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116: Be the best version of yourself with Freda Liu
Money & Me: Get anything you desire this year 5 Day Audio Program: https://www.soulrichwoman.com/money
The podcast features business leaders, celebrities and inspirational figures with guests including Gary Vaynerchuk, Sheryl Sandberg, Elena Cardone, Mary Buffett, Neil Patel, Kim Kiyosaki, Pia Wurtzbac, Gerry Roberts, Grant Cardone, Denise Duffield Thomas, Sue B Zimmerman, Jay Abraham, Robert Kiyosaki, Anik Singal, Blair Singer, Nas Daily, Dame Wendy Tan, Jacy Wee, Freda Liu, Carrie Lee, Success Resources Veronica Tan & Richard Tan and many more.
Hear more about amazing role models from around the world share their inspirational stories and practical tools for personal and professional success. In each episode, creator and host Genecia Alluora draws out the stories and deconstructs the strategies of remarkable figures making an impact. To Own & Love The F-Word: Being Fabulous, Having Freedom, Financial Independence and family.
Genecia Alluora is a former Miss Singapore, Cafe Retail Chain Owner and Southeast Asia Woman of Excellence 2010, 𝑰𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑷𝒓𝒐𝒈𝒓𝒆𝒔𝒔𝒊𝒗𝒆 𝑾𝒐𝒎𝒆𝒏 2019. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region in the ‘Soul F’ membership program. For the past 17 years, Genecia coached celebrities, CEOs and politicians to be seen as a leader on stage. Today, with the Soul Rich Woman Blueprint and online academy, she mentors hundreds of thousands of women to bring their business and leadership brand online. With her coaching products, academy and membership, her vision is to support 1 million women to own and love the F-Word.
[00:00:00]
Freda Liu: And if I've been gifted in this particular area, how can then I share this experience, whether it's giving talks, whether it's giving that. And it was just opening up to the idea when someone asks you, you say, look, it feels uncomfortable or it looks like scary, but let me try it anyway. Expand myself. How else can I be a better version of me?
[00:00:19]
Genecia Alluora: A strong and independent woman is something to behold. She pays her own bills, buys her own things, and she doesn't let a man affect her stability or self-confidence. She is a Soul Rich Woman. Are you ready to be rich, doing what you love? Be on purpose and in control of your life again. And For Women Who Love the F-word Podcast, we will be openly talking about getting more clients online, getting recognition as the leader and female entrepreneur, and also the F word. Being fabulous, having freedom and financial independence. It's time to own and love the F word. Welcome to the show.
[00:01:08]
Genecia Alluora: Today, we have someone really special, influential sitting right next to me. We are at her home right now, and I'm so privileged and so excited to speak with her and share her story with you. Her name is Frida Liu. Frida, you want to introduce yourself?
[00:01:24]
Freda Liu: I'm the other F word. The fourth one. Where do I begin? Of course. Okay. Currently, I work as a radio producer-presenter for BFM, which is a business radio station here in Malaysia. So that's what I'm currently doing. I do other things as well. I've written books. I come from a PR background. Then I worked for IBM for a couple of years. But while I was doing all this part-time, I was a TV and radio newsreader. And then one day, a station like BFM turned up, and it was the most interesting thing because I could combine, my corporate experience and also my broadcasting experience into one place. So that's roughly.
[00:02:09]
Genecia Alluora: So having gone through so much in life, I mean, your corporate experience to now being on radio, how has the journey been for you? I mean, was it mindset or something that needed to be shifted because you're in different roles, right?
[00:02:22]
Freda Liu: Yeah. Well, yeah. So I think there was that point in my life, when you say mindset, when my son was already older and I was very happy where I was working, but I think there was a different life stage for me. A different life stage for me and I wanted to do something else. And it was very intriguing that this station has come about, right? So when I looked at this opportunity, and one thing is, you know, very close to my house as well. Even my previous workplace is also very close to my house. And I thought this is a great opportunity. And if I look back in life, I think I've always been interested in, communicating, whether it was taking part in debates and taking part in, you know, drama, that sort of thing.
