Why being present and telling human stories wins deals | Amy Evans, Amy Evans Leadership Coaching

In a world where digital feeds are overwhelmed with constant noise, standing out isn't about shouting the loudest or having the flashiest slide deck, but about being remembered. Real authority and connection in business come down to how you command a room when the screens are off. When it comes to building those authentic relationships and maximizing the opportunity in every single conversation, there is no one better to turn to than Amy Evans, Founder and CEO of Amy Evans Leadership Coaching.

In this episode of Straight to Voicemail, Adam Sockel hears from Amy on how executives and founders can break through the clutter by simply mastering the art of being present. Amy breaks down her three-part career-changing framework, explaining why human-to-human storytelling will always win out over raw statistics.

You'll learn:

• Why trusting your gut is the foundational first step to transforming your career
• How being completely present in the moment changes the dynamic of million-dollar deals and VC funding rounds
• The 3-part narrative framework (Situation, Action, Result) required to tell a compelling story
• Why audiences are 22 times more likely to remember a human story than any data point you share

Jump into the conversation:

(00:00) Why we wanted to hear from Amy Evans

(01:23) The three-part framework that changed Amy’s career

(01:40) Why deep listening and presence wins deals

(02:00) How to structure a human story that people actually remember

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

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Adam (00:09): Amy Evans understands the importance of a powerful story. As the host of the Women in Sales Leadership podcast and a founder and CEO of her own leadership coaching firm, Amy is constantly helping CEOs, founders, and executives carve out ways to be remembered.
In a world where content is flowing from every single corner of the internet and our feeds are overwhelmed with people trying to tell you a specific message, Amy knows that the only way to stand out is to be remembered.
She realizes that remembrance comes from being present in the moment. She has a simple framework that she uses to ensure that she's getting the most out of every conversation maximizing the opportunity with every person that she meets.
Within moments of meeting Amy, I was immediately drawn in by her magnetism. She made me feel like I was the only person in the room. And I have a feeling she does that with every single person she speaks with. I asked her one simple question. What's the framework that changed your life and how can others implement it?

Amy Evans (01:23): So Adam, to tell you about the framework that changed my career, you want to know about it. I'll give it to you. It is three things. first one is always listen to your gut. Like I've learned to trust my gut and that has changed everything for me. The second one is just listen in general, being present with people, being in the moment with them changes everything. I don't care if you're capital conversation you're pitching yourself in a new role. You're trying to jillion dollar deal for your Listening and being present is the key. And the third one is learn how to tell your story. And this is how you tell your story. You talk the situation, like what happened when you first got there, you got on the scene and what was going on, what did you do fix it and what were the results? And you tell this story in the most human talking to a friend way because the data, you can ask dentists, you can ask Harvard researchers.

people are 22 more times more likely to remember your story than anything else that you tell about yourself. And as long as you listen to your gut, you listen, you're present, and you can tell your story, that is gonna take you so much further no matter whether you are landing a new role, getting your next round of VC funding, or trying to win your next big deal.