals and aligned with our company vision.
00:14:39:13 - 00:15:19:20
Unknown
But we're fine. And optimize them always. By gathering data like search volume trends or keyword performance and engagements. So by analyzing whether our audience is actively searching for, and how they interact with our content, we can really craft narratives and address their pain points in position ourselves. You know, effectively. For example, if we see an increase in search demand, around secure by design automotive software, we know there's the opportunity to create content that aligns with this need, even though maybe it wasn't really in our strategies back in January.
00:15:19:20 - 00:15:44:15
Unknown
Right. And really, optimize all the time. So, yeah, so I think this is really my, my, my approach. Yeah. Which takes us a little bit about two key metrics using key metrics. You always set up, KPIs for campaigns like, what's your process for identifying the most relevant KPIs within the different, marketing channels that you're using?
00:15:44:15 - 00:16:19:09
Unknown
Because, you know, different channels sometimes required setting up different KPIs. Not every channel measures things the same way as the other channels. So how do you approach that? I always actually start with a business goal, right? Not the channel. So before diving kind of into the metrics, I aligned with our sales and product and leadership teams, to really define what success looks like for, you know, this campaign for this quarter, are we aiming to increase just marketing awareness?
00:16:20:07 - 00:16:46:08
Unknown
Do we need to drive mql right now? It's improving customer knowledge or education. What is why do we really want to do this? So it's more about the business goal. And then we layer the funnel based KPIs, with our engagement, signals. So, so I map kind of the KPIs to the funnel to, to align with our channel.
00:16:46:08 - 00:17:15:14
Unknown
So awareness would be region impressions and then considerations, you know, more downwards and then decision like how many skills or pipeline impact we actually have. For each campaign or for each you know, quarter depends. But we also go deeper, you know, beyond tracking leads, we measure how engaged those leads were with our content. Not only that, we got those, but what did they do?
00:17:15:16 - 00:17:39:20
Unknown
Where did they do that? Where did they come from? So we could better, progress, you know, with better programs. Next time, of course. I think for our KPIs, we always need to keep, you know, an agile approach. Because KPIs are not static. And you can, you know, say, these are all my KPIs for this campaign or for this year or for this quarter.
00:17:40:05 - 00:18:04:08
Unknown
But they evolve. And we always, like our team, always, monitor performance and ab testing and strategies. And we sometimes adjust KPIs because sometimes data reveals that, you know, what we thought is going to lead the way is not really how, customers interact or prospects interact. And you can't just, say, okay, this was the KPI three month ago.
00:18:04:08 - 00:18:28:00
Unknown
We will stay with that. Sometimes you need to understand throughout the campaign what's working with what's not and kind of tweak it as you go along. We're trying now. It's being getting those data. So on demand, allows you both to be agile on, the campaign and the messaging and the ads and the content, but also on the KPIs.
00:18:28:00 - 00:18:51:12
Unknown
It goes it goes together like you can be dynamic with your ads or with your strategy, but not with your KPIs. So, this is something harder to understand. Yes. Because we are, you know, saying, okay, this is a KPI for this campaign, but I really believe in being agile for all these, in all layers of, of the campaigns.
00:18:52:07 - 00:19:27:10
Unknown
Yeah. I would also like to share some, you know, an insight relating to KPIs. We noticed that like different platforms, different sources are working better for different KPIs. For instance, if we look at Google Ads versus LinkedIn and also within the platform itself, like different types of campaigns that usually work better with different KPIs, let's say if we talk about content content marketing, for instance, then, my intent would be to use LinkedIn ads.
00:19:28:05 - 00:19:52:11
Unknown
I would be more favorable of LinkedIn ads and using Google ads for, for, working with content marketing. But also there are shifts sometimes within within that it surprises you like a channel that does usually good in awareness. Yeah. It's we do see like a tendency that, you know, some platforms and some specific types of campaigns within platforms.
