I Love Your Stories- Conversations with Artists and Creatives with Hava Gurevich

In this episode, Hava Gurevich sits down with Jason J. Stevens, founding principal and design director of Flutter and Wow Museum Projects, an exhibit design and fabrication studio based in Ann Arbor.

Jason shares his unconventional path from creative writing and the arts to a career designing museum experiences that make complex ideas engaging and accessible. The conversation explores the role of storytelling in exhibit design, the balance between creativity and research, and the satisfaction of building meaningful work behind the scenes.

Hava and Jason also discuss curiosity as a driving force, the difference between pursuing passion and finding daily gratification, and Jason's current collaboration with Michigan Indigenous communities to create a museum experience that challenges traditional ideas about collecting, displaying, and interpreting cultural objects. Together, they reflect on creativity, purpose, and the many ways stories can be told beyond the written page.

Flutter and WoW website:
https://www.flutterwow.com/

About Jason:
https://www.linkedin.com/in/jasonjaystevens/
https://sliceannarbor.com/post/113274935686/jason-jay-stevens

In this conversation:
How Jason J. Stevens entered the world of museum exhibit design
What exhibit design and museum interpretation involve
Translating complicated subjects into accessible experiences
Designing the Shapes of the Universe physics exhibition
Making gravitational waves and the shape of the universe tangible
The research involved in designing museum exhibitions
Learning about the history of Alaskan aviation
How curiosity has shaped Jason’s creative career
Working across art, science, history and children’s museums
The pressure young people feel to identify a single passion
Why activities that provide comfort and gratification can offer a better guide
Working with Michigan Indigenous communities on a museum in St. Ignace
Listening, building trust and supporting a Native-driven vision
Rethinking how Indigenous objects are presented in museums
Why traditional museum displays can separate objects from their original purpose
How storytelling helps people make sense of experience
Museums and exhibitions as doorways into other worlds

Creators and Guests

HG
Host
Hava Gurevich

What is I Love Your Stories- Conversations with Artists and Creatives with Hava Gurevich?

I Love Your Stories is a soulful conversation series hosted by artist and creative guide Hava Gurevich, where art meets authenticity. Each episode invites you into an intimate dialogue with artists, makers, and visionaries who are courageously crafting lives rooted in creativity, purpose, and self-expression.

From painters and poets to healers and community builders, these are the stories behind the work—the moments of doubt, discovery, grief, joy, and transformation. Through honest, heart-centred conversations, Hava explores how creativity can be both a healing force and a path to personal truth.

If you’re an artist, a dreamer, or someone drawn to a more intuitive and intentional way of living, this podcast will remind you that your story matters—and that the act of creating is a sacred, revolutionary act.

[MUSIC]

Welcome back to All of Your Stories.

I'm your host, Hava Gurvitch, and today

I'm joined by Jason J. Stevens.

He is the founding principal and design

director of Flutter and

WoW Museum Projects based

here in Ann Arbor, Michigan.

Jason began in creative writing, moved

through sculpture, installation, and

performance, and ultimately

found his way into museums,

where storytelling takes physical form.

For more than two decades, he's been

translating complex ideas into immersive

experiences, shaping exhibitions for

science and art institutions,

and reimagining how

knowledge lives in space.

In our conversation, we explored the

invisible art of interpretation,

the challenge of making something as vast

as the shape of the

universe feel tangible.

And what it means to build a creative

life grounded in daily gratification

rather than chasing a

grand notion of passion.

We also talk about his current

collaboration with Michigan indigenous

communities in St. Ignace, a project that

invites us to reconsider what a museum

can be and who it serves.

This episode is about

curiosity, storytelling, and

the power of designing experiences that

help us see more clearly.

Please help me in

welcoming Jason to this episode.

Now, quick word from our sponsor, and

then we'll get right back to the show.

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And

Welcome back to all of your stories. My

guest today is my

friend Jason J. Stevens.

So Jason is the founding principal and

design director at

Flutter and WOW Museum Projects.

