Subscribe
Share
Share
Embed
Explore the world of business and entrepreneurship in Wichita. Learn from local business owners from a variety of industries as they share their experiences with hosts and Evergy leaders, Don Sherman and Ebony Clemons-Ajibolade, who are also small business owners. You’ll learn how they have built and grown their companies and the challenges and opportunities they encountered along the way. This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.
Ep65_JordanWalker
===
Don and Ebony: [00:00:00] Welcome to another exciting addition of the WCBA powered of course, by Evergy. First, thank you for listening. Don't forget to like us, love us, share us. We truly appreciate you checking us out. Today, we are excited to have Bondfire Strategy in the studio. Yes. And they gonna tell us about their small business story. E come on, Jordan Walker is in the house.
Jordan Walker: Hello.
Don and Ebony: Hey.
Jordan Walker: So glad to be here.
Don and Ebony: Yes.
Jordan Walker: I feel like I'm amongst celebrities.
Don and Ebony: Oh, my gosh. wow.
Jordan Walker: Oh,
Don and Ebony: I'm surprised you didn't flick your hair and I wanted to, but they can't see it. So I just decided nice. Well welcome. We're excited to have you here. She is with a Bondfire Strategy. So tell us a little bit about this. because you are like. New to this business well, this is a new business, I should say. You're not new to this. You true to this. Right. And, but the business is coming up on an anniversary. soon, right?
Jordan Walker: Yes. We will be a year old here in a couple of months.
Don and Ebony: Yes. That's exciting. So, first of all, if you would tell the audience who you are and what you do.
Jordan Walker: Sure. loaded question, but , I'm Jordan Walker, born and raised Wichita product of Wichita public schools.
Don and Ebony: Which high school?
Jordan Walker: Oh, North High. Yeah.
Don and Ebony: She almost got, no that's okay. She almost to the Northwest. She almost
Jordan Walker: No, no, no, no.
Don and Ebony: She got to the promised land, but okay. We We'll go with North.
Jordan Walker: Yeah. yeah. Product of Wichita public schools, North High.
I have built up my career here in Wichita, primarily in digital media marketing. got started out, graduated Wichita State University in 2010. And at that point that's when social media was pretty new. Facebook did not yet have business pages for businesses. So we were all rocking, you know, profiles.
Jordan Walker: It was like the wild west. Everybody was to figure out like, how do I do this thing for business? And so I got to kind of be a part of that generation to figure it out and make it work from social media, really kind of built on to other areas in digital marketing, with search engine optimization, paid search, email marketing, content marketing, it's ended up online.
I've had the great fortune of touching it for, clients throughout the years. Spent a lot of my career working in corporate America and also for an advertising agency. And then after, you know, we kind of got through a lot of the pandemic. I started to kind of recognize like, you know, I think I'm ready for a new, a new challenge.
And what is that challenge going to be and creating my own business kind of spurred out of that. And so Bondfire Strategy hit the scene. we officially announced May 3rd of last year that we were a new strategy company here in town. And so, now I get to help companies figure out how to NA navigate this space, using a lot of the knowledge that I've gained.
Don and Ebony: That is amazing. because It's a lot Is it fun? I mean like, yeah. But so your company exists to take the clutter. out of marketing, right? Yes. And ignite inspiration and humanize results. Yes. So how do you do that?
Jordan Walker: Yeah, so, you know, one of the biggest things that I've noticed throughout my career, regardless of whether I was on a marketing team or through an agency helping other marketing teams succeed, like one thing that kept coming to mind is marketers have such a huge job.
I mean, we have a million different channels that we all have to engage to get our message out there. We have to to really consider the customer journey from how people make their decisions, what kind of platforms they're using to do that? Research, create conversations and things like that. And one of the things that I had consistently heard from other businesses that I was working with is just, you know, we're so busy keeping up with the day to day.
