The Bowfishing Podcast

In this special episode of the Bowfishing Podcast, recorded on the floor of the legendary Bass Pro Shops Pyramid in Memphis, host Chuck welcomes longtime friend and bowfishing industry leader Chris James of FeraDyne Outdoors. Chris, best known for his work with the Muzzy Bowfishing brand, dives deep into the evolution of the brand and unveils the game-changing new Muzzy Devient bow.

From its radical hybrid cam design to its bulletproof durability and tournament-ready features, the Devient is turning heads—and Chris shares exactly why. You’ll also hear behind-the-scenes stories from the early days of Muzzy, insights into bowfishing product development, and how Muzzy continues to lead the charge in innovation for hardcore shooters across the country.

Whether you’re a seasoned tournament pro or a weekend warrior, this episode is packed with valuable gear talk, bowfishing history, and real-world wisdom. Don’t miss it!

Links: 

Chris James 


What is The Bowfishing Podcast ?

Welcome to The Bowfishing Podcast — the ultimate destination for bowfishing enthusiasts of all levels. This show dives deep into the fast-paced, adrenaline-fueled world of bowfishing.

Hosted by Industry Professional Chuck Belmore and joined by top bowfishers, gear makers, and conservationists. Tune in for real stories, expert tips, tournament recaps, and everything you need to hit the water with confidence.

00;00;00;00 - 00;00;18;04
Unknown
Welcome, everybody, back to the Bow Fishing podcast. We're here today on the ground floor of the Memphis Pyramid, and I got one of my good buddies with us, a lot of you guys in the boat fish community already know Chris James with Fired on products and more specifically, the Mersey Boat fishing brand. Thanks for having me on here, Chuck.

00;00;18;09 - 00;00;34;51
Unknown
You know, I love this environment. This is this has always been one of my favorite venues for this tournament. You know, the last time it was here, it was over £1,000, took the Big 20 and set a new record. I think at the time for Big 20. And it's just super exciting. Everybody gets pumped up. There's so many places people can shoot fish.

00;00;34;51 - 00;00;53;50
Unknown
You got the big scale guys, the small scale guys. Everybody's kind of on an equal platform. It just depends on the weather and who found the fish. Yeah, and I know you're pulling for the Mersey Pro staff. That's who got the record the last time it was here. Nine years ago. So I know you guys are are hoping and rooting them on and hoping they come in first place in the morning.

00;00;53;54 - 00;01;14;30
Unknown
But we got Chris here with us today, Miles. He's always been on the forefront of new products for both fishermen. Chris and I, I've been friends for, what, 14, 15 years, ever since I started working with Mersey back when it was just Mersey before Fire Don acquired it. And it was just a little bitty store there in Cartersville, Georgia, our little warehouse and warehouse in the middle of cotton fields.

00;01;14;30 - 00;01;42;35
Unknown
Yeah, they were a they were a well-known name in the outdoor world for making the Mersey back to the Bone Brown heads. And then they just come on the scene. Luckily, the family love both fishing and then you got there shortly after and the Mersey product brand just took off. today we want to bring Chris in and just let him talk about the Mersey products and I've always used them and you'll seen me put them through Jack and JP as well and John and what's, what's new?

00;01;42;35 - 00;02;02;42
Unknown
What's new with Mersey Man, We've got a lot going on right now. The newest things our new Devient bow, both fishing bow. We've got that. And you know, we've we're excited about it. We launched it here new for this year and it's completely different. Everybody that's I'll pull it out here, everybody that's seen it, it's just like what on earth are you doing with this?

00;02;02;42 - 00;02;20;24
Unknown
So, you know, we started a few years ago. We partner with Ocado with the LV scheme and kind of got into the boat Camillus Boat Market, right? And we kind of started a trend after that. Everybody jumped on that canvas bow like they started taking what we did and improving on it and trying to do some different stuff.

00;02;20;28 - 00;02;39;45
Unknown
And we were the first one to to do the Campbell Super Bowl in like 20 years, right, since it or not had done it way back in the day. So we wanted to come up with something completely different. We worked with the engineers and our our boat manufacturer that we use and we came out with this hybrid labor cam design and it's completely different, right?