It's a design and fabrication agency

based right here in Ann Arbor,

which is kind of fun because we met

through mutual friends

and then found out that we were working

in the same very niche

world of museum services.

Flutter and WOW is a full service exhibit

design and production

company for museums, parks,

cultural institutions,

and even private clients.

Before Flutter and WOW, Jason worked with

science and art museums,

custom furniture makers, and other

specialty fabrication firms.

And he has also exhibited as a multimedia

installation artist,

including performance

and gallery exhibition.

And let's see, you also teach courses in

exhibit environmental design at the

University of Michigan

and at the Lawrence Technical University,

Technological University.

And you've written about the history and

practice of exhibit design.

Jason, it's a pleasure. Welcome.

I think for a lot of

listeners, what is exhibit design?

It's something that if you're not part of

that world, like you don't even realize

there's a whole back end to when you go

to see an exhibition.

So I definitely want to get into that.

But before we do, do you want to just

talk a little bit about yourself, your

background, and how you got to

where you got, where you are?

Yeah, sure.

My father ran a design company, Stevens

Design Service, doing automotive design,

like tool and die stuff.

But when I told him that I was an exhibit

designer, he had no idea

what I was talking about.

And as I started to explain it, he said,

quote unquote, "I guess somebody does

have to do that, huh?"

And then it's interesting how people have

misconceptions even from

there about what it is.

So yeah, I'm happy to talk about that and

shed light on our little niche field.

How I got to where I got.

I am like, as of this moment, plus or

minus a week, I have been

self-employed for 20 years.

So I've actually, I'm a nostalgic person

by nature, so a little opportunity like

this naturally snaps me into a lot of

reflection and thinking

about how things have been.

And if I could go back in time, whoop,

advice that I would give younger Jay.

It's not a ton. I mean, in so many ways,

it sounds like a hackney

phrase, but it's the journey.

And I wouldn't, with ups and downs, and I

wouldn't want it any other way.

And I have definitely fallen on my face

at times, but in every case, it's a

learning moment and hopefully makes me a

little smarter and a

little more resilient.

Absolutely. It always does. Sometimes it

takes a decade or two to realize how a

stumble caused a

success, but it always does.

That's just the nature of

things. Did you study art? What?

I enrolled in the art program, and when

my parents saw my first report card, they

gave me an ultimatum.

You can change your major, you can move

back home. You can change your major to

something more

practical or move back home.

And that caused me to bounce around a

bit. I went into commercial art for a

minute, but I realized I broke it down

and framed it for myself.

And this is no slam against, I have

against commercial artists. I have

friends who do work commercially, and

certainly there's a

lot more subtlety to it.

I'm talking about Jason at age 19,

looking at the world and saying, "I don't

want my job to be selling

people things they don't need."

So I'm not going to do commercial art.

Anyway, I bounced around a lot of majors.

I landed on creative writing.

I don't know if my parents just gave up

or they actually thought that was a

pragmatic major, but I ended up with a

creative writing degree.

I graduated and knew that I was not going

to be my generation's Jack Kerouac as

much as I wished I could be.

I went to work for a sculptor right away,

a friend of mine, and it turned out that

she was working for an exhibit designer

making models of Michigan Prairie flowers

at 10 times their actual size.

I have purple cone flowers, which are

really fun because if you know purple

cone flowers, they get

really ratty really quickly.

So it was a job of making these beautiful

flowers and then messing

them up so they looked real.

So it's been exhibits or exhibit adjacent

in many ways ever since then.

What's your favorite part

about designing exhibits?

I mean, a big part of the job and the

part that never gets boring is taking

complicated ideas and subjects.

And this goes across. We do work for art,

science, history,

institutions, which at Children's Museum.

So it's a really wide gamut. But in just

about every case, it's taking something

that we assume people don't

know about or are unfamiliar with

and trying to impart a little bit of

knowledge or experience.

And I mean, without second guessing what

visitors might already know, because of

course visitors is everybody and

everybody has their own background.

But trying to find ways of providing

something for everybody, it's kind of

like the impossible

challenge, but it's a thrill.

