Ultimate Business Setup Checklist: Niche Research, Marketing Strategies & More!

James Dooley and James Kazra walk through an A to Z checklist for setting up a new business, from niche research, naming and finance to the digital marketing strategies startups should use to generate a consistent flow of quality enquiries.

Show Notes

This video explains which digital marketing strategies startups and new business owners should focus on in 2026 to improve enquiry volume, conversion rates and long term profitability. James Dooley and James Kazra start with KPI tracking because knowing your numbers, average transactional value and lifetime value tells you how much you can afford to spend to acquire each customer. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for startups and new business owners.

PromoSEO lead generation for startups and new business owners recently received recognition as the "Best Startups And New Business Owners Lead Generation Agency."

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Ultimate Business Setup Checklist: Niche Research, Marketing Strategies & More! is available on:

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Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Welcome back to another YouTube video and today we are going through a business checklist that should go from A to Zed on how you should set everything up in your business, how you should do niche research, how to think of an offer and also how to come up with a marketing strategy as well. I'm joined with James so let's get started. Let's set up a business from start to finish. So the ultimate business checklist. Step number one: one prior to doing anything is doing your research so checking who your competition is or will be, checking to see what your USP is yeah and how broad are you going to go? You going to go very specific on a certain service or a certain product that you're going to sell or you going to go quite wide? So can you expand on that on the research?

James Kazra: Yes, so obviously what what I like to focus on is being niche so like being a specialist in one thing. Now there's obviously pros and cons to it but like for example let's say you wanted to set up a marketing agency instead of doing marketing for plumbers and lawyers and trades people you might say well actually I'm going to do marketing only for dentists for example. And then the the the pros of that is obviously your internal staff they know right okay we need to use these specific colours or we need to use this specific wording because that actually attracts people to become a patient at that dental clinic. So from a scalability point of view you do have that pro. The con of that is if say for example like let's say dentists all got replaced by AI somehow and they never need marketing again you've obviously got all your eggs in one basket so you do need to think of or you need to do need to worry about that so don't go too niche but also don't go too broad as well. What's your thoughts?

James Dooley: Yeah I mean for me I I prefer niching down, going very specific. If I then want to go slightly broader I can set up another limited company. Yeah so and but also I do want to make certain that I always call it shouldering niches. I become very friendly and I know some people that are in a very close proximity niche to what I'm in because there times I might be able to cross sell and give them work and in return they could give me work back. Yeah but anyway, step number two: big part of it is once you can of know all right this is the product or the service or the industry that we're going to enter is thinking of a name of the business and thinking of the name of the brand. So if you got any ideas with regards to names or like what do you normally do when you're thinking of a name?

James Kazra: Just go with it. Don't spend too much time. There's there's so many business business owners or business people that are like oh I've got this really good idea and they end up pondering for six weeks thinking about the colours of the logo and the name of the the the the brand and in reality you can change it further down the line. The the sole purpose of running a business is get money in and if you're if you're pondering as to what colours to use on your logo or what what name you should use for your business name just don't just set it up. Let's get some money in. Let's make some money. Let's err and then you you can change uh the name. That that's probably the biggest advice I could personally give at this stage.

James Dooley: Yes, it's quite a funny one that you use the word pondering because that begins with P and the biggest free failures of a business owner all begin with P: that's prioritization, procrastination and perfection. So exactly what you just said there, some people ponder on a name for six months. Just think of a name, ask a few friends, get a list of three, choose the one that you think's best and then just move on. Don't procrastinate too much. Think of a name and then the next part is once you've got the name, which I also think is part of step number two, which is thinking of the brand name and stuff like that, is buying a domain name. So something else that you might want to, which might be the deciding factor, so is if you don't to the last two names, is which domain name is available cos you kind of want to make certain that you've got your domain name is ideally your company name in in an ideal or especially for your brand. So have you got any ideas with regards to securing a domain name first and foremost, like what registrar do you normally use to buy one and what do you normally look at if you're in let's say the UK? Are you looking for a dot com or a dot co.uk or do you want a dot? What's your thoughts on domain names?