00;02;39;45 - 00;02;59;24
Unknown
It looks like something out of a out of the tent and teenage Ninja Turtles like something off shredders helmet or like, I mean, there's tons of different things people have said over the course of the last three years that we've been testing it. But it's a really unique design and it gives you a solid back wall. It's got 60% lift off, it's £3.8.

00;02;59;24 - 00;03;24;07
Unknown
So it superlight 7.1 inch brace height. It's 28 inches actually the axle bit like 37 inch or 37 inches tipped tip, maybe something like that. So it's a little bit shorter than your traditional bows. It's super smooth. So when you it pre loads all of the the weight is in the first five or six inches of the draw length and then as soon as you get to like you're out there it lets off to £60 so it's super smooth.

00;03;24;12 - 00;03;39;02
Unknown
You can adjust it with just an Allen in here for your draw stops on both sides. You can do that in about 30 seconds. Tune in. It's super easy. You don't have to have a press when you draw it back. You can actually just stick it out through the the slot there. Once you go off itself, it just locks itself back.

00;03;39;03 - 00;03;52;55
Unknown
Yep. And then you put it on the side that you want to take to get the cable off of. But twisting the cable, put it back on. Drop it back in your back to do you going to like tune in. It's super easy you don't have to do loosing anything you don't have to remember you know what time it screw.

00;03;53;00 - 00;04;05;43
Unknown
That's one of the biggest things like an osprey. You guys forget the mess of the top, losing the time of screwing and they have to go back and re reset it all up. And it's a bullet proof system, but people just forget to do it right. Like you're in the heat of the moment, you're trying to do something.

00;04;05;43 - 00;04;27;19
Unknown
So like, that's some of the things that we were trying to like. How can we make it simple? Bullet proof it? We're we're drop our testing in lots to 100 drop fire so this you each lot that comes in like and we're making them every day at the factory one bogey each drop fired to 100 shots. And then when we get them in, we take a lot of randomly samples ten out of them and shoot them to 100 shots, and they don't have any failures.

00;04;27;19 - 00;04;41;57
Unknown
So we're trying to make it bullet proof of balls. We can you know, we put a shell from machined aluminum shell for us down there right out of the gate. So every bow, whether it's the bear bow or the kit, it's come in with, got a customer, started getting some rest already built on it. Not everybody likes that.

00;04;41;57 - 00;05;03;52
Unknown
But at the same time, it's kind of the one of the trends that we're seeing, you know, going forward. Everybody, everybody really likes that shell. For us, it's super simple. Well, the thing about a shelf and for the guys that you know, that shoot them, they already know, but both fishing boats get beaten to death. You know, not only do they get beat to death on the boat just riding from point A to point B, you know, you're driving their boat and they see things get set in the fish barrel.

00;05;03;52 - 00;05;23;49
Unknown
They get put in the floor of the boat. But also especially in the tournament scene when when the stuff hits the fan and there's a big fish running on the line, it's got two errors in it. What usually takes the blunt is somebody throws the bow down in the bottom of the boat and grabs a line because all they're wanting to do is get that fishing boat as fit as quick as possible.

00;05;23;49 - 00;05;39;03
Unknown
Yep. Well, when you have a rest that's hanging off the side of the bow, that's what catches all that impact as soon as it hits, whether on the screw side of it or whether it's going to be on the rest side of it. So I've seen that a lot of time, especially when I was guiding. People would get excited, they'd set their boat down in the bottom boats.

00;05;39;08 - 00;05;54;40
Unknown
You step back and step on it and break the rest off and they're in there and it's over. And that's the benefit that I always see with the Shell Fresh. It's just out of the way. It's sleek, it's compact, and there's not a lot of tuning. You know, once you get it set, that baby set for the life of the boat.

00;05;54;45 - 00;06;14;04
Unknown
But that's great. You know, you know, two years ago, you guys come to me with this design and I'm not going to lie, Christian, I got something I got to show you, and I just want you to give me your knee jerk reaction. What did I say? What in the heck is that? I said, My God, Chris, We were told it got we're at waterfront, Bill, and we rolled up.