[00:03:04]
Freda Liu: So that was probably an interest that intrigued me and how I got on this journey. But I've always loved communication, right? In its many forms. I realized that as well, but it wasn't, it was also a process of realizing it as you get older in life. As you get older in life, you get more clarity, but you also have to start searching. Is it, you know, what is it that makes you intrinsically happy? Right? And so it was the right timing and all that.
[00:03:35]
Genecia Alluora: What made you become the woman of influence today? Because I've seen your trainings, I've seen you doing workshops and wrote books, and wow, so much impact you're creating.
[00:03:49]
Freda Liu: I think it was something that was a down period in my life. And I remembered at that moment that during that down period, I just said to God, I said, I know that I want to come out of this a better person, not a bitter person. Okay, so that was just a very simple thing. And when I look at my life, how do I become a better person physically? How do I become a better person spiritually? How do I become a better person, a better person of myself, right? And there are many areas to look at. If you look into your wheel of life, right? There's friendship and all this sort of thing.
[00:04:20]
Freda Liu: So, and if I've been gifted in this particular area, how can then I share this experience? Whether it's giving talks, whether it's giving that. And it was just opening up to the idea. When someone asks you, you say, look, it feels uncomfortable or it looks like, oh, scary, but let me try it anyway, right? So it was more that like, how else can I expand myself? How else can I be a better version of me, right? And the journey hasn't stopped, right? The journey hasn't stopped. There's still a lot more learning to do. There's still a lot more growing to do. But what else can I do? And I know that sometimes because I've been in radio, and as much as you say, oh, but I, it's a private life and that sort of thing, you are placed in a very public platform.
[00:05:01]
Freda Liu: So you can't fight that. And you've come to, you've got to come to terms with it. So what do you do when you've given a position of influence? Do you then use a position of influence for good or hide under a shell? Right? So when, and when you look at it this way, then it's not about, oh, look at me, look at me, but it's okay. I've been placed in this position. Let me see how else I can be of a better, of a positive influence to others.
[00:05:28]
Genecia Alluora: Wow. Yeah. And so far, have you met with, you know, difficulties as you are transforming yourself from one level to the next level? And of course, upgrading your power of influence or circle of influence. I mean, there are bound to be obstacles and negativity because, you know, as we move to a bigger platform where God uses us to reach out to more people, they are. So I'm just curious, how has that been?
[00:05:51]
Freda Liu: Okay. I think one of the things that a lot of women suffer from is the imposter syndrome. We always feel like we're not good enough. Let me study a little bit more. Let me do a little bit more. Whereas, like, I think if a job was given to a man, right, the man would say, I'll take it. Now I'll learn along the way. The woman will always say, let me learn more skills before I think I can fit into the job. So that's it. So the imposter, imposter syndrome that women suffer from. So of course there are difficulties, right? But then at the same time, how then can you improve? Right. So, I mean, we shouldn't, we shouldn't hold ourselves back. And so that, that whole idea of how I, when I look back at my life, right? There's a lot of things. And I was thinking, am I really that good? No, seriously, we all have these conversations.
[00:06:35]
Freda Liu: Am I really that good? Am I, can I, can I really share and everything? Then I look back and I sit down. Wait a minute, Freda, you know, you've done over 5,000 interviews, right? You've put in the work. You've done this for over 20 years. I think it warrants some merit, right? I'm not. So it's not like a, so, and it's not to sound braggy, right? But it's to say, really, I have been given this opportunity. I haven't just sort of arrived here. I have done the work, right? And we shouldn't shy away from our contributions. And it's little things. Can you be a better mother? Can you be a better what? Right? And you all, we all have something to give to other people. We all have something to learn from other people as well.
