101: How to niche down as a motion designer w/ Giuseppe Forestieri

Show Notes

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves.

About Giuseppe Forestieri

Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration.

Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love. 

Read the full shownotes

What is Motion Hatch: Helping Motion Designers Do Better Business?

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with.

Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice.

For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.

Giuseppe: 00:00

If you want to serve a community, it's, our job not not just to create the content itself, but to dig into their communities, find out where they talk about the issues, communicate them, engage them on social media, and ask questions. Because unless you know what the issues are, what the problem they want to solve I say problem because in our design community, we we tend always to to to find to find a problem to solve. You know? If you want to help your your niche to overcome the issues and help them to basically enhance the level of their communication.

Hayley: 00:39

Hey, hatchlings. Welcome to the Motion Hatch podcast. I'm your host, Hayley Akins. I spoke with one of my accelerator students, Giuseppe Forasteri, about how he niched down his animation studio to help organizations working in nature conservation. If you've ever asked the question should I niche down as a designer or how do I find my ideal client or niche?

Hayley: 01:04

Then continue listening to this podcast because we answer all these questions coming up. But before we jump in you might be wondering why is Hayley suddenly back for a podcast and where have you been? Well since October 2021 we've been putting a lot of effort into our weekly YouTube videos, giving you tips and advice around the business side of design and animation. So if you haven't checked out our channel yet you should really go and have a look at our videos on how to price your work, how to scale your business and also how to get clients even if you're just starting out. So I hope to see you over in the comments on our YouTube channel.

Hayley: 01:40

Hey, Giuseppe. Thank you so much for joining me.

Giuseppe: 01:43

Hi, Haley. Thank you thank you for inviting me.

Hayley: 01:46

So do you wanna tell us a little bit about your background and what you do?

Giuseppe: 01:50

Yeah. Definitely. So I have a I have a background in visual communication. In particular, I'm specialized in illustration and, animation. We as a studio are specialized in, in adnishing down in nature conservation and animal welfare.

Giuseppe: 02:06

So we basically combined our passion for, nature and animals, with our passion for creativity.

Hayley: 02:14

Yeah, well, it sounds like a really good mission. What made you choose that as a niche?

Giuseppe: 02:20

You know, over the years, I I when I was working, as a full time employed, in a studio, like, I was producing general animations. And at some point, I was although I was happy, regarding the work I was doing, I thought that something was missing, you know, something, I wanted something that fulfilled me as a person beside as a as a professional, as an animator. So I I had to dig, into my childhood, my passions, and trying to find, give meaning to what I was doing as an animator, as a studio. And so I wanted to combine, for example, I'm I'm a I'm a lover in, of outdoor sports like snowboarding, kite surfing. I grew up in a farm in Italy.

Giuseppe: 03:07

So I kind of like loved that in a way that even though it was part of me, it wasn't entirely because I wanted to make it my work, giving the reason why I wake up in the morning happy to do to do my job.

Hayley: 03:21

Yeah. I think a lot of people feel like that. And I think one of the struggles is is, obviously, I hear from a lot of designers and animators that they want to do something around, you know, maybe sustainability or environmental causes and things like that, which I think is incredible. We've talked a lot about it before. But I think what's interesting about the niche that you chose is because you went a little bit deeper than that.

Hayley: 03:43

Do you think that's helped you to get a bit more clear about who your clients are?

Giuseppe: 03:49

Yeah. Definitely. You know, I I strongly believe that, niching down I don't think that everybody should niche down, but in my case, it did work because I wanted to help organizations. I wanted to help universities promoting their research, their reports, in a different way. You know, these communities, this sector, generally use some, like, traditional way of communicating their stories, promote their research.

Giuseppe: 04:18

So through my character animation full of like colors, I help them to engage the audience, engage people in a different way. And to be honest, with the organization I work with, they loved the way I engage the audience with my stories through visuals. So definitely for me, it helped me to nail down and and to focus on something I care about, and therefore, I my clients see that throughout my work.

Hayley: 04:48

So you're talking about how the universities felt like they obviously had an issue of getting their research out there. Is that something that you actively thought about before you kind of went after these clients is how to target them and and maybe what problems they had that you could solve through animation.

