Money for Coaches

Three kinds of transactions trip up almost every coach who looks at their own books: money the owner puts in, money the owner takes out, and money that just moves between accounts. None of them are revenue or expenses, so none of them touch your Profit & Loss — but they still show up in a review, and they still cause confusion. This episode clears up owner contributions, owner distributions (a.k.a. draws), and transfers, so the next time one lands in your books you know exactly what it is.

In this episode
  • 0:00 — The monthly transaction review, and the three transactions that confuse clients most
  • 0:50 — The three types, and the one thing they share: none of them touch your Profit & Loss
  • 1:40 — Owner (capital) contributions — putting your own money into the practice
  • 3:10 — Owner distributions / draws — taking money out, and why it usually isn't "payroll" or "salary"
  • 5:50 — Transfers — money moving between your own accounts, and why we don't just delete them
  • 7:30 — "Money in transit" — transfer-clearing and the Stripe payout case
  • 9:00 — Quick recap: contributions, distributions, transfers
  • 9:35 — Want this handled for you? getplucky.io

Work with Plucky
Plucky does the books for life coaches — including a two-minute monthly review, so you always know what every transaction is and where your money sits. Learn more at getplucky.io.

What is Money for Coaches?

Short episodes about money management for coaches running simple service businesses. I'm Mark Butler. My goal with this show is to convince you of one thing: for most coaching practices, bookkeeping isn't strategic, it's hygiene. You don't need to become your own CFO. You need your numbers to be current and accurate so you're not scrambling at tax time, and you need to be able to answer one or two simple questions about your money. That's it. I've been running a bookkeeping firm for coaches for over a decade, and this is the conversation I have with my clients all the time.

Hey this is Mark Butler and you're
listening to Money for Coaches I suppose

this could be the first uh episode in
the series that we're calling Bookkeeping

101 and I'll start with the thing that
confuses my clients the most Every month

I send my clients a transaction review
which is my way of trying to make my

clients part of the bookkeeping experience
as simple and easy as possible So

somewhere near the beginning of the month
my team and I will go into my clients

business bank accounts we'll import all
the transactions we'll apply the best

possible category to those transactions
and then we send the clients a review

where they can review our work and it
takes about two minutes and they can

give us notes about any transactions
whose category they either disagree

with or confuses them Well there are
really three kinds of transactions that

consistently confuse my clients The
three types of transactions are owner

contributions or capital contributions
those are the same thing owner draws or

owner distributions which are not exactly
the same thing but for our purposes we're

going to treat them as though they're
the same thing and then we have transfers

What all three of these transaction types
have in common is none of them affect

the profit and loss statement If the
profit and loss statement is a measure

of the amount of money the business
has earned minus the amount of money

the business has spent which results in
the profit or loss of the business then

contributions distributions and transfers
all stay off of that report because

none of them are revenue or expenses So
let's start with capital contributions

or owner contributions If I'm running my
coaching practice and as we talked about

in previous episode let's say I wanna
sign up for a training and the training

costs $1,000 but the $1,000 is not in my
business checking account I can transfer

$1,000 from my personal checking account
to my business checking account and

that's called a capital contribution or
an owner contribution It is what happens

when a business owner puts some of their
own money into the business in order to

fund its operation Now even though money
is arriving in the practice it's not

revenue because the practice didn't sell
anything in order to receive that money

It's just the owner taking some of their
money and putting it into the business to

help the business run It's called an owner
contribution and since it isn't money

that resulted from the sale of product
or services it does not go on the profit

and loss statement but it will be in my
client's transaction review because I want

them to see Hey this $1,000 that landed
in your business checking account just

confirmed for me that that's you funding
the operations of the business and it's

not some miscellaneous client payment that
I don't recognize Once they confirm Yes

that's me moving money into the business
to fund its operation then I can say

Okay great That's a capital contribution
Over the long run that number becomes a

measure of how much money the owner you
have put into the practice to support it

And that's a very good thing to know
Owner distributions are the mirror image

of owner contributions If I have $1,000
in my practice checking account and I

withdraw those funds over to a personal
checking account that is called an owner

distribution Now it's not a business
expense because the business did not

spend that money in pursuit of growth
or profit in the practice It's just the

owner reaching into the business account
grabbing the money and pulling that money