Like we don't know what direction we're walking don't know how to get 10 steps ahead or what, you know, how to keep an eye on what the next trend is going to be and living in more of that like high level space and that strategic space, is something that I really thrive on. I love being an idea generator.[00:05:00]
I love, you know, reading up on what's on new, on the scene. I love learning about hum human behavior. I'm kind of surprised that I never really took an interest in more like psychology because I just I'm fascinated by how people engage with one another, how they make decisions, what are some things that, you know, make somebody want to join a club versus buy a thing, you know?
Jordan Walker: And I think during the pandemic, one of the things that I really recognized too, is just how people yearned for human connection. And the internet really became that space because that's where we got to hang out. And so I was hearing that, or I was getting a lot of that confusion from clients too, of like, how do we take this and make more of that human connection?
I was like, there is something here. And if I could build a business on helping marketing teams rise above that day to day, like, let's talk about what we need to post on social media right now. Let's not, you know, let's not talk tactics. Let's. Take a moment, take a breath and start talking about like what our customers need from us.
Let's refresh our memories on why we exist as a company. What challenges are we helping to solve? You know, for the people that we want to buy our products and services and how can we align their needs, our company goals with with a marketing plan that allows us to reach people at a point of relevancy. And so when I say, you know, I help people cut the clutter outta marketing it's, you know, in some cases we identify like maybe you don't need to be on every social media platform, maybe your target market isn't there, you know, how can we create better systems and process, or you're putting your energy in the right places that allow you to turn results.
And then that way you're freeing up your time. A little bit more to start looking ahead. And, being able to kind of weather some of the, you know, immediate needs that get dropped on your plate.
Don and Ebony: And that makes sense. because a lot of times when you're in the, grind, I mean, you're like you said, you're looking at those tactical pieces. You have to be forced to look at it from this higher level. To say, okay, let's regroup. Let's re synthesize what is it that we need to do. Yeah.
Jordan Walker: Yeah. And I think when, you know, I, and I kind of blame the internet a little bit for this because of the rapid growth of social media and all of these other platforms that we can engage. I mean, it's how many different email clients could you actually use? You know, we could probably rattle off 10 off of our hands and we've had all of this growth of different channels that we kind of forgot that we exist to reach customers.
We kind of forgot that our companies exist because we have customers that need us, that we deliver a product for a reason. It's not just pushing a product, it's actually forming that connection. And I think, you know, one thing that we've also kind of learned over the last few years is, you know, that old mentality of people wanna do business with people. people. And and not just a, you know, elusive brand or an elusive company. Like, it doesn't matter if you're a Coca-Cola or a small business here in your community. People wanna know the heart behind it, and we're more connected to what a company's culture actually is in our decision making journey than we used to be.
And so a lot of, the conversations that I've been having with clients is yeah. You know, like social media and all these other tactics, they're just a method of getting your message out there, but what is your message?
Like we need to take a few steps back and actually talk about what that is and how your, you know, being that humanized brand out in the atmosphere.
Don and Ebony: I love that, Don. What's your message?
Still trying to figure it out. Okay. After All these years,
Jordan Walker: I got a workshop for you. We could go
Don and Ebony: God. Not another workshop.
Just to make stop, make stop. Excellent. Give us. I mean, you're, you're called Bondfire Strategy but look like you got a rogue D up in there where what is bond fire. how, where did you get that from?
Jordan Walker: So, I am a huge lover of the outdoors. I love camping and hiking and biking and digging in the dirt and all of those kind of things.
But when I was trying to figure out, okay, what am I gonna call myself?
I didn't wanna just be like Jordan Walker, LLC. First of all that kind of sounds like a stuffy lawyer and no offense to lawyers, I am definitely not a legal professional. So I did not want to get wrapped up into that. and so I was, you know, kind of sitting there thinking like, okay, I need a name, I need a thing.
And I actually went through a mind mapping workshop that I would do for clients. I, and put myself through it. I started throwing down words of, how do I want my clients to feel when we're working together? And some of those words that came up were, I want them to feel like this is a collaboration, a partnership.
