NFL Players' Podcast

Hosts Riccardo Stewart, Jeff Locke, Zach Miller, and Sam Acho call the plays on one of the toughest challenges in wealth: sustaining it for generations. They break down what the stats really say—among families with $30M+ in assets, only 30% successfully hand wealth to their kids, and just 10% to grandkids. Through the lens of the athlete as CEO, the team outlines what it really takes to keep the family scoreboard lit for decades to come: real strategy, meaningful stewardship, and a clear sense of legacy.

Key Highlights
  • Among families with $30M or more, only 30% pass wealth to children and a strikingly low 10% to grandchildren—true multi-generational success is rare without focused planning.
  • Estate tax is a real opponent: with an exemption around $15 million, any amount over that mark is taxed at 40%, making careful planning essential to keeping more in the family line.
  • Stewardship goes beyond asset transfers and focuses on fostering family governance by consciously preparing children and grandchildren to lead, protect, and grow family resources.
  • Purpose-built trusts help fund education, provide first-home down payments, and deliver seed capital for new businesses, offering a runway for each generation to take meaningful first steps.
  • Establishing private family foundations allows each generation to give back and actively manage the family's impact over time, keeping values and stewardship at the center of the legacy.
  • At this level of wealth, a family office becomes essential, acting as a coordinated team to oversee everything from investments and tax to estate design and next-generation guidance.

What is NFL Players' Podcast?

The podcast by NFL players for NFL players. Each week, we break down the biggest events in football and how they directly impact a player's career and money.

Join Former NFL Veterans Sam Acho (Bills, Bucs, Bears & Cardinals), Zach Miller (Seahawks & Raiders), Jeff Locke (Vikings, Colts, Lions, 49ers), and college coach, Riccardo Stewart, for a raw and unfiltered conversation about the game, the business, and how players can achieve generational wealth.

Riccardo Stewart: Hey, I wanna
welcome you guys back to another

episode of the A-W-M-N-F-L Podcast.

My name is Ricardo Stewart, and
I'm your host, and I'm joined

with my friends Jeff Locke.

We called him the professor, Zach
Miller, we call the Truth, and then

Sam Acho, who we call the mayor.

We haven't been in this series
where we're looking at what does

an elite athlete do to create
sustained multi-generational wealth.

And we use phrases like, what is he like?

He's an athlete.

CEO.

Well, what does that look like?

One, you gotta create it.

You gotta create value.

And then one, you've created value.

Then you gotta capture that value,
and that's getting the second

contract, being able to get the
multimillion dollar contract.

Once you have that contract, now
you gotta be able to convert it.

Meaning what does it look like for
you to take and make the most after

tax dollars and put it in your pocket?

And from there, what does
it look like to continue?

We've all had coaches before and we've
all coaches who talk about, it's not about

the first play, it's about the last play.

It's not about the first play, it's
about the last play over and over again.

And the whole ideal is like,
dude, finish, right, finish.

What we're talking about is not just
you finishing because you may actually

do really well on the field and off the
field and have a lot of money and live the

life that you wanted, but do your kids.

And do your kids' kids, what does
it look like for you to establish

a word that is often used but never
really fully realized, legacy?

And then what does it look like for
you when you've created it, when you've

captured it, when you've converted it,
that it continues, that your last name,

your last name is a staple because
your great grandkids are experiencing

what you begin to set up for 'em.

And so that's what we want to be
able to talk about on this particular

episode of what that looks like.

Sam, I'm gonna start with you first.

I know you're in a hotel out there in
Florida, but what are the stats in terms

of people who make 30 million or more?

How many of them actually are
able to achieve what we understand

is multi generational wealth.

Sam Acho: Yeah, and football,
we always go over tape.

You study film, you see, okay,
these things are like a 80 percenter

or a 10% or a 20 percenter.

Well, when it comes to that generational
wealth conversation with families who

have $30 million or more to invest or
spend, only 30% of families actually

passed down wealth to their kids.

Out of that number, right?

So 30 million or more, only
10% of families pass down

wealth to their grandkids.

And so everyone talks about this idea
of, yeah, I made all this money, I'm

gonna build multi generational wealth.

Well, 90% of the time expect failure if
you don't have the right kind of plan.

Riccardo Stewart: I mean that
those stats are staggering.

Staggering, and we all
see it even as kids.

We watch someone make a
contract and we go, man, they're

gonna be set up from light.

Maybe in their life they are, but
the lives that they've created

and after that they're not.

Zach, why is that the case?

Why is it like that?

Zach Miller: It is not how you
start, it's how you finish.

Like you said, coach, coach talk you
seriously, the not, there's just a

lot of things you have to do to manage
the passing of wealth to your kids.

I mean, I think about with my own kids,
I have four kids and the amount of.

The amount of like taxes
you could end up paying.

And let's just look at, I mean, I'm
gonna end up having to pay a state tax.

Brock's gonna have to pay a ton of
estate taxes, just if he passes on.

If you so, and just 'cause I
didn't understand what an an,

what the estate tax even is.

I used to see an estate sale.

I was like, oh, I don't even know, was
it like a garage sale or something?

And so IF when I was doing
my estate planning, I finally

figured out what it was.

And all the government does is
when you die, they take, they

add up all of everything you own.

And then if that nu whatever that number
is, whatever it is, if it's over a

certain amount, they just take 40% of it.

And that's just flat, how it works.

You get that exemption
amount, but anything over it.

So if, if Rock dies
with a billion dollars.

The government is gonna request $400
million from 'em within nine months,

and this happens every year in the us.

