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Success in aesthetic medicine takes strategy, resilience, and a little bit of moxie.
Aesthetic Visionaries is where bold entrepreneurs come together to share real, actionable insights on building and growing a thriving aesthetic practice.
You already have the talent, the intelligence, and the clinical expertise. This series is your guide to navigating the challenges of entrepreneurship with confidence and clarity so you can reach—and stay at—the top of your game.
Think of it as your business coach, industry insider, and hype squad all in one. Minus the jargon and bad advice.
Ultimately, we’re here to help you stand out and sculpt a business that’s as polished and bold as your work.
Show ID (00:01):
Welcome to Aesthetic Visionaries, the show where we hear from bold entrepreneurs building and growing a thriving aesthetic practice. Let's get into it.
Mikyla Race (00:13):
Welcome everyone, and thank you so much for joining our live aesthetic visionaries Chairside Chat. We are so glad you're here. I'm Mikyla Ra. I am a practice success lead at Moxie and I'll be your host tonight. For now, I would like to officially introduce our speakers tonight, Erika Barry, NPC, better known to many as the one and only Injector Bunny. She blends clinical experience with killer creative instincts. She has built a cult following by being authentic, funny, and just wildly educational. She's passionate about helping others injectors to do the same. And we have Libby Diar The Brains Behind Social by Libby. And as one of the most trusted content coaches in aesthetics, she has helped hundreds of injectors and practice owners go from stuck and silent to strategic and sold out. Her approach is no nonsense algorithm savvy and rooted in what works today and not what worked two years ago.
(01:05):
So while tonight's session is all about learning from Libby and Erika, I'm going to take a quick moment to share who we are. For those of you that are joining us for the first time, Moxie is an all-in-one growth engine for aesthetic providers. So whether you're launching your first aesthetic practice or scaling into your next location, and here's how we help. First, our proprietary software, Moxie Suite, which is built specifically for aesthetics. It includes your EMR, your CRM, your online store, your membership, and your marketing tools all in one place. Second, we also offer exclusive pricing on injectables, supplies and devices so you can keep more of what you earn. But what truly sets Moxie apart, honestly, it's the people. Our internal marketing agency builds websites, runs meta ads, drives revenue generating events, manages seasonal promotions like our Black Friday playbook that help practices earn two times the revenue in a single week.
(01:53):
And then there's the team that I lead our Practice Success team. While we're your business coach, your strategic and growth partner, we also help you guide life through every step of the way. So if you're serious about building a profitable standout practice, you're in the right place. So now a quick rundown of what to expect before we dive in. After tonight's main session, we're going to move into our bonus sessions including and ask me anything exclusive with Erika and Libby, just to our moxie supported practices that have pre-registered. And then we'll also have two sessions for those of you that don't work with Moxie yet and one learn more. So one session is going to be for established practices, how to learn how we support scaling and streamlining. And another is for those thinking about launching their own practice step-by-step. Look on how Moxie helps bed spas and launch and grow success from day one. So if you can't make either of those sessions, no worries, you can always learn more or schedule your free strategy, call anytime@joinmoxie.com slash call. But now let's get to the real reason that you are here. When we launched Aesthetic Visionaries, we wanted to spotlight bold voices reshaping how aesthetic entrepreneurs build and grow and today's guests are the definition of that. So with that, let's dive in. I am thrilled to hand things over to Libby and Erika, take it away.
Erika Barry (03:09):
Hi guys. Thank you so much.
Libby Dysart (03:12):
Thanks, Mikayla.
Erika Barry (03:14):
During your intro, I can't lie, I had to take my MagO. You know what Mago is, Libby, what's Mago?
Libby Dysart (03:23):
It helps you go number two.
Erika Barry (03:23):
Just a little of our authenticity or whatever in self-deprecation, whatever it is that you say, but I love, well, first of all, we love Moxie. We've been working with Mox now for a little while and so many our Patreon members use Moxie and love Moxie, and I always say, if you ever have questions about it, hit me up please. We both love him death, and I feel like Brandy is one of my close friends now. We pretty much text on a daily basis, so I love you guys so much and I think it's great to be very autonomous and that's what we're going to talk to you guys tonight about how to take your branding to the next level, how to really be the purple cow, do something different. But in order to do that, you need help. So if you do want to start your practice or you need help with medical directorship or anything when it comes to branding products, anything that you do not know about business, reach out to Moxie because they're absolutely incredible. But Libby, the queen of all Queens, the woman that gave you my life, I always say that. What?
Libby Dysart (04:29):
I birthed you.
Erika Barry (04:33):
I really think injectors, you need to hear this. This is the biggest takeaway. You are in control, you have the power. If you have an Instagram handle, you own your own business. Freaking step it up. And when people say, well, I can't post, I don't know what to post. I don't know what to do, I can't do this. Yes you can. I don't believe in anything. You are the CEO of your life. You are the CEO of your life. And when you give me excuses, I have imposter syndrome. Imposter syndrome is a bullshit excuse, I'm going to say it. Hopefully there's no kids in the background. That is not in my mind, that is not a thing that is making excuses. Libby and I didn't birth from the womb coming out with a cell phone. Well, probably Libby did actually come out from the womb and be like, “Hey guys, last minute opening, click here.”