I was, you know, asking myself questions of what do I bring to the table. And some of those things that came up was inspiration and igniting,[00:10:00] new thoughts and new perspectives. And so as I started slapping in these words, up on my wall on sticky notes,
started kind of group 'em together and kind of just riff off of those. And at one point, like the word spark then led to fire and then that led to, okay, well, there's something with fire, but then collaboration led to bond. I want to make sure that if I am contracted to work with a client, they know that I am an extension of your team. I, you know, want to walk to the same, you know, mission that your team walks to this isn't just a vendor relationship. This is a collaboration, and we are forming a bond because where we are going, we are going together and I'm here to ignite that inspiration so that we can get there. So Bondfire Strategy came to be, and the URL was available. So we nabbed that quickly.
Don and Ebony: Excellent.
That's a cool story. Yeah, that is excellent story. How many folks you got over at Bondfire?
Jordan Walker: Yeah, so I am the sole full-time employee currently, but I do work with a network of what I'm calling collaborators. so, you know, with the prevalence of self-employed individuals in our, community and especially, or especially here in our community, whenever I have a need for design services or photography, videography, copywriting, web development, things like that.
I have a network of professionals that I will engage. but here soon, it's not yet on our website. quite yet, but I do have one part-time, employee Gray Rodriguez, who is formerly with the Tallgrass film association here in Wichita. She is technically Bondfire number one.
Don and Ebony: Nice.
who has joined the team and we've been rocking it together for a few months now and, really finding our groove, but she's great at all the like background research and helping me pull some of the pieces of the puzzle together clients.
Don and Ebony: And one last question. you've been around for a little bit, 367 days. Maybe. Are we getting close.
Jordan Walker: Yeah,
Don and Ebony: In this young age. how do you define success? as an entrepreneur?
Jordan Walker: Oh, man. I think if you would've asked me that prior to becoming an entrepreneur, my definition of success, would've been very professionally driven, you know? Like where are you at within a company? Like what authority do you have? What experience do you have?
Even though I am a business owner. Now I think my definition of success is what am I able to give back in my community? That was actually one of the biggest, driving factors for why I wanted to launch out on my own, every career move that I had made prior to creating Bondfire was about gaining new professional experiences, getting new challenges, that sort of thing.
And when I was really assessing what the next step in my life looked like, I was, you know, making a list of things that I wanted to see more of. And some of those things were, I wanted to have more time to volunteer in the community. I wanted to have more time to be a part of initiatives. In our community.
I have a lot of energy and a big old voice. I wanted to be able to speak up on issues that I think impact our community.
Don and Ebony: You speaking up?
Jordan Walker: Yeah. This voice? No, never. So yeah, I just kind of determined that, you know, if I wanted to make that happen for myself, then I really need to be in charge of my schedule. And so I just, and not that starting a business means that you have an immense amount of time on your hands, but it fuels me in a much different way. And I think one of the coolest things that I've experienced over the last year is. Having the ability to partner up with other people that I've never been able to work with before and, you know, gain new perspectives and experiences through that.
But then also if I pick up the phone and someone asks me if I'm able to do something, if it's not necessarily at my alley, being able to refer it on to someone else that could use the opportunity. And that, that makes me happy at of the day
Don and Ebony: So you went to WSU, you got a degree in
Jordan Walker: Integrated marketing communications.
Don and Ebony: Integrated marketing and communication as a young graduate.
Did you ever see yourself where you are today? No.
Jordan Walker: No. And you know, what's funny about that is when I was in college, I, I had to work multiple jobs to pay for school. And I didn't know anything about taking out student loans or anything like that. And so to me, I was like avoided at all cost, just work . And through that, I mean, part of my, or of my, work experience was contracted work.
I would get hired by, you know, other small businesses through professor connections, to help them out with their marketing and help them out with different initiatives, within their business. And at the time I had no idea that I was actually being a little entrepreneur at that time. You know, I had to walk in and sell my ideas and work up proposals and all, but in [00:15:00] my mind at the time it was, well, I need to gain experience so that I can get a job. And, but I also need to make money to pay for school. So this is a win-win, let's do that. And now I kind of feel like I'm coming back full circle, doing it all over again. And it's almost like light bulb of, well, I was doing that. I just never gave myself credit for it at the time.
