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Chad Kodary (00:02.446)
What's going on everybody and welcome to another episode of Behind the Revenue. This time I have another good friend of mine coming on today, Gary Cox. Gary, I have been watching you fly planes all over her over the last year. I know you're doing a lot of coaching. There's a lot of stuff kind of happening in the life of Gary Cox. I see you kind of all over the place on social. We've met in person multiple times. Always fun meeting you, Gary.
If you can, just for the viewers, just tell them who is Gary Cox, what does Gary Cox do? and kind of some, maybe some background about yourself.
GaryCoxe.com (00:31.307)
to do.
GaryCoxe.com (00:40.491)
No, I appreciate that, Chad. It's so good to catch up again with our crazy lives. It's Gary Cox. That's with an E at the NCOXE. Basically what I do is I have kind of like two programs. I've been doing the speaking thing for, I don't know, what, over 30 years. So I've got about 3 ,000 speaking engagements underneath me. So I enjoy doing that. But what I actually do is I work a lot with authors or coaches, speakers, consultants, and I help them create marketing strategies.
Chad Kodary (00:50.862)
Thank you.
GaryCoxe.com (01:10.443)
where they are whatever they're doing in a year, that I'll be able to show them how to condense that and show them the strategies where it could be done actually in one event or in one day. So that's kind of cool. And then I have, as you know, my Jet Retreat mastermind where I take people in the jet from central Florida. We go to Sandals Resorts. That's my sponsor, been my sponsor for about 20 years. And we do a mastermind there where people have the opportunity to engage with myself and also, you know, we have other entrepreneurs or.
Chad Kodary (01:20.494)
Wow.
GaryCoxe.com (01:39.819)
Sometimes we'll get a coach that has seven clients that they wanna bring along and we'll do a co -join venture together. So yeah, it's a lot of fun. That puts a lot of fun into the business for me.
Chad Kodary (01:50.094)
Yeah, I want to actually peel the onion back as I know we've been talking about this, this trip on a jet going down to the Bahamas to the Sandals resort. So like, what is that like? Like, let's say like, let's maybe talk about it from the perspective of when you do it for yourself, when you have your own students that you're bringing on, right? How does that work? Do
GaryCoxe.com (02:00.395)
Right.
GaryCoxe.com (02:06.589)
Yeah, well, yeah, I have a inner circle mastermind. So those who are part of the inner circle, they get that. So ultimately, they get me as their pilot, because I'm just obsessed with this flying stuff. So it's a cool experience. More importantly, it's not just about the jet and everything like that. But what it is about is a lot of times when people come with me, they jump on the jet.
And in fact, we're going to Vegas in a couple of days with Dan Henry. So we're going to go do a bunch of podcasts in Vegas and give him an experience. But it's about an experience. But more importantly, most people have never flown in a private jet or at least done it on a regular basis. And when you do something like that, because we understand that proximity is power, right? Your network is your network. So when you're in this type of proximity, you realize that, wait a minute, this is the way there are people that actually live. They live this way.
Chad Kodary (02:51.15)
Yeah.
Chad Kodary (02:55.598)
That's crazy.
GaryCoxe.com (02:58.283)
And I have this rule, anything over 30 minutes needs to be flown, right? So then I take the helicopter. But the whole idea is when you realize there's a different way of living and having a different lifestyle, you move the chess pieces a little differently in your business. And it's amazing to me when we're done at the end of the day, my students, they realize that, wait a minute, I want to do more of this type of a lifestyle.
And it's not about having to work more, but it's working smarter or maybe working smarter harder. So sometimes it's a simple shift as increasing your belief in the value of what you offer to increase your price to justify that. So there's a number of different things. So it really gets people to start changing their game and they see what part of their thinking needs to be adjusted to make that happen, Chad.
Chad Kodary (03:26.51)
Hmm.
Chad Kodary (03:33.166)
I like that.
Chad Kodary (03:44.014)
So before we go into all the business talk, which I know we're definitely going to get into, I want to just ask a question because it's something that I've always wondered. You're a pilot. You've been flying for how many years now? Decades, right?
GaryCoxe.com (03:56.299)
Yeah, about 30 years, I guess, yeah. Yeah.
Chad Kodary (03:58.478)
30 years, what's it like just flying a plane, man? I just like, what is that even like? Because for me, especially somebody who is somewhat not really fearful of heights, like I'm okay when I go on planes, but there's, there's a lot of people that when they jump on a plane, they have anxiety attacks, right? So like one, how do you overcome that? And two, especially when you're driving or when you're flying that driving, when you're flying a more of a smaller jet, you're not on like a, this a spirit flight or like a jet blue flight, right? Something like that. Like,
GaryCoxe.com (04:10.443)
Yeah.
GaryCoxe.com (04:15.531)
Sure.
GaryCoxe.com (04:24.651)
Yeah.
Right.
Chad Kodary (04:28.526)
Like what's the difference between that too is like there's like a fear factor there that anything can happen in the air. Right. So like, how do you cope with that? How do people cope with that? And, and what's it like being up in there?
GaryCoxe.com (04:36.491)
Yeah.
GaryCoxe.com (04:40.331)
Well, for me, it's one big word and it's freedom. I have the freedom to, my aircraft is literally a mile from my house at the airport. And it's the freedom to not have to worry about TSA. It's the freedom to appreciate the value of your time where I can just pick up and go, yeah, granted it may cost X amount of thousands of dollars an hour, but when your time becomes that valuable, that's where you begin playing the game differently. So for me, it's freedom.