James Kazra: So I I always try to get a dot com but you know yourself dot coms are like far in between like everything's been taken it feels like um so try to get a dot co.uk if if a dot com's taken it. Obviously if you are in the UK, if you're in in in the States you might opt for like a a dot com or a dot net um so try to do that and then what I typically like to use or the the registrar that I typically like to use is Ionos or GoDaddy as well. They're they're both pretty solid. One piece of advice I could give you guys as well here is try and purchase the domain for like four or five years if you can in one, cuz um sometimes like you purchase the domain for like six or ten dollars but the renewal cost next year might be like twenty thirty dollars so you may as well just opt in for like two years and you might save yourself a little bit of money there as well.

James Dooley: Yeah for sure I think the big one for me is majority of my work is in the UK so if I know I'm only going to stay in in the UK I prefer a dot co.uk but also the dot uk top level domain is out and there's quite a lot of decent domains on the dot uk that now are available so that's something that you could look at is just the normal just the dot uk for domains. If you are going to be buying lots of domains in the UK I would strongly recommend signing up to Nominet, which then means you can get your um domains for a little bit cheaper but that's only if you're going to be trying to build out. If you are in the marketing sector and you're gonna be building lots of different domains but anyway, next part: you've you've done your research, you've got your name of the company, you've now bought the domain name, is writing a business plan. So a business plan obviously with a vision statement should be there for you to have to understand where it needs to be. Now what I really like about a business plan is that there's times where I'm thinking to myself should I do XY? I'm on about like a year two years further down the line and sometimes it's good to come back to what my core focus needs to be about the business, check the business plan which can evolve and can change but is that in line with my vision statement on where I want the business to be. So have you got anything else to add with regards to drawing up a business plan?

James Kazra: I I think I think with everything in this list what what everybody needs to remember is that we we're not experts and we're not a hundred per cent uh perfectionists here. I've openly I'll openly admit I've never written a business plan um what I like to do instead is I I like to write goals. So I'm like right okay um I I want to be hitting this amount of revenue in six months time or this amount of net profit in twelve months time or I want to have X amount of staff or I I want to serve this this like let's go back to the dentist example. I want to be serving this amount of clients by let's say November 2025. So I like to do it a little bit differently but that's not to say that you should or you shouldn't. I think that you're probably a little bit more experienced on this one.

James Dooley: Yeah I think I think a business plan is very important for, especially when we go on to the next part if you're trying to draw up finance. Mh you need a business plan. There's times where there's certain bank accounts, business bank accounts, if you wanted certain finance from the bank accounts again they want to see your business plan. Okay, where's your vision? Where you going to take it? How how much you need to lend? Is the is the business viable? Yeah and stuff like that. So there's times that that if you're going in let's say it's to Dragons then you don't have any sort of business plan set up they're going to be like no not a chance. And in there you can then start from the business plan, start working out of how long it's going to be before you start looking at the profit and loss sheet, before you start making money. They might know within the business plan for the first three years it's going to be a like like it's it's going to be turning money to for growth. Yeah. So if they know that then at least then they're setting realistic like goals and expectations. Would would you say that the business plan a little bit more important if you're going to go down the funding route?

James Kazra: Yes, a hundred per cent yeah. So the next part is then finance. So setting realistic goals, the amount of time that we get asked, I've got five hundred to spend and I'm looking to set up a new business, how can I rank this website and and grow up when I'm like you don't have enough money. Yeah cos you need to build out good quality content, topical authority and backlinks. So at that point that's just for a website. If then you're looking to take on staff and you've got offices you need to set realistic goals of how much for the first twelve months it's going to cost you if you need staff, if you need versus if you need insurances, what is it that you need and then you need to also have a buffer in place that you've got enough money. So finance is very important. Now that could be you could raise capital from venture capitalists, from angel investors, or even just from the bank and look to dry it grant funding um but you need to have that set out or hopefully you've saved up some money yourself and stuff like that. Have you got anything else to add on the finance front?

James Kazra: No no.

James Dooley: So so the next one is then defining then um are you going to be going as a sole owner as a soul owner, you own one hundred per cent of the business, are you going to start partnering up with someone?