And that's essentially that word

interpretation comes up a lot.

Yeah. We're talking about an experience.

You're building an experience. Can you

give us more specific example?

I was just giving a presentation to some

students at the University of Michigan.

So I had to share this project we did 11

years ago called Shapes of the Universe.

And it was a physics exhibition, in part

inspired by a researcher at the

University, a woman whose name escapes me

at the moment, but she's famous in the

world of gravitational waves.

Which right there, like, what's a

gravitational wave?

Yeah. Am I feeling it?

And everything, it was called Shapes of

the Universe because physicists who are

working on this cosmological scale don't

know what the shape of the universe is.

And even that is like, is that a

legitimate question? What are we talking

about? Isn't it just like planets and

stars out into infinity?

And it turns out, no. And since Einstein

came up with this theory of relativity,

there's this idea that gravity is a force

that bends space time, bends space time,

which is space and time.

And they're like one thing. It's all

stuff that's way up. I don't know how

people work in that

world every day, but they do.

So we had to figure out ways to make that

subject accessible to

the public and interesting.

So we, I mean, it turns out that subject

for as crazy and conceptual and abstract

as it is, lend itself to some physical

things that we could do, like actual

plaster molds of different potential

shapes of the universe.

So that you could show that if the

universe is shaped like a globe, a

straight line is actually what appears to

us to be a curved line.

How often when you start a new project or

you're in discussion with a new client,

do you have to do like

some serious background study?

Yeah.

Because you're like an

amateur physicist now.

Oh yeah. I mean, that's one of the best

things about it. That's, you know, some

context. I was that child who spent a lot

of time in his bedroom reading and

writing and drawing and world building

and so interested in so many things that

it worried me in my late teens about what

I could be when I grew up because I

didn't have a specific thing.

And so I've managed to find a little

place for myself that nurtures that.

Yeah.

And I often tell people is this, I think

I am blessed with a kind of curiosity

where a museum in Alaska came and asked

me to help them with some

exhibits about Alaskan aviation.

And I was like, yeah, sure. And then what

I don't care about airplanes or any of

that stuff. It turns out it's

fascinating. The history of Alaskan

aviation is so fascinating. I'm surprised

there are more Hollywood movies about it.

I think about the TV

show Northern Exposure.

That's what it is. But, you know, a

hundred years ago, it was these crackpot

people who didn't have a place in regular

society and found a place flying

airplanes through snowy mountains and all

kinds of crazy adventures.

This part of your work that you

described, that kind of taking these

concepts and interpreting them and how

fun it is to learn these new things.

One thing that I love to say about why

I'm so lucky to be an artist is that I

get to approach every single subject that

interests me, whether it's like

evolution, botany, marine

biology, all of these things.

I can go as deep as I want to go, but I

don't have to write a thesis. I don't

have to even be completely scientifically

accurate or even accurate at all. I can

be, you know, it is all interpretation.

It's like I'm not a scientist. I just

play one in my studio.

Same here. I'll say in contrast to you,

one of the drawbacks is that I might come

across a book in the bookstore that I

find really interesting, but I can't pick

it up because the subject that I'm

studying is already

laid out for me in my work.

If I've got Alaska Aviation on my table,

I'm kind of all about Alaska Aviation. So

I've sacrificed that free will to choose

what I research to this kind of work.

But like I said, whatever my flavor of

curiosity is, I get into these topics

regardless and I don't ever get tired of

them. Sometimes the same ones come up and

it's like, "Woo, I love

this. Let's go again."

So I'm going back to what you said before

that you were like you dismissed

commercial art. And for me, like the

definition of commercial art is that you

are someone else

paying you to do something.

So I am a commercial artist.

To some degree, yes. And I mean that in

the most positive way. What I'm curious

about is like, do you also have like a

creative outlet that is not dictated by

somebody's... What is it?

A lot of music.

There's a drum kit behind those doors

behind me and I have a guitar and a bass.

I've been playing music since I was a

kid. I don't play with anybody right now,

but I pick up an instrument just about

every day and love it.

