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Nir Eyal is a master of habit change, and has actually inspired the Sunnyside product through and through. The habit loops that you’re forming by using Sunnyside are tied directly to the work that Nir has done. In fact, we’re proud to call Nir an investor and advisor to Sunnyside.
In this conversation, Nir discusses his inspiration for writing books on psychology, technology, and business, particularly focusing on the intersection of behavior and product design.
He shares his personal experience with addiction and the role of pain in driving addictive behaviors. Nir emphasizes the importance of understanding discomfort and developing skills to cope with it, rather than relying on labels or external factors.
He also discusses the concept of mindful drinking and the importance of aligning actions with personal values and intentions. In this conversation, Nir Eyal discusses his personal experience managing alcohol consumption during COVID-19 and the importance of authenticity and values in making decisions. He also highlights the role of technology, specifically the Sunnyside app, in changing unhealthy habits.
The Hook Model is introduced as a framework for habit formation, and the importance of community support is emphasized. The conversation concludes with a discussion on measuring success and engagement, as well as Nir’s future projects and ventures.
Want to cut on your drinking with no pressure to quit? Start a free 15-day trial of Sunnyside at https://www.sunnyside.co.
In this conversation, Nir discusses his inspiration for writing books on psychology, technology, and business, particularly focusing on the intersection of behavior and product design.
He shares his personal experience with addiction and the role of pain in driving addictive behaviors. Nir emphasizes the importance of understanding discomfort and developing skills to cope with it, rather than relying on labels or external factors.
He also discusses the concept of mindful drinking and the importance of aligning actions with personal values and intentions. In this conversation, Nir Eyal discusses his personal experience managing alcohol consumption during COVID-19 and the importance of authenticity and values in making decisions. He also highlights the role of technology, specifically the Sunnyside app, in changing unhealthy habits.
The Hook Model is introduced as a framework for habit formation, and the importance of community support is emphasized. The conversation concludes with a discussion on measuring success and engagement, as well as Nir’s future projects and ventures.
Want to cut on your drinking with no pressure to quit? Start a free 15-day trial of Sunnyside at https://www.sunnyside.co.
Creators & Guests
What is Journey to the Sunnyside?
"Journey to the Sunnyside" is your guide to exploring mindful living with alcohol, whether you're cutting back, moderating, or thinking about quitting. While Sunnyside helps you reduce your drinking, this podcast goes further, covering everything from mindful drinking and moderation to sober curiosity and full sobriety. Through real stories, expert advice, and practical strategies, we’re here to help you find what works best for your journey.
Mike Hardenbrook is a #1 best-selling author and neuroscience enthusiast, dedicated to helping people transform their relationship with alcohol.
This podcast is brought to you by Sunnyside, the leading platform for mindful drinking. Want to take the next step in your journey? Head over to sunnyside.co for a free 15-day trial.
Disclaimer: The views expressed in our podcast episodes do not necessarily represent those of Sunnyside. We're determined to bring diverse views of health and wellness to our audience. If you are concerned with your drinking, please seek the advice of a medical professional. Sunnyside, this podcast, and its guests are not necessarily medical professionals and the content shouldn't be viewed as medical advice. In addition, we never endorse drinking in any amount.