[00:07:17]
Genecia Alluora: And I noticed that you had a lot of clarity and awareness. I mean, was this journey a spiritual one for you?
[00:07:23]
Freda Liu: Okay. Definitely a spiritual journey, but I also took up NLP. I also took up coaching. And so first of all, for me, I think what I got from, from NLP was what's, who's my anchor? What's my anchor when all of this disappears? What's my anchor? Who am I when there's no Freda, the radio person, there's no Freda. Who is my anchor? I think you need to get very clear about that first, right? Because you're going to, they're going to be different life stages. Maybe I don't want to do this in five years. And I don't know. Right? But you've got to be very clear about who your anchor is. And then also like in terms of clarity, is it, again, there's sort of certain things you say, oh wait, I'm good at this. These are my strengths, right? There's some weaknesses I've got to learn, right? But I also know, learn to understand, like, you know, I was talking to you yesterday, but how you got to learn this to be able to understand, but you also know that those are not your core strengths.
[00:08:13]
Freda Liu: So how then can I build up on my strengths? Right? So you've, you've, you've got to do all these things and, and discover yourself along the way. And sometimes when you, people say five years from now, I have a vision of where it is. Is it very clear? Yes and no. But also, I'm also open that things might have, things might change and things might what, and if it's still, sometimes when I say God, He has bigger plans for me, or He has other plans for me, right? And as much as I like to plan certain things, I'm sure He knows the desires in my heart. But at the same time, He may have something else planned for me. Even going to radio, even going to what was never, ever a dream, was never a dream. How it happened, I'll tell you another time, was purely accidental. It was purely accidental and you know that He's placed you there for a reason.
[00:09:00]
Genecia Alluora: In your, when you say that you know, knowing yourself, the strength of the witnesses, were there mantras and specific exercises that you took every single day? Because we want to take action, right? And not just, you know, yeah, I want to have more clarity, but how do you go about it? So share with the audience a little bit about your secret sauce. Yeah.
[00:09:20]
Freda Liu: Secret sauce. I was saying bigger, better, not bitter. That's one thing. And you know, I don't know if you've talked to anybody about the wheel of life. How can I improve myself spiritually? How can I improve myself financially? How can I improve myself with my friends? How can I improve myself mentally? How can I improve myself? So these were all these eight areas. Do a Google search, right? So all these all areas. So even being a better mother, I don't know what my son will say, but even being a better mother, I say that I want to be a better mother. I have, I have mentors and coaches. What do you mean by being a better mother? Well, I want to be able to spend time with him and do that. So make it measurable, make it a measurable goal, right? So, okay. Two, 52 golden mother and son moments.
[00:10:07]
Freda Liu: So, which means that I may see him every day, but at least once a week, we are spending time together. That is very conscious. Otherwise, women always struggle with this. When they're home, they're thinking about work. When they work, they're thinking about home. So when there's clarity, then now that he's older, I say 104 mother golden son moments, because he doesn't want to spend time with me anymore. He's a teenager. So I've got to force myself on him. I force myself time with him. But these are things that you, so it's these goals, right? Okay. So little, little things, right? Losing weight, right? And it wasn't about losing weight. It's like, how can I be healthier? Right? So it's like just recently, like I went on a fitness program. I went on a fitness program. I said, I want to lose visceral fat, right? And then what do you need to do to reduce a visceral fat, right?
[00:10:52]
Freda Liu: Is it exercises, watching what you eat and everything, but you measure these goals, right? So these are the little things that you can focus on. And there, there are some things that probably take more priority. Like a couple of years ago, when my son was younger, my priority was my family. I was working from home, very happy to staying at home. And, and that was it. But the priorities changed, but I did have goals in different areas, but just that the focus, the more important goals were with my son. The reason why you need to have goals in all the different areas is, imagine if you don't have goals for family and you're very successful in your career. And then after you look back, eh, where's my family? Because you never spent time setting any goals in your family area. So all these little things will make your life a little bit more complete.
