Attention Copilot with Pranab

Scott Britton and I explore how ambition and spiritual practice can become one path. We talk about using resistance at work as data, widening the choices we can see, and building a culture where inner development supports meaningful action. Learn more through Scott’s website, his book Conscious Accomplishment, his recruiting firm Conscious Talent, and the EvolutionFM podcast.

0:00 Integrating ambition and spiritual practice
4:22 The limits of “succeed first, wake up later”
8:05 How business coaches make spiritual ideas usable
13:45 The outside-in paradigm behind achievement
19:04 Resistance is data, not proof of misalignment
22:24 How stress hides better options
25:24 Better thinking inside the box versus expanding the box
28:20 Awareness as a practical source of capacity
31:50 Holding truth lightly in disagreement
35:31 Hiring people who already value development
40:24 Self-leadership makes flatter organizations possible
41:52 AI raises the value of small, mature teams
46:53 Pausing work can be the higher-leverage move
48:54 Who Conscious Accomplishment is designed to help
52:46 The inverse journey: from spirituality back to action

What is Attention Copilot with Pranab?

Conversations about deep end meditation, skills for emotional fluidity, and living a life with more authenticity. All grounded in our work and relationships.

Hey, Scott.

Pranab, what's up, man? Likewise, brother.

Good to see you, too. I appreciate you
coming on.

And I think this will be a fun conversation
since we've been thinking about a

lot of similar ideas around work,
accomplishment, spiritual practice,

integrating the two and just what that
looks like sort of

Hmm.

in the years forward.

Yeah, I mean,

it's something that I've basically been
obsessed with for almost eight years

now. And it's a deeply meaningful topic to
me.

Nice. So for people who don't know you,
how would you introduce yourself?

Is this where I'm like, do I say I'm an
awareness that's blah, blah, or, you

know, yeah, no, I think my background has
been entrepreneurship

and probably about almost eight years ago,
my consciousness journey really

kind of flipped on and became central to
my life.

And I think I was faced with this really
interesting

at the time what seemed like a dilemma,
which was, okay, so I went all in on

startups and success and building the
perfect life.

And I saw where that got me.

And now it seems like this kind of inner
work consciousness thing is actually

a more fundamental path to well-being and
fulfillment.

And so what does going all in on that look
like? And I thought that

you know, like so many of us do, like,
okay, do I leave my company that I was

running? Do I, you know, meditate eight
hours a day? Do I take up the robes?

Like all of these kind of like over-rotations
were questions that I was asking

myself.

And I was fortunate enough to meet a
teacher who was like, no, actually like

the complexities of your current
experience are the perfect arena for your

consciousness evolution.

And so I'd say, you know, for the past
probably six, seven years, I have been,

you know, doing all the things, running
companies, selling companies, married,

with a kid, but also deeply immersed in my
consciousness and really kind of

using all of those experiences in service
of that. And so

And that's what this upcoming book that
we'll probably get into some of the

topics is about.

Because there seems to be this, I know I'm
not alone in the experience I

described of like, there's this
compartmentalized view of, okay, we have our

practices, right? And then we have real
life, right?

And we just go back and forth and back and
forth and back and forth.

And it's kind of missing the point, in my
opinion.

And so what I found having gone on that
kind of oscillation and these

different like,

pendulum swings is that there's an
integrated way to do it all at once.

And that for me has created the richest
experience, which is why I'm

passionate about sharing it.

That's awesome.

As you say that I just feel lit up because
that's sort of exactly what I'm

thinking about these days a lot too, with
the Attention Copilot sort of going

into that concept of the pendulum swing,
which we'll talk about in a minute

and thinking about how that doesn't have
to be so intense.

I think for me, eight years ago, I was
still in college and the thing that I

saw in a similar way was all these people.

sort of on that same journey: they got
really successful and exited their

companies or just did really well.

And then we're like, I wish I didn't work
so hard and they meditated and now

I'm really happy. But I'm like, well,
you're happy and you're rich.

I'm still a kid. How do I, what do I do?
You know, what does that

Yeah.

mean for me?

And sort of navigating that struggle of
like, wait, so does that mean you have

to do this path? What would it look like
to do both at the same time?

That's sort of been a question I've had
for years, and it's been cool as I've

sort of unfolded my own journey.

of working through stuff and learning from
people like you and from other

people around our spheres.

And yeah, I think there's a lot we could
talk about.

Yeah, I think there's this idea. I mean,
this is the idea that I had.

I was like, okay, enlightenment, I've
heard of that.

I will pursue that when I'm rich.

Like I will, I need to like take care of
my worldly, like everything that I

want.

And then like, on the back end of life,
like I'll try to go for that maybe.

And that's actually what's funny is like
that is actually in certain cultures,

like how it's done, right? There's like,

I don't know if it's a particular
tradition, but I know in like certain Indian

cultures, it's like the last 20 years of
someone's life, they like leave their

families and they like just like focus on
their enlightenment.

And so like that was my game plan, right?

And you know, I do believe in a notion of
karma and kind of a destiny of a

soul and an intention of the experience.

And for whatever reason, like that wasn't
the plan for me.

Like I was kind of dragged.

kicking and screaming onto this path.

And I'm now so grateful that I have been.

Yeah, there's sort of an interesting
question. Where do our wants come from?

And that's a whole other thing. I have no
idea. Who knows?