So answers no, but it's kind of wild how that kind of stuff comes back up.
Don and Ebony: True. It's true. So what has surprised you the most about this entrepreneurial journey?
Jordan Walker: Oh.
Don and Ebony: Oh are you still getting surprised on a daily basis?
Jordan Walker: Oh yeah. And I hope that I hope that's always the case. Actually. I think the, I think the biggest thing that, I don't know if I would call it a surprise, but the biggest thing that I would just say is like, one of the coolest things ever is when, I launched and I was reaching out to different network.
You know, my, my W people and connecting I C T people and things like that. And I was like, Hey, just wanting to let you know, you know, this is what I'm doing now. The number of people that came back and said, good for you, how can I help?
Don and Ebony: mm-hmm
Jordan Walker: And just that, like helping nature. I mean, if that doesn't say Wichita right there.
And I mean, you know that about people, but I'm horrible about asking for help. And so when I was getting that question, I was like, well, I better start coming up with some answers. You know, I better start asking, because other people were asking me that question and I just, I don't know. I sit with that a lot of just like, man, that so cool to have that many people just be like, how can I help.
And a lot of times it was like, I have no idea. Just kick me in the butt. If I'm feeling down or, you know, say, Hey, if you see me out and, you know, just simple things like that, but also just the referrals from a lot of those individuals, like that's what helped bonfire get up and rolling quickly so well,
Don and Ebony: Well, an extension to that is what can we as, Chamber listeners and the audience, and as a network, what can we do here in Wichita to help Bondfire Strategy, continue to thrive? You know,
Jordan Walker: I think one thing that I would really be interested in is not so much how you can help Bondfire, but you know, if you have questions on. Marketing challenges or, you know, things that you're experiencing within your businesses. I mean, drop me a DM. I just, I love hearing what other people are going through and if it's just a simple of, oh, Hey, here's an article that you should read about that.
If I can share information back or if it's something that I haven't heard from, that's a great learning opportunity for me as well. And I'm just open to the conversation. If anybody has like some of those kind of thoughts that are swimming in their brain, just reach out and say, Hey, and. We'll go grab coffee.
Don and Ebony: Love that. so who is your primary customer?
Jordan Walker: So my kind of bread and butter clientele are in-house marketing teams, because these are the individuals that have a really big job to handle. And those are the best kind of, they already have like an established staff there's, you know, maybe three different people that are on that marketing team.
And going back to our earlier conversation, they're the ones that are, you know, just grinding every single day to get the tasks done.
Don and Ebony: mm-hmm
Jordan Walker: So I'm able to come in and work with them and help them rise above that.
But I also really enjoy working with our small business and startup communities. And so helping them get kind of propelled in developing a marketing plan to start building community.
I that's where I can really engage some of my contractor network to help them get up and going. but a lot of times it's really just helping them map out a plan and map out what a marketing budget could look like at them started that. Fuels me in return because there's a lot of really cool stuff bubbling here in Wichita, just so from like a selfish perspective, like it's so cool to see what's going on under the hood with a lot of our inventive personalities and things.
And so I kind of like teeter between those two kind of groups. But been having a lot of fun. I, I work with Wichita public schools right now. I've been working with Soma therapy, as they continue to grow Kansas global trade services is another great client of mine. And just recently branched out to old Bonner Springs, Kansas to start working with a company that created their own camper trailer, which is like right up my alley.
Like I'm gonna go take that baby out here in a couple of weeks and experience it for myself. So
Don and Ebony: that's awesome. Well, thank you. for sharing that. pretty dope. Can I ask one quick question Sure. Without being proprietary? What could person expect to spin far as. A marketing strategy, low to high.
Jordan Walker: I'm in that affordable range? and part of the reason why I'm able to keep it in that range is because I'm not the implementer.
Don and Ebony: Okay.
Jordan Walker: So so I, I'm not the person to call if you need someone to manage your social media, but I got people who will do that for you.
