Our B2B SaaS Journey

In this episode, Mitchell and Gavin talk through the final stretch before World Police and Fire Games testing, the Postgres and S3 work behind SixSides’ offline sync plans, an app store trademark dispute, and Gavin’s rapidly evolving community-led marketing campaign that might now include a new YouTube strategy.

Chapters
  • (00:00) - Intro and bird complaints
  • (02:27) - Pool losses, Socceroos, and pub plans
  • (07:07) - Postgres, S3, and offline mode
  • (13:35) - Podcast reviews, downloads, and app redesign progress
  • (17:39) - The app store trademark dispute
  • (24:14) - Gavin’s community-led marketing campaign
  • (27:20) - Should SixSides create a YouTube channel?
  • (35:14) - The new LinkedIn strategy and Community Builders Network
  • (40:06) - Testing advertising on GPT
  • (43:57) - The year so far and what comes next

In this episode, we cover:
  • The Socceroos, pub lunches, and the perks of running your own business
  • Why SixSides is migrating from MySQL to Postgres
  • How ElectricSQL could unlock offline mode and real-time sync for event apps
  • Moving request logs from the database to Amazon S3
  • Using Amazon Athena to query log files stored in S3
  • Hitting 2,000 podcast downloads and five-star Spotify reviews
  • The ongoing SixSides app redesign and the push toward a more polished event app
  • The five-week countdown to World Police and Fire Games testing
  • An app store trademark dispute and why it has been frustrating
  • Gavin’s new community-led marketing campaign
  • Planning guest interviews with community leaders and charities
  • Whether SixSides should create a more intentional YouTube channel
  • A new LinkedIn strategy focused on community stories instead of product promotion
  • The early days of the Community Builders Network on Skool
  • Testing advertising opportunities through GPT
  • Why the SixSides website and freemium funnel need to improve before paid ads make sense
  • Overselling the vision, then racing to make the product catch up
Got questions or topics you want us to cover? Email us at journey@sixsides.co

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

Connect with us

Creators and Guests

Host
Gavin Tye
Sales and Marketing and Co-Founder of SixSides
Host
Mitchell Davis
Developer and Co-Founder of SixSides

What is Our B2B SaaS Journey?

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.

Mitchell Davis:

Hey. I'm Mitchell Davis, CTO and Laravel developer. Hey.

Gavin Tye:

I'm Gavin Tye, CEO, sales and marketing.

Mitchell Davis:

We are we are into year two of running a remote starter, sixsides.co, and it's a community led events platform. We're documenting both the business and tech of our journey as we build our SaaS. How are going, mate?

Gavin Tye:

Very well, mate. Can you hear the birds in the background? It might annoy the listeners if Yes. Can. Yep.

Gavin Tye:

It's part of living. I wouldn't say in the country, but on land that sometimes the birds just won't go away and you've got to deal with it. So, yeah.

Mitchell Davis:

Sorry, listeners. I've tried, I've tried to get him to do something about it, but

Gavin Tye:

Mate, it was better than screeching car tires and lawnmowers when we were at, the other house. So

Mitchell Davis:

No. No. I don't think so. That never seemed to be a problem. But anyway

Gavin Tye:

Coming from someone who doesn't like ever going outside, I can see why

Mitchell Davis:

it's It's got nothing to do with it. That's ridiculous. Anyway, how are you going, mate? You good?

Gavin Tye:

Yeah. Yeah. I'm very well. I'm very well. Thank you.

Gavin Tye:

It's

Mitchell Davis:

So are you?

Gavin Tye:

Quite cool here. We've got some work going on in the house. So and painters. Yeah. Okay.

Gavin Tye:

Yeah. So. Right.

Mitchell Davis:

All that fun. How long have they been there so far?

Gavin Tye:

How long

Mitchell Davis:

they should

Gavin Tye:

have left. They've been here for the third day. They should have left. We're just getting the roof painted because we want to put solar on, but it's an old color roof. Okay.

Gavin Tye:

And so they're painting under the eaves and all that kind of stuff, like at the top part of the house. Yeah. Yeah. And the garage door, they're to paint that as well to match the roof.

Mitchell Davis:

Yeah. Cool. Yeah. Okay. Good one.

Mitchell Davis:

You getting the solar on?

Gavin Tye:

Yeah. We get solar on and a battery because it's, like, there's awesome blackouts in this place.

Mitchell Davis:

Right. Okay. Wow. There you go. Yeah.

Mitchell Davis:

Will you qualify for the it's like $15,000 of solar or something? There's some

Gavin Tye:

Could not tell you. No

Mitchell Davis:

idea. Yeah. I don't even know if it's up in Queensland or if it's just a New South Wales thing. I'm not sure.

Gavin Tye:

It's Mel's neck of the woods. So she looks after that stuff. Yeah. Yeah. Okay.

Gavin Tye:

Yep. What about you, mate? What's going on in your world?

Mitchell Davis:

No solar. That's for sure. What is going on? Went and played pool last night with my sister in law's new boyfriend, and we lost three games in a row, and it was brutal.

Gavin Tye:

That must've sting.

Mitchell Davis:

Yeah. And we shouldn't we shouldn't have lost. That's the thing. Because we we were the better team. You know, pool at We do we do have a pool table at home, but I must admit I haven't played in probably two months.