(05:24):
It took many years of practice and we're still awkward. We still say inappropriate things. That's why I wanted to come out with my mago joke about I had to take my mago because we own the awkwardness and I think that makes people feel really comfy, cozy with us. And even when we do trainings, people are like, you guys are hilarious. Together. We're ourselves. We act. The way we act right now is the way back from real life and we don't put on a facade, and I think patients really appreciate that. So Libby, tell everyone why you're the queen, the queens, and you birthed me from your womb. Why are you so incredible? What makes you, first of all, I'm sorry, I'm to say this. Your chin looks impeccable.
Libby Dysart (06:03):
I know, I know. Maybe we should just talk about how my lips, I can't even.
Erika Barry (06:11):
I did mine, look .Christina, look.
Libby Dysart (06:13):
I don't even need to. Let’s just talk about how good we look.
Erika Barry (06:20):
Okay, what makes you good at what you do? Why are so many people like, oh, I need Libby, I want a Libby, I want to be like, what is the one thing that makes you good at branding? And then we'll get into our PowerPoint. We're very professional. Don't worry. What makes you good at what you do?
Libby Dysart (06:32):
I think loving what I do is what makes me good at it. Obviously, hopefully, if you guys are providers on this call or if you are business owners or in aesthetics, in whatever capacity, hopefully you have a passion for what you're doing, especially when it comes to social media. I mean, nine times out of 10, we are excited about what we're creating. Erika and I, we kind of treat it like a little bit of a game and we have fun with it and it gets our creative juices flowing. And so as much as you can find joy in that creative process, you will be better off that way. That is, I guess the number one tip is to figure out how to fall in love with content creation or at least being present on social media.
Erika Barry (07:23):
And the thing is, that's what I say about, sorry to interrupt you. I know we're gonna interrupt each other a thousand times tonight, but I think the most important thing to do is, for example, you must work out every day. You must exercise and move your body every day. If you hate running, don't run, do yoga. If you love yoga, you have to find your niche. And believe me, once you find your niche, you're going to thrive. So many people are so scared of saying the wrong thing, doing the wrong thing, posting the wrong thing. No one cares. When you see the awkward person in the airport and you see them, they look so weird and you're like, oh my gosh. You spend one second thinking they're awkward and weird and you're walking right past them to your gate. No one cares if you say the wrong thing. Spell something wrong.
(08:02):
If anything, Libby taught me this. I remember I worked my butt off on a post, this was probably 10 years ago, and I posted it and I was like, oh man, I'm going to cry. I freaking worked my butt on this, butt off on this, and I smelled masser wrong and was like, leave it up. I'm like, but that makes me look bad. I don't know how to spell masser. That's terrible. She's like, let's see how it does. And sure enough, so many people engaged with it and said, oh my gosh, she didn't need spell master. She smelled it wrong. And then it was like comment after comment and the post ended up going viral. Why? Because people love awkwardness. Just like tonight on a webinar, if we were just perfectly posed and makeup and looking, that's not as engaging as me in my pajamas. Us talking about it in our injections, try to love it.
Libby Dysart (08:47):
We always say it is not for the faint of heart. Get ready to work hard at this.
Erika Barry (08:52):
Get ready to cry. Get your Xanax, get your Lorazepam.
Libby Dysart (08:56):
And then find your inner grit.
Video (8:56)
One characteristic emerged as a significant predictor of success, and it wasn't. Social intelligence wasn't good, looks physical health, and it wasn't iq, it was grit. Grit is passion and perseverance for very long-term bulls. Grit is having stamina. Grit is sticking with your future day in, day out, not just for the we, not just for the month, but for years and working really hard to make that future reality.
Erika Barry (09:27):
Back to my point, and this is not just fufu, it really does take grit. If you are grittier, which sounds like dirtier, but grit means I will post even on a day today where we had so many patients, I had a migraine, we didn't eat food. I'm having a McFlurry for dinner, I'm with you guys until who knows what time. I don't give a shit. I'm posting. I'm posting regardless. So we can show you how to set that up. What I did, I knew I was going to be with you guys tonight. The grit in me woke up early, sat on the toilet this morning, peed on the toilet, and then set up my post to post tonight at 8:05 PM So it's already scheduled, already posted, and then I know after I get off the webinar with you guys, I'm going to go in and it's not post and ghost, I'm going to go in, I'm going to comments and all the comments and respond back to them. So instead of 20 people just responding to, oh my God, I love this post. I'm my God, so educational, I'm going to respond back to them and engage with them. That is what this is to community. It's not just you posting and leaving and this is you sharing your wisdom with the community and them engaging with you and becoming a community. That's the purpose of social media is a community. Yes to marinos.
Libby Dysart (10:43):
Love that. I know. I was like, I didn't get something scheduled beforehand, but that's okay. Anyway, okay, the anatomy of a successful Instagram post. So what actually works in 2025? The algorithm has changed. It's changing all the time. Let's try to break it down a little bit.
