The Traffic Hackers

Summary

The Traffic Hackers podcast aims to help businesses generate traffic and leads. The hosts, Glen and Brent, discuss the importance of leads and warm leads in business success. They emphasize the need for businesses to stay relevant and navigate the world of online business. The hosts also highlight the challenges of lead generation and the importance of profit in business. They share their expertise in generating leads on demand and the role of messaging in lead generation. The episode concludes with an actionable tip on getting 10 warm leads on LinkedIn.

Takeaways

  • Generating traffic and leads is crucial for business success.
  • Businesses need to stay relevant and navigate the world of online business.
  • Profit is essential for sustaining and growing a business.
  • Messaging plays a significant role in lead generation.
Chapters

00:00
Introduction to Traffic Hackers
01:32
The Importance of Leads and Warm Leads
02:52
The Nuances of Business and Leads
04:18
The Challenges of Lead Generation
05:58
The Importance of Profit in Business
06:57
Generating Leads on Demand
07:59
The Role of Messaging in Lead Generation
09:29
Actionable Tip: Getting 10 Warm Leads on LinkedIn
13:38
Wrapping Up and Teasing the Next Episode


Show Description

Welcome to the first episode of The Traffic Hackers Podcast, where hosts Glen and Brent embark on a mission to revolutionize the way businesses approach lead generation. This podcast is dedicated to guiding entrepreneurs and business owners through the intricacies of generating traffic and leads, which are pivotal for the success and growth of any business. In this insightful and informative episode, Glen and Brent delve deep into the world of lead generation, shedding light on the pivotal role it plays in ensuring business success.


They kick off the discussion by emphasizing the critical importance of leads, particularly warm leads, in achieving business growth and sustainability. The hosts explore the nuances of navigating the online business landscape, highlighting how staying relevant and adaptable is key to thriving in today's digital era. They share their extensive knowledge and experience in generating leads on demand, providing listeners with valuable insights and actionable strategies.


Understanding the challenges of lead generation, Glen and Brent discuss how businesses can effectively tackle these obstacles to create a steady stream of potential customers. They emphasize the role of profit in business, advocating that a successful lead generation strategy not only attracts leads but also contributes significantly to the overall profitability of the business.


The episode emphasizes the significant role of messaging in lead generation, illustrating how crafting the right message can attract the ideal clientele and significantly boost lead conversion rates. By aligning messaging with target audience needs and preferences, businesses can enhance their lead generation efforts and achieve better results.


As a highlight of the episode, Glen and Brent reveal an actionable and practical tip for listeners: how to gain 10 warm leads on LinkedIn. This strategy is especially valuable for businesses looking to leverage social media platforms for lead generation. They guide listeners through a step-by-step approach to identifying and engaging with potential leads on LinkedIn, demonstrating how personalized messaging and offering value can lead to successful connections and business opportunities.


Throughout the episode, The Traffic Hackers Podcast serves as an invaluable resource for anyone seeking to enhance their lead generation strategies and drive business growth. Whether you're a seasoned entrepreneur or just starting out, this episode provides a wealth of knowledge and practical tips to help you master the art of lead generation and transform your business's online presence.


Tune in to this engaging and educational episode to learn how to become a master of lead generation, leverage the power of online platforms, and turn your business into a lead-generating powerhouse.


Creators & Guests

Host
Glen Martin
Struggling with month-to-month finances, I reached a breaking point in 2013 and contacted a mentor who changed my life. His guidance shifted my mindset from an employee to an entrepreneur, leading me to create various business ventures in e-commerce, digital marketing, and coaching. Nine years later, my wife is a full-time homemaker, and we've been blessed with success. I'm passionate about helping others escape financial struggles and take control of their lives, aiming for impact, influence, and income. Let's connect to start your journey of growth and change lives together!
Producer
Brent Stone
Overcoming early turmoil, I've transformed challenges into resilience and success. My journey includes: Escaping legal trouble in my teens. Achieving national recognition in network marketing at 19. Transitioning from managing a multi-million-dollar dental facility to co-owning a Dental Service Organization in my early 20s. Launching a lead generation firm/software development company and starting the “Traffic Hackers” podcast. Undergoing a spiritual journey and creating the “Changed Podcast” with my wife. Today, I'm an entrepreneur, owner, connector, and author, inspired by my encounters with Jesus. I founded Funnel Force and developed leadtether, an innovative lead generation software. I focus on helping professionals streamline their business processes. Expertise: Advertising/Marketing Strategy, Scaling Systems, Dental Industry, Software Development, Podcast Hosting, Strategic Business Consulting. Looking for: Collaborations, partnerships, opportunities to expand my podcasts, and speaking engagements. Join me for a transformative journey in entrepreneurship. Let’s make an impact together.