Mitchell Davis:

Now it's not to say I won't play, but it is currently serving as a we went and got some plywood and covered it up. And since then, it's just been a table. So, yeah, gotta get back to it. But, anyway, we shouldn't have lost, but we did, like I acknowledge, but, we were definitely the better team on the field. So it's done.

Mitchell Davis:

I lost just the first game. I sunk the white ball on the black. After, like, getting five shot like, five balls in, we flew past them. Right? And it was our game to lose, and that's exactly what I did.

Mitchell Davis:

And then You heard of Steven Bradbury. Right? Yes. I have.

Gavin Tye:

Yeah. It does not matter how well you race. It's it only matters who goes across the line.

Mitchell Davis:

That's right. How strong on the finish. But anyway and then, yeah, the next two games, I'm pretty sure Nicole also Nicole lost us those ones, but I won't hold it against her. So my mood I was telling you my mood is, like, slowly dropping through the diet of, like, this sucks to keep, like, keep losing. But, anyway, it was it was really fun.

Gavin Tye:

And now And now you've been asked to give feedback on the boyfriend, and you're, you're angry with him because he beat you. You should. That's right. Yeah. He he goes, I tried to let him win.

Gavin Tye:

Like, I tried my hardest, but the guy kept losing.

Mitchell Davis:

Yeah. That's right. It was it was rough. So, anyway, it's alright.

Gavin Tye:

So Bruce play today?

Mitchell Davis:

They do. They do. And so we typically have a standing meeting every week at 12:00 on Fridays. And this I started talking with you about it this morning. I was like, you know, I kind of wanted to just go to the pub and just have half a day and watch the the game.

Mitchell Davis:

And you were like, well, why don't we just move the meeting to next week? So we're gonna do that. So Yep. It's pretty cool to be able to do that in your own company. It Yeah.

Mitchell Davis:

I did have it in the back of my mind, and I was like, there's no way Gavin will wanna do that. And then you suggested it. I was like, oh, fantastic.

Gavin Tye:

Unfortunately, I have a client meeting at 01:00 while you're at the pub, but whatever.

Mitchell Davis:

Yeah. You keep grinding away. Hey. I mean, I'll I'll do some work on the weekend. No doubt.

Mitchell Davis:

So, you know, it all it all evens out. But yeah. It's so that'll be nice. So fingers crossed we go okay. Do you know who we're versing?

Mitchell Davis:

Because I've got no idea. Paraguay. Paraguay. Right.

Gavin Tye:

It's our third group game. I'm pretty sure we're coming second, in the group, equal second. Yep. World Cup, I will tell you, but I think we need to win this to go ahead. Yeah.

Gavin Tye:

We're coming second. We're equal with Paraguay. They're negative. Oh, no. We're not.

Gavin Tye:

Because their their goal difference is minus two. We're at a, zero goal difference. Do you know what that means?

Mitchell Davis:

I could. I'm sure I could figure it out with enough time. They there's a difference in goals and

Gavin Tye:

they are They're positive and negative. They've conceded more goals than they've scored Paraguay. So Right. And then we have an equal, goal difference because we beat Turkey three nil and we lost. I'm pretty sure we lost to USA three nil or something like that.

Gavin Tye:

So Right. So we're at zero. Yeah. Yeah. We're at zero.

Gavin Tye:

Yeah.

Mitchell Davis:

Okay. Okay. Alright. Well, anyway, by the time the listeners are listening to this, they already know what's happened. So hopefully we did well.

Mitchell Davis:

But, yeah, I'm gonna enjoy that. It's one of the perks of running your own business is we can go do this sort of stuff. So let's do it. At least I'll do it.

Gavin Tye:

It'd be fun. Yeah.

Mitchell Davis:

Yeah. It should be fun. I think I'll get a schnitzel. Feels like the right sort of vibe. Chicken schnitzel.

Mitchell Davis:

Yeah. Chicken schnitzel. Have a couple of beers and then, then head home.

Gavin Tye:

So Chicken schnitzel too fitty. I do know what my son's been saying to me. You know, when he's been mucking around, like, I tell him to calm down turbo. And so he'd come back to me the other day, goes, calm down turbo, turbo. Turbo.

Gavin Tye:

I've never heard of it before. He keeps calling me turbo turbo. And I'm like,

Mitchell Davis:

I like that. That's good.

Gavin Tye:

Pretty funny.

Mitchell Davis:

Creative. Yeah. Anyway, mate, what else have we got on the list?

Gavin Tye:

Why don't you, talk about, what have you been doing with Postgres and s three, and then we'll get into the fun stuff.

Mitchell Davis:

Okay. Sounds good. Alright. I like it. So, we have continued, our migration to Postgres.

Mitchell Davis:

So all of the code has been written that will update our application to be run on a different database, which is Postgres. And

Gavin Tye:

Why are we doing that again? Look. The ten second thirty second summary. Why are we doing that again?

Mitchell Davis:

We're doing that for the main reason is so that we can implement a technology called ElectricSQL or ElectricSync. I still don't know. Just call it Electric. And that is a technology that will enable us to eventually have our app run offline for people so they can be without Internet and still go and see all of the data for any given event. They can see talks

Gavin Tye:

and

Mitchell Davis:

speakers and whatever. Right?

Gavin Tye:

Also known as offline mode.