00:19:52:20 - 00:20:16:11
Unknown
Perform better for different types of KPIs and even from, for different, you know, stages of the funnel that the user is. And if it's, brand awareness or consideration and where we would like them, you know, maybe to download more gated content marketing content. And then of course, there's the, sales phase and which we want to do that, like direct approach, talk to sales, learn more.
00:20:16:13 - 00:20:41:05
Unknown
Yeah. It's it's really kind of tricky. But again, you need to try all kinds of, all kinds of, campaigns and platforms in order to understand, like, what works best for your audience. And it's not the same. I mean, especially in B2B, it differs a lot, within the specific niche or industry that you generally work, especially as the channels evolve all the time.
00:20:41:20 - 00:21:15:10
Unknown
Right. And so yeah, like you have your framework. But, but it changes all the time and you have to be, you know, to keep up. Otherwise it just, you know, you want to maximize the abilities of these same channel. Right. So as you know, marketers, including myself, work well within, within B2B, industries, we try to make things more personal, take things to a personal level.
00:21:15:12 - 00:21:42:02
Unknown
I know you're a big fan of working with, personalization tools, so maybe you would like to give us your insights, like, you know what you think of it. How will you work with it and maybe recommend, specific tools? Yeah. Digital marketing, today has two sides. Like, on one hand, we have big data, right? Which allows us to create really tailored experiences like we could never before.
00:21:42:04 - 00:22:08:14
Unknown
And the ability to analyze vast amounts of data from user behavior to content preferences allows us to deliver the right message to the right person at the right time. And this what makes digital marketing so powerful and personally and so exciting and and fun, you know? Yeah, I would say that, on the other hand, really, it's not just data like I've been saying.
00:22:08:15 - 00:22:37:00
Unknown
I think this whole podcast, it's about the right tools, to turn those insights into action and, and meaningful engagement. Just recently we at Placidity, we started working with Trend Demon. It's a great company also based here in Israel, and I love to recommend it. We've been working with them less than six month, but we could already see amazing results.
00:22:37:02 - 00:23:08:05
Unknown
So what they do is actually enhance, website personalization and optimize user journeys. In Placidity, we found that leads coming from organic and direct website traffic. I think a lot of B2B could identify with that. Convert the best, you know, to, to become, pipeline opportunities and then later wins. So we wanted to take this a step further and deliver a really more personalized experience, on our website.
00:23:09:00 - 00:23:44:23
Unknown
That really aligns with our prospect's unique interest and, and intent, specifically for companies, you know, in automotive, we have the OEMs, which are the car brands, and we have the tier ones, which are the suppliers. And, you know, automotive two days is is based so much on this tier one. So because sometimes, you know, the the OEMs are really, just adding and taking all those, all these segments of, of the vehicle, from all the suppliers, but their needs is different in cybersecurity.
00:23:45:01 - 00:24:10:21
Unknown
So you can't really use the same messages for OEM, for a car manufacturer as the same as tier one, the regulation is is different. The value chain is different. So or the supply chain I'm sorry is different. So you really need to, to personalize this matches, you know, this is for us. But in, in healthcare, it could be that the physician would look for someone else.
00:24:10:21 - 00:24:35:05
Unknown
And then the decision maker in in purchasing or finance would look for something else or a medical group would look for some content and then, insurance, the insurance would look for different, you know, they don't care about, you know, the clinical trials or something. So when a visitor comes into your website, they finally they're they made it to your website.
00:24:35:05 - 00:24:55:16
Unknown
You want to give them, like, the best experience, right? They're there. You got the content tailored to their needs and yeah, whatever you want them to say. Like they're in Disneyland, right? They got everything they need here. And try them on. Help us achieve this. It analyzes users behavior and across our site and provide really dynamic content.
00:24:56:01 - 00:25:29:03
Unknown
Recommendation based on IPS and and AI and and learning. It learns, you know, browsing patterns and intent signals. So whether it's suggesting most relevant content, it really ensures that our visitors are always seeing the content they need and that what we want them to see, and that matters most to them. And this really shows, greater conversion, like people, look at more, pages, read more pages and much more time.