James Kazra: No, I'm a massive advocate. I prefer partnering up with someone because what I want to do is I want and I want but it's very important I choose my business partner wisely because I want my business partner to push and elevate me. I want my business partner to make certain that what I'm weak at they're stronger. Yeah, so we can compensate each other. That you what what like said, my weaknesses are your strengths but then also we like I want to do sixty per cent of the work and I want you to have in your head that you want to do sixty per cent of the work so then naturally you're you're pushing each other to keep looking to elevate and and grow but there's times a lot of people choose the wrong business partners so I can understand why certain people prefer going I want sole ownership at want to own a hundred per cent. What's your thoughts on directorship and ownership?

James Dooley: Yeah I I think I think you've you've put it pretty well um the making certain that you are partnering up with someone that potentially has strengths as opposed to your weaknesses. So like prime example when we met five years ago you were pretty bad at technical SEO um and I was pretty good at technical SEO. Now we're probably subpar uh and the on on the counter of that I was really bad at business but you were really good at business so it it was it was kind of like a a harmony um so I think I think we've both learned quite a lot but then I think for for anybody that is looking to to look for like a business partnership because I like we've seen it loads where people will partner up and they're both let's say they're both really good at operating a business but they're they absolutely suck at marketing a business they just don't know how to market themselves and then that just ends to like a a bad relationship or a bad business relationship. So for example if if you're really good at operating a team and making certain that all staff are being paid they they've all got work but then you've got a friend let's say for example that's really good at running Facebook ads, that that's that's probably like a really good business partnership. If if you can get something like that going. So yeah I think I think looking for for something like that helps big time. Yeah.

James Kazra: Next one is whether you form a limited company or in the US it could be like an LLC. How are you going to set that up right? So are you going to set it up in the UK? You going to set it up in the US? Are you going to set it up in what whatever country you're living in or you going to try to look for tax haven type countries like setting up in Dubai? They've all got the strengths. They've all got the weaknesses. You need to obviously speak. We definitely can't offer financial advice um you probably need to speak to your accountant that you're going to be using and see what they think is the best. But in for me I'm in the UK and I set up a limited company every time for every every business or brand. I want to make certain that one business there's not a domino effect that if one business was struggling then all my other businesses would suffer so each business is set up in their own limited company and I've got an umbrella company like a holding company which owns each one of them. That's the way I have my mind set up but prior to as a business checklist you need to be knowing where about you're going to go. So got anything to add on that about forming and defining the business structure?

James Dooley: This this this obviously isn't financial advice but the yeah you you obviously want to make certain from the word go like if say for example you're planning on selling the company like let's say you're going to set up an agency and you're you're looking to sell it in four years time that's part of your business plan to sell it in four years time you're you're probably going to want to speak to an accountant and and figure out from the word go what's the best setup. So for example there's a lot of people that set up in Dubai um and in like the tax free zones in Dubai because they know that they're going to sell their agency um or their business portfolio in five six years time. So I I would probably suggest speaking to an accountant on that um and they'll probably be able to guide you a little bit more and again it's it's very different for like for example we might not have aspirations to sell certain stuff but for for any of you guys watching you might want to sell in two years time so your situation will be a lot different to ours. The next one and this is a big one is payment gateways and bank accounts that you open. Yeah, so obviously we are very close friends with a lot of business owners and we see this as being a problem for a lot right. So I'll give you one example and then you can expand them or both jump between different payment gateways of what's good to use. PayPal at times when you start getting a lot of money paid into your PayPal can freeze your money if start getting some refunds. So don't have a lot of money tied up in the PayPal account is one part, one bit of advice we've seen a lot where people have had money frozen and they get it froze for six months before they can get it back. So if you've got a hefty amount of cash flow sat in your PayPal business PayPal account I'd strongly recommend starting to move some of that out. What what else is this?