Libby Dysart (11:00):
I love this. I can't wait for people to see why perfect posts the algorithm. Okay, watch time is more important than likes. So a lot of times, especially when we're posting now, Erika, we hide the likes. Like one doesn't even really matter at this point. I want my post to be engaging enough not just to get a silly little like, but hopefully get some comments, some saves some shares. So the more that is happening, the more that you're going to have a higher watch time on your videos and you actually want people to watch it through all the way. That's why we like to use things like hooks or why we like to create shorter reels that capture the attention of people. So you're actually watching it all the way through and people aren't just watching the first five to seven seconds and then scrolling.
Erika Barry (11:45):
Wait, can I say something? This I think changed the game because probably starting two years ago I became really curated and my Instagram where before I was doing it just for the love of the game, I really just love content creation and then things got bigger for us and more important, and then I got really anxious about posting certain things and social media came really weird and I wasn't posting things that I was proud of. I was posting for likes and views and shares and it took the fun out of it. And then all of a sudden when Instagram rolled out this feature of you can hide likes, it really changed the game because I started posting for me again and for my patients again for injectors again, and I was able to post content that I knew might not be liked a ton, but people would, a Instagram is your website.
(12:34):
So I was able to showcase my skillset through training, through Patreon, through before and afters and to showcase my injectors. So for me it was a huge way off my back. I was like, I don't care. I want to hide my likes, share it anyway, show what I'm proud of, show my patients what they can expect, educate them, get them prepared for their appointment. And then it really snowballed in a good way where patients were like, I chose you because I wanted your Instagram. I saw that you do this PDGF or this laser or this whatever, and then I sought you out and that's why I came to see you. And I'm like, oh my gosh. Well, I wasn't going to post that, but now since I can have the likes, I'm posting it. So that's the purpose.
Libby Dysart (13:16):
All the numbers on your post are indicative to other people who are viewing it of how the post is performing and what's going on. So I can't control likes and also likes. I can get maybe 20 in the first 30 minutes or so because I'm tagging 20 people in my post. That's the amount of people that I can tag. And then also I will text all of our friends, all of our employees, all of our coworkers, all of our peers, whatever, whoever is like comment
Erika Barry (13:43):
Our family.
Libby Dysart (13:44):
Yeah, 20 comments go so much further than 20 likes. And so what we do is we usually hide the likes, but obviously you can still see the comments, so prioritize the comments first. Then once the likes are at a number that you feel confident in, you can unhide that. And again, more likes are great because if someone's scrolling, oh, this post had 578 likes must be a little bit interesting, something like that. So we're going to stop, we're going to watch it, we're going to engage with it too. So love having as many numbers there as possible, but also be strategic with it just like everything else.
Erika Barry (14:21):
Okay, so why if we buy a nice chandelier for our office or we buy a trip for ourselves, why aren't we buying likes or buying followers if we're trying to showcase us and our work, why aren't we buying likes or buying followers?
Libby Dysart (14:38):
I mean, those aren't real people. They're not doing real things. You're not getting real engagement. That's not the point of social media, at least not why we're using it. We're using it to actually impact and affect potential clientele and potential patients. Your Instagram is not going to like it if you are buying likes or have a lot of bots that are liking, commenting, doing all of that stuff, it's going to actually suppress the content even more. So really no one's going to be able to see it. A lot of people view Instagram as this popularity contest type thing where you want to be perceived as being more popular, but you got to work at the popularity, you got to do the good posts.
Erika Barry (15:18):
It really isn't. It's really just about you don't care if you're being viral in Abu Dhabi, you care about being, for me, I only care about Washington dc. I love being known in other places, but I really care about people coming to me in Washington DC and when you buy likes or followers, it suppresses your content because you're not buying actual likes or actual follows. You're buying bots and the algorithm sees that and pushes you down. And we can see, and Libby taught me this, you can see who buys likes. You literally will see a post and it has a thousand likes and three comments. People can buy comments now and people can buy followers and not only is it hugely unethical, they're medical providers, but it's a waste of money. Take that money, invest it in a Roth IRA or invest it in the brand manager. Do not invest it in likes or follows.
Libby Dysart (16:07):
So one other thing is just creating a niche authority. So obviously if you are an esthetician, if you are an injector, if you have this specific skill, and that is a niche in and of itself, but there's an oversaturation on social media now of aesthetic providers. So really go a little bit further and whether it's leaning into life as a working mom or if you love to travel or cook or something like that, add a little bit more dimension to who you are as a person and don't just jump all over the place being all these different types of things. Be an injector, but also have hobbies, have passions that you share on social media and that creates even more of a connection between you and your patients and then also will kind of encourage more people to want to see you over the other injector on the street because they know a little bit more about you. They might, even if they're not a mom, they might be like, you know what? I love mom talk. I love seeing moms interact and whatever it might be, and they might be a little bit more inclined to scheduling with you like, wow, she's a badass, she's a mom, she's an injector, she's doing all this stuff. I want to go see her not and girl down the street,
Erika Barry (17:20):
And I think people stress. I'm getting a lot of comments now about people stressing about, well, I don't know what to post and what's my niche? Don't worry about it. Really don't worry about it. It will find you when you see something that you like, all you're going to do is simply copy it. When you see something that Libby does or that I love and I really bad at copying this, I love when Libby does her get ready with mute videos. I love that. I love watching them. It's really calming to me and I like to learn how to put on makeup differently. So I'm like, oh, I'm going to try and that when I see an injection video, I try to copy or trend. Sometimes we are coming up with the trends, but a lot of times we're just copying what we see. So that's what you're going to do. Don't stress about being so creative. It's just about a time. It's a numbers game. All you're going to do is see something, you copy it and do it over and over and over again before it turns into something that you would do. Go girl.