Don and Ebony: so let's take it there. Somebody said, I, wanna get into social media thing. Say Ebony, wanna dance on TikTok? What, what, oh God. [00:20:00]
Jordan Walker: I'm ready for it.
Don and Ebony: Be lucky you didn't see that, audience.
Jordan Walker: I liked it.
Don and Ebony: dance. was somebody say? I want a social. media strategy. I just, you know, but I wanna be on TikTok, Facebook, Twitter, DT but I don't know which one, what kind of range? are we looking at then?
well, rather than, so I'll give you kind of the same starting point that I would tell any client that would ask me. That question okay. We want to be there, but where's your customer.
Jordan Walker: So where we would actually start is going through more of like a research and analysis phase and start really digging into, okay, who's your target persona? What key sentiments that they have and how are they spending their time? And then we'd whittle it down to, okay. Based off of that decision making journey, here are the best opportunities.
If we, we could either go thing, but that's a lot of energy, And more budget, right? Depending on what you need to activate. But if we really needed to get in front of them and we could build a consistent plan, let's pair that down to where our starting point is. So can't really give like a dollar figure to
Don and Ebony: No I don't. Yeah. I mean you sharing
Jordan Walker: where I would start.
Don and Ebony: Yeah. You sharing how you would go about that? is key. I wanted our listeners to know that, you know, so, Excellent. Thanks For sharing.
Jordan Walker: Yeah, absolutely.
Don and Ebony: All right. Friends, it's Time for us to hear a word from, our sponsors. we'll be back to hear more from Ms. Jordan Walker. Welcome back friends. We're here talking with Jordan Walker, of Bondfire Strategy, You've been a part of the Chamber since you started your business. that correct? Yeah. So let's talk about your Chamber experience. Yeah. So they have really cool things. Going on and ways to help you connect and some pretty cool hosts, on a podcast.
Jordan Walker: Yeah. I mean, I think I've heard that.
Don and Ebony: So let's share about your experience and, how, what the Chamber has done to help you with your business. Yeah.
Jordan Walker: Yeah. Well, I would say that the Chamber really kind of helped me even before launching my own business. I've had a lot of good opportunities as a young professional to get engaged with this community, not just through w which. Has been one of the greatest ways that I've been able to activate like networking and like really rolling up my sleeves and getting my hands dirty on, you know, initiatives around town.
But prior to launching, I was able to tap into like sunrise scramblers and some of those events as a speaker.
And that that was a little intimidating, you know, as a young professional to kind of go in front of like a group of what you feel like, oh my gosh, these are like the big dog businesses, you know, but just being in a very welcoming community to be able to share knowledge and insights was always, something really special that I took away from it.
And so when I launched my business, it joining the Chamber was definitely something that was on the top of my list. But as you know, you kind of like go through like, okay, where am I going to put my budget initially? And all of that kind of stuff. And I had found out about the, new membership sponsorships that Hutton was sponsoring through the, and maybe still is, through the Chamber, for woman owned, minority owned businesses.
So I definitely took advantage of that. And thank you, Ben Hutton the entire Hutton team for it because, I've been able to really lean into this Chamber community.
Don and Ebony: Yeah.
I'm on the small business committee. I just finished my second meeting with that, that team, this morning. And I think it's really kind of cool to sit with other small businesses and hear what their challenges are that maybe I'm not even experiencing yet, but I know that they're probably coming at some point, you know, but then also different perspective as a self-employed individual and as a young professional.
Jordan Walker: Being able to also kind of share a different perspective of like what I'm hearing from my peers that are also in that space. And I think, you know, Two conversations in, on that committee, but there's a lot of really great ideas brewing there, on different programming, different kind of [00:25:00] resources that we can offer to our small business community.
And I think that's really encouraging that, you know, the chamber does a lot of work to try to figure out how. The chamber can meet you you are as a business owner. And so I think for those that maybe have memberships, but they don't fully tap into it, getting involved on a committee or figuring out ways that you can tap in into some of those conversations is a great way to kind of see behind the scenes and hear what's coming.