Giuseppe: 05:06

Yeah. This is a really good question because, you know, if you want to serve a community, it's, our job not not just to create the content itself, but to dig into their communities, find out where they talk about the issues, communicate them, engage them on social media, and ask questions. Because unless you know what the issues are, what the problem they want to solve I say problem because in our design community, we we tend always to to to find to find a problem to solve, you know. And so if you want to really engage, if you want to really help them, you need to to find out what they need. And, speaking to them, going to, like, networking meetings where they talk about the issues, it's always valuable if you want to help your your niche to overcome the issues and help them to basically try to enhance the level of their communication.

Hayley: 06:04

Yeah. That makes sense. So do you actively go to events and stuff like that? Is that the main way you're finding clients in this niche, or is there some other ways as well?

Giuseppe: 06:14

Yeah. Looking at the recent past period, I would say that I I started again after the pandemic, you know, as you know, we've been 2 years locked down home, so I was tricky to to networking. So I attended quite a few online networking events, while in in the past, I was just going, like, in general networking event. Now I'm really focused on this, community to my niche because I think it's more valuable, for us as a studio to find the people we want to help. So I would say it's, 50% is, like, through LinkedIn.

Giuseppe: 06:50

We use LinkedIn as a powerful, platform to reach out, try to connect to people, engage in conversations. And then, we also promote quite a lot of, like, animations, for example, for awareness days, like related to nature conservation. We tend to create, content that are related to this niche, and then people, are attracted by our content and then reach us to us. So I would say 50% goes, through social media and 50% through networking, either online or or in person.

Hayley: 07:27

Yeah. I know we've discussed this a lot in our accelerator as well, but it sounds like it's almost like half doing the inbound marketing side of things that you're saying, like posting stuff out there that's related to what maybe people are looking for and then also communicating with them on their post and things like that. And then half almost like this going to events, direct outreach sort of strategy. Would you say that's accurate? And is there anything that's that I've maybe missed out from there that you would advise people to do if they're looking to connect with their ideal client?

Giuseppe: 08:00

I would say that the main point is, to offer value. You know, offering value on, without expecting nothing in the offer value, you know, offering value on, without expecting nothing in return. If you offer something to your audience, to your community, on a genuine base, eventually, they they will notice you and then they will contact you with like opportunities, you know, even though they it might not lead to like a a project, it's always a way that, you know, if you connect with people, eventually people will introduce you to other people, and, and this is how it works, basically.

Hayley: 08:32

Yeah. I think that's the best way to do it is try and offer value as much as you can. So if I'm a designer or animator and I'm starting out, I've identified a niche, what do you think the first step should be to giving value to someone who's in my ideal niche?

Giuseppe: 08:50

Yeah. First of all, I'd like to step backwards a little bit because finding your niche is something that requires time. You know? It's, at the beginning, it's kind of frustrating because, like talking about my story, at the beginning, I was frustrated because I knew that I I wanted to do character animation. I I knew I wanted to do explainer videos, but I didn't know how to apply those skills into something that had value.

Giuseppe: 09:19

So, finally, my niche was was a path. It's a was a path, and it takes time. So I would advise not to stress out about this. Just reach out. Just look at your passions.

Giuseppe: 09:30

Look at your what you love. Look at what you liked as a child. And then once you're there, offering value. Offering value means that, for example, when I realized I wanted to niche down this specific sector, animal welfare and, and nature conservation, I started generally to to promote, to offer my skills on a volunteer basis. And this really helped me in so many levels because I didn't want something, in return.

Giuseppe: 09:58

But in the meantime, I I I received something, which was creating something, good in in for my portfolio, something that had value to me and to my not my client, but the the at that time was the the Blue Cross. So it was valuable for them because they were seeing something, on a volunteer basis, and I was doing something that fulfilled me as a creative person that could give me the creative freedom to do something I loved with. And that eventually, over the years, led to something which was actually, paid for. So the Blue Cross reached out to me, saying that they they had a project for me. So I was always advised to work your skills and offer your skills in a way that might help others because eventually people will notice this act of kindness in a way and, altruism, and then it will return to you in a in a in a good way.