[00:11:38]
Genecia Alluora: Wow! I absolutely love that. And how do you manage your time? I see that your, your time is, you're such a busy schedule, you know, how do you do that?
[00:11:48]
Freda Liu: Like I said, your priorities, right? So when you measure 52 golden mother and son moments, and after this, okay, I'll see him later or whatever, we'll try to catch a movie. Then I'll do other things later, right? It's not, it's not impossible. What do you do in the morning? In the morning I work out, right? That just has become a lifestyle, right? It's just a lifestyle change. So it's just what is important to you? It does, it has to be pockets of time. If you need to manage your diary, manage your diary. Again, when there's a clarity, you don't feel like, Oh, I'm here. I'm worried about my son. When my son, I'm worried about this. Like for, for example, how I make sure that my time with him is qualitative? I don't cook, right? I outsource cooking because I don't want to spend the weekend grocery shopping. I don't think how that's quality time in any way.
[00:12:31]
Freda Liu: So I rather, he comes back. I don't, I don't pick him up from school or send him to school. I get somebody to send him back, right? Because when I pick him from school before he used to be sleeping in the car. So we're together, but it's not exactly quality time. So when he comes back, he's already been asleep in the car. He comes back, he sees mama, he's fresh, right? So how then do you, what's the best use of your time? The opportunity cost of your time. I don't do housework. I don't clean, right? I outsource it.
[00:12:58]
Genecia Alluora: Wow. I love that. I really love that. And when you are doing all this, I mean, for you, to you, what is a woman of influence?
[00:13:08]
Freda Liu: Okay. A woman of influence is everywhere and anywhere you are placed, right? Whether you're a mom, whether you're a mother, how are you a positive influence to your child? Whether you're in the workplace, are you a positive influence to your colleagues, right? So every, we are placed in the position of influence wherever we are. There is no big or no small role. We are all placed here for a reason. And you are not here to take up oxygen and give out carbon dioxide, right? You're here to contribute, right? You don't want to die with the music in you, right? You want to know that you've done something positive. And it's little, little things. Sometimes it's like you're afraid. What's the one thing that you can do to make your life a little bit different, right?
[00:13:50]
Freda Liu: What's the one thing that is sort of making you want to try something new, right? Give it a shot. You know, I mean, like I've done, you know, things that I don't feel comfortable with. I've taken up, you know, a little dancing class. Okay, not for me, but I've tried it, right? So there are things that you want to take up dancing, you want to do that, right? You just get the courage little bit by little bit, right? And that's, that's how you start.
[00:14:11]
Genecia Alluora: Do you agree that Asian women are a little bit more submissive, a bit more, like, not like, not really opinionated to a certain extent. Opinionated would be the correct word. Okay. It's more like, they're more reserved, I would say.
[00:14:27]
Freda Liu: Okay, I think with Asian women, I again, there is different in different countries of Asia, right? You can't specify. I think women in a certain parts in China or whatever, they're actually quite open. And yeah, that's my mom in law on the back. So there are different kinds of people, but I wouldn't say all, I wouldn't want to generalize. I wouldn't want to put Asian there, but I think there is a little bit of our education system, right? It's our education system where we just taught to listen and all that. So that has probably been the result of our education system, right? And culturally, of course, right? Certain cultures are a little bit more that way. Certain cultures aren't. So, cause I seen women from China, they are out there doing their thing. So they're not your typical, you know, image of what a Chinese woman is, right? So, yeah.
[00:15:25]
Genecia Alluora: So for you, when you are going through your life journey, what is the biggest aha moment ever that has happened to you? Like that you realize that this is the transformation that you have had. You've never thought about having.