Libby Dysart (18:11):
I would just say just sometimes don't copy something if it doesn't come natural or organic to you. If you're trying to do makeup, get ready with me videos and it's not something that comes natural.
Erika Barry (18:20):
You don't know unless let's you try, right? If it looks awkward, then you'll know
Libby Dysart (18:26):
If you're really into riding horses, if you're really into your bowling league, whatever it is, even if it sounds silly to you or something that you're like you never would've thought to share on your social media, that inside look into yourself is interesting to people and they want to see more of that. So kind of play with that in whatever way you like to, but I'm not going to play this video. It's long. It's not worth it. But personal branding is the new strategy. So again, that's a lot of what I'm talking about of being yourself and also sharing a little bit more about the inner workings of your life outside of just who you are professionally. So faces still outperform graphics by three times, but now storytelling must mean something. The rise of helpful creator, like how-tos tips behind the scenes outperform glamor shots alone. So basically and a little bit of fake it till you make it in terms of showcasing like an influencer does, showing the behind the scenes like, oh, now I'm doing this, now I'm going to the bathroom, now I'm drawing up product now. Whatever it is, people are interested in seeing that kind of behind the scenes content. Again, it's relatable. It is like a reality TV show.
Erika Barry (19:37):
Yeah, I mean I think the biggest analogy for us is, for example, when we go, lets say we just went to la. People love to see our flight there, how we got there, what our itinerary is, what we're doing in the downtime, who we're training, what we're training on. All the behind the scenes of the VTS is really interesting because think about Kardashians or Real Housewives, they're so interesting because they're kind of like us and we get to see the inner likings and their mistakes and their pitfalls. People really love that. They love, I say this in a bad way, but misery loves company. People don't love, oh my gosh, she drives and she must be, they don't see that. They want to see, wow, she's like me, she gets a pimple and she has these issues and she goes through this. They want to feel connected to you.
(20:27):
Connection is brand identity that is so important for a patient to pick you over someone else. I feel identified with Erika. I feel Erika sees me. I feel connected with Erika over the person down the street. This question is from an injector. She says, I have a business profile with my business name and logo or personal aesthetic, NP injector one. Which one should I focus to brand my business brand? So here's the thing, and this is exactly what Libby was saying. This is really important to drive this point home. Our injector bunny, injector bunny, my page, Social by Libby is really important to our business. Our business is our baby, so it's like a family tree. Our baby is Resculpt, Resculpt DC also has an Instagram. It's way more professional. It's showing before and afters. It's showcasing all of our employees. It's showing fun trips we do.
(21:18):
Everybody that tags us, patients that tag us injectors, that tag us. We repost on there. It is boring. It doesn't have a lot of, it has our faces on it, but it's like our distant cousin that we feed content to, our brand, our life, everything is our injector bunny and our social by Libby. That's where we're showing our personalities. What we like, we don't like. That is the breath and the everything. So you need both and that's the answer. If you're a solo provider, you own your own business, you need your brand and business. Boring page, professional page, very curated page and then your personal page, it's showing you who you are, what your branded, your brand is simply who you are. That's it. That's it. When people are like, well, what's my brand? I'm like, what? What colors do you like? What do you like to do?
(22:05):
Are you goofy? Are you serious? That's it. Don't worry about it being curated. Don't really care about what your feed looks like. Just get it out there and show the world who you are and that's it. And they feed each other very nicely. Sometimes we kind of don't pay a lot of attention to resculpt. It will feed itself even more and more. I get anxious when I don't give Mosha or Resculpt love on Instagram and Libby can tell and I'll warn her and be like, can you post on Resculpting? We need to, so give it love, but you don't have to give it all the love in the world. It's more important to identify your brand. Do you agree, Libby?
Libby Dysart (22:39):
A hundred percent. Yeah. That's how you're going to connect with people. You want to be professional and have a business page. Of course you want that to be able to communicate with your patients in one succinct way, but that individual personal connection that you're forming with patients, it's so important to have your own account to do that too.
Erika Barry (22:56):
I want you guys to listen to what he's saying and then we'll put on our Patreons, but this is the most, I love this thing.