And there's sort of this thing, but it
does seem true that especially these

days, more and more people are coming to
this sort of thing much earlier in

life, where traditionally, I think, yeah,
in the yoga traditions and some of

the yoga traditions, it's sort of this
like, you know, education and then

build your career, have a family and then
spiritual path.

And we sort of don't really have the
affordance for that now where it's sort

of everything all at once.

due to the complexity of the world and all
the craziness and all that.

But yeah, I've been really enjoying, I
think there are a few things that I'd

love for the audience to pick up on: your
podcast where you just talk to

people about these things.

I've just met so many interesting people
through that.

You started a business recently, which we
can bookmark this for later.

And your book, Conscious Accomplishment.

So yeah, really appreciate the work you're
doing and the explorations you're

diving into in this space. Yeah.

Thanks, man. You know,

just to share something, like I had a
vision.

I would just share that when I got on this
path, I remember, you know, I was

probably 30 and I had been meditating for
six years up to that point, but it

had been a very like, okay, 20 minute
checklist item, you know, get on with my

day.

And I remember when I really got serious
about this, I was like, you know, I'm

gonna connect like,

What would it be like? First off, no one
looks like me.

I'm like a 30-year-old
ex-college-football-player bro.

Everyone is just like old Indian dudes and
gray-haired white guys talking

about this stuff. What would it be like to
actually connect this to business?

And the irony of that, and I kind of had
this concept, right?

And the irony is, like,

I literally am doing that with my new
business, which is like funny.

It's a, the new business is called
Conscious Talent.

It's a recruiting company that kind of
pairs companies and individuals who are

on a conscious path.

But yeah, man, I think this is the future,
and it's also so needed right now.

It's so needed. Like there's so many
people that are

Like this compartmentalized way of living
just does not seem to be working for

people as evidenced by, you know, just the
mental health crisis.

And there's lots of other reasons for
that, right?

But I just think like whatever we have
been doing has like not been working.

And I think this type of approach is very
fitting for a certain segment of the

population.

Yeah, I think there are, in my mind, there
are two or three sort of trends

that have made this seem really obvious to
me or much more obvious.

One is not really a trend, but I think the
rise of Silicon Valley coaches,

like within the Bay Area scene, there's
all these coaches on performance and

execution.

And I think the best coaches like Joe
Hudson with Art of Accomplishment, Jim

Dethmer, Conscious Leadership Group, there
are definitely a couple others that

are slipping my mind right now.

But a lot of them in my mind sort of come
from this place of sort of getting

in touch with your inner self, your true
self,

Yep.

self-realization, self-unfolding as
applied to emotions, relationships and

work. And it's very clear that it works at
least from the social proof of

high-functioning executives paying for
this and having this be a sustainable

industry.

And it's been really cool to sort of have
a little taste of all that stuff, at

least the little that I have, where it all
does sort of seem like it's coming

from the same foundation of almost

how I would describe as like the stuff
that Tibetan Buddhism talks about plus

like parts work and IFS and things like
that.

And it's cool to see like that just sort
of is happening.

So it's clear that, well, if it works for
the best, why wouldn't it work for

everyone else?

Yeah,

I think it's like we're at an interesting
intersection in time right now where

these guys are basically all coding
ancient spiritual concepts in business

language and making that accessible.

But at the same time, there's this like
lack of overt admission that like

we're doing spiritual stuff. And,

Mmm, yeah.

you know, I think there's benefits to
that. But I also think

part of me wishes like, hey, can we just
acknowledge that you're talking about

like an eternal self? Can we just
acknowledge that you're talking about God?

Can we just acknowledge like all of these
things?

And I respect those guys and their kind of
desire to make it accessible by

coding it, completely agree.

Like, you know, I think there's been
performance coaches and now there's more

and more developmental coaches.

who basically, you know, acknowledge
there's a continuum of human experience.

We go on an evolution, we develop and we
can evolve what our experience is

like and that's the essence of the
consciousness journey.

And a lot of coaches are starting to focus
more on the developmental stuff.

100%. Yeah.

And to the point of just actually making
what's actually happening explicit, a

couple of things that helped with that.

I think, honestly, COVID and lockdowns
sort of dropped the veil of sort of

separation between work and personal life
in a lot of ways.

Like everyone was at home, people were on
the internet a lot more, people

talked about their experience. And it's
sort of, I think that did two things.

One, dropped the distinction between work
and personal quite a bit more.

So a lot

Yep

of it kind of bled over. And you-

And you could kind of see that it was
always the case.

Like it was always that fact that you show
up to work and work influences your

personal life, but that just made it
really obvious.

And everyone was talking about it, TikTok,
more people on the internet, more

people on Twitter, and just you realize
how common and universal of an

experience that is.

So I think now in these sort of
post-lockdown, the last few years era, people

just, I think, have a lot of appetite to
just, let's just say what it is.

Let's just talk about it. Let's just see
what's actually happening. Yeah.

Dude, 100%, man, 100%.

And that was part of the reason why I was
like, with my book, the subtitle is

How to Use Personal Achievement for
Spiritual Growth, because part of me

wanted to just be like, hey, can we just
fucking own this?

You know, can we just like stop dancing
around the like elephant in the room

and just like call some of this stuff what
it is.

It's like it is, you know, it is what the
ancients talked about.

It is what the masters talked about and

I personally, coming from a lineage that's
very, I would say, metaphysical,

right?