What is The Traffic Hackers?

Welcome to "The Traffic Hackers" podcast, your go-to resource for mastering the art of lead generation and demand generation. Each episode is packed with insights and strategies to help companies and entrepreneurs skyrocket their business growth. We delve deep into the secrets of increasing sales and revenue, transforming the way you attract and nurture leads.

Join us as we explore innovative methods to increase lead sources and reveal the tools and tactics for automating your lead generation process. Whether you're a seasoned business owner or just starting out, "The Traffic Hackers" is your guide to putting revenue growth on autopilot. Tune in to unlock the potential of hot leads and learn how to turn clicks into customers, driving your business forward in today's competitive market.

Subscribe now and embark on a journey to elevate your business with "The Traffic Hackers" – where every listener gets equipped to conquer the digital landscape and achieve sustainable growth.

#LeadGeneration #DemandGeneration #BusinessGrowth #IncreaseSales #IncreaseRevenue

Glen (00:01.874)
Stay until the end of this episode if you wanna gain 10 qualified leads from LinkedIn today.

Brent Stone (00:10.094)
Awesome. Welcome to the traffic hackers. My name is Brent. You just heard from Glen and we are going to talk about Why the traffic hackers today? This is our first episode launching this show. So Glen what is what's on your mind? Why are we doing the traffic hackers?

Glen (00:29.366)
Well, welcome everyone to the Traffic Hackers. You know, my name is Glen Martin and I'm super pumped to be here because we are so excited about talking to every single person that cares to listen, then cares about bringing traffic into your business, how to do that, ways to do that, tools to do that. And that's what I'm excited about because here's what I know. The reason that most businesses fail today is from a lack of traffic.

And if you can learn how to traffic hack, meaning that you can hack audiences, people to come into your business, to come into your sphere of influence, you can therefore create some incredible stories with your own business. You can impact lives. Now, if you have a terrible product and service, this isn't for you, but we're excited to help good, honest, legitimate, hardworking business owners.

to bring a lot of traffic into their business. And that's what I'm excited about.

Brent Stone (01:32.878)
So what's really interesting here is you're probably wondering why. If you're watching this or listening to this, the whole reason that we're really passionate about this is because Glen and myself, we have other businesses outside of our Funnel Force business, which you might hear us talk about a little bit during this show, but really we have started and run other businesses. And one of the hardest things about these businesses is just leads. And not just leads, but warm leads that want to buy.

So if we can help other businesses solve these problems, one of the things that I'm pretty confident in is that we're probably gonna have some of our own leads come in due to this show. Selfishly, we're doing it to help not only the people listening, but also help build the confidence that you know what, it will give away some value. Hopefully you'll come back to us and let us help you with doing your own demand generation strategy. Because...

At the traffic hackers, we are not just out here to create leads for businesses, but we want to teach businesses how they can actually generate demand for their products and services. And that is a different level. So Glen, what's one of the, what's one of the other things that would be really relevant for people that are listening to this first kickoff episode?