Video (23:03):
Social media. The thing is it's not about quality, it's about quantity. Now, I learned this a lot from James Claire's book, atomic Habits. What we spoke about was a photography class that was split down into two groups. The first group was going to get judged and graded on the amount of work that they did. So if they submitted a hundred photos, they get an A, but they submitted 90 photos, they get B, and if they submitted 80 photos, they get a C, and then the other half of the class would get graded and judged on one photo. So they had an entire semester to perfect one photo and post it. Now can you guess which group produced the best work? And it was of course the quantity group. Because what happens when you beat on your craft and you test things and adjust things, you tend to get better. If you focus so much of your energy on trying to get one thing perfect, it never comes out because you haven't got to practice. You are not putting it out into the world and testing and adjusting as you've progress.
Erika Barry (24:01):
So I think this is exactly what we do in aesthetics. If you're a brand new injector and you've never injected Botox before, your first couple patients, I'm like, oh my gosh, you bruise them and you gave them a ptosis. They look weird. But the more and more and more and more you do, the better it gets, the better it gets. The same thing with branding. Mr. Beast says this, the first hundred videos suck. Your first a hundred posts suck. When someone's really upset with their branding and I look at their profile and they've posted 37 posts, I'm like, well, yeah, you suck. You've posted 37 times. You are an infant. Nothing about branding. Talk to me after a thousand posts just like a patient. Talk to me after the thousand patient. It takes time. The more you get out there, the better you'll get and then you'll correct it, you'll pivot. And Libby and I constantly see what works and then we pivot and we will see something immediately and we're like, that's going to perform well, let's repost it. Let's post it, let's copy it. Let's try something, do a spin on it ourself. But we are constantly changing things up because we know it will do well and we know it won't do well and things are changing if not weekly, daily, on what is good on social media and that's so frustrating.
Libby Dysart (25:13):
And so let's go over a little bit of different types of posts and what we post when we post and why. So first is reels. Reels are babies. At this point we used to do a lot of static posts, which are just like photo posts, graphics or more memes. But reels is really where you're going to see a lot of reach getting a lot of discoveries. So you're going to be on the for you page or the explore page on Instagram, and you really want to post at least three to five reels per week, if not more, and use a hook in the first literal in under two seconds. You need to be using a hook, whether that's a verbal hook, hook that's a little bit more subliminal like playing with your necklace or applying lip gloss or something like that, or even something written text overlay on the screen that you're going to keep the viewer hooked in that first 1.5 seconds. And then reels are also great because you're speaking directly to your audience's problem, desire, what they want, what they might not know that much about and you're trying to educate them on. So of course we love reels. They generally perform the best out of all of our posts at this point.
Erika Barry (26:20):
There's a girl, I have her here, I'm trying to find her. Do you know this girl's name? I'll figure it out. I'll post it on page on. She has an entire Instagram page dedicated to hooks and it will show you a or a hundred view hook versus a million view hook and it's little small nuances and it really is where people are hooked within two seconds and you better. So when you are, hi, I am Erika and I'm going to, the craziest thing happened today. The number one way to hook your audience, you know what it is, number one, lighting and look at the difference.
Libby Dysart (26:58):
I almost said, I said titties.
Erika Barry (27:00):
Titties this to this. So you're all going to go out and it's $24 on Amazon. It's this Alex Earl, A-L-I-X-E-A-R-L-E, Alex Earl Light from Amazon, and you're going to clip it on your phone. This is what I do and this is how you do. I don't want to hear it. If I see bad lighting in anyone's stories, I am going to report you. Just kidding. I'm just saying that is the number one way to do a hook is good lighting. Look at the camera, then look down. But the craziest thing happened. I have the number one treatment for under eye bags, something that's very just shocking. I pooped on the floor Jackson to saying that he pooped everywhere and it's like that's a hook that's a 4-year-old boy hook. I'm like, oh my gosh.
Libby Dysart (27:48):
And then we have carousels, which we love too. It's a great way to get double the amount of exposure because not only does it show your viewers the first page of your carousel, but also the second page too. So starting with something like a bold statement, something a little bit more of a billboard esque that gives the overview for what exactly the person or viewer is looking at and then go from there in terms of answering the question and coming to a resolution. So you can kind of use it as a different way to tell a story and you can also use it as different angles for a patient before and after or a few different quotes to keep people hooked and engaged in swiping through and actually wanting to interact with your content. So I'm using it a lot for different graphics, for informational posts to get a lot of saves and shares as well. So carousels are another great type of posts to be utilizing on your infeed.
Erika Barry (28:45):
Can I ask you a question? What does CTA mean? Why does a call to action? A call to action means you want your audience to do something? What is a call to action such as dm me skin for more information? What does that drive your engagement up? If you ask people to dm,
Libby Dysart (29:02):
You shouldn't say DM, actually it should say comment skin.
Erika Barry (29:05):
Oh, okay.
Libby Dysart (29:06):
But I mean I would prefer to say comment skin, comment lips or something like that for more info because then you're obviously getting comments out of it, but it does personalize it and allow you kind of customize responses to different people. So they're actually going out of their way to be like, Hey, if they're DMing you, the word skin or something like that and you're talking to them about a specific skincare routine and schedule a consultation, that is just much more of a personalized approach and if you're actually able to get back to them via direct message, but typically I want to update that to say comment the word skin or something like that too, and then go from there in messaging the people who comment that word and with a certain skincare routine or whatever it might be. Then you're getting the double whammy, having that personal connection with them and then you're also getting that comment from them as well.