Like, I just tend to gravitate towards
people that are like, no, yeah, you can

understand natural laws of the universe.

Like, we are living in [unclear] and maybe
even an energetic field.

Like, you know, I just actually want to
just kind of get to the

straightforward fundamentals, like

you know, what is it that we're actually
talking about?

And so for me, the overtness is actually
something I'm attracted to.

Yeah, yeah, super cool. Nice. Yeah, I
think there'll be an interesting...

I'm not sure what the word is, but
there'll be an interesting sort of thing to

look at over the next few years because
it's very clear that more and more

people are into this and then some choose
to be more overt, some choose to be

less overt, but it's sort of like no
matter what, it's just growing, which is

really interesting and super cool.

I'm interested to see what happens with a
lot of these like creators who are

going to go on this path inevitably or are
already on it and they've kind of

like shied away from it or haven't
embraced it.

And then like, is everyone going to have
like, okay, I'm actually going to

start talking about this stuff now because
this is what really matters.

Tim Ferriss kind of went through that a
little bit.

He's an example.

But I just suspect like, all these people
with audiences are going to go on

this journey and then have to have a
confronting situation of like, how do I

talk about this stuff?

Is this actually where my heart is and
where I start talking about it?

You know, what will that do for the
population?

I think it will be very positive.

For sure, for sure.

Yeah, I mean, I can attribute a lot of my
own growth to watching people on the

internet from a younger age go through and
talk about this stuff. Yeah.

And that sort of gets into a topic that I
want to dive deeper into on the

pendulum.

How would you describe the pendulum swing,
and how do you think that could be

better over time?

Yeah,

so I think a fundamental concept with the
pendulum swing is a perspective that

I call the outside-in paradigm, which is
essentially a set of beliefs that the

problems and solutions to your life exist
outside of yourself.

And so when you hold this concept,
basically, you're in achievement mode.

You're in trying to shape the world mode
where, okay, I'm gonna have the

excellent job, I'm going to have the
partner, I'm going to have the money,

like I'm going to have all these things
and doing those things is going to

make me feel better. And it's going to
create meaning and fulfillment.

And at some point in that quest, you just
realize the hollowness and that

ultimately, like all those things do is
create a very temporary state of

feeling good and then you just kind of
feel the same.

Like it doesn't fundamentally change.

your experience in a more permanent way.

And so when you have that recognition, and
you start to touch some of this

inner work consciousness stuff, you just
realize that there's a more direct

way to work on your experience and how you
feel.

And for many very like ambitious people,
and people that were very fixated on

that external orientation, there's a
tendency to kind of go all in on the

other direction.

And so that's the pendulum swinging from
the external fixation to the internal

fixation.

And you just, I mean, I went through my
own experience of this and you see it

where it's like, people are obsessed with
healing.

You know, they're constantly doing all the
work and all they want to talk

about is the work and like, you know, all
that stuff that they used to do in

terms of like hustling and achieving and
accomplishment, that's like less

spiritual and that's bad. And you know,
it's, it's, there's a polarized view.

between like the new way of being and the
old way of being.

And I think this is almost like something
that people have to go through until

they have instruction on how to not have
it be so polarized and so radical.

And so that's the pendulum swing.

And ultimately where I netted out and what
a lot of my journey was, how do I

hold both?

Right?

How do I do both at the same time and move
that pendulum back to center?

So there's a harmonious relationship
between the external stuff and the

internal stuff.

Like, I believe like we incarnated into
human form, not just to do spiritual

work, but to experience and enjoy form and
to make it better, to contribute.

Right? That is a big part of this
experience. And at the same time, like,

I know that I came into form for the
evolution of consciousness.

So it's not one or the other, it's both.

And there is a way to do both at the same
time.

That's awesome.

Yeah, I was just talking to a founder
friend a couple days ago on this sort of

thing of the arc of, you know, you kind of
are doing work and you do work in a

place that maybe leads to a lot of
achievement.

If you're sort of more, there's sort of
this distinction on people who like

run towards work and run away from work,
the more perfectionism versus

avoidance side. That's a whole other
thing.

But you know, you're sort of doing work in
a way that will lead to burnout,

but maybe you achieve a lot in the way
that it feels like that's the only way

it can be. And then

People often swing the other way and go
full on healing work, full on

recovery, figuring themselves out.

And then they sort of return to work, but
then how to sort of be in the

middle, like how to actually integrate
those two modes, both in sort of what

you do and how you do it.

And like a lot of people think, does that
mean I have to go into coaching or

supporting other people?

Or they think, maybe that means I have to,
maybe I can only go back to the old

way of doing things.

but then the echoes of those old scripts
come back in.

And it's sort of interesting how what I'm
also seeing—and I'm curious what you

think, too—is that it's more about how you
do something and

Yes.

sort of, yeah, and just like the feeling
and working through the old patterns

and sort of the way of being more than
exactly what someone does.

But naturally, if you kind of bring a new
way of being to your work, you'll

also do work that's more interesting to
you and for other people.

And I sort of like this idea of freedom
from.

At first, you're sort of getting freedom
from your old patterns, old ways of

being, you know, societal scripts.

And then by the end or through the end,
you're sort of building a freedom to

like a freedom to go back into the world,
to engage

Yep.

with form, to do really cool things.

Maybe even to do stuff, to do really hard
work, right? It's not about

Yeah.

not doing hard work. It's about doing hard
work in a way that you want to.