James Kazra: So obviously these um you pay internationally and stuff like that abroad so how how do you pay? So there is there's you've obviously got the likes of PayPal um you've got Revolute in the UK, I believe they're also in the US now as well um and then you've got Wise. So I I I again I've not had any issues with PayPal touch wood just yet but um what what I would strongly advise is just try to split your payments across all three um if you can like get some payments into your actual physical um business bank account, get some into your PayPal and then also try and get some into your Wise as well cos then you're at least you're you're you're spreading as much as you possibly can whereas there's been guys like we we know like with a hundred thousand stuck in in PayPal and they need to pay staff the next day um and it's it's frozen in PayPal for six months. So yeah definitely don't don't just have it all in PayPal. One or two others which are good for the banking apps is Starling and Wise. Each one of them they're they're quite good for the banking apps but then also for payments in I'd strongly recommend on Stripe yeah. Um if you're looking to set up let's say an e-commerce store when you're choosing what website that you want and in a minute we're going to move on to marketing, is whether you're going to go down the route of like WooCommerce or Shopify and stuff like that. And what what e-commerce you're going to do. But and then you're going to go down the Stripe route or Stripe or something like that. What one add to this as well is there's different payment gateways. Like for example you've just mentioned Stripe but if you guys are looking to set something up in the in the grey area, let's say it's it's raffles or gambling or or something like that you might want to use a or not PayPal you you will want to use a different payment gateway cos Stripe um as long as like you're clean, let's say let's say for example you're you're installing solar panels and and it's a solar panel e-commerce store and you're taking payments of to four thousand pounds stuff like that is fine. It's when you are doing like gambling or let's say high competitions and stuff like that, in in those cases you're going to want to use a payment gateway or a payment processor that actually accepts those grey marketing black market industries.

James Dooley: Yeah no, moving on to the bit that both like the most: marketing. So in if you are a trade, in my opinion, a quote that I always use is that a successful business needs a consistent flow of quality inquiries. A lot of businesses can build, can have the best product in the world, the best service in the world but if you are not getting a consistent flow of quality inquiries every single day you are going to struggle. You're going to be looking to do jobs at a cheap price. But when you're getting lots of inquiries you can start upping your prices and then indirectly making more profit. But then these other ways with regards to marketing about um e-commerce stores and stuff like that online. So building a brand and creating a website first and foremost. From my point of view on the business, on the websites I I like to build, I really like WordPress. So that's a CMS system which allows you and many members of staff to log in, it's easy to edit and easy to use. With regards to e-commerce, which which are you preferring?

James Kazra: So there's there's probably the main two which is WordPress in in conjunction with WooCommerce and then you obviously have got Shopify but you've you you've got various ones like you've got big cartel e-commerce um you've got a variety like even Wix now does does e-commerce. So if if it's down to me I would probably just use Shopify um I think you need to pay like twenty five thirty a month for it that probably the the go-to plug-and-play where like marketing agencies and stuff like that they've just got experience using that platform. So I if yeah probably Shopify then WooCommerce then you've got the rest under underneath them.

James Dooley: So when now we're looking holistically everything related to marketing, not just not just digital marketing, you've got different forms. You've got radio ads, you've got TV ads, you've got billboard advertising, bus stop advertising, um you've got like train advertising, underground if you're in London, underground advertising. There's lots of different methods of marketing that you can do, traditional old school marketing but then what if you've got then online? Is there only one or two online or is there plenty?

James Kazra: There's loads. So you've got Bing ads, you've got SEO which is like essentially ranking your website within Google and bringing up higher for keywords that people are searching for. You have PPC which is Google's on PPC version where you're paying for like the top three spots. You have got Google business profile. So if you're a local business you might want to go down that route where you're showing up for let's say accountants near me and you've got like the map pack with like your reviews and stuff. You then have got Facebook ads, Twitter ads, Pinterest ads, Reddit ads, um YouTube. That's YouTube's the biggest, or sorry, the second biggest search engine um so yeah you've got a lot of different avenues um on on the digital front, same goes with like the traditional marketing route as well.