Mitchell Davis:

Well, offline mode, but also like real time sync is the big part of what it gives us. And so if we update a talk title or something like that, Boom. Within a second or so, it's now live on everyone's phone. If you are offline, you would be seeing say the old version of a talk title or description or a link or whatever. And then in the moment you come online, boom, now you'll get the update and it all just syncs.

Mitchell Davis:

And we don't have to worry about implementing that. It's just a nature of this electric. Sure.

Gavin Tye:

So so that really comes down in the use case of world police games is we've highlighted that the schedules of some of the sports blow out for whatever reason. Right? Yep. And so we'll, they'll allow them to blow, move the schedule by ten minutes. And then once it'll automatically go to people's phones and go, hey.

Gavin Tye:

Been blown out. Like, okay.

Mitchell Davis:

Yeah. That's right. And it's like, it's like our app at the moment, until you pull down to refresh on a screen, you're seeing like a an old copy basically of the event. Right? And and then compare that with like a lot of other apps that I use at least like Slack or Linear or whatever.

Mitchell Davis:

Like they're updating constantly. It's in real time, you know, and I can send a message on my phone and see it on my computer a second later. Right? Like and I wanna get us to that level. This is one way to do it.

Mitchell Davis:

And it's the way that I think we will go with and stick with for quite a while because it looks very promising. So that's why we're doing it. Now, s three, how that comes into play is at the moment, we record all requests that come in and out of the application, of our system. So anytime you load up our app or you visit our dashboard, we're recording those requests so that we can go back and diagnose, hey, did anything weird go on here or did we get a traffic spike or whatever? And there's lots of different ways to do this, different technologies that you can use, but the way we have been doing it is storing all of those requests and taking out any sensitive information in them like passwords and stuff.

Mitchell Davis:

We don't store those in those requests. We filter them out and same for bearer tokens and things like that. But Yeah. We store all non sensitive stuff in a giant table of request logs, and it's got like a couple million rows in it now, and it's I think it's at like 20 gigs of storage. Right?

Mitchell Davis:

Yep. And that's not crazy. Like, it's still a very small app, but that 20 gigs is getting tied up in, like, our database backups. So anytime, like, our our planet scale runs a backup for us every twelve hours or six hours or something like that, and it's like that's an extra 20 gigs that doesn't need to be there. Okay.

Mitchell Davis:

So what we're doing as a part of this work instead of moving that those request logs from MySQL to Postgres when we make this move, instead we're moving them out to store them as just files on, a system called s three, which is like incredibly common. It's the most it's like Dropbox. You can think of it like Gavin. Yeah. But for, like, APIs and stuff like that.

Mitchell Davis:

Yep. So in doing that, it's gonna save us a bunch of money on storage. It's gonna make our backups a lot faster, to to create and also to restore from, which is good. And it also like, we can then run queries, and this is new to me. We can run queries against those request logs using something called Athena, which I haven't used myself, but I've heard a lot about.

Mitchell Davis:

And it can basically go and read s three, read all of these text files and extract information from them and apparently does it pretty fast. So it's it feels a little magical. So, now that the Postgres side of things is done, the final piece before we can pull the trigger on it is to deal with these request logs and get them up onto s three. And so we've been working on that this week. So Okay.

Mitchell Davis:

Awesome. Yeah. It's looking pretty promising. So I'm hopeful that by this time next week, we'll be on, Postgres. We'll have already run all of this, and then we're off to the races and onto the next thing.

Mitchell Davis:

We can actually start implementing this electric sync.

Gavin Tye:

Gotcha.

Mitchell Davis:

Yeah. So and then I called out last week for help from anyone if they had advice on how to deal with columns and the ordering of columns as you make changes to your database tables in Postgres because it's different to MySQL. I did hear back from someone on Slack, Andrew Broberg, so shout out to Andrew, who, had said, you basically just have to deal with it. And then there's no there's no answer for it. So, yeah.

Mitchell Davis:

So thanks, Andrew. It's not quite the answer that I wanted, but, appreciate it. So It

Gavin Tye:

is what it is. Mate, I also did have a look at reviews, and we did, we've got five five star reviews on Spotify. So thank you to all those out there for doing that.

Mitchell Davis:

Did the thank you. Does that have a, like a leave a comment thing? No. Just a number. Okay.

Mitchell Davis:

Cool. Well, thank you everyone.

Gavin Tye:

That's awesome. I was just looking at it. Yeah. Yeah. Cool.

Gavin Tye:

Yeah. That's awesome.

Mitchell Davis:

Oh, and milestone, we hit, 2,000 downloads finally. Wow. We finally hit it. A week. A a week?

Gavin Tye:

Yeah. In a week.

Mitchell Davis:

Yeah. No. Which is awesome. So, you know, this is a show. We don't get that many downloads, twenty, thirty, an episode, somewhere around there.

Mitchell Davis:

So, yeah, that's really like, that's cool. That's good to good to see. So thank you for listening, everyone. And, yeah, we would love if you think if you enjoy it and you think you know anyone else that might enjoy it, we would love if you would share it.

Gavin Tye:

Yeah. Don't get the word out. Don't think I know people are probably sitting there going, oh, I won't have an impact, but you actually will because we don't get a lot of downloads and, because we're just not marketing it really. So even if you were to share it or leave a review, like we will see it and it will move the needle and it will mean a lot to us. So, thank you, in advance.

