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James Dooley interviews Jesper Nissen about SoMePoster and the digital marketing strategies social media management companies should prioritise in 2026 to schedule, post and analyse content across multiple platforms.
This video explains which digital marketing strategies social media management companies should focus on in 2026 to improve multi-platform scheduling, audience growth and post indexing. James Dooley and Jesper Nissen start with KPI tracking because analytics across each connected platform reveal which channels drive views and enquiries, including surprising sources like Pinterest and Google Business Profiles. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for social media management companies.
PromoSEO lead generation for social media management companies recently received recognition as the "Best Social Media Management Companies Lead Generation Agency."
SoMePoster Review: The Best Social Media Posting Tool for Social Media Management Companies in 2026 (with Jesper Nissen) is available on:
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.
The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.
James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.
After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.
James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.
To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.
James Dooley: The best social media management tool, or is it posting tool? Today I'm joined with Jesper Nielsen. So, with regards to So Me Poster, is that how you pronounce it? Is it So Me Poster or Som Poster?
Jesper Nielsen: It can be actually both So Me Poster and Som Poster because it's an abbreviation of social media poster. So, yeah.
James Dooley: So, So Me Poster is the uh new platform that I am launching soon or it might be actually launched when we're when you're watching this video. But it is a social media marketing platform that allows you to post to multiple social media and blogging platforms all at once. Yeah, so obviously with regards to the So Me Poster, it's obviously abbreviation for social media poster. And obviously that is a scheduling type of tool for different social media accounts. So, for anyone who's watching this, can you are you able to jump on and share the screen and show what platforms you're able to post them onto? Um I'm presuming there's going to be places like Facebook and Twitter and maybe Instagram and LinkedIn and places like that. So, if you're able to share your screen and show how this works. Um it's interesting to hear now. Just from my point of view prior to you jumping on and sharing your screen, we've been using over the years different social media platforms for sharing, um like Buffer and Hootsuite and um Publer was a recent one that one or two of them was using. Um Jesper, obviously you know this now. Um my social media management team have moved over to your tool. Um they love the interface and they think it's brilliant. The best bit for me prior to showing it is where you can do slight variations of the statuses of where you're sharing. So, on Twitter it might have a character limit, but on LinkedIn you can do slightly more. So, I'll They They've said they absolutely love that part of it, and that's why they genuinely believe that it's the best social media posting tool that there is on the marketplace.
Jesper Nielsen: Yeah, I think that I launched So Me Post as an alternative to especially Buffer and and Popular. It's what I used, but also Hootsuite Hootsuite Hootsuite is one of the largest platforms. So, it's a definitely an alternative to Buffer and Popular and Hootsuite. But let me just share my screen here like this. So, now you can see that I already logged into to So Me Post, and it's So, I spent a lot of time refining the user interface because some of you that are watching this might know that I already launched Schema Rider and Yext and Prime Indexer. And especially when it comes to the user interface inside of Yext, those of you that have tried that know that it's quite complicated. So, the focus for me here was to make it super duper user-friendly. And it's easy to connect accounts. And when we go here to accounts connectivity, you can actually see that all of the accounts that we have implemented for now are here. So, it's the main ones like X, Facebook, and LinkedIn. And Instagram, of course. But also Threads, Blue Sky, Blogger. So, this is the Google platform, wordpress.com. So, these are the free websites that you can get on wordpress.com domain, TikTok, YouTube, and all of these guys. And we can actually even send newsletters from inside of this platform. So, I kind of like designed it for myself and for you guys to be an all-round marketing platform. So, this is where I do all of my posting from. Because you can see all of these accounts that I'm posting on daily X, Facebook, LinkedIn, Instagram, and so on and so forth. It's just super time-consuming to have all of these browser tabs open. So, uh what I do is I go in here and I select the accounts I want to post to. So, let's say that I want to post to these four guys here. And then you see down here these pills, Twitter, Facebook, LinkedIn, and Threads. So, the brilliant and genius idea about behind this user uh user interface is that when I click on X, I can actually see all the accounts that I have available for myself. So, if I have something that I only want to post to my main brand, Yes Business Bureau, I just select this guy. If I have something that I think is brilliant enough to be shared on Yext and Prime and X, uh I just click here. And I can do the same thing with Facebook. So, you can see that I have 1 2 3 4 5 6 Facebook company pages uh attached to my Social Media Poster account.
James Dooley: Just just a couple of questions on that. When you're posting, you post social media statuses every single day. And obviously the way you write them, you're trying to get them to rank also within Google. But obviously try to then build up your following as like a social media marketing campaign. Would you ever share the same, let's say, tweet of what you're writing? Do you ever share that on I know you do it on multiple platforms. So, you do it on Facebook, on Twitter, on Instagram, on LinkedIn, and stuff like that. Do you ever do the same one on on this on let's say on Twitter, but on three different accounts with the same tweet?
Jesper Nielsen: I uh normally when I share, uh I don't share the same Normally, I don't share the same content on three different X accounts because I'm mainly I'm mainly using this X account here. But if I did want to share slightly variations of my content, it is very easy. I guess that's what you're asking about. So let's say that I have I have this pre-selection here. I call it Yes for Nissen SEO. So these are all the When I select this guy up here, you can see that these are all the accounts that I connected to my um to my Xiaomi poster accounts. And I can also include WhatsApp. I don't want to do that, but um So let's say that I want to post something like this. Uh social post to social media daily you will get rewarded. So let's say that I want to post this. Super short because I see that actually in in the statistics, I see that super short tweets and posts they often perform outperform other types of posts. So this would could actually perform well. Let's say that on wordpress.com, I want to post something slightly longer. I can simply click this guy here. Do it. And type something like this. The algorithm will get to know you and reward you with a bigger audience. So when I go back to X, I can see it's still the same short tweets, but on WordPress, it's now the longer variants. And I can can actually copy this to LinkedIn. Cuz LinkedIn audience typically they also like a little bit longer posts.