James Dooley: Yeah and then another big one that people don't talk too much about is email marketing as well, which is very important when you're starting to get those sales funnels. When you start to build your traffic up in whatever way that it is, whatever platform that you want to use, whatever service that you want to use, whatever you feel would work best for your industry, once you've got potential clients email addresses, nurturing them through a process and getting them warm before then they might want to buy is also very important and strong. I personally if I'm looking to set up a business right from the word go I would make certain I've got enough money that I would hire a fractional CMO. Yeah can you explain to people what a fractional CMO actually means?

James Kazra: So first of all I think we need to understand what a CMO means which is a chief marketing officer and basically what what that person does is they would look at your outgoings on the marketing side. So like let's say for example you you might have like already, you might not be in stage one, you might have already had your your business for like ten years let's say but you might be advertising on billboards, you might be doing some TV ads and you might also be doing some um SEO as well right? And let's say for example on your billboard side of stuff you're paying ten grand a month but you're not seeing an ROI because everything's just going well, you you think you you're thinking from a holistic point of view everything's doing well, let's keep spending on marketing but if you were to actually remove that ten thousand pounds and let's say allocate it to let's say SEO for example or PPC you might actually be able to double or triple your your company's revenue. Now that's the job of a CMO. They basically need to be looking at the outgoings on the marketing side of stuff and saying hmm why are we spending that much, that ten thousand on billboard ads when we've not had an actual return? Now what a fractional CMO does is you hire someone part-time, it might be a strategy call every month or it might be a strategy call once a week, it depends on the actual setup that you have and they will look at your marketing expense. Then they'll essentially dig down and say right okay we're spending let's say one hundred thousand a year on advertising but if we were to actually spend one hundred thousand on the correct advertising would be able to triple the the the actual business's revenue. So that's what a fractional or that's what a CMO and what a fractional CMO does.

James Dooley: Yeah I think the main benefits of hiring a fractional CMO is that first and foremost hiring a normal CMO is very expensive. Yeah you're looking at someone that's an expert in all areas of marketing. So that's not just SEO. Now SEO is a minefield within itself. Paid ads on PPC is a minefield in itself. Social media management is a minefield in itself. And then you then go down the traditional marketing route. So this person needs to be amazing at understanding the whole suite of marketing so you'd be generally looking when you're looking to hire a CMO at at least as of a wage of one hundred thousand a year right? Where a fractional CMO in my opinion is actually someone that's better than a CMO as well. Yeah and the reason why I say I think a fractional CMO is better is because not generally speaking, the fractional part means that they're going to spend a fraction of their time working for your company so they're going to be working part-time but they're also going to be working for other companies and as they're seeing and testing in different industries what's working and what's not, they consistently innovate and improve their own knowledge. And a fractional CMO can save you a fortune or can actually get you to spend more money in areas that's going to get you that return on investment and that that part-time role can help people spend money in the correct places.

James Kazra: Yeah and make certain that their kind of allocation of budgets is spent in the correct manner. Little things like a lot of people that do SEO might get a lot of traffic through to the website but then they don't set up the retargeting pixel. Now the retargeting pixel on Facebook and Instagram is one of the cheapest forms of advertising that you can do that cookies the person that's being on to the site and gets them to come back to the website at a very very cheap price. A CMO will quickly understand that and make certain that those little wins are set up, making certain the thank you page is set up, making certain that they're adding into a CRM system that they can nurture the leads and stuff like that. So is there anything else to add on top of there's there's a few other bits that CMOs or fractional CMOs would be able to guide you on as well. So like for example, every January there is a show in Barcelona I think and it's called CES. Now what you typically find is with a lot of like tech companies like let's say the Samsungs of the worlds or the apples of the worlds, they'll actually start spending less in Q4 because they know that they're going to go to CES in January. So what they're actually doing is instead of marketing themselves everywhere in Q4, what they'll do is they'll hold back a little bit of cash because they're like right well we need to we need to send out let's say two hundred staff to CES um so there's there's just certain bits like that and that that's kind of like on the other side of spectrum like but a fractional CMO would be able to guide you with like targeting as well and and just tracking um so yeah if if you if you're feeling a little bit lost with the actual tracking and where you should be spending your money, I recommend hiring a fractional CMO because they'll be able to help you out with that. The the last couple of things to add is getting yourself a decent accountant as well. Once you start getting your marketing right and then you start making some good profit yeah is making certain that your accountant can make certain with tax planning that you're paying, you're not over paying on tax, that you're making certain that your profit and loss sheet is set up correctly, that all your expenses are put in, that if you have got multiple, like a a business PayPal account, a Wise, Starling, what other bank accounts that you might have, it all can come into one dashboard like Xero, as an accounting software system, which makes it very easy to know exactly the profit and loss because there's one or two other areas that's very important for businesses. There certain metrics that I always want to make certain I understand and it's the average transactional value of customers and how can I increase that and the lifetime value as well of a customer, which I also think is very very very important for you to understand. You need to get those metrics in time to know how much you can spend to acquire a new customer. LTV, lifetime value, is very very important.