Mitchell Davis:

Yeah. And if you do that, it would because it's like impossible to find reviews in other countries, Apple makes it very difficult to do that. Send us an email if you've done that too. Jenny@6Sides.co. Anyway, so then also on my side of the fence, we are working on the app redesign, and it's going really well.

Mitchell Davis:

So we're continuing to update all of the screens to support some of the new UI things, Liquid Glass, and some others. It is going well. I'm quite happy with some of the, like, the design style that we're trying to go after. There's a fair bit more work ahead of us over the next few weeks to kind of backport that for Android and for older iOS versions, but it is going well. I'm happy with it.

Mitchell Davis:

Yeah. That's probably all I've got to say. I can't wait to get it out, you know, but we're at least another month away. So we're currently at time of recording. We've got five weeks to go until we start testing the app with the police games for phase one, and then another two weeks of of testing is when we're expecting to release it to their 10,000 athletes.

Mitchell Davis:

So, yeah, it's five weeks.

Gavin Tye:

And we just did a quick look at the spreadsheet, which we're not gonna go into detail today, but we're probably right on track, if not a little bit ahead, like if once we start peeling some workout that I'm responsible for. So, yeah, it's really, it's gonna go down. It always goes down to the wire with project timelines. Right? You always deliver on one or two days to the end.

Gavin Tye:

That's just how it works. They reckon the most productive anyone ever is, is a week or a couple of days before a project ends or the day before you go on holidays.

Mitchell Davis:

Yeah. That's right. Yeah. Yeah. Yeah.

Mitchell Davis:

And it makes sense. Yeah. Absolutely. So I I'm making sure that we're we're staying on track with that timeline. But, yeah, to hear five weeks out when when we first started this, it was like there was nine weeks to go or ten weeks or something like that.

Mitchell Davis:

Feels crazy. But, anyway, yeah. So I think that's probably it as far as my design stuff goes, my and my development. So what's going on in your world, mate? Well, there's a

Gavin Tye:

couple things. One thing that we've kind of been quiet about over those last few months, I think I may have only just mentioned it once last week is we've had like a bit of an app store dispute with a company in a different region of the world. We won't say where it is, but basically they put in a dispute with Google and said, hey, we're encroaching on their trademark in this region. And Google just said, okay, we're taking you down.

Mitchell Davis:

But they, I mean, we had the option to dispute it. Right? Yep. Yep. And then Apple.

Gavin Tye:

We didn't do it. And then Apple come back a couple weeks later and said, hey, we're not gonna do it. We're gonna let you guys sort it out between yourselves and keep us updated. The basis of the dispute was that was causing confusion between their customers in the app store and all this kind of stuff. So we were like, oh, okay.

Gavin Tye:

And so we had a look and yes, there's a company that has a webpage that is very similar to ours.

Mitchell Davis:

As in the name of it. The name of the company is very similar to ours.

Gavin Tye:

But they're in a completely different industry. They're in interior design, which is nothing of the industry that we're in. And they don't even have apps in the app store. And so they were saying there's confusion cause. So we went backwards and forward to them over these last, probably been three weeks now, four weeks, trying to get clarification on what the actual issue was and then exploring trademarks and things like that.

Gavin Tye:

And it turns out that it's, I don't even know why they've done this. But in our, from my perspective, it was just a frivolous exercise that they've gone through because we are not setting up in that region for one, but two is their trademark is in a completely different industry that we're operating in. Sure. Have a website. And then three that they never were never able to produce examples of where their customers were confused.

Gavin Tye:

You would think that there'd be an email trail, around something like that or some type of paper trail around it. And then all of a sudden it turned into a dispute to not set up in a whole region of not just one, sorry, one country that they were saying, now they want us to stay out of a whole region of like a quarter of the planet. Well, hang on a second. This is a little bit unfair around what you're trying to ask us to do. And, yeah, but I think we've done pretty good at holding our ground.

Gavin Tye:

I think we've been extremely fair and not overreaching and quite reasonable. And these people seem to be not doing the same. Yeah. Yeah. Yeah.

Gavin Tye:

Anyway.

Mitchell Davis:

So where where's it at now? We we've kind of said, hey, apple, it's your turn. You guys make the decision. We've laid out the case and they've laid out theirs and now it's up to apple.

Gavin Tye:

We tried to get to a point where we said, hey, look, we're not gonna go into that. We go into your space. If you were to come into Australia, like, we have no right to tell you not to, because you're in a completely different part of the world, like a completely different

Mitchell Davis:

industry. Industry.

Gavin Tye:

Yeah. Like, I was like, it would be unfair for us to do that. So we were like held firm, said no to what they proposed. And then it's back to apple now to make

Mitchell Davis:

to make the ruling,

Gavin Tye:

make the ruling. Right. Cause it's their app store where I think it's silly because they don't even have an app in the app store. Why are they trying to get us kicked off there when we're not, they're not even there.

Mitchell Davis:

That's right. Which I

Gavin Tye:

think is interesting.

Mitchell Davis:

Yeah. And their customers wouldn't even be searching then in the App Store for their app because they haven't they haven't advertised. Yeah. We have an app. You know?

Mitchell Davis:

Like, it's yeah. It does seem silly. And you it's totally fine to have two companies with the same or in this case similar names as long as they're in different areas. Like, that's totally fine. You know?

Mitchell Davis:

So, yeah, it's a bit rough. How much stress has this added for you, Do you think?