And music in general. I'm a big music

fan. So there have definitely been

moments where I feel like I'm

caged in by the work that I do.

It happens when a client doesn't like

something that you've put a lot of heart

and soul into and they turn it down and

then it's like, "Oh, I hate this job."

What are you most

passionate about right now?

I had this... One thing is I'm trying to

avoid the word "passion" because I have a

teenage daughter who's worried that she

can't find out what her passion is.

It feels like it's a necessity to

identify a passion so she can know what

she's going to be when she grows up.

And I don't have to tell you, probably

most of your listeners, that that's not

really the right frame of

mind when you're a teenage.

But I think a lot of social media and

stuff, our culture is full of people

saying, "Find your passion."

So let me ask you in another way.

Yeah, sure.

Actually, let me ask you first, what

advice would you give

to 19-year-old Jason?

Well, I mean, again, I don't want to

sound hackneyed, but number one, just

don't worry about it, Jason.

The stuff I worried about at age 19,

probably not different from what a lot of

people at that age are worrying about.

How people perceive you or whether or not

you're authentic enough.

I realized I wasn't my generation's Jack

Kerouac, but that's not really the

framing you should have

after you get a writing degree.

It's not about being your

generation's Jack Kerouac.

It's just about doing what you enjoy,

doing your passion,

following your passion.

I wonder if Jack Kerouac knew that he was

his generation's Jack

Kerouac. Probably not.

He was just doing what he was doing.

That's right.

That's the only way you can, because

that's the only way to stay authentic.

That's right.

Yeah, so there's a little bit of that,

wishing that I hadn't wasted as much

mental energy as I had about a lot of

that kind of feeling like I wasn't

authentic or the genuine stuff.

But at age 19, literally nobody at my

current age is expecting a 19-year-old to

be that fully formed artist.

It's part of the journey.

We have to be patient with ourselves at

that age. It's very hard to be patient.

You think you know everything, and yet

you don't have answers.

That's right, and still don't.

That's another thing. You

won't ever reach a point.

There's no plateau.

I've often said that my theme song is

"The Bear Went Over the

Mountain." Do you know that song?

The bear went over the mountain, the bear

went over the mountain, the bear went

over the mountain to

see what he could see.

And all that he could see, and all that

he could see, and all that he could see

is the other side of the mountain, the

other side of the mountain.

In fact, I have height in mountains where

I drive my fellow hikers crazy because I

want to see what's

over the next little hill.

Surprise! It's the

other side of the hill.

You never reach a point where it's like,

"Ah, this is the place."

It's all about the journey.

It's all about the journey.

So you teach. You teach exhibit design?

Oh, you taught?

Yeah. At Lawrence Tech, I taught exhibit

design in their architecture department,

which was a lot of fun.

And I've taught some classes in museum

studies at the University of Michigan.

And what would you say? What kind of

advice do you give students?

What is the thing that you want them to

come away with that now they

know or now they understand?

I'm glad you're asking that because that

kind of ties back to your last few

questions to my answer to it.

Again, something that's kind of in my

mind because of teenage daughter, because

I'm reflecting on 20 years of being

independent from an employer.

One of the things I kind of want to

redirect my daughter's mind from the idea

of stressing about what your passion is,

thinking more about the kinds of

activities that you are comfortable

engaging in and that you get

gratification no matter how

small that gratification is.

So if for you sitting in a studio and

painting and losing yourself in applying

colors to a canvas gives you that comfort

and that gratification, that's a really

good thing to identify.

I don't think that means you therefore

have to be a painter. I think there are a

lot of activities that can

satisfy that that urge in you.

An example I like to give a spreadsheet

is the opposite of painting.

Spreadsheets because people hear

spreadsheets they think accountants or

whatever they think it's like a boring

spreadsheet is the picture of boredom.

But I actually get kind of excited and

have a lot of fun working with

spreadsheets. I really like like changing

a number here and watching all these

other numbers change as I...

