Boost Your Business with Outsourced B2B Lead Generation

Kasra Dash and James Dooley explain outsourced B2B lead generation as an advantage for companies whose internal teams lack deep technical expertise. Performance improves because specialist agencies reuse proven data, frameworks and keyword strategies across similar industries. Outsourcing reduces risk because contracts can be paused or ended immediately when results decline. Conversions rise when experts optimise websites, sales copy and targeting for both intent and user experience. KPI tracking protects budgets because spend, leads and ROI are monitored with precision. Multi-channel testing strengthens long-term stability because SEO, PPC and social ads are selected based on evidence rather than guesswork. Profit increases when outsourced teams build niche sites that target the highest-value services in the market.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: Hi so today I’m joining with James and today’s video is on outsourced B2B lead generation. What’s the benefits of business owners outsourcing their lead generation.

James Dooley: I think number one the benefit is you are hiring an expert and they will have experience in not just your industry but in multiple different industries. They might have worked on a campaign for another law firm in Edinburgh and you’re a law firm in Manchester so they already have data to say what works. They know which campaigns work and which lead generation models work and which backlinks work for SEO so they can apply that expertise to your campaign.

Kasra Dash: For me the biggest one is a lot of business owners are experts in their trade not in marketing. If I need a roof doing I hire a roofer not a plumber so with lead generation I want to outsource to a B2B specialist who does it day in and day out. They know whether SEO PPC Facebook ads YouTube ads or organic social media works in that industry and if they don’t you’ve chosen the wrong outsourced provider. Always check case studies and testimonials and see what they’ve done for similar businesses. The good thing is if they’re not good you can cut the contract. When you hire in house you risk waiting 12 months to find out they weren’t the right person. A PPC specialist might not understand negative keywords. An outsourced agency with relevant experience already knows what to exclude like careers and jobs if they’ve worked with a legal firm before. If they don’t prove themselves each month they’re gone. Outsourcing gives you more control. You can use two or three agencies and make them compete. I would always outsource because they’re the experts.

Kasra Dash: When looking for an outsourced B2B lead generation company what matters with SEO PPC or social media because some only do PPC and might not have tested others. What’s your thoughts.

James Dooley: First I would look at what has previously worked for myself. Even at the start of a business I’d look at whether the past five leads came from SEO Facebook ads PPC or whatever. If it was SEO I’d hire an SEO expert. If you’re a locksmith Facebook ads won’t work because people won’t scroll they’ll phone someone so PPC works better. In some cases SEO works better. I would also look at what works for competitors. If all competitors are doing PPC then hire PPC. Then I would ask whether they’ve done it before and whether they have case studies. If they’ve only done PPC in finance they might still work for carpet cleaning but you need to vet the crossover.

Kasra Dash: Another big one is making certain they look at your website and give real feedback. If they say your design isn’t good enough or your buttons need changing or your sales copy needs adjustments you need to listen. If traffic arrives and the site doesn’t convert you lose money. Some outsourced agencies like fatrank.com might build a brand new site dedicated to your most profitable service. They dig deep into where you make money whether wet rooms for plumbers or flat roofing for roofers. They build sites around those niches and long term it saves money and time. You avoid payroll holiday pay and sickness pay. You outsource B2B lead generation to a professional outfit and if at any point you don’t get ROI you cut the contract. At fatrank.com we guarantee ROI. If you don’t get ROI you don’t pay.