Hayley: 10:55

Yeah. I think that's totally true, and I think one thing that people often struggle with is the fact that you said you did this volunteer animation piece for the Blue Cross, like, a few years ago, and then it didn't actually turn into a project with them until a couple of years later. So I kinda just wanted to point that out in a way because I feel like a lot of the time everyone is expecting quick results and not really thinking about the long term benefits of reaching out to these clients, you know, offering your services. So I just wondered what you kind of thought about that, and is is that part of your, you know, strategy?

Giuseppe: 11:34

Yeah. In the first place, it was just something that I wanted to do because I wanted to give something back. But then you have to see this also as an investment of your time because what means that doing a project for free beside the good things about doing it? It means that the value that that piece of explaining video, in my case, that animation has over the long run, it's enormous because you're basically putting together work which is relevant to your niche, which means that that work, which was done completely for free, will lead to potential paid work because it's for example, at that time, I didn't have almost nothing related to nature conservation and animal welfare. So if you want to build a portfolio that is related to that, that people will be interested in your work, then that is a big investment you do and, as value.

Giuseppe: 12:28

You know, to me, that's a has a lot of value because it allows you to build up a portfolio relevant to what you want to do to do, basically.

Hayley: 12:37

Yeah. I think it's important as well to point out that when you have a clear idea of the kind of client that you really want to target, I think this is a great thing to do. And, obviously, if you can go out there and you can get paid for a project to do the exact thing that you wanna do, then you should do that, but it's it's not always possible. So although I would say, like, I never want people to work for free, I think if it's done in this kind of strategic way where you're like, I have an idea of who I wanna work for, and I also just wanna help this cause, I think it's really good, and I I think it's really smart. And I I probably would advise people to do that.

Hayley: 13:17

But I wanna talk a little bit about should you niche down straight away when you start freelancing?

Giuseppe: 13:24

Yes. And again, I'd like to step back because as a when you start your career, you know, I started as, like, an intern first, and then I moved to full time. And then I would start my career first of in a studio. You know, I strongly I strongly advise that because that will give you the possibility to learn a lot in terms of animation and technicality of the animation, but also if it will give you the opportunity to go to clients to have, like, meetings with clients, learn about your colleagues as a project managers. These are all things that then when you go freelance or you open up your your own studio, will come back useful because it's something that, you know, we as a as motion designers at the beginning, we just care about, you know, learning new techniques, Cine 4 d, after the fact.

Giuseppe: 14:12

But if you wanna go and do your business on your own, you'll need you need to learn the other aspect of the businesses. And while working in a studio, you learn a lot from your colleagues and your clients as well. So to answer your question, I would say that it really depends where you are, in terms of if you know what you want. For me, it was a path. I needed to find what I wanted.

Giuseppe: 14:38

I knew what I wanted after a while, I would say, 2 or 3. It took me 2 or 3 years to find out what I what I wanted, you know, because it's, it's something that it doesn't come straight away. You don't wake up one day and say, you know, I love this. I want to do this. I want to make it my everyday job.

Giuseppe: 14:55

So it really depends. If you if you're in a point that you love something that has a reason to you, then why not? You could straight away niche it now.

Hayley: 15:06

Yeah. I think it's really interesting and it kind of reminds me a bit of my story and Motion Hatch as well, because I think, like you said, it's not like you wake up one day and you think, this is what I'm gonna do. This is definitely gonna turn into a business and something that I can put all my time in and stuff like that. Like, it's almost like you have all of these different doors in front of you of opportunities, accelerator, which obviously you're into, is some people in our accelerator, which obviously you're into, is that's paralyzing, you know, having all these opportunities in front of you. So it'd be great to hear from you how you felt when you decided to, you know, because we've been working together on, like, your website and stuff like that to niche it more down into nature conservation.

Hayley: 15:57

So how does that feel to you? And does it scare you sometimes that maybe you're pushing other clients away?

Giuseppe: 16:04

So first of all, I would say that you have to embrace the uncomfortable. What I what I mean by that, that unless you are uncomfortable, you're not going to grow as a person and as a business. So you shouldn't really care about something that puts you in a situation where you don't feel prepared and something you just need to dive into that. And, eventually, you you will grow day by day and see the result. To once, your question related to if I was scared about pushing down some work, I say that if you decide to to take this path, it's because you believe in it.