00;06;14;09 - 00;06;27;24
Unknown
I'm sitting there, I'm eating a sandwich and waiting on show. Can you come through? And he's like, All right, let's see what you got. And I pull it out and he just looks at me. He's like, What in the heck is this? And he's looking at it. And I'm like, Well, draw it back. And he's like, You sure?

00;06;27;29 - 00;06;50;47
Unknown
Yeah, yeah. Honestly, it was very questionable on it. But like I said, that was two years ago. And you guys, you know, put in your work, make sure it's going to hold together and you have been having good luck with it so far for the guys that that are not in touch with the boat scene. You know, this is one of the questions I'm sure you get as much as we get all the time, especially on Facebook, guys are like, you know, do I need a boat?

00;06;50;59 - 00;07;09;40
Unknown
Do I really need everybody? Because all these guys, I'll say that are competing, all these guys that are serious about it, it seems like every one of them has a button. And the answer to me, you know, I give them this answer right here. Yes. And the reason being the number one reason being is that all these cameras that are out there, fish are never set in steel.

00;07;09;52 - 00;07;36;20
Unknown
They're always swimming. And when they see those locks or they see you moving around, they take off running. When they start swimming off, you just want to start tracking them because you're shoot instinctive. But what happens is with those cameras, once that camera's over, that string is and out of that came out of that cam. So as soon as you start to track that fish and you talk that bow just a little bit, you've got an implosion in your hand because the string actually comes off the cam.

00;07;36;20 - 00;07;55;57
Unknown
It's not a rod. They roll it off the gas, it just rolls off of it. And it's just by the design. Cam. HBO's Modern compound hunting bows are made to be drawn straight back, you know, perpendicular to the ground. Anchor shoot, bow fishing bows. It's not like that. I mean, we're we're just it's like walking up a piece of trash.

00;07;55;57 - 00;08;11;17
Unknown
You throw it at the garbage can, you do whatever how you can do it and get it done. So when the fish takes off your snap shoot and you're shooting at fish running this way and running that way and you're just really prone to derail in these bows. So all of your lever bows, you just not going to derail them like that, right?

00;08;11;17 - 00;08;29;22
Unknown
So that is the big benefit. And there's nothing that kills a trio faster than having to stop in the boat, work on something. yeah, exactly. And that's just like you've got to keep really good form of people that people do it. And, you know, you take new people out and you're got to keep you got a can vote just about guarantee you within the first 30 minutes you're going to be in a swamp and bow out.

00;08;29;27 - 00;08;45;42
Unknown
It's as soon as they see a fish and they start to go, they they death grip it and they it starts to dart. And instead of moving their body, they just twist the wrist just like that and let it go. And then the next thing you know, you're going to derail both. So and then, yeah, that's one of the things you know, you know, you just don't have you just don't have that with this type of bow.

00;08;45;47 - 00;09;09;12
Unknown
And it it's really, you know, the weight and they're usually a lot lighter. They hit harder. Everybody's just just in general for both fish just go fish machine that's why And that's it. Well yeah. And, and lever bows just give you that perfect combination of the suitability of a recurve. You have that longer axle to axle, less finger pinch, but then you're also getting that extra power from the camps.

00;09;09;12 - 00;09;35;48
Unknown
Yep. So instead of having a record where if you only pull it back so far, you don't get a lot of power generated, These have the power curve built into them. So once you get that bow back and turn it loose, it's station in their home. Yeah, exactly. In a you know this this compares I had the little paddle charge pulled up but your power curve on a traditional akimbo kind of goes up it'll drop off a little bit and then when you get to your back wall it drops off.

00;09;35;48 - 00;10;01;40
Unknown
That's where all your lid off happens at the very last inch or whatever, right? Then you've got like a like a vacuum or Nova. That's a lever. But it's little. It's kind of a straight continuous draw cycle. That's typically what you see on most of your Ospreys as well, depending on what mods they've got on there. They may have led off on them towards the back or whatever, but it's going to be more of a continuous, continuous version where this bow it loads up very quickly and then it just plateaus.

