Build Your SaaS – bootstrapping in 2019

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Also: should you ask for credit card upfront? How many signups have we had since launch?

SaaS conversation rate cheatsheet:

Credit card upfront:
  • Visitor to trial: 0.75% - 1%
  • Trial to paid: 40% - 60%
No credit card upfront:
  • Visitor to trial: 5%+
  • Trial to paid: 8% - 20%

Transistor's conversion rates since launch:

  • Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
  • Total new trials since launch: 32 (out of 49 active trials total)
  • Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
  • Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
    • July was 17.9%
    • June was 29.6%
    • May was 48.7%

What do you think?

Show notes:

★ Support this podcast on Patreon ★

What is Build Your SaaS – bootstrapping in 2019?

Can you bootstrap a profitable startup in 2019? 37signals did it in 2004, and since then thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build & launch their new product: Transistor.fm.