back out To use however you want Use to
pay personal bills whatever Now where my

clients get confused is they will often
want to call an owner distribution either

payroll or salary But it is not payroll
or salary Payroll and salary would only

be the appropriate label if the money had
gone through an official payroll service

where you are essentially registered as
an employee of your own business and then

you process a payroll for yourself as an
employee and then that money goes to say

direct deposit tax withholding happens
Social Security and FICA and all of that

is taken out of those funds And in that
case it is called payroll or wages But

when you just reach into the business
checking account grab a thousand dollars

and put it into your personal account
if it didn't run through an official

payroll service then we just call it
owner distribution Now it's a conversation

for another day whether it should run
through an official payroll service and

that's a function of how big your practice
is and how much money it generates and

whether there are tax advantages to
incorporating your practice in a certain

way and using a payroll service That's
all a conversation for another day and I'm

not a tax professional anyway so I will
tell you what I have been taught by tax

professionals when we get there But for
today all you need to know is when you

reach into the practice checking account
you grab a thousand dollars and you put

it in your personal checking account
that is not a business expense It's just

essentially a cash withdrawal by the
owner That covers owner distributions or

owner draws When I have my clients review
those transactions I'm just asking them

to confirm that that money is actually
going to them personally as opposed to

them paying a contractor or for some other
business expense and me mislabeling it

as an owner distribution So that's why my
clients will see it in the monthly review

Last transaction type we'll talk about
today is transfers If I have two accounts

that are both part of my business
financials let's say I have a PayPal

account and a business checking account
I have a client who pays me through the

PayPal account and then I want to access
those funds so I transfer them from PayPal

to business checking That is what we call
a transfer transaction and it doesn't

impact profit or loss because it is
neither revenue nor expense It is just the

money changing location The money resided
in PayPal and then it transferred over

to business checking and the money just
changed location No consequence to profit

no consequence to taxes just the money
was over there now the money is over here

We call it a transfer A lot of times when
my clients see those they'll get confused

because they'll say Why is this even here
You can delete this is something they will

often tell me You can delete this from my
financials But I'm not going to delete it

because part of good financial tracking
in a coaching practice or any other

business is knowing where the money is at
any given moment If it was in PayPal and

now it's in checking we want to know that
the money made that move and the transfer

transaction is how we keep track of it
Very simple The transfer transactions have

been so confusing to my clients over the
years and there's no need for me to get

their clarification or confirmation on
those So if you become my client you now

won't even see transfers in those monthly
reviews However sometimes the monthly

review happens right in the moment where
the money is between accounts So let's

say that you have a Stripe account and
you take client payments in that Stripe

account Stripe creates a payout each
day where they say Okay these are the

transactions you had today We're gonna
take our fees from those transactions and

then we're going to transfer the remainder
into your checking account While the money

is in between places when it has left
Stripe but it may not have ar-arrived in

your business checking account yet we'll
often call that money in transit or we'll

call it transfer clearing which means the
money's kind of in limbo In those cases my

clients will maybe have an opportunity to
see that there's a few transfer clearing

transactions on their transaction review
And in that case I just have to educate

you my clients and my prospective clients
here's what that means You can ignore

it because sometime in the next one to
three business days the money will land

in its destination then it officially
becomes a transfer where we're aware of

both sides of the transfer meaning we know
where the money came from we know where

the money landed it's all settled and
done good to go That's the only kind of

transaction my clients might see on their
transaction review and say What is this

What do I need to do with this So there
you have it We have owner contributions

where the owner puts money into their
practice checking account to fund

operations We have owner distributions
where the owner reaches into the practice

checking account and withdraws funds
to their personal account for whatever

use want And then we have transfers All
three of these transaction types are

happening all the time in my clients
accounts None of them affect profitability

None of them affect taxes directly

And they do very often cause my clients
confusion we'll leave it there for now If

you'd like me to be your bookkeeper so I
can do those two-minute monthly reviews

with you something my clients have thanked
me for over and over because it takes

their bookkeeping processes down to two
to five minutes per month and they get

that peace of mind Go to getplucky.io

sign up for the service and we'll take
great care of you Talk to you next time