Not like I want to spend all my life

doing it, but identifying that that is an

activity that I'm comfortable in and that

I get a little gratification out of.

I now work a job and as a designer I'm in

spreadsheets as often as

I'm using a pencil on paper.

So that clicks, that works. Whether or

not it's designer or whatever you're

doing like identifying

those kinds of tasks.

Is it better than trying

to figure out a passion?

I've not encountered yet anyone that had

so much baggage attached to that word.

It's interesting because I think every

word that could be so completely neutral

for some people or like really exciting

for someone else and has...

It can come with baggage, it can come

with like all kinds of interpretations.

But I get it and I think you're

absolutely right that as young people who

are starting out in the world and there's

a lot of pressure to kind of like figure

out things that you have no way of

knowing. Your brain

is still being formed.

I should say, Hava, that I've used the

word passion a lot and I think that I am

somebody who has managed to find a way to

pursue their passion.

What's next for Jason? Is there like an

upcoming project you're excited about?

We're working with Michigan indigenous

folks right now on a new museum that's

being built up in St. Ignace

on the other side of the bridge.

It's definitely a project that has its

challenges as everyone does.

But it's incredible because everybody

involved is interested in

redefining what a museum is.

And the people in charge are not native

folks but they very much want this museum

to be native driven.

So part of the challenge for me is it's

kind of upended our typical process.

I mean I always think of us as being

servants to our clients.

We're providing a service.

But the character of this one is very

different. We're really listening. A lot

of it is just us listening, which you can

always do more of on every project.

I mean I can't wait to see how it

develops. It's still very amorphous and

we're talking a lot about

history and a lot about beliefs.

And it's a people who have suffered a

lot, a lot, a lot, a lot.

And that poses some challenges. It's not

like they just want to open the book and

let us take whatever we want and put...

That's already been done. There's some

suspicion about how that happens.

As a non-native person, it's a lot of

building trust and providing myself as a

servant to help do the parts that I know

how to do and serving their vision.

So it's super interesting. And another...

I mean it just never ends.

Every project that comes up offers these

opportunities for me to grow in different

ways that I hadn't

realized I'm ready to grow in.

When you say redefined a museum, what a

museum can be, can you

explain any part of that?

Well, I mean...

What's a typical museum? What's the norm?

There is no norm. But there is, in this

case, the answer to that question is some

beaded moccasins in a glass case on a

pedestal with a label that says,

"These moccasins were made by native

people," and such and such.

One concept that they've been laying on

us that is blowing my mind and...

Is that... And I'm going to hack a little

bit here and just stick

with the moccasin example.

When a pair of moccasins are made,

they're being made from materials that

have their own spirit to them.

And there's a lot of respect given to

those spirits in the crafting. It's a

collaboration between those spirits and

the human that is the agent

making the moccasins appear.

And then the purpose for that object

coming into existence is to protect the

bottom of the feet and to keep the feet

warm, various other things that shoes do.

It is not the purpose of that object, and

the reason the spirits and the humans are

collaborating is not to create something

that then gets put in a glass case and

looked at for the rest of time.

That's like putting

these things into jail.

So for me, somebody has been doing this

for decades and put so many objects in

jail of suddenly realizing all the

injustice that I've perpetrated by taking

old things that have their own spirit and

their own purpose in this world and

putting them in a glass

box for people to look at.

So what does that mean for a museum,

which is the expectation as we're going

to the Native American Museum, we're

going to see some

moccasins in a glass case.

We want these moccasins.

So one of the things we're doing is we're

thinking about the exhibit from the

moccasins point of view.

It's so beautiful to

me to have to think of.

You're blowing my mind too here, Lee.

Right?

How do the moccasins want to be displayed

and what do they want

to share with everybody?

And how can the moccasins feel good about

being in this place and

not being on people's feet?

I am never going to look at

a museum the same way again.

Especially like a natural history museum

where real artifacts that used to be like

active participants in somebody's life.

And I don't have the answers to that, but

it's super provocation.

As a designer, it's like a very, very

welcome twist on what I usually do.