What it does for me, it keeps my mind very, very sharp because I fly a lot of different stuff, Chad. I fly helicopters, airplanes, jets, single engine, gliders, blah, blah, blah. And it gets my brain constantly, you know, snapping all the time. You have to pay attention. And I'm always spending a lot of time training a lot of, you know, I read a lot of books, two to four books a month, but I spend a tremendous amount of time studying manuals and systems and emergency procedures and whatnot. But I enjoy that. And what's cool is,
Chad Kodary (05:20.398)
You gotta be focused, dude.
GaryCoxe.com (05:36.651)
There's no such thing as a perfect flight. There's always a little something that you miss and hopefully it's not the landing gear or something like that, but usually something simpler. And I get off on that. That really excites me because I want to be the very best at everything I do. So that's a great way for me to demonstrate my ability to, how can I be better today? What can I do and be on top of my game consistently? And it's a great way to eliminate all the problems and the stress that you have in life. Yeah, it has its own stress, but you have to be so focused.
Chad Kodary (05:42.574)
Yeah.
GaryCoxe.com (06:04.971)
Like, you know, if I'm getting ready to get in the airplane and you call me, I'll say, hey, Chad, I got a role. I got my pilot's hat on. So I know how to, you know, make that box where I'm in pilot mode now and I don't weave them over. So that enables me just to forget about anything else I have to do, which is a great escape for me.
Chad Kodary (06:20.942)
What? What was the scariest thing that ever happened on a plane? I'm sure you've had experiences where something maybe malfunctions or something happens. What was like the most traumatic, maybe maybe not traumatic, but scariest moment for you while you were up in the air?
GaryCoxe.com (06:31.019)
Yeah,
GaryCoxe.com (06:35.595)
Probably my first engine failure. I was test flying an airplane and I lost the engine on it twice. So one time I took off and I lost the engine and I was able to bring it back on a grass field that I took off at. And then the same airplane.
Chad Kodary (06:49.742)
Jesus. What happens when you lose the engine? What does that actually mean? I want to add some context. This is also for the viewers. I recently, I'll tell a little story so I can understand the concept of this. I recently, I just got back from Vegas like three weeks ago. I was up in Vegas, maybe a little more than that. I was at the traffic and conversions event out in Vegas. And we took a red eye flight on the way home. It was like one in the morning and it was on JetBlue.
GaryCoxe.com (07:06.635)
Mmm.
GaryCoxe.com (07:10.923)
Yeah, yeah. Yeah.
Chad Kodary (07:18.222)
And I get on the plane and I knock out because it's the middle of the night. I opened my eyes like an hour and a half later. I realized we're still in tarmac. We didn't move all of a sudden. Five minutes later, we hear the speaker. Come on. We had an engine failure. Everybody's got to get off the plane. We're getting the maintenance crew to come fix it. And then you guys can get on and we'll fly out. And in my mind, I'm like, am I really about to get back on a plane that just had an, right? That's the first thing. And the whole plane you hear like going into panic, right? So.
GaryCoxe.com (07:27.147)
Holy crap.
GaryCoxe.com (07:41.515)
Right. For sure. And that's where I think they're really dumb about not explaining it, because that's what the average person would think, 100%. 100%.
Chad Kodary (07:48.91)
Exactly. And here's the, here's the shitty part that happened. We got off the plane. We waited about an hour and a half, got back on the plane. I knocked back out again at this point. It's like two 33 in the morning. Right. I opened my eyes an hour later. We're still in the tarmac. Another announcement comes on. The engine still has failed after we fixed it. Everybody's got to get off of the plane. And in my mind, we're decommissioning the plane. And in my mind, I'm like, dude is like, thank God that this happened on the floor.
GaryCoxe.com (08:04.139)
Holy crap.
GaryCoxe.com (08:13.483)
Great.
Chad Kodary (08:18.286)
and not in the air. So in my mind, the reason why I'm telling this story is what does it actually mean when one of they said one of the engines has failed? How many engines are on this plane? And how does this actually like what's what's what's happening here?
GaryCoxe.com (08:18.859)
Yeah. Yeah.
GaryCoxe.com (08:32.555)
You know, that's a good question and excuse the term, but because you're the passenger, you're ignorant, meaning you don't know what you don't know. We're all ignorant to things, right? So you don't know what you don't know. Example, if you come with me and we fly a jet, I can pull one of the engines, which means I take the throttle and pull it back. I'm simulating the engine failure, the engine's out, and you would probably not even know it. It's that amazing, right? Also too,
Chad Kodary (08:40.878)
Yes, 100%. Yeah, yeah.
Chad Kodary (08:58.894)
Really?
GaryCoxe.com (09:02.187)
you know, common sense hopefully should tell us that the aircraft should have redundant things. So there's checklists like I just finished. In fact, I literally like a week and a half ago just finished doing what we call jet recurrent school. So you're required by law to do jet training and recurrent training at a certain time all the time. And that's the stuff that we practice. The engine failing, the gear won't go down. What do you do? I mean, it's just that's the whole training is about that.
So when somebody experiences that as a pilot, we're trained for that and hopefully we do a good job at it, but it's a constant training and that's another thing that I like about it, if that answers your question.
Chad Kodary (09:39.598)
Yeah, it does. What are also, I heard that and I like all these airplane questions because I, I'm not scared of flying. I it's, I think it's a thing that people just sometimes don't like doing, right? Cause it's like an uncomfortable state. You're in the air. You have no control. Right? So like for me, for me, I have no problem flying. I usually get on the plane. I'll try to just knock out and hopefully wherever I am wake up. Right. But.
GaryCoxe.com (09:52.043)
Sure, right? Yeah, 100%.
GaryCoxe.com (10:02.379)
Right.
Chad Kodary (10:02.958)
For me, like when you are getting on these plane and you have also passengers, right? And you have passengers that might be scared, chill as of jumping on this plane. Like, is there any techniques or anything that you tell them that they can do to just try to just calm down?