Erika Barry (30:01):
We gave a presentation, I said next, and we literally did the reel right before walking on stage and we were doing a giveaway and we were so sneaky we're on stage and we're like, okay, if you guys all comment like bunny and heart emoji and we entered that into a raffle. So you can even do giveaways that way where you're like, okay, comment three injectors below three separate times and then that drives your engagement way through the roof. That's a great way to do a giveaway as well.
Libby Dysart (30:30):
Yeah, I love that. I did a makeup video once where I was just doing my glowy skin, whatever it was, something random, and I used the caption comment, glow and I'll send you a link to all the products that I used. And so I linked every single, I actually spent the time to write out my steps of my makeup routine and link to every single product. When someone did comment and said glow, I would message to them and send them the link and they immediately are so happy that you're even engaging with them and you're sending them the information that they want and you're making it easy for them. It's the number one thing. So obviously stories, we're on our stories all the time, Erika and I, we love to maintain a presence there that's like the day-to-day clips of your life, what's going on, keeping your viewer and your audience engaged in your life and what you're doing. It's really the way to connect and maintain and show up for your community that you've built virtually.
Erika Barry (31:32):
I would vote stories are more important and when people are like, well, I'm so overwhelmed, I don't know where to start. Just jump on your stories. If you are confused by reels and in feeds and carousels and all that crap, just get on your stories, get on your stories and just start to practice that way. And whenever you feel dumb, throw on a filter, throw on a light. All you're going to do in your stories, they're 15 seconds max. You're just going to do 10 of them a day, start off with five in the morning, five at night, but you're not going to be boring. Listen to me, you're not going to be boring. You're going to show cool stuff. So you're not going to take someone on a tour of your house and unless it's really cool and you're not going to talk about things that are mindless and you're not going to complain or talk shit, okay?
(32:13):
That's the rule. Be nice, pretend it's Libby watching. You want someone to be very, just be always on your best behavior. That's what I say. Whenever I start to see myself going on a rant, I'm like, no one wants to hear this from me, so you're going to just get on there. I had the best kick in the world from Georgetown Cupcakes. That's cool. Show Georgetown cupcakes show where you work, show where you're going, show your workouts. People love to see workouts. They love to see your animals. They love to see your children. They love to see your zits. They love to see your skincare routine, your makeup routine, your get ready with you, your travels, all those things that you think are boring, are interesting. The things people don't want to see. You're complaining. They don't want to see you talking badly about someone else and they don't want to see you complaining about first world problems, like being stuck at an airport. I don't know,
Libby Dysart (33:00):
Sometimes that's funny and relatable though.
Erika Barry (33:03):
Or complaining about a business. I hate when people talk shit about, oh my God, I had the worst service at the Ritz in Georgetown. I'm like, what? You sound so arrogant. You don't want to put other people down. You know what I mean?
Libby Dysart (33:15):
Yeah, so true. And then moving out to just, this is kind of exactly what you're saying too, emotionally reactive. Don't be emotionally reactive. Don't be inconsistent. That's the number one thing is if you're super inconsistent, it's one thing to stay off your stories for 24 hours. Sometimes Erika does that in order to kind of recalibrate the algorithm is kind of what we feel, but being inconsistent going a week or something is just not fair to the community that you've already built that are expecting you to show up for them and when you're not showing up for them, you're going to lose those people. It's like closing your books for two weeks or closing your book for a month and assuming that all your patients are just going to be sitting around waiting for you. So be present, be consistent, be available, be as on as you can, as online as you can be.
Erika Barry (34:10):
Libby had someone shadow her and she is an injector. I think she's from Kansas, I can't remember where she's from, but she was like, yeah, I just took off a month from Instagram. I just didn't want to deal with it. I just didn't feel like dealing with it. I just needed me time. And both of our mouths were on the floor. She literally was there shadowing Libby to grow her brand and business. She just invested so much money in her brand. I'm like, it's basically like you had a whole month, a patient's booked and you literally just didn't show up for them. That's the equivalent. It is, believe me, mentally exhausting. If you are just able to consistently give at least a half an hour in the morning and at least a half an hour in the evening, I promise you it will get easier. I really do. It's just injecting for the first time or owning a business for the first time. It is hard and takes time, but you have to give it love if you don't give it love. People say, well, I'm on it all the time. No, no, no. You scrolling doesn't do anything if you're not interacting. That really is the most important thing is 10 stories, three posts. If you can't do that one post a day, at least five stories a day.
Libby Dysart (35:22):
So creating some content pillars is a great way to categorize your social media in order to have a little bit more of consistency both for yourself and for your audience so they know of what to expect and also so you kind of have a guide to what you're posting and sharing.