00;10;01;40 - 00;10;31;42
Unknown
It's the same all the way. So it loads up, comes down a little bit and then it's the same all the way back to that, that whole thing. So that's the power curve you're talking about. And people when you're talking about any kind of both, the power curve is what makes it comfortable to shoot, right? Like in what feels good for you because you've got to make sure that you know, form right shooting, having it come out of your fingers like some people like to shoot gloves, some people like, you know, gloves and people to shoot better fingers, you know, and having that strain come out of your your fingers, it the same exact way

00;10;31;42 - 00;11;02;33
Unknown
every single time we were doing the speed testing on this. So I actually shot it. We shot it at every drop links and started at £50 and went all the way down to the £15 or £20, I think all the way through. So we could kind of get a track of where the speeds were on it and you would not believe the difference like you could feel if it came off your fingers weird, you would lose ten or 15 feet a second just because of the way it comes off your fingers like if you're if you're not consistent, you would happen maybe having three times.

00;11;02;33 - 00;11;18;44
Unknown
The whole time we were doing it and we were shooting three shots at each one of those. This wants to get an average, but making sure that you that you've got good form, that you're shooting really good. So having a bow set up just for you, making sure you've got the right drawing like that, it fits you well and that you're comfortable with it.

00;11;18;44 - 00;11;41;13
Unknown
That's the most important part. Whatever you know, whatever you set it up for, you just want that bow to shoot that arrow like a dart going in the water. Yep. And that's something you'll hear. JP and operate you all the time, whether it's a no not or whether it's a, you know, a mozzie bow or any other lever bow or more bow fishing boat you shoot where there's a calm bow or just an old hunting bow that you got, you slapped a bow fishing kit on.

00;11;41;18 - 00;12;04;00
Unknown
You just want to imagine Olympic diver going in. He's just going to say an Olympic diver, no splash. Yeah. You want that arrow to go in the water with no splash. And some guys, like you said, they're going to grip it a little bit harder. And that's why it's hard to teach bow fishing to someone without having some water close by for them to shoot because you can set there, shoot in the front yard all day long.

00;12;04;05 - 00;12;22;47
Unknown
You know, I've done it a million times. I've taught my kids to do it. But once you get on the water, then you start seeing that arrow kick right or kick left and and you see that splash through. And then you go in and you make those final little adjustments to where when that thing starts hitting straight, then you're getting it dialed in and looking down the road.

00;12;22;47 - 00;12;44;47
Unknown
When you start moving around in different places, shooting different fish, shooting different water that really comes into play because now you're getting all that energy from that arrow transferred into that fish that's four foot deep down. Right? And not only is it making your shot more true because the arrows actually track it straight, but it's a bit more efficient because you're harnessing all that poundage coming out of your bow and you're using every bit of it.

00;12;44;48 - 00;12;59;14
Unknown
Scott I got to use the analogy of throwing a spark plug. You know, if I, if I throw it like a, you know, flat, it don't do anything. But if I throw it like a dog manual, bust the windshield out, you know, you got to be if you put all that that mass on that one little tip of it, you know, that's where you want it.

00;12;59;14 - 00;13;26;32
Unknown
And that's what we want on these areas. Yep. You and I were talking yesterday, and that brings me to my next point, because Mozzie sells, you know, all types of different arrows and tells you the different types of errors. Yep. I think a lot of people just walk in, you know, like yell, run and head for sale back here on the Sabers not 99 I'm to you all plug because that's a freaking awesome taking my friend flying off the shelf right now But a lot of people don't understand there's certain arrows that work better in certain situations.

00;13;26;32 - 00;13;41;42
Unknown
Yeah, that's arrows. It's a lightweight. It's got a it's got a solid fiberglass core. I think about eight or nine inches up on the front of it. So gives it a lot of FLC. But it's great for like numbers, numbers guys or low poundage guys. But if you crank it up to £50, it's going to be a weak spine.