GaryCoxe.com (10:20.363)
I tell them holding tight to the airplane seat does no good because it'll go down with you when we have to go down now. No, I mean, if I'm doing therapy, like, you know, I did Dr. Phil show the doctors for like three years showing people how to reprogram their phobias or their trauma and stuff like that. So, no, I have to go through a whole process. But what I do do, I do find out if there's anybody that is overly sensitive, there's no shame here.
Chad Kodary (10:25.742)
Yeah.
Chad Kodary (10:32.878)
Yeah.
GaryCoxe.com (10:47.723)
you know about the clouds or anything like that, then I will do my very best to, you know, go around them or, you know, no funny cool stuff. You know, sometimes it's nice to do a really fun, like I just took some friends up in the helicopter about three days ago. And I said to anybody, is everybody okay with some really fun, cool, sharp turns? And if one person says I'm not, then I'm not gonna do it, because I wanna make sure it's fun for everybody. But if somebody's like holding on a lot,
I'll tap them and say, you know, all you're doing by holding on and, you know, taking the pill or whatever it is somebody does, they're rewarding the negative behavior and then it doesn't get any better. It just gets worse.
Chad Kodary (11:21.614)
Hmm. Yeah. Isn't there like a stat and I might be wrong that you have you're more likely to get hit struck by lightning than be in a plane crash or something like that. Like there's a bunch of stats that they always have about like planes going down like it's very unlikely.
GaryCoxe.com (11:38.187)
Yeah, unfortunately, it's one of those things that you hear about because it is not often. It's like a shark attack, right? I mean, there's not that many shark attacks in the entire world with millions of sharks out there, but when it does happen, you're going to hear about it. And it feeds people like, you know, years and years ago when that movie Jaws came out, everybody and their mother was afraid of sharks. And, you know, when you have a little Chucky at Halloween come out, everybody's afraid of little Chucky's or whatever.
Chad Kodary (11:46.446)
Yeah.
GaryCoxe.com (12:06.699)
So it's just what we feed the mind, right?
Chad Kodary (12:09.07)
Yeah, I agree. Okay. Fair enough. All right. I'm done with the plain questions. I just had to get that out of my system. so you are, you're taking, and I want to go to the whole coaching, you know, private jet and all that stuff side really quick. So, something that you've been doing for a long time, and I know we've spoken about it multiple times is you work directly with coaches that will basically do like a one day, call it mastermind or, you know, whatever you want to call it workshop mastermind. Right. And basically everybody.
GaryCoxe.com (12:36.171)
Yeah. Yeah, yeah, we're in central Florida. So let's say that, you know, you're you're you're the coach, right? And you've got you're going to get seven clients that are going to say, Hey, Chad, you know, I see this coaching opportunity that you're putting together with Gary. And I want to be able to pick his brain, but I really want to pick your brain. And there you keep no agenda that way.
Chad Kodary (12:38.382)
meet you? How does it work? Do they meet you? You're in Lakeland, Florida, right?
GaryCoxe.com (13:02.539)
the clients that come, they value the time that they have to spend with you and knock out a bunch of questions with you. Also, we supply video footage so they can use that to elevate their brand. All these different things are included in this. And then what you would do as the coach, you charge whatever you wanna charge. Typically, you'll end up making 25 to maybe 50K for that day.
Chad Kodary (13:13.358)
Mm.
GaryCoxe.com (13:24.235)
because we have a flat fee that we'll charge for my services and then of course include the jet and the food and flying over there. We do everything like, there's a dignitary police escort. I mean, they literally shut the traffic down. We're going 80 to 100 miles an hour to get to the hotel. It's awesome. Then we'll have, when you land, you don't even go through customs. I mean, it's literally from the jet police escort into a vehicle. And then they have all this great opportunity. Then if the coach is not,
offering something like a 5 or 6K package, we will teach you or help you create a package so at the end of the day, if you want to, you can offer a 5 or 6K package so you can make even more at the end. But what I find is one of the coolest things when we do something like this is because the experience is so incredible and me being the pilot, I let people come up to the cockpit and check things out and maybe push a button or two, take some pictures, which is kind of cool for them.
But because these are successful people that do this, Chad, when they are given all these strategies to grow their business, they come back and they implement and they implement like crazy. And because of that, they get great results. And they give a lot of the credit to you because you're the one that invited them to do this for them to learn so much. And the ripple effect on social media is nuts. I mean, I literally see people posting stuff that they came on this mastermind with the jet with me.
like five years ago, they're still posting it or when it comes up on their memory. So it's a win -win situation for everybody involved.
Chad Kodary (14:47.598)
Yeah.
Chad Kodary (14:51.758)
Dude, I can tell you one thing. I remember we had, I remember a couple of years ago, you guys actually came down. You were at our office. We did a whole webinar together. Yeah. It was me. you Nick, I'm going to botch the last name, Santa, Nostasa. Yeah. Good old Nick. which is he's crushing it right now. I see him all over Tony Robbins events. So super proud of him. and there was like one or two other guys, I think some of Nick's friends, and,
GaryCoxe.com (15:00.331)
Yeah, I flew down.
GaryCoxe.com (15:05.675)
Santa Nostosa. Good old Nick. Yeah.
GaryCoxe.com (15:12.075)
Yeah, he is.
Chad Kodary (15:19.598)
you guys flew down and I want to kind of paint the picture here because when you're talking about like an experience with these private jets, right? I want to paint the picture of what that experience was for me just coming to meet you guys at the terminal, right? I didn't even get to fly, dude. I was just so, and I'm literally, and for those of you guys who don't know me, I'm a car guy. So I've, I've always had cars. I love cars, right? Yeah.
GaryCoxe.com (15:33.867)
And you didn't even get to fly right silly me
GaryCoxe.com (15:43.339)
Yeah you are. I remember your car, that's for sure.