So,
Don and Ebony: Excellent. so as we're getting ready to you know, wind down this wonderful segment, talk to us a little bit about where you draw your inspiration from? I know that you do a lot of community work and you just spoke to a lot of engaging pieces that you do, but you know, where do you draw your inspiration from personally?
Jordan Walker: Man.
Don and Ebony: me other than
Jordan Walker: top of list. Yeah. I, but I mean, to that point, a, it is really just being around different people that have different perspectives. I, I just get a lot of. And maybe it's not even business inspiration, but just listening to other people speak at various events really kind of drives me thinking about things a little bit differently, making sure that I'm not always sticking in my bubble.
Like I try to go out and seek different experiences. something that my husband and I try to do a lot during the pandemic was going visiting different places around Wichita that we don't typically go to because, you know, you get into the, like what's for dinner just stick in your little radius.
And so we've been like intentionally trying to experience different things in our own backyard, but ultimately the great outdoors is, is it for, is what does it for me? I love as much as my, my career has been built on digital media turning my phone off, getting off grid, visiting one of our national parks is one of the most like awe inspiring things for me.
We went to Yellowstone last summer and gosh, like, I can't tell you how, like a good old hike just starts generating different ideas in my, and then we'll get back to the campsite and I'm like just jotting them down really quickly and then shove it over because it's time for the next thing.
Don and Ebony: Yeah, that is so awesome. Kudos to you for getting outside and you know, just making that be a part of your, you know, you and your husband's routine, right? Yeah. That's awesome. All right. Jordan, last question. I have for you, ma'am. So why Wichita?
Jordan Walker: Oh,
Don and Ebony: You are here. You decided, you know, you're leaving corporate America and you're gonna start your own, you know, business, put your name on it and go for it.
And you decided to stay in Wichita. That's, you know, why? Share with our listeners? Why?
Jordan Walker: Yeah. There have been quite a few times throughout my career where I could have left. I actually got really close to it. When I worked at Cox Communications, I had an opportunity to move to Atlanta, start, you know, a higher level corporate job there.
Don and Ebony: Yeah.
my first like real infusion of atlanta and just, I, I loved the community, but, woo 45 minute drive to go a few blocks. That was a big old red flag. No, for me, but that also kind of made me realize there's a lot about Wichita that I would miss. We have a lot of great momentum here and I could go to a larger city, have a larger opportunity. you, you know, if I wanted to work in a corporation could probably make really great money doing that, but seeing how, how our young people are really leading the charge here in the community to make Wichita a quality place, to live. Seeing a lot of our startup communities, bringing a lot of really cool products and that entrepreneurial spirit into Wichita. I just think that there's so much great thing or so many great things that are happening here.
Jordan Walker: That I don't need to go somewhere else to make it happen. If, if you are the kind of personality that wants to be a part of that evolution.
Don and Ebony: mm-hmm
Jordan Walker: Wichita is the place to be. We just have to work together to get there. Right. there's still a lot of hurdles to jump. There's still a lot of challenges that we have to get through, but those challenges exist in other communities as well.
And I, I just think that here is the best place to make it happen. And. Frankly, like a lot of my business can be done remote anyway, so I could work all over the world and still sit on my own back deck here in Wichita, Kansas.
Don and Ebony: Yes, I love it. Well, we are really happy. that you are here. I'm glad that you decided to stay. you bring real assets and just your personality to the community is amazing and you make us better. So thank you.
Jordan Walker: Well, thank you for having me.
Don and Ebony: Of course. Excellent.
Of. You've been doing this 362 days. It's a beautiful thing. I love entrepreneurship. Is there a [00:30:00] business around here that you wanna partner with or preferably locally, but even nationally, that would make a good fit for you to partner with?
as a client or as more of like a business relationship?
Don and Ebony: As a business relationship?
Jordan Walker: Hmm.
You know, I have not really thought about that. I, I mean, I would definitely lean on there's a lot of, self-employed and freelance creatives in this community that I probably don't know that I would love to meet and see if there's opportunities, you know, for both of us, at regard.