Yeah.

Yeah,

I love that. I mean, I think it's like
what?

Yeah, it's like you have the awareness now
of the old, essentially why you

were doing what you were doing before.

Like, for example, there was recognition
for me of, all that ambition, all

that hustling behind all that was a huge
pile of low self-esteem and the

concept that I was worthless. That's what
drove that.

And so you're kind of set up

at first with the situation of like, okay,
so is hustling bad?

Am I just reinforcing that part of myself
that doesn't believe that I'm

enough?

And that makes you, it kind of almost
makes it difficult to do what you used

to do.

And I certainly experienced that, but the
key tool and concept here is that as

you reenter these familiar scenarios, the
work is noticing the resistance.

Right? It is essentially a direct through
line to whatever is left in your

subconscious that is preventing you from
exercising total freedom.

And I'll give you a perfect example.

Like, you know, I remember when I was
selling my company, like I was selling

my company, I told some people about it.

And then all of a sudden, like I was just
around all these people that just

like

wanted to—all they wanted to do is talk
about business every time I saw them

and I was on the spiritual path.

And I was like, man, like, all these guys
want to do is talk about business.

I used to be like that, but I'm not like
that anymore.

Like this is out of alignment, blah, blah,
blah.

And there would be immense resistance in
these conversations.

And so, like, paradoxically, I actually
had very little freedom to enjoy

talking about business.

which is something I once enjoyed.

And eventually, like the main practice is
like using your reactions and having

meta-awareness to see how you're relating
to the situation.

And when I went into that, you know, I
realized that, yeah, I didn't want to

talk about business because I felt
ashamed.

I felt ashamed that we hadn't sold the
company yet, even though I had told a

bunch of friends that I thought a deal was
going to go through.

And so my consciousness had devised a very
brilliant strategy of

making me think that I didn't want to talk
about business anymore because that

was out of alignment.

And so as someone goes kind of that kind
of getting back to center point, it's

not to run away from the old, it's
actually to face it head on and then to

face every single thing that comes up
along the way so that you can experience

true freedom.

So that you can be a deeply spiritual
person and be like, yeah, let's talk

about making a shitload of money or let's
actually talk about the nature of

life. And it doesn't really matter because
no matter what, I am all good.

And that is real freedom.

And so this concept that I'm so passionate
about is like, yes, like your old

ways, business, achievement, accomplishment,
like this is a crucible for you

to achieve that freedom.

You just have to start to relate to it the
right way and start to notice how

you're reacting to everything.

Totally, totally. That's awesome. Yeah.

A few of the things that jump out to me
around meta-awareness, choice,

decision-making, seeing kind of what you
can do.

I'm going to do a screen share. Can you
see that? Yeah.

Yep. Yeah. I love this image.

Yes. I got this from your book and it's
awesome because it sort of just gets

exactly at this.

Like we often think there's just, you
know, it's a guy and there's a cone and

you know,

total choice spectrum is this whole thing,
but we only kind of see this

perceived optimal choice, which is a much,
much narrower band.

There are all these unconscious options
that we don't see because of these

assumptions and limiting beliefs and all
these things that we think sort of

block us from doing things.

And it's been really cool to see sort of
in real time.

So this can happen on like a small scale
in the course of seconds or in the

course of like hours, days or months and
years of.

You know, over the years, things like, I
could never do that thing in life.

I could never be that kind of person or do
those things.

And on the small scale, which is a lot of
what I see in my work with Attention

Copilot, someone will sort of be thinking
about a task for work and sort of

looking at it in a super narrow way.

And I'll just sort of do a breather with
them.

We sort of expand out and just naturally
within five, 10 seconds, the right

answer comes in.

Simply from being in a little bit more
spaciousness and connecting to a more

holistic self. Intuition just sort of
works immediately.

Like, why was I missing that?

And, you know, and it's because there's
all these sort of constructs and this

and that sort of almost creates an
invisible force field, right? And you just—

100%. You're living in a box.

Exactly.

It's just a little box of perception that
we don't even see the options

available.

And I think it's funny because even like
modern, even like psychology sort of

gets at this, like with black-and-white
thinking

Even like cognitive behavioral therapy
sort of gets at it, but they don't

really talk about the root of what it
actually is and like,

Mm-hmm.

how does it actually work?

And it's these really sort of, you know,
these schemas or beliefs or

something.

There's different ways to talk about it
too, but yeah, it's super cool to hear

you talk about that.

Yeah, I mean, it's why I'm obsessed with
the consciousness stuff, because it's

like the traditional approach to this is
the and this is the flip side of I

think a big question that is not really
well documented is like, what is the

how of how working on your consciousness
actually creates more capacity to

create whatever it is that you want in the
world?

Like that just there's, it's a very

big question and it's not well documented
in a lot of the spiritual texts

because many of them actually just say,
no, no.

The only thing that matters is
enlightenment.

And the way that I relate to it is like,
you know, the expansion of the

intellect, which is how many people focus
on improving capacity through

reading books and podcasts and, you know,
getting mentors and accruing

experiences. That's like becoming a better
navigator of your box.

It's like if you have like a go-kart that
you can drive around this little box

and it's like you're going faster in your
little box, right?

And the consciousness work is like
expanding the box outwards, right?

It's creating a new box.