Gavin Tye:

Not that stressful. It's actually made us get a few ducks at like tighten up in a few areas. Like we submitted our trademarks and stuff like that. We have to do some more around that space as well. Hasn't been that stressful because I it's different.

Gavin Tye:

I think if I'm someone's being unfair and we've overstepped somewhere and we're like, oh fuck. And then where I think that's more stressful, but when I feel like we have a moral and an ethical position here, is, we're not encroaching on anyone. I think I pray and may I, I might have a, I may have a false sense of the world, but I think that I just have faith that good faith will, will, prevail. I could be completely wrong, but even if it's out of our hands and it doesn't go in our favor, then what can you do? Yeah.

Gavin Tye:

That's right. So, but it's been, it's been an interesting exercise. I've never gone through it before.

Mitchell Davis:

Yeah. Ditto. Yeah. Anyway, we'll see.

Gavin Tye:

For you? It's been stressful for you?

Mitchell Davis:

Yeah. This sort of stuff I really don't like. I'm not a big fan of conflict, and it does feel like they're being unfair is the nice way to put it and that this thing has no legs to stand on. So it does kind of this stuff eats away at me a little bit, but you took this on almost exclusively. Like, you and I have only had to chat about this a couple times and then you have dealt with all of the communication which has been great.

Mitchell Davis:

So it hasn't been as stressful for me, but, yeah, just I really don't like any feelings of, like, unrest. You know?

Gavin Tye:

Clearly, you don't listen to the intro of this podcast, mate, because I'm Gavin Tye, CEO, sales and marketing.

Mitchell Davis:

Right. That's right. Well, that's right. When this first came in, I did I remember saying to you, hey. You wanted to be CEO, so you could tackle this one.

Mitchell Davis:

But Yep. K. Anyway, it's good. Alright. Well, moving on to some much more positive news.

Mitchell Davis:

Yeah. Marketing campaign. You are killing it right now. Why don't you tell us about it?

Gavin Tye:

Mate, what do you well, no. No. Hang on. Let's fluff my nuts a bit. What do you mean I'm killing one?

Mitchell Davis:

Okay. I'm sure. I can tell your story for you. That's fine. So over the last couple episodes, you have started talking about, okay, we've got a a six month long marketing campaign that we're gonna run, and the campaign itself is about reaching out to different communities, different organizations that are doing good things out in the world and helping to raise awareness for them.

Mitchell Davis:

And this is all under the umbrella of what's the name of the community on school?

Gavin Tye:

Community Builders Network. That's right. Yes.

Mitchell Davis:

Good good job. So we you rather have reached out to a bunch of different founders of different communities, different organizations, charities, things like that. And this has only been over the last week, less than a week?

Gavin Tye:

Something like that. Yeah. Week.

Mitchell Davis:

Yep. And you have already got agreements with four people to be on a new podcast that that we actually talked about, like, a year ago called Changemakers. Yeah. And so and these people, I don't know if you wanna name them or not.

Gavin Tye:

Yeah. Yeah. I'm happy to do this. Yeah. Take it from here.

Gavin Tye:

Oh, thanks, mate. That didn't really fluff

Mitchell Davis:

my neck. So you

Gavin Tye:

just set the scene. But whatever. It's not my job. Splitting hairs. So basically, yeah.

Gavin Tye:

So the intention is, is to, we really wanna add value to the community and shine a light on some of the stuff community, people in the community doing. Again, our mission at the end of the day, I think our mission at the end of the day is tackle loneliness. Right. And we have to do that by helping people connect through community organizations. That's what we're hanging our hat on.

Gavin Tye:

So, I've, I've spoken to Nick, Chazy from orange sky, one of the founders there, and it's one of the biggest charities. So orange Sky, basically what they do is they help homeless people or people from remote communities or natural disasters, with washing. So this week alone, they've done 2,008 loads of washing. They've had 3,000, almost 3,900 volunteers help. And while they're washing their clothes, they're having conversations.

Gavin Tye:

They've done nineteen hundred hours of conversations. So, Nick is Oh, he's a young, he's really, he's a young fellow. He's already got the order of, of merit or order of Australian merit or OAN. And he said he would love to be involved. We could go down there and interview him around what he does to help the community like, and how important community is to these people that are struggling that may be homeless.

Gavin Tye:

Right. Yeah. So that also got me spot. That also got me thinking, what if I took someone down there to videotape us going through their factory and we could do a, some media and then, turn that into like a bit of a mini episode on, to put on YouTube. Right.

Gavin Tye:

Yep. And then we could help bring them. Not that I don't think orange, orange sky needs our coverage. Right. Because they are, they are pretty big, but anything that we could do to help or talk about the community work that people are doing in the community.

Gavin Tye:

I think that could really help us, well help us indirectly, but we could set up a YouTube channel to highlight communities around that we meet. Now there's a, there's a channel on YouTube called up flip that I've been watching for a long time. Now what it is, is that go around and learn their tagline is, is how ordinary people build great businesses. And they go around and talk about how their, how they grow. Right?

Gavin Tye:

Now, Upflip helps people sell businesses. Think, I think that's what their primary business is. Indirectly they get, they get leads coming in around people trying to sell businesses. So we could help them bring highlights to the great stuff that people are doing out in the community, through our YouTube channel and indirectly linked to the community builders network and indirectly linked to us, put everyone that we speak, speak to on the six sides network to help them with their community as well as another, another channel. And so I just thought about that with Nick and then I thought, why wouldn't we do that with, we could do that with some other communities around the region here.