Everyone who has over a certain
amount of money has to pay it.

The thing why athletes like usually don't
know about it is because it's such a

high exemption over 15, it's about $15M
where you don't have to pay anything.

But guess what?

When you.

Are signing these type of contracts.

Now that becomes a reality.

So you have to account for it, you have to
do the estate tax planning, you have to do

complicated sru, uh, you know, structures
to try to mitigate some of that.

And so cutting that in half
allows more money to be passed

on to the next generation.

It's just smart planning.

And then, I mean, over
generations you have to bring.

The kids, the grandkids, into the
conversations, into the planning,

into, um, those type of discussions.

'cause if you don't prepare
them, they will never be ready

to inherit that kind of wealth.

And everyone worries about spoiled
kids, but that's like, that's the

reality of what can happen if you don't.

Start early with your kids to be
able to prep them for that, and then

the grandkids, and then prep your
kids to prep the great grandkids.

And it's just all the way down the
line because it's, it's a lot of

times the relationships and a fancy
word for passing down your, your

values fam, family governments.

And so Rick, I know you're gonna
talk about that, but things like work

ethic, how you, how you made that, that
first generation money in the first

place matters immensely to how much.

Those kids are gonna care
about that in the future.

Riccardo Stewart: I mean, you used the
word spoiled, and if you think about food

or even a drink, like think about milk,
that that goes bad or spoils, it's usually

you didn't take care of it, right, or you
left it in the wrong place or it expired.

Family governance is the ideal of going.

You've made something and now
you have to prepare your kids for

what they're going to receive.

And how that looks like.

And not just how you made
it, but how to continue it.

And most of us, we don't understand that
because even on this thread, like if we

were honest, most of us are in a position
that is better than what our parents were.

So our parents did what they wanted
to do, and that is, I want you to

be in a position better than me.

Well, what happens when
you are in that position?

How do you continue it?

And that's why the family governance,
the family leadership is how do

I plan and build a family that
understands how to begin to continue

and grow the family business, because
that's essentially what you're in.

And it takes a particular skill
set and a team of a family office

that has a men and women in place
to be able to help those things.

Jeff, when it comes to
supporting multiple generations.

Like, gimme some examples
of what that looks like.

Jeff Locke: Yeah, so Zach
mentioned Brock couple times.

We're talking about Brock Purdy, right?

Last couple podcasts we really talked
about what could possibly happen.

With him and the money he's gonna
earn in this contract he just signed.

Right?

So we've been fortunate to work with a
lot of clients like Brock, right, who

have money, enough money for themselves
and for multiple generations of their

family, and we've helped them set up these
special trusts and vehicles Zach talked

about to try and avoid how much goes to
the government when they pass away, right?

Some of the things we've seen, which
are pretty cool, number one's I

want to pay for college for every
one of my kids, every one of their

kids, every one of those kids kids.

And you can do that
with special structures.

Never have to worry about paying
for school again for multiple

generations of your family.

A huge thing you can pass on.

And that's the legacy, right?

Yeah.

Uncle Brock never met him, but all
of us have gone to school forever

without having to have it paid.

Other things like.

Buying a first house and you're
the down payment funds for every

single kid's, first house in
all their kids' houses, right?

A huge leg up in life.

Maybe without, like Ricardo
said, spoiling, right?

Not giving them the mega
mansion, but down payment funds.

Same with starting a business.

You could be the seed money for
everyone's first business, you

know, as they get older, right?

Help them go out and be
their own entrepreneur.

Really try to work for themselves, try
to create something of value, and you

help them get off the ground to do it.

We talked about in the
last episode, right?

Sam knows all there is
about giving and sharing.

You can have a private foundation set
up where every generation of your family

keeps running The private foundation
keeps making that money last to help

charities, communities you care about
and you can make special rules, right?

This.

Family member gets money unlocked at 30.

This family member gets money unlocked
at 40, and these are all things you

can think about when passing down
wealth in a smart way that avoids Mr.

Government taking 40% every
single time it passes.

Riccardo Stewart: There's things that
I have that I own now that I'm going,

I never knew existed, or I never knew
I needed, and it's beyond just luxury.

It's just the reality of going,
gosh, I, I need that now.

You know, whether it's, you know, certain
sorts of furniture you have or you know.

Dishes that you have that you just
need, when you get to a certain level

of wealth, you've never thought of
it, but you need a family office, and

it's not just something where you're
acting bougie, it's just going, most

people have never thought about it.

They've never heard of it because they're
not at the wealth that you are at When

you've created that value and captured it
with the contract and then you converted

it, now you have after tax dollars in
your pocket, multimillion million dollars.

It's hard just to go to an FA who's
really thinking about just investments.

Let's just be honest, who may just
hire out another CPA for you to

think about just being tax compliant.

I.

Who's not thinking about insurance,
who's not thinking about estate

planning, who's not thinking about
how does this wealth not only get

to your kids, how do they instruct,
equip and train your kids so that they

will train their kids and so forth.

Like, that's a, that's, that's
a team of experts that are

thinking about your wealth.

We're talking about Vanderbilt.

We're, we're, we're talking about
names that you are a part of now, and

so you just can't go to the, the, you
know, run of the mill kind of person.

And so.

If you were thinking about, okay,
I've heard about this family office.

I've heard of, I've heard about
it, I don't know what it is.

Listen, we would love
to talk to you about it.

In fact, these last four episodes
were about what does it look like

to have an athlete family office.

Please reach out to us.

We'd love to hear from you.

We'd love to give you some resources.

Our number is 6 0 2 9 8 9 5 0 2 2.