Giuseppe: 16:39

If you believe in it, you are you are open to the fact that it's gonna take time. You know, it's about seeding every day. You know, if you see it, you will see the plant, you will see the flowers in months. So it's natural that if you start something, it's gonna take a little bit of time to take it the way you want. So be prepared and embrace the fact that it's something new, and then if you really believe in it, you're gonna see the results.

Hayley: 17:08

Yeah. That's great. So talking about results, have you made more money with your niche than you did as a general freelancer, let's say?

Giuseppe: 17:20

I would say, it's more or less the same at the moment because I, I started just like, 1 year, 2 year 2 years ago to niching down. And then, with with with with your course, with the accelerator course, working with you, I'm also, finding, like, some correction to go out and find the best way to make me and position myself in a way that is like I'm the person for the job and helping for specific, organization that need my help. So in that case, I would say it's the same at the moment, but I have I have to say that money is not my number one goal, you know, and I appreciate for if some people money are their number one priority. But for me, it's the flexibility. For me, it's the fact that I'm fulfilled as a person.

Giuseppe: 18:09

And for me, it's important to give a meaning to what I do. So in that case, money is like, I would say, my 3rd or 4th priority in the least. Don't get me wrong. I heard enough, and, it's good for for what I'm looking at in terms of, like, to live my life the way I want. And, it does sound I'm completely satisfied.

Giuseppe: 18:33

And again, it's going to to it's going to be a progress, and, it's always gonna grow. And as it was when I first started my freelance career, I think in my 1st year, I made like 30 k 6 years ago and it has always grown, every year every year has grown. So I'm I don't see this as a as a as a as an issue, but I see this as a way of, like, seeing your business grow, and you grow along with it.

Hayley: 19:02

Definitely. I think it's really interesting that it's like a lot of the time, you know, people don't wanna take a pay cut, but they wanna move into a different area. So it's the idea of keeping it consistent, but building towards something that at some point I think will have an potentially and then that will enable you to make more money and potentially hire more people to help you and that kind of thing. Whereas if you stayed not niched down as more of a general freelancer, I think that that potentially wouldn't wouldn't give you as much income potential and as much of a kind of forward thinking business strategy as this type of business.

Giuseppe: 19:44

Yes, definitely. You know, we as a studio, it's it's me, as an animation director. And then, I work with other other professionals like copywriters, illustrators, motion designers. So it really depends on how how busy we are. We always need the help of, like, specialized people in other expertise.

Giuseppe: 20:05

We work we work with voice over artists, and so we are a studio that thank you in a way, you know, COVID brought a lot of bad things, but in a in a way, I'm a big advocate of remote working. And and the way I'm the I'm I'm designing, my business, Motion Active, is the way I think many other business will do in the future. For motion active, the way I see it in the future is a it's, a studio which is far from the conventional way of working, but which connect different, people from all around Europe or the world that can help me, to deliver the animation I like to deliver and to help my clients with their communication.

Hayley: 20:49

Yeah. That's great. So I wanna ask you next about what your biggest struggle was when you started to niche down and how you overcame that problem.

Giuseppe: 21:00

Yes. Again, it goes down to understand how to highlight yourself and to be, valuable to to this specific community. So for me, it was a way of, like, reading books, going into, like, email list, webinars where these people, this community were talking about the issues about diversity, about about animal welfare. So the issue was to understand where these people were in order to be there and present and speak to them and understand that. So As with everything new, you don't know how to start.

Giuseppe: 21:46

But once I understood that and I went to, like, LinkedIn groups trying to connect and reach out to people. Then people presented me and introduced me to, like, other colleagues, or other expert in in their field. And then it's all about connecting. You know? It's about the right connections.

Giuseppe: 22:08

And, I can't I can't stress it enough and say that, really, people have the power to lead you to to to new opportunities, basically. So the answer is, like, to find the right place where the people you want to connect with are.

Hayley: 22:24

Yeah. Definitely. And building those relationships over a long time as well, I think, and not just expecting the results to happen instantly. I think that's really important and something that I think you've done very well and continue to do as well.

Giuseppe: 22:38

The advice would be that in order to reach 100% and work 100% with your niche, while you do that, you can continue work with other, for example, other not related to your community work, you know, that can sustain you while you're reaching and trying to find the job you want to do? So it's it's a process that you, again, you have to embrace and, naturally it takes time, but, if you if you strongly believe what you do, you're gonna get there for sure.