Gavin Tye:

That's easy for me to get to right now. That's not going to have a big impost of cost and time is go down there and highlight some of the great things that they're doing so they can go and we can bring attention to them and people who might be looking for things to do. Maybe there's a lonely mom at home, or maybe there's a lonely dad or a lonely man going, what other community things are around that I could do around the Gold Coast or Australia? Oh shit. I never knew that was there.

Gavin Tye:

I'm going to go and join them. Right. And then we could be the conduit with six sides to help them to communicate with each other over time. So yeah, it's, it, it has, I think the evolution of this marketing campaign, it's evolved. It's really interesting where it's going.

Gavin Tye:

Like I'm not reinventing the wheel here. I'm connecting dots of things that I've seen six, twelve, two, three years ago. Now the trick is, is to do this in a way that's not going to cost a lot of money because we don't have a lot of money. But do it in a way that is pretty interesting. Like Yeah.

Gavin Tye:

Yeah. That's right.

Mitchell Davis:

Yeah. Yeah. I think it's really cool. You've I mean, you've had some other names here as well.

Gavin Tye:

Yep. Yep. I've got the CEO of the variety club, David Small. So they do the variety bash, which I think is a really interesting, charity run, which is they all get old cars and drive around Australia, and then do them up. You may have seen them on the road.

Gavin Tye:

If you're in Australia, we could end up with a six sides car there. Then we've got Jeremy Patterson, the executive for the world police and fire games. He said he would help out as well. And then we've got, Craig Jossik from global entrepreneur network, the managing director for Australia. He said he would help out too.

Gavin Tye:

Yeah. So that's four.

Mitchell Davis:

Four in a week.

Gavin Tye:

Yeah. I'm aiming for 20. I also think I'll go, I'll contact some of these once we get the first one of orange sky set up and have a look and see how it goes. I think I'll contact some other one places around here to, to see, just to see how it goes. Right.

Gavin Tye:

Doesn't have Yeah. To be High production value. But yeah. And then that gives us content for LinkedIn to bring them attention. There's lots of different things that we could spin out of that.

Mitchell Davis:

It probably also helps us when, like, in August or September, we're planning on going to market basically with, hey. We've got the police games. This is what we're doing. This is what we're about. Right?

Mitchell Davis:

And we're kind of seeing that as a a launch of the of our business. Yeah. It probably helps to have some of these people a bit more aligned with us. Right? It might be a bit of a quid pro quo type of thing.

Gavin Tye:

Yep.

Mitchell Davis:

So, yeah, like, that's this is good. I think it's really good. And I'm I'm I am impressed with how quickly this has come together. Like, I think it's

Gavin Tye:

really You think that's impressive? Like, I'm doing a not an unsimilar thing with Deal Buddy, but I'm doing a similar thing. I build a community on there to help founders and salespeople with product led, problem led, focus for there's a sales strategy. Most people are solution led. But in that, I've already set up two webinars, with a growing company called Transpec, which is how they use their sales process as a competitive advantage.

Gavin Tye:

The other one is procure pro the CEO who just got valued at a $100,000,000. He's going to come on and talk about his journey from zero. He was my first client at sales market fit to less from 2020 to today. He's now valued at a $100,000,000. And, yeah.

Gavin Tye:

So I've done yes, there's four here, but I've done six so far this week

Mitchell Davis:

set up. So, yeah, that's worth,

Gavin Tye:

that's worth, fluffing the

Mitchell Davis:

Man, I'm not fluffing your nuts no matter what you say. So we can put that one to rest. But anyway, congratulations.

Gavin Tye:

I think it's awesome. I also like Michael from LaraCon. I haven't reached out to him yet, but I know he'll listen to this. I I'd love to get him on there as well about how he fosters the Laravel community in Australia because he does some really interesting things there. He's always thinking about, lots of cool stuff there.

Gavin Tye:

So I'd he'll I just haven't put him on the list because I haven't spoken to him, but he'll no doubt he loves to talk. So he'll be on there.

Mitchell Davis:

He loves to talk.

Gavin Tye:

Oh, that's good. So yeah, look, it's all coming together. And I think evolving that out into something out into the world, like a pretty interesting YouTube strategy. That is it's, it's branded six sides, but it's something completely different. Like there's a guy who does built wits.

Gavin Tye:

His name is Aaron, someone he goes around and looks at all machinery and he's, he does it too. I think there's an interesting strategy there if we get it right. Right. Yeah.

Mitchell Davis:

I'll just let you know, we do already have a YouTube channel.

Gavin Tye:

Yes.

Mitchell Davis:

Because you've got in here, should we create one? We do already have one.

Gavin Tye:

That's how they create one that's effective. Like

Mitchell Davis:

Yeah. The algorithm really never picked us up on the on the first round.

Gavin Tye:

Yeah. We've got five subscribers. We've got, oh, we've got a few views. People are still looking at our views. A few podcasts It's in not, there's no traction there.

Gavin Tye:

It's too us focused. So, we will do some, yeah, I'm going to evolve that because I think that's fine. That interests me too.

Mitchell Davis:

Right?

Gavin Tye:

Yep. So I don't have a chin for video. I already know that. Yep. That's alright.