Yeah, this is a very subjective question.

So for you personally, looking back at

what you've done, the museums you've

worked with, the artists you've

apprenticed with, the exhibitions you've

created, the company that you started,

the projects you're working on, and your

music and everything, what is your

definition of success right now and how

has it changed over time for you?

A really keen question and something I

have been reflecting

on again just recently.

So one phenomenon that I've witnessed

happen time and again in my career is for

us, it's designing and building these

experiences and these exhibits.

It's project-based and our

deadlines are always very hard.

I often say Apple Computer tells you that

they're releasing the new iPhone in

January and then come January they're

like, "Actually, it's

delayed until February."

Apple Computer, the biggest company on

Earth, can push their deadlines back. We

don't ever have that luxury.

And so we're working, working, working,

working. It's often a lot

getting us to that opening date.

And then opening comes and we're

exhausted and we don't even necessarily

go to the opening party.

And then the next day we get up and we

start working on the next project.

And it's not good. We're missing that

gratification part. We're

not getting rich on this.

So we really owe it to ourselves to stand

back every once in a while and appreciate

the work that we've done.

And we're like behind the scenes people.

We're not celebrated at

the big opening or anything.

So to do the work with the expectation

that people are going to say, "You do

amazing work," doesn't get you the

gratification you need to keep going.

So you really have to find it in here.

And we actually need it every day.

So, you know, I keep... Sometimes I'm up

early enough that I see the sunrise.

And again, it's a little hackney, but

every sunrise is

amazing. It's like jaw-dropping.

And it happens every day. But if you're

awake and you witness it and you give

yourself a moment to witness it and take

it in what you're

witnessing, it's awesome.

And so the answer to your question, I

think, right now, for me, is that success

is actually finding daily gratification

in life and in the work

that you do, wherever that is.

Whether it's through your passion or

because you observe a beautiful sunrise.

Giving yourself, finding that space. So

you could be successful at a very young

age if you can find

that. And it ain't easy.

I can talk about it for another half hour

if you want. It doesn't mean

tomorrow I'm going to find it.

I love that. I love that. I want to close

another loop. You mentioned that you

ended up doing creative

writing as your degree.

And creative writing is storytelling,

really. It's storytelling.

And what you do now is somebody comes to

you with some ideas, some vague concepts

of what they want, and you interpret them

visually, experientially.

You turn those concepts into

storytelling. Do you see that connection?

Yes, very much so. I am a believer that

the human mind platonically gravitates

towards story. That it's a form.

In fact, talking about my own biography

in my 20s, looking forward, I was not

charting a path. But now I look back and

it's as though I charted a path.

I can tell my story as though it was a

straight line from there to here, even

though it was far from it. It was the

curviest line possible.

So the story serves some kind of purpose,

whether it's completing the loop on my

own spirit and feeling

like my purpose is genuine.

I don't necessarily believe we all have a

purpose. I don't think I buy into that so

much. But I do buy in that the story is

real in as much as it serves us to help

define a purpose out of this big chaos of

stuff that we're swimming in every day.

So I'm a big believer in story. And then,

yeah, in terms of the work, that is part

of this is good. It brings us full

circle. All these different people that

are coming to these exhibits. And I can't

even know if this

person is a moccasin expert.

And we're talking down to them about

something they know so well. And then

this other person who's never even heard

the word moccasin before, like, how do we

create an exhibit for those two people

and everyone in between?

Often the answer is story. We all like

the story. Oh, when we do art exhibits,

people love the story of the artist over

and over again. This

is proven, you know, it.

So artists often get told you need to

know your story and where you come from.

And that can be kind of oppressive, but

can lift that oppression and just

recognize that it's it's again, it's kind

of a platonic form that

people very easily click into.

It's a it's a tool that it's there and

there's no shame about it. It's how the

Bible. So it's a good.

I like to say that reality is the story

our brain tells us. So yeah, it's all a

story. There's nothing out

here. It's all in there. Yeah.

Yeah, agreed. 100 percent.