Chad Kodary (15:45.838)
Yeah. So I roll up and I'm, I'm in a Lamborghini, right? I have my Lamborghini. I got the top down. It's a beautiful day in South Florida and you fly down and you're, and you're messaging me and you're like, Hey Chad, we're at this terminal. Just pull up to the gate and tell them my name. They'll let me in. Right. And I've never, by the way, I've never been to a private airport before. This was the first time that I've ever been to a private airport. First time ever. Right. So for me, it was like, this is kind of cool.
GaryCoxe.com (16:06.867)
wow, okay. Very, very cool.
Chad Kodary (16:11.374)
I'm coming in here. Like, I feel like a big shot, right? I got my Lamborghini. I'm at the gates. They're opening the doors. They're letting me in. I'm like, I'm driving my Lamborghini to the plane on the actual, on the tarmac, right? I'm dry. And I'm like, Holy shit. This is like so cool. Right. And I literally pull up, I pull up next to the plane, right. And you're parked there and I see you guys are already starting to like offload and unload, you know, get off the plane. Right. And I pull up and I'm like, this is, this is what
GaryCoxe.com (16:22.123)
on the tarmac. Yeah.
GaryCoxe.com (16:27.421)
End of the...
Chad Kodary (16:40.398)
This is the life that these big entrepreneurs are experiencing. They're taking their cool cars. They're driving to their planes. Like, dude, I was literally from the gate to the plane in like a minute and a half. Right. That's how quick you literally just get on your plane and leave. Right. And I remember going, okay. And I get off and I see Nick, Nick coming out. Right. And I see you coming out. Right.
GaryCoxe.com (16:41.963)
Yeah.
GaryCoxe.com (16:54.251)
Literally. Yeah. yeah.
Yep.
Chad Kodary (17:06.254)
And I'm just looking around and by the way, I videotaped the whole thing. So I had tons of stories. And by the way, a lot of those stories, some of them got a lot of views on like IG and all that, you know, they're great. That's what you said for content, right? Those content pieces are, are crazy, man. And like, once again, I want to reiterate the fact that I didn't even get on the plane. I just came to meet you guys and that, right.
GaryCoxe.com (17:09.629)
you
GaryCoxe.com (17:15.563)
Yeah. Sure.
Unbelievable content, man.
Chad Kodary (17:31.598)
So then we, we, you got, everybody gets off the plane and we walk into the, the private airport and we sit down there for a couple of minutes. You know, I guess everybody's just getting their belongings and kind of getting, getting their stuff together. Right. And then we drive from the private airport to our office and our office in Fort Lauderdale. It's literally right off five 95. Right. So it's like 15 minutes away from the airport that I met you guys at. and that whole experience just for that, like,
GaryCoxe.com (17:31.947)
Alright.
Chad Kodary (17:59.022)
hour, whatever me coming, meeting you guys, leaving, and then you guys coming to my office. You guys spent a lot of time in my office. We did, we did went live. There's a couple hundred people live with us. We did a live webinar, right in our studio. It was such an experience for me. I can only imagine jumping on a plane, like actually continuing that journey, jumping on the plane and going to the freaking Bahamas, right. And then being escorted like that, like that whole, that whole just prestige.
GaryCoxe.com (18:02.379)
Yeah.
GaryCoxe.com (18:11.563)
Yeah.
GaryCoxe.com (18:17.483)
Sure. Yeah.
Chad Kodary (18:28.878)
kind of vibe, right? It's an experience. And that's what I like with when you said the experience, I don't think people really understand that I got like a little glimpse of it, which I thought was so cool. So you basically take and you said it's the coach plus seven of his students or members or whatever they want to call it, right? So it's total essentially.
GaryCoxe.com (18:32.491)
It is.
GaryCoxe.com (18:48.811)
Yep, because we have eight people that go on the jet with me.
Chad Kodary (18:52.206)
8 people, okay. And then is it 8 people plus you and then plus a cameraman?
GaryCoxe.com (18:57.515)
No, it's, it's, we have a, so let's say you wanted to do this. So it would be you, you bring seven of your clients. Then we have me as a pilot and then we'll have another pilot. This aircraft is a two pilot aircraft. And then we have a hostess in the back and she's, she manages everybody and you know, does part of the video and the filming and all that good stuff. Plus depending on what needs to be done, we may have a crew in the Bahamas to do more filming. We've been, I've been doing this for like 30 years. We have this down to a science, you know, and, and, and,
Chad Kodary (19:23.79)
Yeah, I know. I've seen you all the time.
GaryCoxe.com (19:27.147)
I think what you said was correct. It's about a lifestyle. And I'm not saying to people, it's not about the glitz in the fancy cars like you have or the airplanes that I have. It's about a lifestyle. There are things that you can do right now to dramatically increase your lifestyle by having somebody clean your house if you don't do that, or having somebody go to the gas station to put gas in your car. There's so many little things that you can do. And this is what this does. This gets you in the mindset, because I was very blessed, Chad, that I had...
Chad Kodary (19:34.35)
It's not. It has nothing to do about that.
GaryCoxe.com (19:55.915)
a billionaire mentor before he passed. And one of the things I learned from hanging with him was lifestyle. Now granted he can afford it because he's a billionaire, but when you watch a billionaire, a true billionaire without ego operate, you will see that what they do is they only wear three or four hats. Whereas when we're entrepreneurs, if we're not careful, especially when you get started, you have a lot more time than you do money. So what do you do? You put in the time to make more money to be able to take off hats.
Chad Kodary (20:15.968)
We're all just going to sit down and get full of tension when we get started. You have a lot of time.
Chad Kodary (20:23.278)
Hmm.