00:25:29:08 - 00:25:51:16
Unknown
And we get these really great dashboards that they love to show that. And the aftermath is is a lot, or much more conversions. So this is a tool I really love to use. And they have really great team to support. And I didn't talk to them before. So it's really important. It's not biased. You know. Biased. Great.
00:25:51:18 - 00:26:29:08
Unknown
If you could give one advice for our listeners, for marketers in different stages of their careers, digital marketers, of course. What would that be? Yeah. So I think again here, I take both of my prior experience with content and creativity and merging it with what I know today with data, because I think now today, we kind of tend to look at data and just make it really the king.
00:26:29:21 - 00:27:11:16
Unknown
But we need to remember that, that it can take over creativity. Data is great for showing us what's working. And, you know, and to, to learn better your audience and what, what what's working best and what, not. We need to let data step in just to fine tune, our messaging and creativity. I want to say that recently I attended, amazing conference and they talked about the same about data because everyone there is is growth marketer and digital marketing and, and and it's a great group of of knowledge sharing that I love being part of.
00:27:12:01 - 00:27:38:12
Unknown
But one big takeaway from this conference was that, experimenting with creativity is everything. So do a b testing to different headlines and visuals and, and you don't need to rely only on gut feelings or what, you know, or your team says, creativity really, at the end of the day, is, is what drives, the campaign working like data only validated, but it's not too.
00:27:38:16 - 00:28:10:14
Unknown
So don't forget your creativity and your storytelling and and and and thinking out of the box. And especially when we talk about AI today. So, we really need to leverage AI, but to not lose our authentic, authentic authenticity ism. Because it's really super easy to fall into the simple life of AI. But, you know, we as humans, we also have AI, emotional intelligence, right?
00:28:10:16 - 00:28:35:08
Unknown
And it's really hard. It's really easy for us to, to pick up on fraud and to pick up on insincerity and, like, we can pick it up as marketers. Our customers can pick it up. So you need to kind of keep your own creativity and your team creativity and not let data and AI take over, all over, you know what I mean?
00:28:35:08 - 00:29:12:11
Unknown
So I think this is something I'm trying, to remember throughout my day today because I realized so much and I went into data. But really, creativity is what sparks success, I think. Right. And let me, zoom in to this question. Because as I was listening to your, you know, reply, I thought to myself, okay, you know, flexibility might have the capability of investing in, you know, trying so many tools and doing API testing, but it's not always possible.
00:29:12:11 - 00:29:34:09
Unknown
And I can tell you that from, you know, from where I stand, working with different types of, clients. So it's, it's not the same for every client and mostly startups that are, you know, beginning their way. You know, they have to focus. So when what would you advise them to do if they really ask you, okay, what am I focusing on?
00:29:34:11 - 00:30:07:15
Unknown
I think, you know, again, going back to I, I helps us do a B testing, without any resources. Like if I used to need to have a copywriter. Right. For me, five different ads. Today I can do it myself. Right. With a lot of tools, graphic designers. If I wanted to do five different kinds of ad or graphics, or I wanted to change the graphics, while I'm doing the campaign, because I see doesn't work.
00:30:07:17 - 00:30:37:17
Unknown
You know, I would think, you know, 3 or 4 times I remember that, you know, from the time I worked. And because you don't have the budget or the money or the people to do that. But today, you have the AI tools to create the content and to create the visuals and almost every, like, email nurturing, tool that you have, you know, not only have support, but MailChimp, everyone has, you know, ab testing abilities, you know, for your messages, for your subject line, for you.
00:30:37:19 - 00:31:00:03
Unknown
So and then once again, before you didn't have the time or the capacity to measure everything and to analyze. But today, so is it. You just download the report and then just, get a great tool that you like working with. It could be chatbot, GPT or cloud or, you know, cloud. Anything you, you feel comfortable working with.