Mitchell Davis:

You're alright, mate. Okay. Well, as we get into the last parts here, new LinkedIn strategy, What's that about? So last month, we're we're almost at the end

Gavin Tye:

of the month. And last month and the month before we were focusing more around, like, talking about six sides and then deal buddy and all that kind of stuff. And it was confusing the audience. And I feel like it wasn't, I don't think it was contributing definitely to what I wanted my profile to look at, look like. So this last month I've been focused more around community stuff.

Gavin Tye:

Like I talked about the SpaceX community there and the IPO. We talked about the camp quality event that they did with the convoy truck convoy. I did just something interesting about seven eleven, but my posts in the last twenty eight days have just gone up by 150%. So getting way more eyeballs on it, not necessarily trying to promote anything, just trying, just doing something different. So I'll evolve that over time.

Gavin Tye:

And now that we're starting to get that strategy, I did a post yesterday about Vinnie's. Vinnie's had their CEO sleep out last, this week, actually this week or last week. And just talked about all the impact around the country or what they had. They raised something like 10,240,000 and it's going up every day. But being able to collate all that and bring awareness to the CEO sleep out was really, yeah, it feels more, it feels more natural.

Gavin Tye:

Yeah. Yep. And that's why the communities on school are important is because that's where you would market around that specific stuff.

Mitchell Davis:

Right? Yeah. Yeah. Yeah. Okay.

Mitchell Davis:

How is the community on school going?

Gavin Tye:

Yeah. Like, I don't know the numbers. The numbers aren't massive at the moment. We're not really pushing it.

Mitchell Davis:

Seven, seven members right now. So we got we got some more people to get on. Yep. But it's all like, that's only brand new. That's a week old, I think.

Mitchell Davis:

So, yeah, it's it's cool. I think it's it's it's a good direction that we're heading. It certainly feels a lot more authentic than some of the things we were posting about earlier.

Gavin Tye:

It does. Right. And I could have put on the bottom of the, Vinnies. Like, we haven't started adding content into the community yet. We'll start doing that next week.

Gavin Tye:

But I could have put it on the bottom of that. If you're building a community or community leader, we'll invite you to join our school group. Right? Yeah. Like our community for community leaders or something.

Gavin Tye:

We just don't have anything in there yet. Which we need to build out some content around that. So, which we'll start paying attention to next week. I've just had to get, I just want to get this marketing stuff down pat, at least at least take a big chunk of that out, which I have. Yeah.

Gavin Tye:

And keep going forward.

Mitchell Davis:

Well, shout out to Nick, Nick Taylor, who is seemingly our biggest fan because Nick has joined the community builders network on school. So thank you, Nick.

Gavin Tye:

Nick, I will go down next week. I will put in a bloody thing. I'm sorry that I haven't sent you the dice.

Mitchell Davis:

Maybe you send him like 30 dice instead of

Gavin Tye:

just reputing.

Mitchell Davis:

Send him send him 300 dice.

Gavin Tye:

Yeah. No. Because they've we gotta pay he lives in England. I can do that.

Mitchell Davis:

Yeah.

Gavin Tye:

I I know I owe you. He's just he's just, passive aggressive joining all that.

Mitchell Davis:

He's probably the nicest bloke ever. Hey. Like, he's just he's like, yeah. Whatever. It's fine.

Mitchell Davis:

I don't need the dice. But, yeah, in in in our minds, he's he's building up slowly. He's building resentment, but he still likes us enough to have subscribed on school. So As soon as we get

Gavin Tye:

he gets the dice, he's gonna shut it down. He's, like, withdraw from everything.

Mitchell Davis:

It's playing the long game Yeah. To get the dice. Alright. I guess I'll subscribe to the thing then. Okay.

Mitchell Davis:

Yep.

Gavin Tye:

Thanks, mate. We don't think we've seen Nick give us a review on Apple Podcasts.

Mitchell Davis:

Oh, I don't know. I don't know. Maybe he doesn't use Apple. Maybe he's an Android guy, so that could be why. He might be one of the five reviewers on Spotify.

Gavin Tye:

Yep. Fair enough. Where do where do Google people listen to podcasts then? Do they is there a Google Play Store for podcast? Or is that

Mitchell Davis:

You know, I don't know. Maybe on YouTube music or something. I don't know. I'm not in that in the Android space. I don't know.

Mitchell Davis:

I think there was a Google podcast app and then they killed it or something. They do that a lot. They get rid of stuff in Google land. So

Gavin Tye:

Fair enough.

Mitchell Davis:

I don't know, mate. Anyway, final point, advertising.

Gavin Tye:

Yeah. Well, there's a there's a beta group out for testing on advertising on Chachipi tea. Roman Gallicotte told me about it. He actually got he sent me some stats last night for himself. He got 150, 1,500 impressions and 13 clicks from open AI yesterday.

Gavin Tye:

He spent $33 I set up to, because I hadn't had a chance to speak to you. We were talking about random stuff yesterday. I set up sales market fit on it. So deal buddy's not because it's a MVP. I didn't really want to set it up there because it goes nowhere.

Gavin Tye:

And it, and I thought it's interesting. We should maybe set up six sides on it.

Mitchell Davis:

That's pretty cheap. Think $33.4.5

Gavin Tye:

dollars a click that one.

Mitchell Davis:

Yeah. Right. Okay.