And that's like a metaphor that I love is
like you can become a better chess

player or you can zoom out and see all the
games available in the game room

and decide what you want to play and learn
how they work.

And that to me is just like a much more

interesting way of creating results than
the former way.

But again, back to the polarized thinking,
which tends to creep in with these,

it's actually not one or the other, it's
both.

But there is always going to be a
fundamental constraint when you don't work

on the awareness.

100%.

And I think the cool thing about all of
what you said is it works great as a

metaphor and it's almost literal.

Like let's say you're really stressed,
right?

And you're super stressed and you can feel
the pressure of stress in your

head.

And then it sort of feels like the walls
are sort of caved in, in almost a

literal way. Like there's pressure on the
sides of your face.

You're sort of zoomed in on a laptop and
you're like, ah, what do I do?

There's all the cortisol pumping in.

Your working memory is like filled with
this one topic.

When someone has that same situation, but
has practice with

you know, expanding awareness practices or
any inner contemplative tradition,

you can sort of just sit, rest, and almost
do the thing of relaxing the

boundaries of your perception or almost
expand outwards or dissolve the

boundaries.

There's all these different ways to talk
about it, but it literally feels like

the room you're in gets bigger. So

That's right.

Even if there's an elephant—it's like the
elephant is in a tiny little New

York style apartment versus like a giant,
you know,

King Ranch thing in Texas. I don't know.
You know what I mean? It's like the

Yeah, yeah.

space is much bigger.

It's like it can be the same elephant, but
there's just a lot more space.

And with that space, you're sort of just,
yeah, it's not a big deal, you know?

And it's quite literally almost just
increasing capacity for stress,

increasing capacity for distress,
intensity, and that just clearly helps

people, you know? And I, yeah.

But it's

much more than, because I think a trap for
a lot of people is, oh, well, how

does consciousness help me be a better
performer?

And they're like, well, if I'm less
stressed and I'm less easily agitated,

then I'll do better at my job.

And that's just like a very shallow
fractional view of the how.

And yeah, so I wanna make sure to call
that out because it is that, but it's

also so much more.

Yep, I sort of like that as almost a way
in to be like, yeah, everyone knows

this part works.

So kind of curious how, so like that does
happen and it's like less stress,

better performance, you know, MBSR, all
that stuff, right?

And it is much deeper than that.

And how would you say it goes even deeper
than that?

Well, I think, you know, it comes down to
what is awareness really.

And for me, the definition of that is the
capacity to see truth.

And so I think that we live in a base
reality or a fundamental reality of

which at any given time we can see a
portion of.

And so back to some of the examples that
we discussed, like, you know, with my

ambition, it was like, I'm ambitious
because it feels good to grow, right? And

And that was my perspective, but in
reality, in a bigger reality, there was

actually a subconscious set of beliefs and
patterns around low self-esteem

that was creating that experience. And you
can do this with everything, right?

It's like, I think about like most
materialists who are like, we live in a

world of form and that's all there is,
right?

And then there's like all this science
coming out that shows that actually

there's like,

a world of vibration and energy that is
unseen. That's just how it is.

And so as you go on this journey, you
start to increase your capacity to see a

greater portion of truth, of true reality.

And as that happens, you begin to align
your life and actions to that

understanding.

And I believe that there are fundamental
properties and laws of reality.

There's like just the way things work.

And you start to tune into not only how
are you relating to all of that, but

also what those laws are and begin to
align your life to them.

And in my experience and the experience of
many others and even great texts

like, you know, the Tao Te Ching, things
go better when you do that, right?

Because you're aligning to the actual
natural order.

And so that, for me, is the crux of it is
like aligning to the true way of

things.

And a huge part of that is seeing all the
ways that you show up and why you

do, because I think what we're here to do,
like my belief is that we are here

to go on this journey.

We're here to grow and expand ultimately
discover ourselves and life needs to

kind of

show us that path.

Like we're constantly receiving a
reflection of that in service of that

journey and in service of the whole.

So it actually becomes really like I
almost think of it as a higher organizing

principle of your life is your
consciousness journey.

And you can play that game directly, you
know, and what I've noticed is like,

life has these things that it wants to
teach you about yourself and

communicate to you.

Once you understand receive the message
and in many ways, in many instances do

healing, you don't have to keep seeing
that thing.

And like, if you don't do that, if you
don't work on the awareness to become

aware of that, then you just keep
having—it's like playing something on

repeat, right? You have to keep going
through that experience.

And so like, that phenomenon

I think is like very important and becomes
very important in creating results

in your life as you go deeper on the
journey.

For sure, for sure. Yeah, that's awesome.
It's kind of interesting.

Sort of, as an example of this, I sort of
initially wanted to now move into

thinking about organizations and how this
applies in groups and cultures.

But I think the thing that's coming up for
me now is sort of on that topic, I

think I might have a little bit of
pushback or disagreement, which feels

uncomfortable, too.

I'd love to hear it.

Yeah.

sometimes when two people sort of both
feel like they're coming from truth or

sort of aligning with like absolute truth,
there kind of can be this he said,

she said thing, or it's like, oh, if
they're in disagreement, how does one

sort of discern which opinion to go with?

And I think sometimes if you have two
people who are both like on this path

and on this journey, but then in
disagreement,

it can become a question of who's right.

How do you know who's right and wrong?

And you can sort of devolve into more
tribal dynamics or sort of like ego

games. Curious if you've seen that.