GaryCoxe.com (20:25.483)
but a lot of times people aren't focused. One of the focuses that every entrepreneur should have is my next financial move is to take off another hat of mine, delegate it and give it to somebody else so I can do what I'm very, very, the very, very best at. So you need to know what your superpower is so then you find out what other people's superpowers are that you're unfortunately trying to do that you're not as good at and maybe you have no choice but to do it right now.
until you get to that next level, you move that next chess piece, you take that hat off and give it to somebody else. And then you get to the point that you're living that ultimate lifestyle and you're running your machine very, very smooth and well oiled.
Chad Kodary (21:05.486)
how do, what's a difference between a billionaire's lifestyle and a millionaire's lifestyle? Cause I'm, you've probably seen both five, $10 million, you know, something, you know, in the lower millions, not, you know, 500 million.
GaryCoxe.com (21:12.299)
Well, it depends on how many millions you're comparing the billion to, right?
GaryCoxe.com (21:21.707)
What's the difference in their lifestyle? They have way more people at their call, at their access to do things for them. And that's why they can often grow bigger. And one of the things I learned from that is when I didn't have money years, years ago, when I was starting a business, I literally put on a credit card enough money to hire an assistant. That's how powerful assistants are. In fact, I use it in a demonstration. These are my credit cards from, I got them from over 30 years ago. I don't care about, I mean,
Chad Kodary (21:48.11)
Wow.
GaryCoxe.com (21:50.283)
You know, the interest on these, I don't know, they're loan sharking, right? 18, 25%. But if I can get 100 % return on that investment by bringing somebody else in, it's worth it. And that's where people, you get too caught up in the routine of the business. And I think a lot of times people don't understand what their real profit is. Like, let's say we get this pen and we're running a business, we're gonna sell this pen and we pay $2 for this pen.
and we sell it for $5. If I ask the average person, we spent $2 on this pen and we sold it for $5, what's our profit? The average person's gonna say $3, but it's not $3, it's less than $3. You have to go get the pen, maybe it was shipped to you, you had to go to your door to go get it, you had to order it somewhere, you had to take it out of the box, you have to facilitate it. It is not a $3 profit. So often what happens is when people realize that they're not making as much as they are and they should be charging more or.
streamlining things differently, they realize they need to adjust how they operate their business and how they look at money and how they look at their ROI.
Chad Kodary (22:54.702)
Wow. That was powerful. The, and it's funny, especially, and they use the pen example. We, we work with a lot of VCOM clients as well. and they'll, they'll, they'll say the very same thing, right? They look, a lot of business owners will look primarily at the profit margins of the product itself, and they don't even realize that there's so many expenses. Like, I think like most, most businesses, especially us, like we're like service software. We try to do a.
GaryCoxe.com (23:05.931)
Yeah.
GaryCoxe.com (23:14.507)
Yeah.
Chad Kodary (23:23.118)
33 % are usually like payroll expenses. 33 % is usually like just cost of running your business, right? Things like rent, softwares, you know, all that other crap, right? And then hopefully we try to yield for 33 % profit margin, right? And that's kind of been like the rule of thumb that, that we've been trying to operate in since essentially for the last 13 years, right? We always try to get, we always try to like stay within the, obviously those fluctuate, right?
GaryCoxe.com (23:27.371)
Yeah.
GaryCoxe.com (23:31.947)
Yep.
Right.
GaryCoxe.com (23:40.395)
Yup.
Chad Kodary (23:53.07)
But, but what you're saying in that example is most people only look at that first 33 % is that, that, that actual cost of goods, right? Or things like that. So, very powerful there. I have another question for you. So these people that I want to go back to the event for one second, you know, people, they jump on the plane. We fly, we fly to the Bahamas. I have my, my seven, people that are coming with me, right? My seven clients that are coming with me.
GaryCoxe.com (24:11.979)
Mm -hmm. Yep.
GaryCoxe.com (24:17.085)
Yep. No, you're not going to a conference room. I should bring this up for you on the screen. No, you're going, we're going, we're gonna have breakfast, then after breakfast we go out on the best office in the world. It's literally a dock over the ocean.
Chad Kodary (24:22.126)
When I land in the Bahamas, am I is it my going to like a conference room or something like that? Or is it like, you know what I mean? Or is it just like a beach thing?
GaryCoxe.com (24:41.291)
and that is where we sit and do our thing. And then after that, we go to a private island for lunch, weather permitting, and that's where lunch is. It's a very laid back atmosphere, plus with only eight people, it's very, very intimate. And that's the whole concept behind it. We don't have 20 people, we don't have 25 people, we keep it small, we like it that way, it's very controllable, and that way when somebody leaves, they're not leaving with a lack of information. In fact, half of the people...
Chad Kodary (24:41.582)
Mmm.
GaryCoxe.com (25:08.619)
when we come back at night, half of them are asleep, they're worn out, I wear you out, which is a good thing that I know I've done my job with not just, you know, doing things, but more so with knowledge. And, you know, you stop and think about it. If you go to a seminar, a three day seminar, and you removed the brakes and remove the fluff, you could do a three day seminar in three to five hours or seven hours. Well,
Chad Kodary (25:22.99)
Seven -up. Three -day seven -up.
Chad Kodary (25:31.938)
yeah. Yeah.
GaryCoxe.com (25:34.187)
Basically, you're essentially getting a three to five day seminar in one day because we're having lunch together, breakfast together, dinner together, entertainment together, in the jet together, it's just non -stop.
Chad Kodary (25:44.718)
Yeah. And the, like the, most of the coaches that you see, what's like the average price that they would charge their clients. What's like the kind of like the retail that you would kind of expect to.
GaryCoxe.com (25:46.475)
Total emergence.
GaryCoxe.com (25:55.179)
Average for the coaches, I would say probably 10 on the low end, some maybe 20, some more. Some just do it enough to break even. The reason they wanna do that is because they wanna get a really great relationship with present clients or new clients, and they wanna be able to convert them and upsell them into other things because at the end of the day, you see the relationship is, I mean.