I you know, actually, as we're talking as

you were talking about the success and

being behind the scenes like your

your industry, like your niche in this

museum world is to build sets. It's the

thing that happens before the show opens

to the public. By the time the exhibition

is live and the crowds are there and the

stories are told, you're gone. You're

doing something else.

And so you don't you're not the one that

gets celebrated and so on. And in my

case, it's traveling exhibitions, putting

together photography

exhibitions that go to museums.

And it's it's a similar thing most of the

time where it's kind of like behind the

scenes once just facilitating somebody

here. Person A has this body of work and

this museum wants this body of work.

And my job is to bring it to them. That's

that's that's usually it. I mean, there's

also to some degree finding the people

with the body of work to begin with and

finding the people, the museums.

So all of those things. And sometimes it

does. It would start to feel like I might

as well be selling vacuum cleaners

because it's a sales job after work after

all. And then every once in a while I get

I get a glimpse of what we do and it

makes the whole world better.

And like examples of like there was

there's a small small museum in Columbus,

Ohio. It's like part of a small

university and they wanted to bring this

vintage like Ansel Adams exhibition to to

their little museum,

to their little town.

They had to raise a lot of money for

this. I had to talk to the collector and,

you know, work out like some discount to

make it work like I had to work with

them. It was it was it was a lot. I'm

still friends with the curator because we

were on the phone a lot making it work.

But she said that opening night, the

mayor came to the opening. Not only that,

they started this like that Friday when

they had the opening, all the other

galleries and it's in like sort of

cultural centers and towns stayed open

late and everything kind of culminated in

this like the exhibition.

And even though like my name was probably

not mentioned, nobody knew that nobody

knew who I was and, you know, what role

everybody was celebrating the curator

that she made it happen. But I knew and,

you know, and the letter that she sent me

and kind of like this.

You made this happen for us kind of

thing. And, you know, and everyone's know

I would get letters like that. Like we,

you know, the exhibition closed. This is

the last day. It's five o'clock and the

show got written up in the paper.

People who lived in the town were calling

to ask for directions because they never

even knew that this little university had

a gallery. And, you know, on the last

day, it's like four, four fifty five and

the gallery is still full.

Like that kind of experience. And there's

this own like sense of success there. And

it makes me think about when I was in

grad school and in central Illinois. And

we were what two and a half hours from

Chicago, but it might as well been like a

full days because like it was too far

when you're a grad student.

And but we had we had this gallery

curator who he every year he would blow

like the entire gallery's budget on like

one big exhibition. And it was it was the

highlight. It was culture brought to us

to this little town in

the middle of nowhere.

And and so I always think about that.

Like, yes, I'm just the salesperson, but

I'm also facilitating

something for like so many people.

And I think that's, you know, and

especially like thinking about this, this

new exhibition you're building and the

potential there to educate and inspire

and it will reverberate for generations.

Yeah, it's an interesting

framing you're giving it.

It's, it's sometimes hard when you're in

it to recognize that there's a whole lot

of people out there who rarely set foot

in a museum or in an art gallery.

I had an experience as an artist once

where I was outside of the gallery

installing a speaker and an audio speaker

for for my own art and two people were

walking by and one said to the other.

Hey, well, we go to the art gallery feel

real stupid and the other one was like,

yeah, it's like such an

affecting moment like that is.

I want to combat that so bad. There's no

reason to feel stupid in the art gallery

at all. You don't have to know anything

you raid don't be you can be a baby.

Yes, it better. And and that's it like

providing that kind of it's like a

doorway to other worlds. It really is no

matter where you are, who you are.

There's a potential to go someplace else.

That's kind of that's kind of the

business that we're in trip for people

someplace else with very small budgets.

Jason, thank you so much for this really,

really inspiring conversation. Good luck.

I'm I'm so excited to and I will go visit

because I have a really good friends who

lives in St. Ignace and I will take it

opportunity to visit him

and go go see the exhibit.

Yeah. Yeah. Sounds

good. Thanks. Thank you.

Thanks again for tuning in. That's our

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