And in my mind, I think that almost pushes
to go more for like the rationalist

or brainy thing, even from this place.

You're always only seeing a portion of
truth.

And one of the understandings that comes
up as you do that is that there's the

recognition that you are an expression of
what you've been exposed to.

And so when I evaluate people's beliefs
and concepts, my truth is that those

people are just sharing what they've been
exposed to.

And that leaves room for all people and
all beliefs.

And so, you know, it's kind of like why
spiritual teachers say, the more you

know, the less you know.

And so I think the idea that there is like
fundamental truths also needs to

accommodate relative truths that are
highly subjective.

But I think that if you just take the
opposite

approach and be like, well, everybody's
just having their own relative

experience, it wouldn't accommodate for
these kind of governing principles

that seem to be at work, right?

And you seem to become more aware of as
your awareness expands that also

mirror a lot of the ancient teachings.

There are absolute truths and there sort
of always has to be this relative

humility to being like, and I don't know
them all the way and recognition that

it's not just this purely relative thing.

It's like, there are probably people who
are more in line with that and more

in touch with it than others. And there's
a way to sort of work with that.

Yeah, good stuff.

Yeah,

yeah, yeah.

And it's like, you know, I think it's like
if you have this big truth map,

right?

Like, what's interesting is like, and, in
the example I like, a spotlight,

right? Where it's like, your spotlight is,
you know, a certain radius, right?

And you can meet somebody that has a
similar size spotlight as you, but it

could just be pointed at a different
portion of the map. And so,

You know, I think like the people that I
respect are on this path, like they

have a point of view that's grounded in
their direct experience, but they hold

it very lightly, especially in
relationship to others, because there's a

recognition that you're only ever seeing a
fraction of the whole thing.

Yep. Nice. That makes sense. Sweet. That
feels great. Thanks for indulging me.

Yeah, dude.

I'm curious: how do you see this applied
to organizations and companies with

your now new company Conscious Talent? You
talk to a lot of people.

You talk to a lot of founders, a lot of
businesses that think about this stuff

all the time.

I'm curious what you see happening there
organizationally, developmentally.

Yeah, well, I think, first off, this is
still a very nascent thing.

Just want to acknowledge that.

I think what I see is, there's a lot of
founders who are going on this

journey. And they're seeing their own
transformation and the benefit in a more

fundamental way, like not just like, I'm
feeling less stressed.

Like, they're like, okay, wow, there's
like a lot more going on here than I

thought. And

how do I actually start to imbue this as a
part of our culture and with my

people in a way that isn't kind of like,
‘subscribe to my beliefs and

religion’, right? But like, how do I make
this accessible?

And the reason that we started Conscious
Talent, well, there's a lot of

reasons, but one of them is that it's
really hard to enroll people in this

stuff and kind of get them to see

just like get them to see the world this
way if they're not already there.

And I think the traditional approach has
been, okay, founder goes on, founder

does Art of Accomplishment or CLG, has a
great experience.

They bring in a trainer to do a session
once a month for three months.

And then they hope that there's a big
transformation.

And I'm not saying that's not useful. It
is.

but it usually doesn't result in kind of
like fundamental unlocks for new ways

of doing things.

And I think what I've observed and seen is
that when you can try to find

people who are already keyed into this and
are already on this path, it just

opens the aperture of what's possible.

It just allows you to do things that
otherwise would contain a lot of friction

because people haven't enrolled in like,

Did I sign up for this?

Like, I'm glad you're having this
transformation, but I just wanted to work at

this company before you did this.

So yeah, I think there's a growing
appetite in the market of founders who are

like, Hey, like who else out there is into
this?

That's also really good at their job.

And that's what we help with at Conscious
Talent.

And I also see there's a growing appetite
for concepts like a deliberately

developmental organization. And the idea
there is that

the business is, again, it's like this
like, include and expand concept, or

it's like, if you take a look at a circle,
and you're like, okay, the business

is about making profit and creating
win-wins for stakeholders.

And then that grows.

And it's like, okay, the business is about
creating win-wins for stakeholders

and win-wins for the world.

And then that grows and says, okay, the
business is about all of those things.

And it's about the evolution of our
people.

And specifically their evolution of their
consciousness, even though they

might not use those words. And

And so I'm seeing a lot of people excited
about building into that.

And I think like, that's very much
uncharted territory, like there's a handful

of companies that have done that well, but
you're starting to see, you know,

signs of it with like companies doing
things like hiring an embedded coach,

where there's a coach now for everybody at
the company, or like, everybody

gets coaching, right? Or

you know, doing retreats as a company and
incorporating more than just like

strict performance stuff into the work
environment.

And so that's, that's like what I'm very
excited about to see what unfolds is

like, what happens when like, not only are
you personally relating to work as

a crucible for your evolution, but what
happens when you're like in a

container where everyone else is to

How does that change how you interact?

How does it change the way you go about
doing things?

And I think it's still early days for
that.

Know, we're kind of, many of us are
collectively trying to like figure out

what that playbook looks like.

Totally. Yeah, this just lit me up in a
bunch of different ways.

I think the idea of developmental
organizations and just sort of how the

cultures of organizations have changed
over time is really interesting.

Sort of, if you look 200 years ago, many
organizations were like mafias where,

you know, there's like a head boss and
everyone's sort of doing stuff for the

boss.