Glen (02:52.618)
It's relevant. Well, there's a lot of things and I was gonna go somewhere else, but I think it's relevant for you guys to be here or to learn these strategies because there's a lot of nuances that come into the world of business and leads, probably every day. And so being able to sit with someone like us that can give you what those new...

tricks that come out or tools that come out and you don't have to go and search for those yourself. I think that that's not only gonna save you a lot of time, but it's gonna keep you relevant in your industry without having to spend hours of time doing this research and figuring out how you can navigate these waters. I mean, if there was a podcast like this back whenever we started our business, I would have...

just eaten this up because leads was not our strong point. I mean, we had to go through the fire, if you will, just trying to figure out different strategies that were going to work. I mean, I can knock on doors and I'm good at that and I've gotten great business doing that. But if you want to navigate the world of online business, different animal, and we were not good at it in the beginning. And so the stuff that we've learned,

Brent Stone (04:14.038)
Knockin' on doors, that makes me think of the days of-

I was going to say walking around like department stores and like trying to like just talk to people, different business, different time, but just so much, just so much stuff that comes out of just wanting to help other business owners in the space and in other spaces that need to generate leads, which basically is every business, but there's a lot of professionals out there that are just struggling right now.

Glen (04:26.702)
Hey!

Brent Stone (04:45.63)
and this economic climate to figure out, should I spend money on ads? Should I do this? Should I do that? And there's things about buying ads where like, if you just had a proper brand image, your ad dollars would go three to five times as far and you wouldn't have to spend as much regardless of what people are telling you. Minimum ad threshold buys are and like just things that, you know, you can just learn the nuanced stuff that Glen was talking about. And

save yourself a bunch of headaches and money, which we're all trying to make that if you're in business, you're trying to make a profit. If you're in business for profit, you're not in business to not make a profit, for crying out loud. You wanna make profit in business. So you have to figure out how you can pay all your employees, your overhead, your other things. And if you're spending all your money the wrong way, it's gonna be way more painful.

Glen (05:19.807)
and money.

Brent Stone (05:42.126)
in the startup phase. So it might be worth it to figure out how to just generate warm, hot leads that wanna buy your stuff right up front. And there's strategy that you can do to make that easier. Back to you, Glen.

Glen (05:58.474)
man, you know what, I'm super pumped because I just learned something today. Brent said, you're not in business unless you're trying to make money. And I was like, wait. So I was like, that's amazing, we wanna make money. Now, you're probably laughing a little bit, but here's the thing. I hear people say, I'm not doing this for the money, but here's the reality of the situation. Without the money, it's very difficult to keep doing it. And so we all have to have money to do things.

in our business so we can fund our life. And you should do business that you're passionate about. But man, if it's not making you any profit, you become very unpassionate about that very, very quickly because now you're running around and you're not paying your bills and debt collectors don't seem to like that very much. So you wanna learn how to create profit. And here's what's so fun. This is why you're here. You wanna learn how to generate leads on demand.

Because here's what I can confidently tell you right now. When we started our business, I couldn't tell you this to save my life, but now I can tell you, if I wanna get my calendar booked with 10 qualified appointments next week in a certain space, I can do it right now. I know how to do it. And I could literally, I mean, we do this all the time, so it's not like I have to turn something on. We have these things running for us and we have leads coming in because I know how to do it. And if you come and you have a proper brand image

a good presence, we can turn that on for you or teach you how to turn it on and you can generate leads on demand.

Brent Stone (07:33.798)
or if they don't have a brand image, we can teach them. We can teach them how to create a brand image if they don't.

Glen (07:36.95)
Exactly. But see, now there's confidence because you have confidence knowing that you're actually going to make a profit. And you know, what's so funny is some people, they believe every lead should turn into a client. It's not the case. But if you know where your leads are coming from, you can gain enough leads so that you do have leads that turn into clients. It's traffic hacking.

Brent Stone (07:59.406)
Well, not only that too, but here's the other thing too. What's the message you're trying to tell the world? Because if the message is incorrect to your target audience, you're not gonna generate warm leads. If your message is to doctors and your target audience is attorneys, well, you're not gonna get many doctors if your target, if your messaging is off. So...

Glen (08:06.358)
percent.

Brent Stone (08:24.802)
You have to figure that stuff out. And so many people think they haven't figured out yet. They spend or they waste tens and hundreds of thousands of dollars in advertising every single year. Typically, when you get to the level where you're spending millions on ads, you have a whole department running data and looking at all this stuff for you. Well, if you don't have access to an eight figure operating budget or nine figure operating budget.