00;13;41;42 - 00;14;00;40
Unknown
So it's going to it's going to look like a spaghetti noodle as it comes it coming out. So it'll be really hard to tune shooting high poundage. But if you're shooting 25 to £35, it's going to be a going to be a lot better fly an arrow, but you're not going to be able to shoot it. The it's going to be it's one that you want to shoot for 2 to 3 feet, you know, just basically where the arrows just disappearing in the water.

00;14;00;44 - 00;14;15;49
Unknown
That's where you're going to get your best your best performance out of that arrow. Now, the the glowing light, the glow sticks inside of it. yeah. They're really cool. Yeah, they make it. They make it. So when you throw your hair on the deck or whatever, you know exactly whose arrow to give you. You know, you guys got some really cool footage of the tilapia with it.

00;14;16;05 - 00;14;34;43
Unknown
yeah, They were great for shooting. Stop it. Because, you know, it's shallow water and those fish are not very thick. So it actually worked out really good. John, JP and I will shoot low poundage. You know, I'm actually on that usually like under £30. I'll just pinch the knife and shrimp. So like you were talked about earlier, higher than £35.

00;14;34;54 - 00;14;50;36
Unknown
I just don't have the finger strength like I used to be able to pinch to knock it you. So I have to shoot either three below or one above and two below. But with those arrows, when she low poundage pinch the knock and it's just like throwing darts and it gets the perfect penetration on those little, you know, 5 to £8 and you're not blowing all the way through them.

00;14;50;37 - 00;15;09;14
Unknown
And then you got the cool glow stick. But what yesterday we were talking about getting back to the arrow. Yeah, the difference in the white shafts compared to also grain shafts. And I've been privileged enough because like JP JP's always video and me and I'm always video on him and John video on video and his boat and we're always shooting something different.

00;15;09;19 - 00;15;27;40
Unknown
So we're kind of privileged to go back and watch the slow motion video and like, look at that arrow. You know, like I told you yesterday, I'm like, man, we were we're shooting those buffalo the other day and some of those arrows, you know, And I noticed it was the white ones. Yeah, they looked like it when coming out of JP's boat because you're cranking up really high poundage because you love shoot and long and long, you know, down deep.

00;15;27;45 - 00;15;45;03
Unknown
And those arrows were just walking, you know. And this show paradox takes a little while for him to recover, right? So when it was hit in the water, you know, especially when you're shooting four foot deep, if that arrow is hitting, it's kind of like shooting a bullet. If it's aimed up at this way, it's just a little bit when it hits the water, it misses by foot by the time it gets down there.

00;15;45;08 - 00;16;03;20
Unknown
So we were switching over to the grain shafts and I was shooting carbon and just seeing like we're getting a lot better arrow fly out of them. Yeah, but it was because we're shooting higher poundage. Yep. Yeah. When you get higher poundage, that's where the carbon area really shines. It's got a little bit stiffer spine, It's lighter weight because it doesn't weigh as much as the solid glass arrows, but it is a little bit stiffer spine.

00;16;03;34 - 00;16;19;11
Unknown
So if you're going to shoot, if you're trying to shoot a heavier point with with a little bit lower poundage, it helps on That is true because it's a little bit stiffer. You know, if you're trying to shoot some of our competitor stuff, that's that's really big, a heavier than your standard point, the gravels and some of the stuff like that that need a little bit stiffer shaft.

00;16;19;25 - 00;16;37;25
Unknown
They work they work really great for that. But like as far as our, our musi arrows go, that one is it. It's great for how poundage in shooting deep and then you can always, if you need a little extra weight, you can always put one of our big fish adapters on there or two of them. You know, you can actually you can actually pop large out and stack them in there a little bit, get a little bit more tip weight on there.

00;16;37;30 - 00;16;54;47
Unknown
But then, you know, we were talking about the difference in the white in the in the yellow or the chartreuse shafts, the dye that they put in there actually stiffens it up just a little bit. It's you know, it's as you as you have the deflection on there that that dye actually makes it just a little bit stiffer shaft than a straight white does.

