Brand Definitions

Do you get confused between your mission and your vision? Are you tripping up over the values and a purpose? Can you tell the difference between a brand key and a brand onion? Are you asking why this is so hard? So are we. Here's our approach.

Show Notes

A link to our brand definition example.

The best article on the Internet: BRAND ONIONS!

Our podcast where we talk about brand values. 

What is The Good Brand Podcast?

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.