And maybe later you sort of get, and
there's different versions of that that

are healthier and worse, then you sort of
get military mode and military is

sort of, you know, top down command
control, various levels.

Anyways, I'm sort of just riffing in my
head but I think I need—

Have you read Reinventing Organizations?

A little bit.

I skimmed it a bit and I think that's sort
of where I'm getting this from.

Yeah.

Yeah. Yeah,

there's a concept of a teal organization.

And basically, you know, a teal
organization is much more like distributed

where it's less hierarchical.

And what's required for the teal
organization concept to work is hiring people

who have a lot of

self-leadership and ownership and autonomy
and can hold this complexity and

you know, also structures that allow
people to do things more autonomously.

And again, like I think there's some
companies out there that are doing it

okay, but it's like very nascent and not
the standard.

And I think a lot of people are struggling
to figure it out. And again, we're

what I've seen is that the failure mode
comes back to the people.

If you have a bunch of Scotts and Pranabs
and a bunch of other people that are

totally bought in and been at this for a
while, that's different than a few of

those and then a few people that are
completely out of tune with all of this.

Yeah, I foresee a world where like as AI
enables people to do more with less,

and you have these like crack five to 10
person teams, right?

Now add the layer of the consciousness
stuff onto that.

Things get really interesting.

Yeah, how familiar are you with Softmax,
Emmett Shear's latest company?

I am familiar with it.

Nice. That's awesome. Yeah. So I've just
been following along on Twitter.

But a really interesting thing about it is
sort of the way he tweets about it

organizationally and developmentally of
sort of creating a meta-rational

organization that also has sort of this
through line of maybe not explicitly

around consciousness, but you know, what
they're doing is sort of on AI

research with agents becoming more agentic
and having higher consciousness in

a way.

So he's sort of applying those principles
to the organization itself.

And it's really interesting to sort of see
from the sidelines at least.

So I'll be curious on how that goes over
the next couple of years.

Yeah, I'm glad you got that on my radar.

I haven't been following him, you know,
equally curious.

Yeah, nice. Cool.

Well, what's sort of exciting for you now
in the next few weeks and months

with your book and with work?

What are some things that are making you
feel excited?

Yeah,

I mean, I'm very excited for the book to
come out.

You know, I think there's a lot of people
out there that are kind of living in

this duality of like, okay, do I go hard
on spirituality or do I go hard on,

you know, the accomplishment stuff and
getting all the things I want.

And this whole like concept of integration
is just like the through line

across all the stuff that I'm doing. And
yeah, I'm just excited to help

hopefully some people that are experiencing
that thing that I experienced—that

confusion and those questions around how
do I actually do this?

You know, Conscious Talent, I think is
really starting to pick up steam.

We're having a lot more founders come to
us and say, hey, like, you know,

let's talk and how do we do this?

And I think an area for me that is a
growth edge is really becoming a student

of

of the developmental organization stuff.

You know, like you, I read Reinventing
Organizations. It was a quick read.

I couldn't actually apply much when I read
it.

Like I wasn't running a company when I
read it. And now I am, right?

And so the conversations that I'm having
are like, okay, what does it look

like to have, you know, everyone at the
company have access to an IFS coach

once a month? What does it look like?

when we use something like Warmspace to
start meetings, which is like a tool

that allows you to like drop in and
reflect. It's kind of built in.

It's like a Zoom that has like these like
different journeys that kind of

integrate this stuff into the flow of
conversations.

And we even do things at Conscious Talent
that are like, you know, co-creative

intention setting with the universe, like
creating a group field. You know,

that's kind of like, yeah, I don't know
any other company that does that.

And so we're experimenting a lot with what
this weave looks like, and I'm

excited to keep learning through my own
direct experience and also keep

learning from other people out there that
are playing in a similar way.

That's awesome. That's super cool. Yeah.

And I think we'll have a lot more
conversations in the future because all of

what I'm doing with Attention Copilot and
my co-founder, Sam, I think you met

recently, we're sort of figuring out, what
does this look like if you sort of

take, you know, the root cause of
productivity is inner conflict.

That's the sort of like mainstream sort of
direct way of the simple way of

talking about it, but really sort of the
bigger thing is

Productivity is just service and activity
and just action that really has no

separation with the rest of your life and
the rest of how you want to show up

in the world.

So what does it look like to like truly
have sovereignty over your attention,

understanding the principles of awareness
and bringing that to the way you do

things?

There's a lot more I can go into that, but
really sort of what does that look

like if more products and services were
oriented around that?

And that will lead to, you know, in a
mainstream way of saying it.

better results, but also just feeling
better about how you do things, feeling

Right.

more agency. And that I think maybe
before, let's say 10 years ago.

even knowledge work was obviously
knowledge work is different from factory

work, but there's a certain amount of
stuff you have to get done in a

traditional work environment.

And now I think it's super clear that what
matters more is leverage and

creativity, especially

Yeah.

with AI and the more leverage and
creativity there is, like this stuff helps

with leverage and creativity again, far
beyond that too.

But it's just so clear to me that this is
sort of the future of how

development works.

And I think supporting people with that
will be really interesting.

That's awesome, man.

I think one thing that's gonna have to be
handled, I know we haven't done an

Attention Copilot session yet, but I want
to, is that there's definitely this

very real experience in which someone is
doing work and using that to work on

their awareness, and they have to just get
comfortable with the trade-off of

stopping what they're doing and pausing
their productivity,

in service of understanding what's
happening in their inner world. Right.