Gavin Tye:

Yeah. We put a daily limit on it so we don't go over $50, but I think we should, we should get on there because the other companies are gonna get on there. Right. We should try to get together them at least for a few weeks.

Mitchell Davis:

Right. Yeah. Yeah. Okay. Worth worthwhile.

Mitchell Davis:

So $50 a day, that would be $1,500 a month. Like that's that is and is that Australian or is that in US?

Gavin Tye:

I think that was in Australian. So I think it might be worthwhile at least having a crack like like at least testing. Right? Just to see. Yeah.

Mitchell Davis:

I wonder how it works. Like, is it must be contextual to the conversation that that person is having to go, hey, how do I set up an event or something? And then bang, we can try and get in.

Gavin Tye:

Can you give me a list of event? I don't know. So I tried to find Roman on it yesterday and I couldn't, but it was pretty early in in him just enabling it. But he definitely got a lot more clicks towards the end overnight.

Mitchell Davis:

So okay. Yep. Cool. Alright. Well, yeah, I mean, I'm down to experiment with it with relatively low money and just see if we get anywhere.

Mitchell Davis:

Because, yeah, I've I've long thought, okay, should we be doing advertising? It's just a bloody

Gavin Tye:

expensive so much money.

Mitchell Davis:

Exactly. Yeah. Yeah. Yeah.

Gavin Tye:

I think when you have come to a like, I think after August, when we, that can come to the website, get all the information that they want and then sign up for free or a cost or whatever that is. I think that's when you advertise into that. At the moment it's going to our website. Sure. But what can they do?

Gavin Tye:

We're not capturing Yeah. The That's right. That's right. Yeah.

Mitchell Davis:

Yeah. We got more work to do. So that is still very much on my list, but at least the marketing side can go out after the app release if need be. Right?

Gavin Tye:

Yeah. Yeah. Well, once we release the app and then and they're they're okay with it, I think we like the world police games, we do talk about like, well, when are they gonna release it? And then two, we start coordinating when we're gonna go out to marketing. Yeah.

Gavin Tye:

Oh, I also have a journalist for the Australian who said he will participate in the, in it as well, talking about community and what he's done, what he's learned in his, investigations and his writings as well. So, yeah.

Mitchell Davis:

Okay. That's a good contact to have. Yes. Excellent. Yep.

Mitchell Davis:

Yeah. So cool. Yeah. Good one, mate. Look at you go.

Mitchell Davis:

Well done. Okay. Awesome. Anything else to add before we wrap it up?

Gavin Tye:

Mate, we are flying through the year.

Mitchell Davis:

Yes. We are flying through the year. Yes. Are. We're halfway there.

Mitchell Davis:

It's madness. Yeah.

Gavin Tye:

I think we're doing, I think we're doing pretty good. I think a lot of our results will come towards the back end of the year once we have a lot more to show for what we're building at the moment. I was talking about this with Mel the other day, currently we've oversold what we can deliver and now we're waiting for the functionality to catch up where we are. And I think that's a pretty good place to be in, but you just can't, there's not that many people to do that to. They're not everyone, not everyone are visionary.

Gavin Tye:

Right. So we are pivoting stuff to

Mitchell Davis:

back up what we're

Gavin Tye:

selling. The team have pivoted. We have pivoted some of our strategy down into event managers and I've got conversations coming up with people running events in the next three or four months. But we are pivoting our strategy a little bit to do a bit more event based revenue. Which I think is, we just need to have both.

Gavin Tye:

So, Yeah. Yeah.

Mitchell Davis:

Keep it all flowing. Yeah. Mhmm. And we're not far away from it. Right?

Mitchell Davis:

Like, definitely this phase one release in seven weeks will have everything. Like, it'll be a very a world class polished event app at that point, and then we will be either at that point or very shortly after releasing all of the community functionality. So, yeah, we're not far off being able to service both sides with selling. Yep.

Gavin Tye:

Yeah. Yeah. Yeah.

Mitchell Davis:

We'll do it there.

Gavin Tye:

Like, I've got people lined up really interested to go, like and I've got some other ideas on that as well. So

Mitchell Davis:

Yeah.

Gavin Tye:

Yeah. Cool, mate.

Mitchell Davis:

Alright. It's

Gavin Tye:

a journey. I love being on it with you. It's been fantastic. Yep.

Mitchell Davis:

Likewise. There's

Gavin Tye:

no one else in this little bathtub of life I'd be prefer to watch myself with.

Mitchell Davis:

Okay. I think we just lost all our subscribers. That's too much.

Gavin Tye:

We're at the end.

Mitchell Davis:

It's just us and Nick still listening at this point. Yep. Anyway, mate, where could the people find you online?

Gavin Tye:

Mate, they can find me online at on LinkedIn, Gavin Tye Tye please connect there. Won't be too far away. You'll be able to see me on link on YouTube, when I'm doing a, bit of a walkthrough with some communities out there. That's right. I would think.

Mitchell Davis:

Give us a couple weeks. Couple weeks, I reckon.

Gavin Tye:

Yeah.

Mitchell Davis:

Yep. Can find me also on LinkedIn at Mitch Dav, and we've got a bunch of links in the description where you can follow us in other places too. Alright? Yep. Good luck to the Socceroos playing in an hour from now, and we will catch you all next week.

Gavin Tye:

Alright, mate. Have a good weekend.