Talk about know, like and trust. It's at a whole new level when it's done because they're connecting this incredible experience with you and your know, like and trust has gone out the roof. Mm.
Chad Kodary (26:23.79)
is at a whole new level when it's done because they're connecting it.
Chad Kodary (26:32.462)
Yeah, we, we used to do a program that was called dash day. And basically what we used to do is, 12 people used to fly down to our office in Fort Lauderdale. And we had this big studio in the middle of our office that we built out, with beautiful chairs and that like, you know, all little tables folded over. You can put your laptop, all this cool stuff. Right. And, and 12 people used to come down and it was basically, and it, like, it was.
GaryCoxe.com (26:44.939)
nice.
GaryCoxe.com (26:50.987)
Yep.
Chad Kodary (27:02.67)
an eight hour window of just straight strategy tactics, like moving as fast as possible as a one day workshop, right? And they would fly out from all over the world. And we did it, I think four or five times over the span of six months, right? We tried to do like one every single month. And the reason why I'm telling you this story is because those 12 people that used to fly down for whatever 50, 60 people that did it throughout the course of those six months, those are some of our best clients that we have because.
GaryCoxe.com (27:16.811)
Wow. Yeah.
GaryCoxe.com (27:29.547)
Yep. 100%.
Chad Kodary (27:32.59)
the relationship it's, it's next level when somebody is coming into your world, into your office. Also, I obviously going, I think, I think in my opinion, going to the Bahamas with them, that's like going on vacation with your clients, right? That's even is one level up to, in my opinion, right? But just, I can tell you from bringing them into our world and having them hang out with us for eight hours out of their day, you know, lunch and then dinner at the end of it. And then flying back.
GaryCoxe.com (27:36.907)
100 %
GaryCoxe.com (27:46.667)
Yeah. Yeah.
Chad Kodary (28:01.166)
Dude, the revenue that comes from that because they become long -term customers, right? They know, like, and love you, not trust you, love you.
GaryCoxe.com (28:07.275)
100%. Yeah, no, you're right. And you know what's cool about doing it out of the country, you're getting a whole culture change. We're not flying the Key West or flying inside of the United States. Now, I let people come with me if they want. Like if I'm doing a TV show, they want to understand how to get on national TV or if I'm doing a speaking engagement, they can come with me if they're a speaker and learn. But they still come with me. They get to come to Jet, they go to the behind the scenes stuff. But yeah, when you're changing culture.
and you're putting them in a whole new environment, it really is a game changer. That's why we find, Chad, that 80 % of the coaches that do a joint venture with us, they come back and do it again. That's how, we have one guy that's done like, I don't know, four or five, from every industry, from the air conditioning to the coaching industry, to all different industries, network marketing, you name it.
Chad Kodary (28:47.95)
Yeah.
Chad Kodary (28:57.646)
Yeah, that's cool and powerful. all right, I'm going to fire off some more questions, just stuff that's just been lingering off the top of my mind. It might be random questions, but it'll be, it'll be fun. you have a plane, you can get on your plane whenever the hell you want. You live one mile away. You can jump on a plane and leave whenever you want. True, right? True or false. You can. Okay. Cool. W with that type of power, because that's like a superpower in my opinion.
GaryCoxe.com (29:08.235)
Cool, cool.
GaryCoxe.com (29:16.203)
True? One mile away.
Chad Kodary (29:25.55)
how often are you flying like and getting out of Lakeland, Florida and going just flying and going to places and traveling. And also I know by the way, just to add some context, the planes that you're flying, you're not flying to Europe on these planes. It's a certain amount of hours away, right?
GaryCoxe.com (29:26.347)
All right.
GaryCoxe.com (29:34.987)
Yeah, I know the furthest I tip well I'm going to you know I'm doing Vegas next week, but my big thing is the Bahamas I'll go to the Bahamas I don't know anywhere from one to four times a month and then Jamaica's well That's where I'm actually originally from you'd never know it, but that's where I actually from but so yeah Well Sunday, so what I'm doing now is if I find people in Central Florida doing an event?
Sometimes I'll bring the helicopter and take him up. So that's what I did. I just made my, I found a couple people that I wanted to connect with. I said, hey, you want to go? I'll come pick you up. We'll go fly around the helicopter. So we flew down, down Tampa. So Sunday was a helicopter. Week before last was the jet. This Friday, this weekend, I go to Vegas. So I'm, yeah, I'm always trying to incorporate aviation because I love it so much into the business. Can't get enough.
Chad Kodary (30:29.646)
Now, when you're flying, when you're flying these planes, to be, to, to just to, first of all, just to park a plane is pretty expensive, right? You need to, what's it called? Yeah, it's not cheap at all. and then just gas and fueling the plane and the expenses of flying the plane, a couple of hours from what I understood is sometimes it could be a couple of thousand dollars an hour while you're in the air. Right.
GaryCoxe.com (30:40.139)
Yeah, aviation is not cheap.
GaryCoxe.com (30:55.147)
Easy, easy, easy, yeah.
Chad Kodary (30:57.966)
So like you can't just get up and be like, you know what? I want to go to Vegas to eat my favorite hamburger. You're not doing that because it's going to, that's what I'm saying. Yeah. That's what I'm saying. So it's like,
GaryCoxe.com (31:04.395)
Unless you want to spend 40 or 50 grand you can, but yes, that's from Florida. Yeah, no. Yeah, it's not a cheap. Yeah, it's not a cheap thing at all, Chad. That's the challenge with it, but that's the price you pay for the lifestyle. Just as much as it's not always cheap to hire another person for your business, but if you value your time and your superpower, you're going to figure that out. And then you also, what I encourage people to do is, you know, what is it that you really, really love to do?