Glen (08:24.976)
Yeah.

Brent Stone (08:47.538)
and you're trying to scale your business from a couple hundred thousand a year, a couple million dollars a year, whatever, you're a professional and you're trying to get more professional leads that are warm, you just gotta get your messaging dialed in. And there's more to it than that, but that's where you start. And there's certain criteria to have in your messaging that we could communicate really quick to you and it's not expensive. It's actually, we probably give a lot of that stuff away. So contact us, we would love to earn your viewership.

Glen, why don't you give them what we promised them at the beginning about how they can get 10 warm leads this week, because I'm sure that some people are still watching just because they want to know what that is. How do they go about that?

Glen (09:29.714)
Absolutely, well follow our next episode to learn how you can get 10 qualified leads on LinkedIn. I'm just kidding, I will tell you. I will tell you that right now. Here's the biggest thing. You have all these social media platforms and you're trying to run a business, yet you don't know how to provide value to someone and stand apart. So here's what I want you to do. If you don't have a LinkedIn profile, this tip unfortunately isn't for you today, but it can be for you.

maybe a week or two weeks from now, once you get a profile and you set it up. And we'll have things on our YouTube to show you how to do that. But let's say you do have a LinkedIn profile, go into your profile, into your search bar on the top left-hand corner, if you're on your laptop, and you're going to search for a word inside your target market. So if you're trying to reach CEOs, if you're trying to get in front of coaches or SaaS founders or e-commerce,

store owners, whatever you're trying to get in front of, search that word, and now you're going to filter by your local area. I want you to go into your local area first. So let's type in CEO, and we're going to type in our local area. Now, you might not be connected with some of these people. Here's what I recommend that you do. Find 10 people, CEOs that you want to specifically talk to. Go into their profile. I want you to look through their profile, and I want you to

learn to know who they are as much as you can. Then I want you to send them a message with your connection request, giving them some type of a compliment or some type of value based on what you learned to know about them when you did your homework. Do that for 10 people. Now, you're obviously waiting for them to connect so that you can build a proper connection with them. So you're like, well, Glen, 10 people might not accept.

then send that to 20 people. But here's why I say 10, because you're gonna get lazy and you're gonna just start sending a connection request out of desperation instead of out of proper, thinking through it. So do 10, send something of value. These people will connect with you if you make it original and you make it of value to them. Now, when they accept your connection request, I want you to come back to them. And let's say that you build websites

Glen (11:56.242)
are able to build faster load speeds for websites and you know that you have the best, you're the best website builder that's out there, even if you're brand new. Go through their website, take a Loom video and show them how you can increase their web speed by X amount and just let them know that you would love to grab a virtual coffee or take them to lunch sometime, because local, you're talking to local people and show them what you could do for them if they can spare 15 minutes of their day.

Now you might be doing something else and if you are, find something of value that you can give to them so that they are more likely to give you some of their time in exchange. Five minutes, 10 minutes, make it super simple, make it valuable and I guarantee you that if you follow this strategy, you will gain booked appointments or coffees with people in your target audience and you're going to gain some clients.

Brent Stone (12:54.878)
You know, that's so good and let me qualify this whole thing because we said that you'd have ten in a week if you Did this every day for a week where you send out ten messages every day for a week and you send out 70 We can I mean We can

pretty much guarantee that you're gonna have 10 requests. Now, if you mail it in and you don't actually put thought into these messages, which would be really easy to do, you're not gonna have the results. But if you think about each of these messages, which sounds really daunting, I'm telling you, you can do this in probably 20 minutes a day. And the results you're going to have are astronomical. But here's the rub, most people won't do it. That's it. So with that.

We wrap up today's episode, tune in to our next episode, and we will have another tip that's actionable, that can put leads in your business right away. Glen, anything else to leave them with?

Glen (13:52.738)
Welcome back to our next episode and learn how to be a traffic hacker.

Brent Stone (13:58.974)
Like and subscribe.