[00:15:38]
Freda Liu: I'm still transforming, but I'm still trying. The biggest aha moment. I think really at the end of the day we are, we are bigger than we think, you know, we are more capable than we think we can be, right? And it just be the best you, you know, I mean, seriously doing what I've done. It's not about like a fame or glory, whatever, but just like how else, let me try. I think if it was aha moments, let me try this. Let me try this. If it doesn't work, at least I've tried it. At least I know, right? Cause you don't want to, you know, people are, you hear too many of these stories where on their deathbed, I wish I did. I wish I, you know what I mean? So just do little things that aren't harmful to the environment or the people around you. But I think the aha moment for me is give it a shot. Why am I, why am I living under shell? Right? I think that was more an aha moment. I don't know. When was that? When was that discovery? I think it were maybe after joining the station and all that, like it was learning and talking to people all day. Like really, can I, can I, can I try it? Can I? And I think meeting a lot of people that I've interviewed, right? Probably gave me some of that courage as well. Yeah.
[00:16:51]
Genecia Alluora: What was the biggest struggle then? I mean, amidst all this life journey they've gone through.
[00:16:58]
Freda Liu: The most difficult life struggle was actually the end of my marriage. That was very difficult. That was very difficult. That was, I think the, that was the pit in my life. And it was like, like I said at that point, what was, what was it that was going through my mind? You know, and you just don't, and I look back and think that if I haven't gone through the valley, then I wouldn't appreciate the mountain view. Right? You have, because my life was coasting, right? And you don't, you don't dare, you don't bother, you don't have to rock the boat, right? But when everything has been pulled under your feet, then you're like, Hey, what, what, what the heck? You know, let me, let me try something new. Let me, let me try to, you know, work on me, right? Work on me and, and improve me. I think that was, it had to take something like that, maybe to wake you up.
[00:17:45]
Genecia Alluora: So how do you get out of this struggle? I mean, this moment.
[00:17:49]
Freda Liu: First, like I said, spiritually, second, I started, spiritually, get your mind right. Second thing was physical, was just getting into exercising and all that, making a part and parcel of life, setting small goals. I finished my full marathon about two years ago. And I was like, you know, and when, you know, just little things like that, like, well, I didn't think I could do it. And sometimes just like running the first 5K, the second 10K, wow, my body can do this. There's something about how, having finished 42.195 kilometers, like, I think I can do anything, you know? So if you, you know, you're just putting yourself, setting these little, big hairy audacious goals, right? Just a little bit more. Let's see what you can do.
[00:18:27]
Genecia Alluora: Do you have a supportive community when you were going through your journey?
[00:18:30]
Freda Liu: Yes, yes. It really is important to have a supporting, supportive community. For me, it was spiritually. It was with my members in church. They were there for me. I've always been, I've always had good friends. I'm very blessed to have very good friends. And that was also because I've invested time in friendships, right? Yeah, invested time in friendships so that when you're all crumbles, eh, you know, there's God, yes, but there's also the spiritual friends and there's also friends and there's lots of books, there's exercise. So there are things that you can do to get out of that, and it's because, invest, you know, everything that you do in all these eight areas, the, the Wheel of Life, you have to invest time in it. So like I say, you don't want to work so hard, look back, eh, where are my friends? Where's my family? Right? Because we are going to go through life.
[00:19:17]
Genecia Alluora: And I noticed that you, I mean, talking about books, you have written quite a fair bit of books, four books?
[00:19:25]
Freda Liu: Four books. So the first book was, PR yourself, this book. So this, this book was actually written because, it wasn't a, when, I know the title is a bit, tricky, red lipstick, PR yourself, red lipstick and amazing shoes. Actually, I wrote that book because I've interviewed a lot of SMEs. And when I interview these SMEs, right, there are two kinds of SMEs. One, they say, eh, I don't want people to know about me. Right? After everybody know my secret, actually no secret, everything's available on Google. Right? I mean, the idea of AirAsia was the new, someone had to execute it, right? So that is one. The other one is some Asian companies don't want to talk, don't want to be seen as boasting, you know, so they don't, so it's like, excuse me, sometimes we got great stories in Malaysia, okay, I correct from a Malaysian perspective, and we're not sharing it to the world. And that was the reason I wrote the book, you know, having him in PR. And then sometimes, oh, I hear you one time, and then you don't know how to develop plan, and then you disappear. Right?