Chad Kodary (31:26.382)
Yeah.
GaryCoxe.com (31:33.835)
and try to incorporate that into your business. So there's three things that I really love to do. I love helping and teaching people. I love the Caribbean and I love flying jets. So take us what Gary did. I came up with a coaching program, bring you in the jet, take you to the Bahamas and I'm gonna be able to help you and be really, really satisfied seeing your results. Boom, I got it right there. So everything I do, I funnel into that. I have my inner circle program for a year where people pay a certain amount and they have me for an entire year or my team.
Chad Kodary (31:44.59)
Dude, you've got it.
GaryCoxe.com (32:03.371)
And part of that, we include taking them over to the Bahamas. And then if they want to do their own customers and their own clients, we can do that as well. Everything weaves into those three things. And I love it. It just makes, it just, you know, it's challenging enough to be an entrepreneur, as you know. And if you're not doing some things where it's a lot of fun for you, man, you're going to dry out. And so every time I get in the jet, I was just telling one of my team members who were flying, you know, I'm taking her and her boyfriend on Saturday, I said,
Chad Kodary (32:18.866)
yeah, yeah.
GaryCoxe.com (32:33.451)
you know, because I'm having some challenges doing some stuff in the last week or so. I said, you know, at least when I push that button and start that jet, I'm going to want to put up with more of this crap because I enjoy it so much. So it does. And you need to have things that fuel you. And you know, it's like a drug addict, excuse the notorious illustration, but what does a drug addict do when they want drugs? Right? First of all, they have to get a, they have to get a fix. So when they get a fix, they'll do everything they can to get a fix. I remember years ago, Jim Rohn, you've heard of Jim Rohn, right Chad? So.
Chad Kodary (32:43.31)
You enjoy it.
Chad Kodary (33:01.102)
Mm -hmm. Hell yeah.
GaryCoxe.com (33:02.987)
Jim Rohn and I had to be in an event in Tampa, this was years ago, and Jim could not fly commercially to get to the event because the night before, the day before the event, he had another event. There was no commercial airline. So we flew, I flew up to Chicago, brought him down, and I asked him a question because he was responsible for training Tony Robbins. And I said, so what was it about Tony Robbins that really stood out?
And this is what you have to do as a business owner entrepreneur. He said he has the guts of a burglar. So what does a burglar do? They will, not that I'm encouraging you to rob, steal, or cheat, but you've got to figure out how to get your fix. And you're gonna do whatever it takes to get your fix. And when you get your fix, you're all excited and you're afraid about running out of that fix. I'm afraid about not having any money to fly the airplane, the jet, the helicopter. So I gotta go figure out what I gotta go to do to have the guts of a burglar.
Chad Kodary (33:43.246)
Yeah.
GaryCoxe.com (33:59.403)
to get my fix. And that's how you play the game. So when you have the guts of a burglar, as the illustration, you have to have a lot of confidence. Sometimes you have to be a little stupid, you know, because burglars are pretty dumb. You're gonna get caught sooner or later, but the whole illustration is have the tenacity to do whatever it takes to get the job done and know where it is that you're wanting to go and get there.
Chad Kodary (34:20.814)
Yeah. You said one thing, earlier, you said burnout, a lot of entrepreneurs, they do get burnout, right? And they do a lot of mindset coaching as well. What would you tell entrepreneurs out there? Cause there's a ton of them, including myself, I get burned out a lot too. What would you tell entrepreneurs that are getting burnt out within their, their daily routine or their business? Cause it's really all in one, right? It's not your daily routine. Your daily routine is your business. Like, especially if you're working every day, right? So that is your daily routine. What would you tell people?
GaryCoxe.com (34:26.507)
Yeah.
GaryCoxe.com (34:46.411)
Sure.
Chad Kodary (34:51.398)
to do, to try to like, just bring either some excitement back in it, right. It's for somebody who's been doing something for so long.
GaryCoxe.com (34:53.099)
Yeah. So when a person feels they get burned out, there's one thing they're losing. And you always want to associate, because I want to say there's no such thing as burned out, but why is it that people bring it up? It's a perception. What is it a perception of? It's a perception that you were lost or you are losing your purpose, because...
Most people don't get burned out when they're making a ton of money. Sometimes you can, right? I mean, but there's obviously not enough satisfaction or there's not enough reward. So because you put in the time with minimal satisfaction or reward, what does that do to your purpose? It erodes your purpose. That's why you're feeling burned out. It's just like a relationship, you know? If you feel that your relationship is stale, there's something that you're not doing that you did before.
Chad Kodary (35:18.574)
Mmm.
You're right.
GaryCoxe.com (35:46.059)
That's why I encourage friends that are married, and I know you are, I would encourage you to make sure you keep dating your wife. There's a reason you did it before you married her, right? You wanted to woo her and make her happy. Well, friggin' keep doing it. So you've gotta look for the things that you did this originally for and figure out what is it that you're doing that's causing you to lose some of your purpose, and maybe you gotta go get another fix again.
Chad Kodary (35:52.742)
yeah.
yeah, yep.
Chad Kodary (36:08.142)
Yeah. Wow. That was powerful. Thank you for that.
GaryCoxe.com (36:13.835)
keep dating her.
Chad Kodary (36:13.902)
So yeah, keep dating. Well, thankfully I love my wife and my wife is keeps me grounded, which is good. You know, I have a crazy life between three kids and in a business with, you know, obviously a lot of, there's a lot going on, a lot of moving pieces to the puzzle that can definitely cause some burnout along the way and stress. Even sometimes I realize sometimes even when you're making a lot of money, right? Money.
GaryCoxe.com (36:20.875)
for you.
GaryCoxe.com (36:25.291)
Right, a lot.