Erika Barry (35:43):
First of all, everyone needs to read the book Atomic Habits. The number one book. Number two book is Art of Charisma, but basically the most charismatic person is the problem solver. So when you walk in a room and you want to be magnetic, you go on Instagram and you want to be magnetic, you have to give out that aura or that vibe, but you have to be a problem solver if you bring the problems, people are like, oh God, here comes money back on Instagram or what is she going to say now? And there are people out there on Instagram like that. You know that well, you see them post, you're like, oh my God, what are they going to say? Now, Uhuh, when people come to me and they say, your page gives me hope, your page gives me a laugh, your page gives me information.
(36:26):
That is what I want. I'm solving problems. You're depressed, come to my page. You need information, come to my page. That is my goal. So figure out what you really want to solve the problem. But the richest person in the room is the problem solver, not the person that can make something. You are the one that's solving problems, wrinkles, you got a solution for that. So I think that is the secret of being charismatic on Instagram and being magnetic is be that charismatic person. Power, presence, warmth. Read the fricking room if it is a national holiday, if it's nine 11 and you're going to get on your stories and post about something. Uhuh, read the room. It's okay to be silent sometimes and be respectful, but read the room when it comes to something important.
Libby Dysart (37:07):
And so these are really the three pillars we use as education, entertainment and personality, and we bounce between the two. So entertainment, we do a lot of memes, stuff like that. Personality is a lot through stories and showing a little bit more about the certain events we go to or just more of an inside look into our lives. And then education, obviously this is great for you guys as injectors, as medical providers, as estheticians, whatever it might be. Providing a little bit more context to the treatments that you're doing, the procedures that you offer and actually teaching your audience something new or even something basic. And then we have the golden ratio, which I love. So 40% education. Try to keep it educational when you can, but then also remember to kind of weave in that 30% personality and 30% entertainment as well. Entertainment's really going to pull in a lot of people. Education is going to keep them and then personality is going to turn them into a patient for you anyway. Here are some secret stash of high performing post ideas you can steal. If you guys want to screenshot or take a photo of this, feel free to use our posts or at least get inspiration from them and you can repost us, whether it's our quotes or memes, use the trends that we have. Just make sure to give us a little bit of credit in the caption. Whenever you're reposting, I always recommend
Erika Barry (38:27):
For me, I post things for the purpose of being reposted. And so for me, I put a watermark on there. So for me, when are like, well, I don't have anything to post. I'm like, you have 4,600 of my posts that I want you to repost because that gets my name out there and gets my work out there. So I want you to repost, and that is the goal just in the caption, put RP semi and then the handle that you took it from, and usually I tag the person as well in the text.
Libby Dysart (38:57):
So here are some different hooks, this TikTok or goes over different hooks to try as a brand. But basically instead of starting saying something like, yeah, so today I want to talk about or hey guys or, okay, so you just want to start right off the bat. Nobody talks about this. Botox isn't the answer. If you're tired of looking tired, this is what you need to do. All of that, almost like jumping right into the content. It's like getting to the good part in the book right away. You're not writing an essay here. You are getting some one's attention right off the bat. So sometimes I think in school we're taught to write as much as you can. We have all these assignments that have 10 page minimums and all of that, and so you're trying to elongate every single sentence that you've ever written. But so to really try to get rid of that mindset and jump straight to the point, straight to the thesis, here's what I'm going to prove to you.
Erika Barry (39:52):
If you look at the really good videos, that's what they do and that's how I feel as, and my husband says I'm a bullshitter and I am, but because I am always like, it's like, oh, the craziest thing happen, blah, blah, blah. I'm an embellisher and I'm really good storyteller in that way where I'm right to the point and very in your face. And because he saw that he, Americans are so over the top, I'm like, yeah, we are really good at storytelling. But you want to get to the point right away within 10 seconds.
Libby Dysart (40:19):
Here are some caption formula..
Erika Barry (40:22):
Guys, work smarter, not harder. I'm a big, especially on Sundays, raise your hand if you're a wife that is just victimized by my husband being on seven fantasy football leagues and football all day long on Sundays. I sit there, I schedule my post for the whole week. I'm talking on Sunday. I schedule them Monday, Tuesday, Wednesday, Thursday, Friday, and I schedule them for this is my hack. Everyone's different. Just that's what works well for me.
Libby Dysart (40:50):
Yeah. Here some call to action stuff. CTAs are basically getting your audience to do an action. So whether that's to comment, save, share, do something like that on your post or actually tap the link to book something like that. So you always want to make sure that you are not being too salesy with it, but also including that kind of request that you are looking for and making sure you're not just saying, Hey guys, if you want to book with me, make sure you're booking No, tell the audience what they need to be doing so they can actually follow your instruction and you can actually get an actionable item out of it.
Erika Barry (41:27):
I was just complaining to Libby, we were trying to book this yoga class and I'm so spoiled by easy booking that it's just I have an app and I click it and book it and it's so easy that this thing was making me do all these. Please make it easy for your patients to book. Please make it easy. Make it so much easy that they can click and book. That is what you want. So for you, you're going to point book here for Patreon, click. You want it easy. If not, if you make them call you or email you, Uhuh not going to work. You have to have an online booking area for sure. We use aesthetic record.
Libby Dysart (42:02):
Exactly. So make it as simple as possible, especially if you can. Sometimes I'm like, just DM us and we can book your an appointment and I'll just stay on the Instagram for a couple hours and make sure that I'm responding to any potential patients who are responding to our stories.