Hayley: 23:10

Yeah. Definitely. What's the biggest success that you've had since niching down?

Giuseppe: 23:15

The biggest success, I would say, that is my strategy. You know? The way I I put it together and position myself as the expert, you know, as as the studio, we started to publish more content which is relevant to our community to the community we want to work with. And then we had we have seen the result by doing that, you know, by by putting work out there which is relevant. We have seen people that, have contacted us and we had a lot of discussion and we are going to work on a few projects starting from September, which is related to our, community, to our niche.

Giuseppe: 23:57

So the big success is like to and challenge as well. You know, success for was a challenge in the first place, was to put a strategy plan that worked and could make us visible as the expert in the field.

Hayley: 24:12

Yeah. So the projects that are coming to you now, what do you attribute those to and and these results?

Giuseppe: 24:19

Yeah. No. The the clients that contact the rest of us, they said that, well, our content that we we we publish weekly, basically, they they noticed it. We did, like, a little GIF, animated GIF for World Oceans Day or like a garden wildlife week, and these were little animation that, were offering values in terms like, advice about how to build, I don't know, like, hedgehog house, for example, or a birdhouse. And those were like, we created this content, this animation, then we linked some useful information for the WWF how to build these houses.

Giuseppe: 25:00

And basically, this animation were, like, attracting a lot of people interest. And one of these or actually 3 of these, contacted us saying, no, we saw your animation and we are interested in talking about about the way we could present our story and our report in the future. We basically had

Hayley: 25:31

group, and I'm and I was just so proud. I was like, yeah. It's happening. You know? The things are coming together, and it's kind of making sense.

Hayley: 25:40

And I I feel like over time, what will happen too is it will start to kind of snowball as well because then, obviously, when you do that animation for that that company, then they might recommend you to another one and that kind of thing. And then this is how you kind of make a name for yourself and sort of become the animation studio for that industry. You know? So I'm I'm really excited to see where this goes as well.

Giuseppe: 26:05

Yeah. Because, for example, with direct clients, you know, it's very important because they want to see work that you as a studio produce which are relevant and in line with what they do. So it's very important to produce work if you want to attract similar similar clients, work with similar organization in my case. So yeah. 100%.

Giuseppe: 26:25

Yeah. That goes down as well to the, fact that when I produce the animation from the Blue Cross, because that led us to other opportunity opportunities as well.

Hayley: 26:35

Yeah. Definitely. I think it's really good. So what you would say to someone who's thinking about is maybe looking at themes around their ideal client or niche and potentially I think that maybe as well, they could think about what problems are these clients trying to solve, and how can you maybe give them, like, a little piece of that in a social media post or something like that? You know, maybe talking a bit about how animation can help them to solve those problems too.

Giuseppe: 27:05

For example, one of the things I I often do and we we do as a studio is to look into the, the social you can propose, for example, and reach out to this client, this organization and say, you see, you know, we have few ideas that we can, translate and transform this written content into a nicely, explain the video, animated video that can engage even more people than what you currently have. So again, it's about offering volume. Perhaps, proposing to them, like, few ideas on a mood board or something like that. And they they they they they are interested for sure, you know, even though it's not, like, straight away. But again, it's a it's an opportunity to reach out and see, you know, I I'm out there.

Giuseppe: 28:04

We do this, and perhaps in the future, you might be the right person to to help us.

Hayley: 28:10

Yeah. Definitely. I think that's a really great idea. So I know you went on a podcast as well in that was aimed at people in the nature conservation industry. How did that come about?

Hayley: 28:22

Because I think that's a really interesting idea of of getting opportunities that almost should present you to many of your clients instead of just going after, like, one person in that industry?

Giuseppe: 28:35

Yes. So that was, you know, it's always that is a really good question because that really make you think about how connection works. For example, I'm part of, a a a hub called WildHab. It's a place where all the conservationists, people that care about the environment, experts in the in the in the sector, they hang out. You know?

Giuseppe: 28:58

They're they connect. They talk about the webinars, reports. So I was invited there by a conservation optimist in Oxford. And once there, I reached out actually, a guy reached out to me, and, we had a conversation. You know?

Giuseppe: 29:17

This guy produced, like, comic books about about the planet, the conservation. And basically, he introduced me to Calvin, which started his podcast. It's called Calvin, Conservation with, the species. We are the species. And so know?