[00:20:18]
Freda Liu: So that was the, the reason I wrote the book. It wasn't about PR yourself, but it was about PR for the company from an SME perspective. The second book I wrote with Chris Tan is called Shake and Spear Your Business. Right? So, we are from two different schools of thought. He's a lawyer, very, he gave things from a very hard male perspective. And then I, Juliet, give the softer side of things. So, we got together to write this book because, I wanted to go into a business, and I knew the business idea was wrong, but I wanted to sit down with him, and he says, Freda, this, Freda, this, it's like, I knew those things, but so the reason, and it's like, it's just like love, you know all the logical reason why it's wrong but you still go for it, you know? So, we wrote that book. The third book was a biography on this guy called Raymond Chiu.
[00:21:04]
Freda Liu: He brought the point of sales advertising into Malaysia. So, he had died. So, I wrote the, co-authored the book with the two daughters in line with their 30th anniversary. And the fourth book that's coming up is about female entrepreneurs. Okay, female entrepreneurs, women who have broken the million ringgit mark. Because a lot of, and million ringgit, and the reason why million ringgit is, just like, we always say, what will you do with a million dollars, right? That kind of thing. So, apparently 20% of businesses in Malaysia are owned by SMEs, okay? And 20 million, so from 20%, only 10% contribute to GST. So, in the National Association of Women Entrepreneurs Malaysia, only 10% of these women contribute to GST, which means their revenues are only 500,000 ringgit and above, which begs the question, what is the 90% not doing, right? So, I talked to these women, 15 women who have broken over the million ringgit mark, and what did they do? What was their mindset in change? So, a lesson learned from each of these women. So, the book will be out in a couple of months. Let's see when.
[00:22:06]
Genecia Alluora: Wow, I love that. I will get my hands on that copy, and then give it to the community. How do you do life?
[00:22:13]
Freda Liu: How do I do life? As I was saying, you know, the question is, when you're on your deathbed, do you look back and say, you know, I've experienced life, right? Do you, in all aspects of your life, is it lived fully? Do I, do I experience that the world God has given me? You know what I mean? That kind of experiences that he's placed there, are you living to your fullest potential? And you know, whether you are or you're not, right? And you're like, okay, let me look at all these different things. Am I living it fully? So, yeah.
[00:22:50]
Genecia Alluora: Yeah, it's okay. I'm just curious, what is your mantra? Do you have one?
[00:22:56]
Freda Liu: Better, not bitter. Always, always. You know, it's, it's easy to get bitter in this world that we live in, right? So, you can't, there is, there are things that are areas beyond control and areas within control, areas, you know, that, that famous learning. What's happening in the world, right? We really can't control what's happening in the world. We can pray about it. We can do these things about it. But at the same time, what then can I do to change? If you don't like some, some things in politics, you don't like something there, what can you do about it? Can you take part in politics and make that change, right? So, so how do I then make, make a difference, right? Because you, so, it's easy to complain, right? But, but then can you do personally, if you feel so strongly about something, right? Do something about it.
[00:23:44]
Genecia Alluora: Do you, do you have something that you really feel very strongly about?
[00:23:50]
Freda Liu: Like, I do. I, there's, and I still haven't, okay, there's a few social enterprises. Okay. I feel very strongly. I've, I've met with a few social enterprises. I love being able to do business. And, someone made this comment, purpose, purpose with profit, as opposed to profit with purpose, which is what most organizations do, right? So, if you're able to come up with, with a business idea like that, I haven't thought of anything like that. And what I feel very strongly about is how, actually, women need to be, you know, financially independent. That's in line with my show. You know, really, it's about that. When you cannot, a man or a husband is not your passive income, right? And when everything is taken from you, always be, I always feel that sometimes a lot of women are afraid, for example, they've taken time off, they're afraid to go back to work, not because they've lost the skills, but they've lost the confidence, right?