Erika Barry (42:15):
Dani does that. So Dani does this thing. I noticed she did it. It was really smart. She said, last minute opening on Saturday at 1:00 PM and then she made the question box underneath. So it's her talking in the question box, click below or add your info below and I'll book you. And then she just books the first person. Instead of even going and doing an online profile, they just put their name in there and then you can DM them back and then get all their information. That makes it even easier for the patient.
Libby Dysart (42:43):
Yep, love it. So again, try to, if you are feeling a little bit awkward or insecure, practice makes perfect. You just got to do it. You just got to jump on your stories and do it over and over again. It doesn't come natural to 98% of the population comes natural to Erika. She's lucky. Didn't come natural to me. I've worked at it and I think I'm better in front of the camera. Then I started out obviously because you just do it and it comes with practicing and doing it. So create a mindset shift if you can. Who cares if I'm cringey, who cares what people think? All of that kind of write out a script if you can, not word for word, but kind of think about what you're going to say before you say it. That can help as well. Throw in a filter, use a good light. Whatever you need to do to make yourself feel comfortable in front of the camera. If you're awkward and weird and shy and quiet, it's not going to be the best. But we also summer, so just make sure that you start and you keep going,
Erika Barry (43:43):
And then put yourself in an environment that's comfortable. So if you're uncomfortable doing it at your office, do it bedroom. But I think you got to do it. You got to figure out a way to, I don't know what else to say. When people are, they want to be an inductor, but they're not comfortable on social media. I am finding me where I'm like, maybe you shouldn't be an injector. What do you say when you're uncomfortable being in front of patients? There are some days where I'm not feeling it and those are the days where I'm not showing my face. But I would say for you to build your brand, you need to show your face five days out of the week. And people are like, well, I look like crap right now. People love that. When I am recovering, when Libby's showing her bruises, I'm like, thank God she's doing it. I have to repost, but I'm like, my engagement's going to go through the roof because she's showing her bruises. People love bruises, zit recovery, 100%.
Libby Dysart (44:30):
So here's easy formats. So talk to the camera tips, voiceover and B roll point and text reels, easy formats that work, and then editing shortcuts, so different apps that you can use. Make sure you have cut. That is a great app for preexisting templates and helping you just create something that is quick and easy and hopefully can perform well.
Erika Barry (44:54):
Capcut's one of those. Tonight I need to make some content and I'm exhausted, and so I'm going to get on cap cut and make a pretty crappy video, but it's going to showcase my work. It's going to showcase my practice and it's going to get the job done. Is it going to be extraordinary? No, but it's going to take me 10 minutes
Libby Dysart (45:12):
And it gives you inspiration for other things too. So sometimes you'll just scroll through cap cut to get some ideas, but tonight we have to make something with the Victoria's Secret Fashion Show. Yeah, so it's just kind of a little bit of a schedule or just some frameworks that you can create for yourself. I like to lay it out on a Sunday, kind of what I'm going to talk about throughout the week or just kind of the types of content I want to do and then go from there in terms of the specific topics or themes or what I'm touching on within that content category, if that makes sense.
Erika Barry (45:42):
When I get bored, because Libby's better at doing because she does a content calendar for me, what I do when I run out of things to say or do, I will do a q and a q and a is always inspiring me because I'll see over and over again what I really need to be hitting home about. So whenever I'm feeling uninspired, I jump on my stories. Hey guys, it's my weekly q and a, please list all your questions below here. And I point to the question box, Botox, filler, Moxie conferences, IVF Life. And then that gets me really inspired, and then I try to, even if I don't post all the answers, you can answer all of them individually. And I've gotten so many patients off of that, people being like, do you do this? And I respond like, Hey, or are you available? I'm like, no, I'm not available. But Amelia is, here's how to book with Amelia, and we've gotten so many bookings off of that. So whenever you're feeling inspired, do a q and a.
Libby Dysart (46:36):
Love it. That's a good tip. Batching content is always great. So getting a bunch of content in one sitting, whether it's just with one patient or if you have a specific content day, those are always great. If you're struggling to get content, make sure you are just batching it, filming one day, editing another day, and then getting everything ready to post after that launches, promos actually need to post all of our talks days that are coming up and collagen days and all of that. So make sure that you're planning for six weeks ahead of each promo. Then there's different launch strategies. If you're doing something a little bit bigger like countdown, something like that, we'll do a part two at some point.
Erika Barry (47:13):
That's the meat of it.
Mikyla Race (47:16):
And I just want to say thank you so much Libby and Erika, great conversation. I can speak for everyone when I say we truly just appreciate you sharing the strategies, tools, and insights. I know we went a little fast at the end there, but for the grab the screenshots, you'll get that recording tomorrow as well, so you can slow down and you can pause. So that is it for tonight. Huge. Thanks to Erika and Libby. Thank you all for tuning in. Have a great night everyone. I will see you over on the other calls.
Libby Dysart (47:41):
Yay.Alright, see you in a minute.
Show ID (47:43):
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