00:31:00:05 - 00:31:34:12
Unknown
And it just does the analyzing on demand on site. So I think first start ups and for low resources, it's amazing. Like you can do almost it's just a matter of time. Right. All right. So this is so, so that would be like your recommendation would be more in the area of, the production of the content of the ad of the videos, not only the mainly, mainly production and insights and the insights like take those insights, take those data have.
00:31:34:17 - 00:32:09:01
Unknown
Yeah, analyze it, get those insights, get their recommendation and get different tools. Do the productions for you. But also I think almost every tool today, has ab testing integrated, you know, like HubSpot. And and so it works for you. I think the, the strength of digital is really the, the testing and the make optimization. And now that you have the tools to stop and kind of change production and change, the assets, why not or the point.
00:32:09:22 - 00:32:40:00
Unknown
Okay. And last one, let's talk a little bit about the future, from your role from, you know, your work and whatever. You familiar with anything, specific, you would like to point out that you're excited about that. You see, like, the future in, within our industry. Yeah. So I'm still not very much aware of how it works.
00:32:40:11 - 00:33:06:00
Unknown
But I just recently came across the term, digital twinning in marketing. Have you heard about it related to product? Right. So, like, making it more virtual, like. Yeah. Yeah. Okay. Yeah. So I also just heard about it, you know, very recently I, I'm not I don't have a lot of knowledge about it, but and you're right, it's actually it's a term that comes from engineering and product.
00:33:06:00 - 00:33:33:05
Unknown
Right. Factoring like a digital twin. Is that representation of a physical asset. And the idea now is making, this idea, it's making its way into a marketing as well. A virtual representation. Yes. It transfers to creating a virtual model of your target audience, of your, customer journey or even, you know, the entire marketing system, ecosystem.
00:33:33:21 - 00:34:06:05
Unknown
So it, again, can drive this virtual or digital twin in marketing. It could test different strategies and content and campaign approaches. Before you roll out, to the market. So it could really, I think significantly reduce costs, and reduce, you know, a lot of guesswork. Even in the beginning trialing and with, with the when you sit down with the product and, and, and management and you have a lot of guessing, right?
00:34:06:05 - 00:34:29:20
Unknown
You're just throwing ideas and it would replace, I guess, this, what we know today is a B testing it really, really would, would change the way we work. And just like the fine tuning would be from the beginning before you roll out. So when you roll out, you want to spend budget and money. And just then afterwards, get the data, you'll get the data before.
00:34:29:22 - 00:34:54:23
Unknown
So I think this is like, you know, blind. I think I have a lot of homework to do. Me to learn about it, maybe I I'm I don't have any hands on experience, and I still need to understand which tools. But I'm sure, like, in if we talk next year, both of us will know, you know, 100% more than we know now, about it.
00:34:54:23 - 00:35:16:17
Unknown
And maybe we could even try and use it throughout the year in 2025, because technology really is is so fast. And, and we get so immersed with this technology and we don't even remember that we did we didn't use it like three month ago. So I just heard about it recently. It blown my, my mind.
00:35:16:17 - 00:35:40:00
Unknown
I think it's like it could be a real, real game changer. And, I can't wait. It is. Right. But maybe we're going to have another session about that. Yes. For the end of 26. Yeah. Great. Great. Okay. Diana. So it was really, really nice having you with us today, and, we've learned a lot to me personally.
00:35:40:01 - 00:36:05:20
Unknown
Always like learning. So thank you again. And, no. Thank you. Have a great year. It's so fun. Yeah. So for fun, I think. Thanks. Bye. Bye bye. Thanks for joining us on B2B Marketing Insider, brought to you by B2B digital Marketing Hub. We hope you found these expert tips and real world tactics helpful for fueling your B2B growth.
00:36:06:02 - 00:36:25:01
Unknown
To stay up to date on the latest strategies and insights, be sure to follow us and check out our website at B2B Digital Marketing hub.com. Until next time, keep innovating and driving results.