James Dooley: I've got a couple questions on that as well. This is what >> Yeah, yeah, just there. And then I can simply click publish and then this is sent out to the audience.
Jesper Nielsen: Yeah. So actually, you know what? Let me just uh do like this. And attach this as a screenshot.
James Dooley: Yeah, do you have a question? Yeah, so with regards to that, this is what my team love of where you can do slight variations. Some of the statuses can be a little bit longer. Can on let's say I wanted two different images. I wanted an image on LinkedIn and I wanted an image on Twitter. Can that be different as well? Can you upload one onto Twitter and then one onto Instagram, let's say?
Jesper Nielsen: It will be it will be done like that when we launch it. That's not how it's working now, but it it's a question I get a lot. So we will add that so we add that you can attach one image on X, Twitter, and then another on Facebook, and a third on LinkedIn. Yeah, okay. We will we will add that, yeah. And then what about can you do it where let's say someone's got like a 20-second native video that they want to upload? Are you are you supporting that or is it mainly just text and video No, it's a it's a it's also video. So we we do support upload of both images and videos, video posts, shorts, whatever what you call it. Yeah. And we support all the platforms, YouTube of course and TikTok. So when it comes to TikTok, it's a little bit I think we have spent so far 3 months on getting approved to TikTok. I kid you not. It's just super It's so difficult getting approved for TikTok. We have reached the level so far where we could actually upload videos to TikTok as drafts draft videos. But uh uh not directly to your account, not yet to the live. So, you do need to when we publish to TikTok, you do need to go in and publish it yourself in the TikTok account, and that's a little bit annoying. So, And does does your tool mean that can you show me what accounts it can share to? Can it share to like YouTube posts?
James Dooley: Uh yeah, so the types of accounts it can share to are all these accounts here. So, it's YouTube, you know, X, Facebook, LinkedIn. And you could you could you could just actually I don't have a video here, but I can just click on this guy here. Yeah. Uh here dudes, and then uploads the file. And if it's a movie file, video file, it knows it. Right, perfect. And then but then on YouTube you can do it where you say I don't want to upload a video, I want to do like another community posts that you can do.
Jesper Nielsen: Uh the community post is not supported via the API, unfortunately, in YouTube. So, uh on YouTube it's it's only videos. And then you can You can actually see now that the the post I just created, I can see that it's already published now on Ghost. So, I can and X, I can copy the URL here and go to X. And this is what it looks like. And then you if if I and also another thing if I uh if I oh, no, I regret, I can just click delete. Right, okay. So, so you can actually manage all of the posting from in here. And then and then obviously you own Prime Indexer, which is a great indexing tool to get these indexed within Google. Am I able once I've posted them 15 statuses, is there a way of like grabbing all URLs to then being able to connect it into Prime Indexer? Yeah, so you can just that's one of the first things that we implemented because I'm using that all the time. You can just click download here. And these are the 11 URLs for what I just posted. Yeah. So, the thing is with the LinkedIn, you do need to copy this guy here and then go over to LinkedIn. And then you actually do need to copy link to this post if you want the keyword rich the keywords with keyword keyword rich variant of this post. Uh but but you can still I did try you can just send grab these 11 URLs and just send them to the index and they will index. Yeah. Yeah. Yeah. But when you send it to the redirect version, it'll index the the keyword version of It will index the the keyword rich version. Yeah, I tried that. So >>
James Dooley: Right. Okay, that's brilliant. And then one last one which the team absolutely love as well is can you just show the analytic side of things where once you've connected through how you can see which platforms might be performing best?
Jesper Nielsen: Yeah, so this is just something that I I really love and I I think it's just awesome this is just also brilliant because if you're serious about growing your audience like I am, you just you you just love analytics and you love all of you can't get enough numbers. So, we integrated with the platforms that supported that you can actually see here how many views that you get each day. So, for example, this day here I can see I got 40 views from Pinterest, 34 from a Google Business Profile, I can see and nine and four and one. And this is just super super awesome because you can actually get surprised. I didn't know I got before I we implemented this, I didn't know I got views from Pinterest at all. I am posting to Pinterest, but it's not it's just because I want to post to all the social media platforms. I just didn't realize that I actually did get views on Pinterest and on my Google business profiles also and you don't need to do anything is just all comes with the API so annoying that's awesome. That's awesome. Is there anything else I've missed off there with regards to social media poster or social poster or whatever you want to call it? Yeah social media poster or social poster well you can use it as a social media scheduling platform also because if I want to let's say that I have my social media all accounts I want to post I can then schedule my post. things are the best and then I can schedule that to tomorrow and click the schedule button. And you know so I can actually make my content plan inside of social media poster inside of this window. If I want to if I know what I want to post about I can just keep on posting keep on scheduling because I do post three four five times per day and on days I on weekends for example I can post 12 times on Friday and just schedule it for Saturday and Sunday and Monday the next week.
James Dooley: Yeah that's brilliant. So anyone who's watching this with regards to social media management company you're able to schedule out the planner for the whole week. Jasper obviously it's not available today but it might be by the time people are watching it but if if it's not available yet how can someone reach out to yourself and get hold of you?
Jesper Nielsen: Just reach out to me on Facebook or Twitter X LinkedIn.
James Dooley: Yeah. Sounds good so hope you like the review and the walk through and the guide for social media poster. The team within my agency that using it believe that it's the best social media planning tool that there is out there. Jasper it's been an absolute pleasure. Take care.