00;16;54;48 - 00;17;10;46
Unknown
And it's really just raw resin in fiberglass so you don't have the you don't have that dye that's mixed in there and and that's why I like it. You know sometimes we ran that that's saw you're on those the iron points we run those on the chartreuse shafts because they're just a little bit heavier than your standard classic sharp tip or guard tip.

00;17;10;46 - 00;17;27;21
Unknown
So we wanted we wanted them a little bit stiffer. So that's why we ran that. Yeah, I love using those for big heads. So that's my favorite. The irons are my favorite. The two blades, you know, I shoot the regular tip quark tip for about everything. But when it comes big head season or big Buffalo day, I love those two blades.

00;17;27;21 - 00;17;43;51
Unknown
They just get great penetration and it makes a nice small hole. That's it. When they fold up in that water, I mean, I know exactly where it's going, you know? Well, that's awesome. I'll tell you, I don't know what else. So, you know, you always say like, can't reinvent the wheel, but you guys have done a really good job.

00;17;43;51 - 00;18;04;24
Unknown
And and every year, you know, you try to build on everything and make it a little bit better. I know with the tournament reels, you know, they've just been progressively getting better and better. Yep. Shoot the rods. Are y'all got anything else coming up? You know? Yeah. So we we've got a few things I can't get a lot out of the bag, but we are looking at a new version of the reel that we're going to be working on probably for 27.

00;18;04;29 - 00;18;21;08
Unknown
Well, hopefully we'll have some samples out for you either this fall or early next spring to to run through a full year of so we can get a little bit of time, some new real seats. You know, the LV R is great and it does. I didn't mention that, but it's got an integrated rail here so you can actually mount it right to the bow.

00;18;21;12 - 00;18;40;47
Unknown
But when we created the AVR, we wanted like a bulletproof real seat, right? Like the super easy to quick change, but also like you couldn't, you weren't going to have any issues whether it was going to come apart. Well, our engineers, they basically made it like a strongman, you know, like it's not built for speed or style. It's, you know, you could club somebody with it.

00;18;40;52 - 00;19;03;45
Unknown
So it's a little it's a little needs a little diet. So we're working on a little bit lighter weight, real seat. So we're working on that. The new real you know, we're working on some new stuff because I think one of the things that we're focusing on is trying to get more kids in the sport. You know, I've got my daughter here this weekend and one of my big things this year has just been trying to get as many kids into the introduced to boat fishing as possible.

00;19;03;50 - 00;19;21;19
Unknown
One of our initiatives is try to create we're going to try to work with some of the different youth archery organizations and try to create some more youth oriented clinics and things like that, that for next year we try to get it. This year we kind of ran out of time. But you know, any not doing the Jared Ashmore anymore, that was a huge introduction.

00;19;21;23 - 00;19;42;50
Unknown
So we're going to try to fill that with with some other organizations and some help to where instead of being a tournament, it's more like a hands on fish and clinic, official. CLINIC Yeah, where you can take and run like some different age groups of kids and work with them for an hour, you know, get one on one with a bunch of different people, get them, get their drawings set, you know, get them comfortable shooting at a target.

00;19;42;55 - 00;20;08;20
Unknown
And we're hoping to do it like it around Kentucky. They were they can take them to the rocks. Like you could just walk in there with a chaperon and like, actually let him shoot some fish off the rocks, you know? And so, you know, can you kind of cycle through them a little bit. But I think it would be a really cool thing to be able to teach kids about it, let them practice it and then take them and go put it right into practice there and then just cycle through the day, you know, letting them let them shoot some stuff and then getting more kids involved in doing that.

00;20;08;25 - 00;20;30;20
Unknown
That's what it's about. That's that's a growing and more and you know, like we mentioned last night on on the podcast was the kids latch on the bow fishing. You know that is this is the cool new thing you know what they want at this the sandbar life in the lake life now is really taking off with the younger generation all the way from the youngest kids all the way up to these 18, 19, 20 year olds.

00;20;30;25 - 00;20;45;47
Unknown
And it's just access. Yeah. You know, there's not like when you and I grew up, there was paper company land everywhere. If you want to go squirrel hunting, you want to go rabbit hunting, you want to go to again, there was land you can just pull over on the south road and go, or you could go knock on the doors and you could you could get permission, right?