GaryCoxe.com (36:30.859)
Yep.
Chad Kodary (36:40.494)
And the reality is people say that money doesn't make you happy. And I get that. And I understand the concept, but money does solve a lot of problems. Right. So like you said before, when you're making a lot of money, usually what that does is it creates momentum and it creates a drive. It will give a lot of people that fix, but I feel like sometimes even, and it's not just me, I'm just speaking generally, right? Sometimes if you are making a lot of money, right. And there is that momentum, there's still the mindset burnout where you're like,
GaryCoxe.com (36:47.819)
It does.
GaryCoxe.com (37:01.835)
Yeah?
Chad Kodary (37:10.67)
I've been doing this for like 10 years. You know what I mean? And it's like, it's like, at what point, does, does it change shift end and something else happens, right? Like, you know, so it's the.
GaryCoxe.com (37:10.803)
yeah.
Yeah.
GaryCoxe.com (37:21.099)
Sure. And sometimes you have to look at a different perspective too. Sometimes it's better to be rich and bored than constantly struggling, right? Because a hundred percent, a hundred percent. And I had a millionaire mentor when I was younger and he said, the only thing money does for you if you don't know how to handle it, it just makes you comfortably unhappy. But he said he'd rather be comfortably unhappy than uncomfortably unhappy. And I agree with him.
Chad Kodary (37:28.238)
Yeah, well yeah, those bring different problems, a lot worse of problems.
Chad Kodary (37:43.442)
wow.
Chad Kodary (37:46.99)
Yeah. No, I agree with that. I mean, when I grew up, I grew up with, you know, my mom basically raised three kids and I was sharing a room with two of my brothers growing up. So like, you know, I've been on both sides of the world, obviously now, you know, the decade later after working for so long, I have some success and I can reap the rewards. But yeah, I agree with that. It's better to have money. And because I think what money really does ultimately is, is it, it takes away.
GaryCoxe.com (37:57.803)
Yeah, right, right.
GaryCoxe.com (38:04.651)
Sure.
Chad Kodary (38:16.654)
the primary stress I think that most Americans or just people in the world have where it's like, you can't, I can't afford to eat. I can't afford to feed my family and afford to put my kids through school. Right. So money can solve those problems, but there's still those inner beliefs or inner issues, right. That a lot of people still deal with there's, by the way, there's tons, look at tons of billionaires and millionaires that jump off a building, right? Like what, what's,
GaryCoxe.com (38:21.867)
Sure.
GaryCoxe.com (38:25.739)
Yeah.
GaryCoxe.com (38:42.187)
100%.
Chad Kodary (38:43.278)
Why they had so much money. Why do they go jump off a building? What was the point in that? Right. And you, you see a lot of people like that. Right. So I guess it's like, you know, your inner mindset, sometimes it's, it goes past just revenue, which is a great statement to say on the podcast for behind the revenue. Right. But,
GaryCoxe.com (38:46.699)
Yep. Yep.
GaryCoxe.com (39:01.483)
Sure, now you're right about that. Because I think that's where a lot of people, especially men, you know, there's a lot of men entrepreneurs, there's a lot of women too, but it's a very masculine thing, right? There's a lot of masculine psychology or psyche to being an entrepreneur. And for the men, the problem with men, they don't often like to express the way they think. And the advantage of women over men when it comes to that, women feel first and think second. And men think first and feel second. And the problem with that for men is,
Chad Kodary (39:21.614)
Agreed.
Chad Kodary (39:25.87)
Mm -hmm.
GaryCoxe.com (39:31.019)
when they don't or they're not used to being a person that opens up with their emotions and thoughts, they bottle that in and it's really not good for your mental health. It's really, really very, very bad. So a male entrepreneur needs to have good male friends that they can go to with a problem emotionally and not be punished for seeming or looking weak because those are the people that don't have anybody to go to. And if they do, their friends punish them.
And those are the people, because they don't have anybody to go to, they have to do the drugs, the alcohol, and the suicide.
Chad Kodary (40:04.462)
Yep. Dude, this has been, I know, I know you, I know you have, I know your journey has been a crazy one. I think we all have crazy journeys, but, Gary, a lot to unravel here. This is honestly been an amazing podcast. One of them, I think one of my favorite episodes that we've shot so far.
GaryCoxe.com (40:06.443)
And I know that because I've been through a lot of stuff.
GaryCoxe.com (40:17.451)
Yeah.
Chad Kodary (40:26.968)
which is really awesome. If, if, you know, as we wrap up here, if somebody wants to reach out to you, cause there's going to be a lot of entrepreneurs, agency owners, business owners that watch a show. if they, if they want to take this trip with you to the Bahamas or if they may be our coach in the space and they want to bring their clients, where's the best place that they can reach out to you.
GaryCoxe.com (40:37.003)
Sure.
GaryCoxe.com (40:47.755)
Probably on just any social media, just say, hey, I saw your interview with Chad. I want to chat with you about your Jet Mastermind. And I'll put you in touch with our team member that manages all that. Yeah, we'll put it together. Or maybe you and I will do it after some people see this. Hey, Chad, let's do this with you and Gary. What's it going to cost? I'm game for that too, right?
Chad Kodary (41:02.51)
Yeah. Yes. If you want to jump on a plane with me and Gary, let me know in the DMS. We'll make it happen. All right, Gary, brother. Thank you so much. I appreciate you as always. It's always been a pleasure bringing you into our community. I love you so much, man. And we will see you on the next time. Have a good one.
GaryCoxe.com (41:10.699)
Right?
GaryCoxe.com (41:16.075)
I'll catch you.
GaryCoxe.com (41:21.483)
Yes, let's do it again, Chad. Thank you for your kindness and your time. I appreciate your real estate here.
Chad Kodary (41:24.462)
You too.