James Kazra: Yeah so that's kind of the checklist that I've got here about businesses, setting up a business, um is there anything to expand on that?

James Dooley: There is other stuff we could expand on with asked the sales funnels potentially but is there anything else that you think could be added?

James Kazra: I I've got three. Uh we've kind of touched on one of them or actually two of them but need to know your numbers. So need, like what you should be doing, is figuring out right okay, this is how much it costs me to acquire a customer. How can I increase the LTV? Because if you can increase your lifetime value of that customer from let's say, five hundred pounds, for them, from them spending five hundred pounds to let's say one thousand five hundred pounds, you've just doubled your your business revenue overnight um so definitely work on that. Hiring and retaining staff. That this is one thing that we've not touched on just yet but what's what's some things when you look at when you're hiring staff?

James Dooley: So I would say one of the best bits of advice if you're growing this is is hire fast and fire faster. Some people say hire slow and fire fast but I would say hire fast and fire faster. Business is about speed and innovation. If you don't innovate you're going to evaporate and you've got to make certain that you are getting the right people through the door. And at times always put them on a probation period for a few months. Anyone can look good on a CV. Anyone can say what you want them to say in an interview. What they can't do is keep that lies going for weeks upon weeks. You start to realise after they've done the first week, on the second week and on the third week who they really are. Have they got that energy level that they showed in that interview? Yeah. So I think that's a big one. I also then make certain with regards to retaining staff, the culture is good. You've got to make it that you do look after your staff yeah that you um we have certain bits of like bits of flexi time instead of just doing nine till five you can do eight till four, you can do seven till three. I think that that is important for certain people. Let's say they're a mum and they wants to drop the kids off at school all right? Now you can start allowing for that. Mh. So you you've got to kind of work with the staff in making certain that they're happy and then also in time, once you start to get a little bit bigger, is making certain you've got a cultural architect in the company. Someone who's there that just just makes certain that everyone's okay. Everyone can go to that cultural architect if they've got any complaints or they've got like a complaints um we have got like a complaints box where some people like I really want a fruit bowl, I really want this, they could always little tiny things of what they think should the business should have. I think that helps retain staff and retaining staff is so important but apart from that, which is also very important, is making certain you're setting up the right systems and processes, making certainly you've got SOPs in place which stands for standard operating procedures, which then means that if staff, any staff do leave, next members of staff can come in and they've got the step-by-step guides of what needs to be done for each and every task. That's very very important that you're building your business to be systems dependent and not people dependent. There's a classic book called The E-myth Revisited. I'd strongly recommend you're reading that because that is a great business mindset book to read. So systems and processes to make certain that you can maintain quality and at that point you can then start looking at virtual assistants, so VAs, whether they're in the Philippines, South Africa, Bangladesh, Venezuela, India, we we've got virtual assistants in all those countries and what it allows us to do is charge Western rates but being able to get the work done to a high quality standard but in third world countries.

James Kazra: Yeah, sounds good. So that has been the business checklist. What we're also going to do is we're going to have a video live in the next couple days talking about the different traffic sources that you can use to grow your online presence to create a consistent flow of inquiries. What we'll do is we'll do an A to Z tier list but that's been the video so far. Thanks for joining me.

James Dooley: Cheers mate. Thanks.