But I think at this point, I'm happy with, with the people that I, that I have in my back pocket and in my community. as far as like business relationships go, but I'll have to think on that a little bit more and see if there is anything that comes to mind.
Don and Ebony: Excellent. That's the purpose of our show to make you think? what's next on. the frontier of Bondfire?
Jordan Walker: Yeah. So right now, a lot of the past year has really been working on or working in the business and, you know, doing the work and helping clients out. And right now, now that I'm starting to build up a little bit of a team and, some systems and processes, I'm kind of focused this quarter on getting my systems in place, my processes in place.
And I'm kind of building up for a new jump start at the one year mark to maybe seek out some them passive opportunities, maybe some coaching sessions that I can be doing one on one with business leaders. one thing that I've kind of been thinking of is, you know, kind of helping to bridge the gap between like the CMO and the CEO mindset and bringing those two things together.
And so that's kind of what's top of mind for me right now. Excellent.
Don and Ebony: One last question Before I throw it back to E your wheelhouse local? Far as helping local businesses, or can you help national businesses on a nationwide strategy?
Jordan Walker: Yeah. I mean, I can definitely help, both local and national right now. My focus has been on more local, companies here in Wichita or actually around the state of Kansas. I've had a few relationship out Bonner Springs. I've been out to good old Western Kansas. A couple of times working with a few clients.
There's a lot of stuff going on around the Dodge and Garden, Garden City area. So that's been actually, a lot of fun to kind of see how that community is building up. And, so we're kind of branching out in different directions. And I got a sister in the wine industry up in Oregon, so I'm trying to nudge in that direction too.
Don and Ebony: Very nice wine thing. Yeah, it's a thing. It's a thing. I think it's time for some word association. So.
Jordan Walker: Oh, oh. She
Don and Ebony: You're always putting me to work. This is not the way. it was supposed to be. right. You've dealt with Ebony all this time. So now it's time to have some fun. Word association. I'll give you one word, You gimme one word back. Okay. Not wrong. cuz it's your word? ready?
Jordan Walker: I am
Don and Ebony: Leader.
Jordan Walker: Passion.
Don and Ebony: College.
Jordan Walker: Shockers.
Don and Ebony: Yes. Nice.
Success
Jordan Walker: Fulfillment.
Don and Ebony: Failure.
Jordan Walker: Challenge.
Don and Ebony: Entrepreneur
Jordan Walker: crazy. yeah.
Don and Ebony: Yeah. Hero.
Jordan Walker: My Papa.
Don and Ebony: Oh, fun.
Jordan Walker: Oh, fun. that's a loaded question.
Would say, can I give a sentence instead of a word? That's.
Don and Ebony: Your words
Jordan Walker: Fun patio at Central Standard Brewing.
Don and Ebony: Oh, Yes. To the B Yes.
Family.
Jordan Walker: Love.
Don and Ebony: Chamber.
Jordan Walker: Heck yeah.
Don and Ebony: Wichita.
Jordan Walker: Hell yeah.
Can I say that?
Don and Ebony: Yeah.
yeah. It's still PG. Vacation.
Jordan Walker: Ooh. national park
Don and Ebony: Last but not least. And you have to tell the truth one. Beverage.
Jordan Walker: Well, today it's a peach pair, sparkling LaCroix,
Don and Ebony: alternate beverage
Jordan Walker: wizard of hops at central
Don and Ebony: Yes. There you go. That's a good one. what we wanted. Thank you for coming in. Jordan.
Jordan Walker: Thank you for having me.
Don and Ebony: Bet. It has been a blast. you for spending time with us.
Thank you. Then.
Jordan Walker: Appreciate being here with you both.
Don and Ebony: Yay. Well, friends we've come to the end of our segment. Make certain that you make a comment. Let us know who you wanna hear from next. Tell us some of your, favorite businesses that we can hit up and share this with your friends and family. Please tell next time. Peace.[00:35:00]