And like, you know, that's gonna be really
hard for a lot of people. Right.

Because the inertia is just like, Yeah,
but I'm in the middle of my flow,

like, but I got to get this shit done.
Right.

And it seems like for me, what had to
happen enough times was to just see the

outer world change as my inner world
changed in order to get really

solid in my belief that the inner stuff is
more high-leverage.

And until you hold that belief, there's
always going to be this like trade-off

game that makes doing both at the same
time a little bit muddy.

And, you know, yeah, so I think like,
collectively, as a society, we're going

to have to kind of shift our beliefs
around like, why are things actually

getting done? Like, what is a more
fundamental force behind that?

Yeah, yeah, totally.

And I think the word that's coming up for
me is unlearning.

Sometimes it just takes more time to
unlearn.

Like if you're in your 50s and you sort of
had a whole career, 30 years of

working in this way, it'll take quite a
bit of time, most likely to sort of

decondition and relax into this new way of
being.

Whereas if you're in your early 20s, you
can sort of spend a couple of weeks

or something and then sort of integrate
much more quickly.

Curious actually, if you have thoughts on
sort of how your book would be

applied to people at different stages of
their path or different.

levels in their career.

Or even just like if someone's doing this
in their 20s versus their 50s, how

this might change.

Well, I definitely think it's less about
like the age and more about where

someone's at in their consciousness
journey.

And I think there's a lot in the book,
right?

That could help people across a wide
spectrum, but really the intended

audience is for someone who's at that
critical juncture where they start to

recognize, wait a second.

the achievement game might not be it.

And this whole inner work thing may be it.
But how the hell do I do that?

And do I have to give things up?

And as you go on that journey, right, so
there's like that inflection point,

right, and there's the big teaching, which
is like, your reactions to life are

in essence, like the path. And you can do
that anywhere.

But then there's like all these little
things that will come up as you go on

that journey.

right? It's like a mountain, there's the
spiral metaphor, right?

And there's like these little waypoints,
right?

It's like, how do I relate to desires?
Like, how do I relate to ambition?

You know, how do I know whether I'm making
progress or not?

Like, there's all of these new components
that must be added as you walk that

path. And so I think it's

a useful read for people that are about to
start the journey considering it,

but also are actively walking it.

And, you know, for me, it's like, I just
wanted to create the thing that

answered all the questions that I had. And
so that's what I did.

And I'm sure there's some other people out
there that have them.

And I think like, one thing I would share
is like, I'm not as sure.

There seems to be these like,

patterns of people that are like, super
ambitious, and they come to this,

right? And like, it's great for those
people.

But I'm less sure about people who went
hard on spirituality from the get-go.

And now they're like, Okay, how do I do
shit in the world?

Like, that's kind of the inverse of that.

And I actually don't know the answer to
that question, because that wasn't my

particular journey.

Yeah,

I was very much a reformed ambition
person.

For sure.

And it's sort of funny because that's in
some ways sort of my journey, not to

the deep end or something, but that's sort
of been a thing I've thought about

for a while where I think since high
school, I sort of was on this thing due

to the way I grew up of just like
rejecting sort of traditional ways of

success. I did pretty well. So it's not
like I really totally rejected it.

Like I did well in high school, college,
you know, career stuff.

but there's probably people even more on
that spectrum than me.

And it's sort of funny, I'm sort of
playing with these ideas I think that'll

unfold over the next years and decades for
me around just actually building

the muscles of having a spiritual practice
and a much more unfettered,

defabricated mind.

Actually, I think it makes people far more
powerful at the ambition thing and

the cognitive thing.

100%.

Like I think there's actually...

in some ways it's really just cultural of
why someone chooses to not really

then apply their mind once they've done a
lot of this stuff.

But I actually think you can learn much
better, think much harder, and almost

like push more, not for the sake of more,
but for the sake of wanting to.

There's just a lot more caveats.

Like it has to feel aligned, it has to
feel with intention and all that, but

that's some stuff I'm exploring and sort
of a...

Yeah, helping spiritual people achieve is
sort of an interesting, interesting

angle too.

Yeah, I think you're nailing it.

I think there's been a lot of shitty
ideas—or just concepts—like, ‘Maya, it's

all illusion.’ It's a waste of time,
right?

That like, have been embedded in people's
consciousness in the same way that

like, things outside you will make you
happy.

And they're just restrictions that are
artificial.

You know, that's all they are. And I think

In the same way that ambitious people have
to like unlearn all that stuff, I

think a lot of people who've been like
devoted to teachings that were highly

relevant hundreds of thousands of years
ago will have to also unlearn some of

those things if they choose to walk a dual
path.

And they don't have to, right?

If you're cool just like hanging out at
the ashram, like sweet, do that.

But if you want to be kind of like a
highly productive change agent who's also

deep on the path, like you're gonna have
to kind of break out of some of those

things that you've learned.

Totally, yeah. Well, Scott, this is
awesome.

This has been a pleasure and such a joy.
The first of,

Yeah, dude, this was really fun.

Yeah, for sure, the first of many
conversations in the coming years.

So this has been really fun.

Dude,

I loved dropping in with you, man. And I
love this topic.

And you're a deeply thoughtful guy and a
great host.

And I welcome the opportunity to chat more
on this whenever you want.

100%. Thanks so much.