[00:24:49]
Freda Liu: And so always encourage, like, just do something on the side. Maybe it's not going to give you that much money yet, but don't lose touch of your, your skills. Don't lose touch of what's happening in the, in the working world, right? That's what I feel very strongly about. I don't know how it's put together and all that, but I always feel, always have your financial independence. And I, when I, when I talk to women as well, I say, simple things, get insurance. You know what I mean? These are things that you have to look at. You have to get insurance because in Malaysia, especially, if you fall ill, it's a lot of money, right? And you want, you want to think about these things when it's too late. You want to think about things when you don't have to think about it yet, right? So, simple things, get all these fundamentals right. And then later on, you can have greater peace of mind.
[00:25:33]
Genecia Alluora: You know, I love and agree what you say because Soul Rich Woman also, we want to empower women to be financially independent. So today we had a interview with another magazine and I shared with the, the reporter that the vision of women is that we don't depend on husbands for passive income, but we still, uh, we don't want to be that too overly independent. We still want to still maintain that support, you know, support our husbands still. I mean, if, if there is that, that relationship, right? So I thought that was pretty interesting. To you, what is financial independence?
[00:26:09]
Freda Liu: The ability to earn your own money. That's one thing, but also at the same time as, what you really need to look at, is like I said, look at sources, different sources of income, get your, get your insurance, right? Whether it's look at properties, the, the look at properties, look at network marketing, look at whatever it is, starting your own business or as another source of income, right? And making sure that getting your house, getting all these things, right? These things matter, but, and sometimes you have to be a bit more, forget the shoes, forget the clothes, you know, forget all these things first, but get all the other fundamentals, right? You know, I think it was only later in life that I, I look at clothes and things like that, you know, it wasn't a priority for me in my earlier days.
[00:26:54]
Freda Liu: So you've got to maybe skimp a bit, right? And especially in your twenties and all that, because, you know, I always have the tough life first and then try to have an easy life later. I think there's a Chinese saying around that as well, right? Yeah, correct. Ah, that.
[00:27:08]
Genecia Alluora: Okay. I'm just a little bit more curious before we wrap the show. It's that you wrote in your book, you know, the first book, PR Yourself. In fact, on Soul Rich Woman, we share with women how to put themselves out there to become more visible, to put a personal brand out there so that they can get more leads, get more customers, and of course eventually be more credible. So could you share with our audience some tips and advice?
[00:27:31]
Freda Liu: Okay. When I look at that, I think first of all, whatever it, look at, are you solving a problem? Okay. What, what problem are you trying to solve? First of all, if you want to build yourself and then what can you offer? And then there, there you are. And that fitting into that, that slice there. So when I look at what I've done and I've gone into all these areas, I realize that a lot of women in their forties are not represented, right? A lot of women in their forties are not represented. Everybody's looking at the millennial market. The women in their forties actually have more money to spend and all that. So that space is not addressed, right? And then even being healthy or even that image of being healthy, no one's there. I do a lot of MC work as well. And then I do look at MC work. I, who is there that has the business acumen and the business and the, the business ability.
[00:28:25]
Freda Liu: Well, I will for business radio station. So I found that there was a niche there, right? So I mean, if you want to create a brand, what probably trying to solve, in the scheme of things, and then what do you have to offer? And it's just simple, simple things. Sometimes, um, you know, my strength is in communicating for, in, in my case, I feel that that's my strength. That's so let me use that expertise. So, that's how you stand out among other people. I'm actually giving a talk recent, in the future with image consultants. So I'm going to be sharing them with that as well, because when you're talking to image consultants, same, same, same. So it's like, are you then appealing to the youth? Are you then appealing to women of a certain age? And then are you then appealing into your, your niche, right? Finding that niche.