Giuseppe: 29:43

You know a person that, invites you to a to a group. Within that group, you you meet another person, then you have a chat, and then this person introduce you to another one. So it's all about relationships, you know, you really see the potential of this and you never know that perhaps someone watching the podcast with Calvin, conservation with the species, might look at my interview, might reach out to me. So again, it's always a connection and it's, it's a chain, basically. Yeah.

Hayley: 30:14

Yeah. And I think it's really smart to do things where you're presenting to, like, many people. So for example, like, any talks that you could do maybe that were in kind of these, Maybe they have, like, I don't know, nature conservation conferences or something like that or potentially like podcasts and, like, YouTube channels like we already mentioned. And also potentially, something that we talked about too is is, you know, creating a a webinar or workshop around how animation can help in nature conservation. And, obviously, if for anyone else, it would be like how animation could help in any industry, you know, and how it can directly that I know a few of our students are exploring, including you.

Hayley: 31:05

And I think, I just think it's really exciting, and I I can't wait to see the results of those as well.

Giuseppe: 31:10

Yeah, definitely. You know, again, it goes down to offering values. And, again, even though you go, like, do a webinar, either online or in person, you have the opportunity to meet people and make connection. And it doesn't matter whether this leads you to straight away to opportunities. But it's an opportunity for you to be out there and to reach people and to reach to people.

Giuseppe: 31:32

You know, at the beginning, it was kind of uncomfortable, doing these kind of things. But if you see result, it's, it's, something that comes out of hard work. And I would I would actually point out that if you see to to see results, you need to work hard. But in order to work hard, you need to be passionate about what you do. So it's it's very key, you know, if you want to put the effort on what you do, for example, I I tend to work late at night and early in the morning, but that always comes to me as something that I do it because I love it and the times expired.

Giuseppe: 32:07

So, again, it's about passion.

Hayley: 32:09

Yeah. Definitely. What would you say to a person who's looking to niche down? What advice would you give them?

Giuseppe: 32:17

I would say that the first thing to do is to read books about the the your the niche you want to aim to work with. Try to connect, with people relevant to your niche, trying to reach out. Again, don't be too salesy, but try to generally reach out and say, that you are an expert, yet you are passionate about what you do. Because for me, I'm I'm a, environmental enthusiast first. And then because of that, because this is what I love and what I want to put all my effort in, that relates, generates a connection with the person you're trying to reach out because you have something in common.

Giuseppe: 32:57

You know? When you reach to someone new, on LinkedIn or via email, it's always better to find that connection. You know? And if that connection is part of your passion, that's way easier and people will see that eventually.

Hayley: 33:15

Yeah. I think that's great advice. So what does the future hold for motion aptitude then?

Giuseppe: 33:21

Yeah. We we we want to grow as a studio. We want to grow as a studio again in a way that's it's different from the conventional way of working. You know, we love remote working, and we we truly believe that it's a bridge to higher to a higher quality of life. So I like to continue working with other freelancers, all around Europe and the world because that's the way we love working with.

Giuseppe: 33:46

And then people that are passionate about the environment and people that are passionate about, something that we have to, you know, not just raise awareness, but we need to take action on. So if you can combine your skills with something you love with, we're happy to work with with these people as well. And, again, we are always keen to work with the organization that help the environment and, look at the animal, well-being as well.

Hayley: 34:15

Yeah. That's awesome. So if people wanna find out more about you and your work and your studio, where can they go?

Giuseppe: 34:21

They can go to, our website, motion aptitude.com, and they can see the work we do, our mission, our vision, and our purpose there. And then our mail is [e-mail]. And I'm on LinkedIn as well.

Hayley: 34:37

Great. Awesome. Well, thank you so much for joining me, Giuseppe. I really appreciate it.

Giuseppe: 34:42

Thank you, Eddie, for inviting me. That was great. Thank you.

Hayley: 34:46

Thank you so much for listening all the way to the end of this show. If you would like more from Motion Hatch, we are doing weekly videos over on our YouTube channel. You can check those out at motionhatch.comforward/youtube. We will be coming back with more podcasts soon but in the meantime, we'll see you over on the YouTube channel. Thanks so much for listening.

Hayley: 35:07

I appreciate you. See you.