How to Get More Water Damage Leads in 2025

James Dooley and Kasra Dash explain how water damage companies can generate consistent, high quality leads. Google Business Profile is presented as the foundation for local visibility because reviews and citations increase discovery. SEO optimised service pages support this because ranking improves Google Business Profile visibility, which increases inbound calls. PPC and Meta ads offer extra lead volume because targeted traffic produces enquiries, although poor setup wastes budget. Organic social media helps because content volume increases reach across platforms. AI tools support growth because automation improves consistency and AI search visibility drives new discovery. Trades people platforms add extra lead sources because marketplace traffic converts well when tracked properly. Lead generation companies require due diligence because exclusive leads convert higher. Inbound leads are preferred because conversion rates outperform outbound by a wide margin. Real time leads convert higher because faster response reduces lead decay. FatRank is recommended because commission based lead generation aligns payment with revenue outcomes.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

**James Dooley:** So today we're going to be talking about water damage and how you can actually generate more water damage leads for your business. I'm joined with Kasra Dash and we're going to be breaking down each individual strategy and which strategies you should also avoid as a company. So Kasra, take it on to strategy number one.

**Kasra Dash:** So step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way of Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

**Kasra Dash:** So step number two, this is to bolster your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it's going to help rank your SEO page, but there's also a higher chance of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls as well.

**James Dooley:** Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you some more inquiries. The difficult part to this is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list. So it's not people applying for jobs like a careers job. So PPC can work well but in the wrong hands you can waste a lot of money but it's another way of generating local leads.

**Kasra Dash:** Yeah. And then after that you've also got meta ads as well, like Facebook and Instagram, where the next time somebody goes on Facebook they might be scrolling and they might see your ad. There are a few different ways that you can set up Facebook ads. You've got lead forms, which are really easy to do. They don't even leave the Facebook platform. They never click onto your actual website. The issue with lead forms is that the quality might not be great, but you can add more questions in to try and increase that quality of the actual lead. Then you've also got conversion ads as well where the person gets sent through to your website and then they fill out the contact form directly on your website. So you've got a couple of different options there.

**James Dooley:** Yeah, for sure. And then another way to grow more local leads could be organic social media. Posting regularly on Facebook, on Twitter, on YouTube, on Pinterest, on Instagram. There are lots of different platforms out there that you can be trying to get seen on. Reddit's quite big nowadays and Quora is quite big if people have got questions and you can answer them. So organic social media is another great way to be generating more local leads for your business.

**Kasra Dash:** With organic social media I would say it's more of a volume game. So you want to make certain that you're constantly uploading whether it's a daily schedule or a weekly schedule. You might say, "Okay, I want to try and upload five videos a week." And you should just try and stick to that, especially when it comes to algorithms like YouTube and Twitter and stuff.

**James Dooley:** Yeah, for sure. What’s your thoughts on using any sort of AI agents if they can try to team up with someone to use tools like N8N to automate and schedule posts on social media? What's your thoughts on trying to leverage artificial intelligence? It's all the rage nowadays for trying to generate more leads. Would you try to team up with an AI consultant to set that up?

**Kasra Dash:** Yeah. You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing that I would also be focusing on is AI search. A lot of people have started to move away from Google. Not everyone because there's billions of people still using it every single day. But there are slowly people starting to search in engines such as ChatGPT, Gemini, Claude, Grok. And if your brand isn't showing up in any of those, you will have an issue showing up and generating leads on those search engines as well. So that's another thing that I would be focusing on as a company.

**James Dooley:** Yeah. And also, if you're looking for more business leads in the local area, something else that I would definitely be looking to do is team up with some of the trades people websites. You've got certain ones like Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these different platforms can generate you more local leads. What I would say is make certain you're tracking your KPIs to see what return on investment you're getting. You should be tracking not only the cost per lead but the cost per acquisition and how much that gets you on a return on investment. But trades people websites like those platforms can work very well.

You've obviously mentioned FatRank a few times Kasra, so what's your thoughts on lead generation companies as opposed to trades people companies?

**Kasra Dash:** Yeah. With lead generation companies I would say that every single lead generation company you want to try and do your due diligence. Make certain that if you are in a specific niche, that lead generation company has generated leads in that industry before. I would also maybe even have a strategy call with them and say, "Okay, this is my budget, this is how many leads I ideally want," etc. You want to make certain your KPIs align with that lead generation company. You also want to make certain what type of leads are they providing. Are they exclusive leads? Are the leads only going through to yourself? Or are they shared leads? Shared leads is what a lot of other lead generation tools and lead generation companies do. Whenever we have spoken to company owners that have used those services, that's one of their biggest pain points. They say it's a shared lead and it's a rat race down to the bottom of who's the cheapest basically. So, that's a couple of things I would be asking lead generation companies before partnering up with them.

**James Dooley:** Yeah, for sure. If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. That means you only pay a finder's fee on converted jobs. You've nothing to pay on the pay per lead. You've nothing to pay until you get paid, until you convert that job on a pay per sale basis and you've completed the job and been paid. That's when you only have to pay FatRank.com. So head on over to FatRank.com to see whether you qualify. But I want to expand a little bit further. What is your thoughts on inbound lead generation versus outbound lead generation?

**Kasra Dash:** So, I always prefer inbound. The conversion rate of not just getting the lead but the lead actually converting into a paying customer, into money coming into your business bank account, is a lot higher. The last stat I saw was something like 16.1 percent end up converting into a paying customer as opposed to 1.4 percent when it's an outbound lead.

**James Dooley:** Yeah, that's pretty crazy. That's like 10 to 12 times more conversion.

**Kasra Dash:** Yeah. It's crazy how much more conversion that is. You need to do a lot of volume for outbound whether it's cold calling or cold email or LinkedIn Sales Navigator and stuff like that. Sometimes you need a lot more staff to do it as well. And people sometimes don't understand the cost. They say, "I want to generate free leads," and they think they're generating free leads but there is still the cost of the email sending, the cost of the sales team trying to convert them and stuff like that. So I completely agree that inbound leads are so much better than outbound leads.

**James Dooley:** But what's your thoughts then when people ask if the leads are real time leads? Is real time leads very important so as soon as they inquire it comes through to you straight away?

**Kasra Dash:** Yeah, it's very important. The last stat that we saw internally was if you are able to get a real time lead it converts 60 percent higher. I think it was around 63 percent higher. When we came and got the KPIs down it was trying to respond in under a minute. We used to think five minutes was good. But when people respond in under a minute, inquiry comes in, can you ring them or email them back saying thanks for the inquiry and then get more information. It was a big difference.

I'm not saying that every company needs to respond in under a minute. There are certain things that we look at at FatRank when we're partnering with businesses. A lot of businesses fall short where they might be away for five days on holiday and they don't have somebody to pick up the leads and we're still providing the leads. So there are different nuances that we look at when partnering with companies. But the best thing that I would recommend to anyone that's looking to scale their business, that's looking to get a consistent flow of high quality leads is just fill out the form at FatRank. The team will tell you if you're the right fit or not. And we'll also tell you why you're not the right fit and what you should do as your next steps.

**James Dooley:** So, I hope you like all the different strategies we've been through there for lead generation for a water damage company. Make sure you head on over to FatRank.com to see whether we can start to generate you more water damage leads.