[00:29:09]
Freda Liu: So, and you can't be all things to everybody, right? You can't be all things to everybody. So you, I think for me, you have to find your niche. What are your, what are your unique strengths? And then you'll be able, first the problem, then your unique, your, your niche, your unique strengths.
[00:29:23]
Genecia Alluora: Yup. And putting themselves out there with PR, I mean, how, how should they start pitching or getting themselves out there to media?
[00:29:30]
Freda Liu: Simple things, right? I mean, build, be a resource. Okay. When I say be a resource is, if you want to build your strength, not everybody's going to come to me immediately, immediately, right? But what you can do is, are you visible on LinkedIn? Are you visible, you know, on Facebook? Are you visible on all these sort of things that are readily available? And it takes work, right? I was just talking to another girl. I should introduce you to her, Joanna So, who is a number one YouTube fitness expert. She's Malaysian. She's got a million, subscribers on YouTube. Okay. And she said what she did was that she was consistently coming up with videos every week, whether anybody was watching, she's been doing it for four years. So do you have the tenacity to continue doing what you're doing over a long period of time as well? So there's simple things, consistency, persistency, and just, you know, being very clear with what your message is.
[00:30:25]
Genecia Alluora: I love that, you know, on Soul Rich Woman TV, we come on live every day. Yeah. With different community leaders, with myself, and we've done more than 1,500 episodes. And we, we want to.
[00:30:36]
Freda Liu: You do it. Oh my goodness.
[00:30:38]
Genecia Alluora: And, and it's all about consistency. I absolutely agree with you. And, but you know, consistency is so hard.
[00:30:44]
Freda Liu: Yes, it is very hard. I mean, there are certain things that I'm just saying, Freda, I should get my act together and all that. But I guess I, it is, as I was saying, I've been doing radio and TV for over 20 years, right? The fact that I've been still at this for 20 over years says a lot. So can you tahan or not? Can you? Can you take it? Right? And, and evolve, I guess, with the times as well, you know?
[00:31:08]
Genecia Alluora: Okay. So what advice would you give to our women in the community who's watching this video right now, you know, that they are trying to step out of their comfort zone to pursue on their journey, whether is it spiritual, is it their next breakthrough? What advice would you give them?
[00:30:44]
Freda Liu: Just, just try it out. I mean, I think you have, I'm sure you have goals and dreams and all that. Be very clear. And if it's just, if it's just one area of your life, right? One area of life will give you the courage to then expand into other areas of your life. But just try that one thing, that you are interested in doing and just give it a shot and see if that works for you.
[00:31:47]
Genecia Alluora: Would that be courage?
[00:31:49]
Freda Liu: Oh, have the courage, man, have the courage. What's there to lose, right? I mean, even if you talk to anybody and they say, no, you know, you won't die. You know, you also just have the courage to try, take one step at a time, you know, and tomorrow is another day and just, just keep on trying.
[00:32:02]
Genecia Alluora: Wow. Thank you very, very much, Frida. I really appreciate your time and thank you for watching the show. All the show notes are available at soulrichwoman.com. My name is Genecia Alluora, signing off.
[00:32:14]
Genecia Alluora: Thank you so much for joining me today. I'm so honored that we are connected and I hope that I can continue to serve you as you build your dreams. And if you love this episode, and I hope that you did, please share it with your friends and family. This has been a Rated Five star show. Give us that glowing review because it will helping more women around the world finding the Soul Rich Woman podcast. Alone you are strong, together we are unstoppable. Now share this with every woman who needs it because this is how we are changing the world one woman at a time. As always, get out of your comfort zone and go towards the dreams you always wanted to achieve. For women who love the F word, being fabulous, having freedom and financial independence. My dear soul rich woman, sending you my love and I'll speak to you soon. Bye for now.