00;20;45;49 - 00;21;07;52
Unknown
Well, nowadays, the harsh truth is, is that we're running out of access for these kids to get into the outdoors and the number one avenue, the number one avenue for these kids to get experience and get that, you know, that whole outdoor realm is both. Yep. And the great thing for us is that it's action packed. You don't have to be quiet.

00;21;07;56 - 00;21;20;16
Unknown
You don't have to sit in the deer stand and freeze to death. You go out there with your dad or with, you know, a mentor with somebody that you know, that knows what they're doing. Or even if you have to pay a guy, you go out there and you have a ball. Yeah. And you leave and you go home.

00;21;20;23 - 00;21;34;39
Unknown
You don't have to have a leash. You don't have to have all this fancy stuff and the kids just love it. man. We you know, I sent you some videos and we share them on our Tik Tok the other day, Like, my daughter's waiting. You know, the back water came up. I hope coach and you shoot shooting team.

00;21;34;39 - 00;21;54;01
Unknown
And we took a couple of the kids out there that had never been before. And, you know, they they hunt, they fish. They're all you know, they're shooting balls in the competition. They shoot rifles, issue shotguns and the smiles. And I can't get these kids. We just want a junior state championship for North Carolina with them. And I couldn't get them to smile in a single picture.

00;21;54;06 - 00;22;11;22
Unknown
And the first picture with these kids holding these fish up, the first fish they ever shot, you couldn't get the smile off there. Well, you see it every day. Every day you get on Tik tok. Every day you get on Instagram. These kids are doing it for social media. Yeah, you know that. And whatever it takes to get them out there, I don't care if they say they're doing it for the gram.

00;22;11;22 - 00;22;28;21
Unknown
I'm fine with that because you're instilling different values that they're going to use all throughout life that we learned at an early age from hunting and fishing. Those same values are going in them kids. I don't care if they're doing it for social media content or what. I'm just glad they're outside not sitting inside playing video games 100%.

00;22;28;21 - 00;22;49;47
Unknown
That's that's the biggest thing, man. And, you know, like I said, we're it's so cool to watch them like process. And these are kids that are shooting, you know, back tension releases, you know, 12 and 13 years old and like for them to kind of let loose of that and use fingers in that, I just have to visualize where they're shooting at and miss a few fish, get frustrated with it and it starts clicking.

00;22;49;47 - 00;23;08;40
Unknown
You know, it just they pick it up and, you know, he couldn't he couldn't stop telling his buddies that they didn't get to come like, you know, they it was an open invitation, like how good it was and how he's like, man, we can we go again? And so it's just one of those things that as soon as you get a couple kids like that together and they're waiting around and they feed off each other, you feed off each other.

00;23;08;40 - 00;23;26;59
Unknown
Yeah. And so it's a it's a really cool thing to see that. And, you know, we're we're going to we're going to start trying to tailor some products to youth stuff specifically for you stuff. And, you know, a couple of things that are big is like, you know, my daughters, you know, this is this is nice because it sits on your sits on your side a little bit different.

00;23;26;59 - 00;23;52;49
Unknown
It's not poking into you. So it's it's kind of a nice little wrist, but just holding the bow up. My youngest one is nine and she's, you know, a little diamond in an atomic age, right? So it's super lightweight. But the time you put a real set in real on there, her holding it for an hour, walking around in the in the water for an hour like her shoulders tired you know like that's the biggest thing is fatigue with kids so trying to get the weight down as much as we can and making it comfortable for them to shoot in, you know, having equipment specifically for them.

00;23;52;49 - 00;24;12;47
Unknown
Right. I mean, that's the that's the biggest thing is like you're trying to piece together stuff for kids. And since we're going to put a focus, we want to get them out there. I think we really got to be committed to making some products. Well, good. That'll be awesome. We'll be looking for that. Well, they're giving me the cool sign back here, so I guess our time's up and we appreciate you all checking us out.

00;24;12;47 - 00;24;14;35
Unknown
Thanks, Chris. Thanks, man. Appreciate you.